JOURNALISM (BS)
Methods of Assessment and Criteria for Success
Intended Program Outcomes
Direct Measures Indirect Measures
1. Demonstrate ability to write After taking a comprehensive common final exam, 80% of Common Rubric to determine writing progress. There will be random sampling
journalistically on deadline, using standard journalism students will pass the core journalism courses of students’ work, chosen by the division director. 80% of students will show
grammar, spelling and punctuation. of Language Skills and Mass Media Methods with a B or progress from beginning to end of semester. Mid-semester student feedback
better. survey.
2. Demonstrate strong ability to research After taking a comprehensive final exam, 80% of Mid-semester student feedback survey. Survey of employers – 80% of
and gather useful information on deadline, journalism students will pass the core course of News supervisors will respond that, when measuring this outcome, FAMU journalism
for journalistic products. writing and Reporting with a B or better. grads are more effective or somewhat more effective than graduates of other
journalism programs.
3. Demonstrate ability to apply media law As part of assessing this outcome, 80% of journalism Mid semester student feedback survey. Employer surveys. 80% of supervisors
and ethics in critically analyzing, students will pass their sequence capstone projects with a will respond that, when measuring this outcome, FAMU graduates are more
synthesizing and evaluating information. B or better effective or somewhat more effective than graduates of other journalism
programs.
4. Demonstrate ability to use As part of assessing this outcome, 80% of journalism Mid-semester student feedback survey. Survey of employers – 80% of
technical/electronic journalism tools. students will pass their sequence capstone projects with a supervisors will respond that, when measuring this outcome, FAMU journalism
B or better grads are more effective or somewhat more effective than graduates of other
journalism programs. Random sample of work reviewed by sequence
coordinators. 80% of employer surveys will indicate that FAMU students are
above average in knowledge and expertise on equipment used in entry level
positions.
5. Demonstrate effective oral and written In sequence capstone project and senior exit Mid semester student feedback survey. Employer surveys. 80% of supervisors
communication skills and professionalism in interview/portfolio presentation, 80% of journalism will respond that, when measuring this outcome, FAMU graduates are more
appearance. students will pass the project and presentation with a B or effective or somewhat more effective than graduates of other journalism
better. programs. 80% of employer surveys will indicate that FAMU graduates are
above average in these categories.