What is propaganda, really?

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					What is propaganda, really?


       Humanities Webquest
    English-Language Arts Standards
7th Grade Reading Comprehension: Analysis of Grade-
    Level-Appropriate Text
 2.4 Identify and trace the development of an author’s
    argument, point of view, or perspective in text.
    2.6 Assess the adequacy, accuracy, and appropriateness of
     the author’s evidence to support claims and assertions,
     noting instances of bias and stereotyping.
7th Grade Listening and Speaking: Analysis and
    Evaluation of Oral and Media Communications
 1.8 Analyze the effect on the viewer of images, text,
    and sound in electronic journalism; identify the
    techniques used to achieve the effects in each
    instance studied.
Introduction

   Everyday we are bombarded with
    information on TV, the radio, the internet,
    magazines, email….What is the purpose
    behind all of this information? Are we
    aware of the creator’s intentions and all
    of the different forms used to convey the
    information, such as, music and pictures?
    Is this information accurate? Who
    benefits from this information? Have you
    been maniputed by propaganda?
Tasks
   Task #1 Understanding Propaganda (partner)
        Find examples of the major types of propaganda using this powerpoint and links
         provided. Fill-in both sides of the handout.
   Task #2 Propaganda in Animal Farm (individual)
        Identify at least two types of propaganda used in Animal Farm. Be sure to use a
         couple of examples to support your claim—include page numbers. Pen or typed.
   Task #3 Examples of Propaganda (individual)
        Find one or more examples of propaganda being used in media, advertising, and/or
         politics.
        How are images/pictures/symbols, color, words, spatial organization/layout being
         used to persuade the audience (you)? What propaganda techniques are being
         used? Write a short (1-2 paragraphs) description about the propaganda you find.
         Write neatly in pen or type.
   Task #4 Types of Governments (individual)
        Research types of governments using provided links to websites
   Task #5 Propaganda Campaign (group)
        You will be assigned either a government or economic system. Create a campaign
         to convince people that your assigned political or economic system is the most
         effective or at least that it will be appealing. Create a visual aide poster (three fold
         booth).
Task#1, Step 1:
  Propaganda techniques

     Slides 6-15 will help you fill-in
             your handout.
Purpose of Propaganda?

   Any technique that attempts to
    influence the opinions, emotions,
    attitudes, or behavior of a group in
    order to benefit the sponsor

   Used every day, in the military, in the
    media, in advertising, in politics, and in
    all sorts of human relationships
Bandwagon

   Persuading people to do something by
    letting them know others are doing it
   Example:
       “Either you are with us or against us”
Testimonial

   Using the words of a famous or
    respectable person to persuade
   Example: Proactive
Transfer

   Using names/pictures of famous
    people but w/out direct quotations
   Uses authority and prestige of
    something we respect/revere
   Example:
       symbols are constantly used
       cross = Christian church
       flag = nation
Repetition

   Repeating product name at least four
    times within the advertisement

   What animals repeat everything they
    hear in Animal Farm?
Lesser of Two Evils

   Tries to convince us of an idea by
    presenting it as least offensive option
   Example from Animal Farm:
    “You don’t want Mr. Jones back, do
    you?”
Doublespeak or Euphemisms
   Used to make something not sound as bad as it
    is
   examples:
     “went to heaven” = died

     “crusade” = war

     In Chapter 9 of Animal Farm, Squealer uses
       the term “readjustments” when he means
       “reduction” of food rations (Orwell 115).
Other techniques

   Fear
   Glittering Generalities
   Name-calling
   Plain Folks
   Straw man
Critical Thinking
To protect yourself against the techniques of
propaganda, three good questions to ask
yourself are:

   Who does this benefit?
   Why did they do that?
   According to whom?

      (Definitions retrieved from MrDonn.org)
Task #1, Step #2
   Using the websites below, skim through them so that you become
    familiar with the many uses of propaganda. On your handout take
    notes on anything that interests you; this will help prepare you for
    your propaganda campaign (task #5).

   http://www.thematzats.com/propaganda/prop/index.htm
   http://www.foothilltech.org/rgeib/english/media_literacy/advertising_te
    chniques.htm
   http://www.media-awareness.ca/english/issues/index.cfm
   http://library.thinkquest.org/17067/influence/nfinfluence.html
   http://academic.cuesta.edu/acasupp/as/404.htm
   http://propaganda.mrdonn.org/techniques.html
   http://library.thinkquest.org/C0111500/proptech.htm
Analysis of Advertising
                       (Task #1 Cont.)
   As a class, watch “The Closet” and
    complete to boxes of chart.
   Choose two of the following
    advertisements to finish chart:
       Gatorade     Coke
       Starbucks    Dr. Pepper (1960s)
       Crest        Chrysler
Task #4 Government Types
   Take notes on each of the different gov. types and
    read the explanations/definition of totalitarian and
    democracy:
   Brief overview of all types
     http://www.stutzfamily.com/mrstutz/WorldAffairs/
       typesofgovt.html
     http://news.bbc.co.uk/cbbcnews/hi/find_out/guid
       es/world/united_nations/types_of_government/n
       ewsid_2151000/2151570.stm
   Democracy
     http://encyclopedia.kids.net.au/page/de/Democr
       acy
Evaluation: Grading Rubrics

                   Outstanding (+)      Meets Standard (√)      Below Standard (-)

   Task #1:      •Detailed notes with   • Some notes and        • Incomplete notes
                 clear examples         • Handout/chart is      and chart or not
Techniques and   • Handout/chart is     mostly filled out       completed
   Ad Notes      complete filled out
                 • Identifies two       • Lack some detail      • Lacks detail and
                 examples of            but does identify two   explanation
   Task #2:      propaganda w/in A.F.   examples and            • Doesn’t identify two
 Animal Farm     • Cites the specific   provides citation and   examples
 Propaganda      page & explains the    explanation             • Doesn’t cite specific
                 use of propaganda                              pages
References
   Webquests used as models:
   Bersaglia, N. What’s all the hype…a look at propaganda? Retrieved
    on March 8, 2010 from
    http://questgarden.com/115/36/7/101128225043/
   Kelts, A.B. Would you be Among the Hidden? Retrieved on March 8,
    2010 from http://questgarden.com/95/02/9/100126054051/
   Reynolds, B. The Hunger Games: Propaganda and persuasion.
    Retrieved on March 8, 2010 from
    http://questgarden.com/81/91/0/090501060628/t-index.htm.

				
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