What is propaganda, really?
English-Language Arts Standards
7th Grade Reading Comprehension: Analysis of Grade-
2.4 Identify and trace the development of an author’s
argument, point of view, or perspective in text.
2.6 Assess the adequacy, accuracy, and appropriateness of
the author’s evidence to support claims and assertions,
noting instances of bias and stereotyping.
7th Grade Listening and Speaking: Analysis and
Evaluation of Oral and Media Communications
1.8 Analyze the effect on the viewer of images, text,
and sound in electronic journalism; identify the
techniques used to achieve the effects in each
Everyday we are bombarded with
information on TV, the radio, the internet,
magazines, email….What is the purpose
behind all of this information? Are we
aware of the creator’s intentions and all
of the different forms used to convey the
information, such as, music and pictures?
Is this information accurate? Who
benefits from this information? Have you
been maniputed by propaganda?
Task #1 Understanding Propaganda (partner)
Find examples of the major types of propaganda using this powerpoint and links
provided. Fill-in both sides of the handout.
Task #2 Propaganda in Animal Farm (individual)
Identify at least two types of propaganda used in Animal Farm. Be sure to use a
couple of examples to support your claim—include page numbers. Pen or typed.
Task #3 Examples of Propaganda (individual)
Find one or more examples of propaganda being used in media, advertising, and/or
How are images/pictures/symbols, color, words, spatial organization/layout being
used to persuade the audience (you)? What propaganda techniques are being
used? Write a short (1-2 paragraphs) description about the propaganda you find.
Write neatly in pen or type.
Task #4 Types of Governments (individual)
Research types of governments using provided links to websites
Task #5 Propaganda Campaign (group)
You will be assigned either a government or economic system. Create a campaign
to convince people that your assigned political or economic system is the most
effective or at least that it will be appealing. Create a visual aide poster (three fold
Task#1, Step 1:
Slides 6-15 will help you fill-in
Purpose of Propaganda?
Any technique that attempts to
influence the opinions, emotions,
attitudes, or behavior of a group in
order to benefit the sponsor
Used every day, in the military, in the
media, in advertising, in politics, and in
all sorts of human relationships
Persuading people to do something by
letting them know others are doing it
“Either you are with us or against us”
Using the words of a famous or
respectable person to persuade
Using names/pictures of famous
people but w/out direct quotations
Uses authority and prestige of
something we respect/revere
symbols are constantly used
cross = Christian church
flag = nation
Repeating product name at least four
times within the advertisement
What animals repeat everything they
hear in Animal Farm?
Lesser of Two Evils
Tries to convince us of an idea by
presenting it as least offensive option
Example from Animal Farm:
“You don’t want Mr. Jones back, do
Doublespeak or Euphemisms
Used to make something not sound as bad as it
“went to heaven” = died
“crusade” = war
In Chapter 9 of Animal Farm, Squealer uses
the term “readjustments” when he means
“reduction” of food rations (Orwell 115).
To protect yourself against the techniques of
propaganda, three good questions to ask
Who does this benefit?
Why did they do that?
According to whom?
(Definitions retrieved from MrDonn.org)
Task #1, Step #2
Using the websites below, skim through them so that you become
familiar with the many uses of propaganda. On your handout take
notes on anything that interests you; this will help prepare you for
your propaganda campaign (task #5).
Analysis of Advertising
(Task #1 Cont.)
As a class, watch “The Closet” and
complete to boxes of chart.
Choose two of the following
advertisements to finish chart:
Starbucks Dr. Pepper (1960s)
Task #4 Government Types
Take notes on each of the different gov. types and
read the explanations/definition of totalitarian and
Brief overview of all types
Evaluation: Grading Rubrics
Outstanding (+) Meets Standard (√) Below Standard (-)
Task #1: •Detailed notes with • Some notes and • Incomplete notes
clear examples • Handout/chart is and chart or not
Techniques and • Handout/chart is mostly filled out completed
Ad Notes complete filled out
• Identifies two • Lack some detail • Lacks detail and
examples of but does identify two explanation
Task #2: propaganda w/in A.F. examples and • Doesn’t identify two
Animal Farm • Cites the specific provides citation and examples
Propaganda page & explains the explanation • Doesn’t cite specific
use of propaganda pages
Webquests used as models:
Bersaglia, N. What’s all the hype…a look at propaganda? Retrieved
on March 8, 2010 from
Kelts, A.B. Would you be Among the Hidden? Retrieved on March 8,
2010 from http://questgarden.com/95/02/9/100126054051/
Reynolds, B. The Hunger Games: Propaganda and persuasion.
Retrieved on March 8, 2010 from