Commercialization Plan 11210 by ewghwehws

VIEWS: 2 PAGES: 24

									CROSSING CULTURES &
    DISCIPLINES
    February 26, 2010




                        1
                             Graduate Education in
                    Technology Commercialization Workshops


• Technology Commercialization
    – A “contact sport” in interdisciplinary space (Lita Nelson, MIT)


• Professionals with graduate degrees
    – PhD, JD, MBA


• Little education in the “right” space for the “right” students
    – Need for entrepreneurship education outside of MBA
    – An integrated approach


• Kauffman Sponsored Workshops on TI:GER approach
    – 2008: Programs & Curricula (HBS cases & TIGER volume)
    – 2009: Research to Pedagogy (TI:GER volume teaching notes)




                                                                        2
2010 Crossing Cultures & Boundaries




                                      3
Crossing Business, Law, Science &
Engineering: The TI:GER Approach
 Marie Thursby, Margi Berbari, Anne Rector




                                             4
Team-based Program

       •PhD students in
       Engineering and Science
       teamed with MBA and JD
       students

       • To focus on potential for
       commercial application of
       PhD student research



                                 5
• Technology commercialization requires integration of
   – Science & Engineering expertise
   – Knowledge of management, law, economics, public policy

• Targeted students
   – PhDs in Science & Engineering (GA Tech and Emory)
   – PhDs in Management (GA Tech) and Economics (Emory)
   – MBAs (GA Tech)
   – Law (Emory)




                                                              6
                  Industry CTO Interviews

 • “Good”                      • “Inadequate”
    – Technical Skills            – Ability to think & solve
                                     problems

• “Need Improvement”
   – Management Skills
   – Communication Skills
   – Teamwork Skills               Source:
                                      IRI Interviews with Industrial
                                      Leaders RE: University
                                      Education of Engineers and
                                      Scientists




                                                                       7
                             Industry’s
                   “Biggest Problem (s) in R&D”


•   Grow business through innovation
•   Accelerating innovation
•   Balancing ST & LT R&D focus
•   Attracting & retaining talent
•   Gaining senior management support
•   Competitive intelligence
•   Knowledge management
•   Integrating R&D and business strategy
•   Managing global R&D
•   Measuring & improving R&D productivity

                                  • IRI Survey > 190 Responses
                                   “Top 10 ‘Top 3’ Problems”

                                                                 8
Need for TI:GER trained MBAs and JDs –
   Understanding Technology Helps




                                         9
                 Program Goals
• Produce graduates with multidisciplinary skills &
  entrepreneurial perspective needed to succeed in
  innovation-related careers
   – S&E PhDs aware of business & legal issues
   – MBAs & JDs experienced in technical research setting
   – Communication & team skills

• Produce S&E dissertations of technical merit and market
  relevance

• Produce research in management, law and economics that
  improves understanding of innovation


                                                            10
                    2 Year Certificate Program

Engineering      Classes/Labs                                       PhDs
                                  Multidisciplinary
                                  Research Centers
 Science         Classes/Labs                                       PhDs

                                                        Market Informed S&E Research

              3 Core Classes       Teams: Issues in     Graduates aware of technical,
              Industry Mentors        Potential         legal, market, interpersonal, &
 TI:GER                          Commercialization of
                 Consulting                                 communication issues
                  Projects          PhD Research
                                                        Mgt/Law/Econ Research on the
                                                             Innovation Process

Econ/Mgt           Classes         Thesis Research                  PhDs

 Law/Mgt           Classes        Clinics/Internships           JDs & MBAs


                                                                                  11
                                                        Curriculum
                                           Year 1                                                 Year 2
                         Fall Semester              Spring Semester                  Fall Semester              Spring Semester
                       Fundamentals of              Fundamentals of             Special Topics in Technology
                                                                                    Commercialization            Independent Study
                         Innovation I                 Innovation II


           Team Building                      Marketing Strategies          Project Management              Options Include:
            Retreat                                                            Planning
                                               Company Valuation                                               Business Plan
           Team Development                                                  Commercialization                 Competitions
                                               Funding Strategies             Plan Expansion
           Intellectual                                                                                        ATDC Project
            Property Analysis                  Commercialization Plan  Business Plan
                                                                         Development                            Overseas
           Industry Analysis                                                                                    Programs
                                                                              Venture Lab Project
                                                                                                                Other projects
                                                               Principles of Management
                       PhD                                           Any semester
Te a m M e m b e r s




                                         Finance Track                                                           Optional
                       MBA
                                         Marketing Track

                                         Patent Track
                       JD
                                         Technology Track                                                        Optional
               Team Experience

INTEGRATED RESEARCH                S&E/MGMT/LEGAL ISSUES
Hypothesis formation               Scientific merit; feasibility
Market forecast                    Prior art, economic and social impact
Legal landscape
Proof of concept                   Testing and validation
Competitive analysis               Risk, product and platform definition
Intellectual Property Protection   Patent, mark, secret, or copyright
                                   Business creation or license
                                   Capitalization
Prototype                          Refinement and scale-up
Commercialization strategy         Full market analysis (e.g. pricing, cost)
Business Associations              Contractual issues


                                                                          13
                             Students 2004-2011
 Students in Program from inception
 to present:


 SCIENCE PhDs                       64
 JD                                118
 MBA                                71
 BUS/ECON PhDs                       9
 Total                             262



OTHER PhDs:

Biochemistry
Bioinformatics
Computer Science
Industrial Engineering
Materials & Science Engineering
Physics
Polymer, Textile & Fiber Engineering




                                                  14
15
                Team Composition
Interdisciplinary – 5 Members   • One PhD Candidate
                                  – Science & Engineering
                                  – 3rd & 4th Year
                                • Two MBA Students
                                  – Finance
                                  – Marketing
                                • Two JD (Law) Students
                                  – Patent
                                  – Technology


                                                            16
          Team Formation
PhD Lab Visits
                 Socials - Networking




                                    17
Team Building

    • Personality Styles:
       Myers-Briggs Assessment &
        Workshop
    • Ropes Course –Berry
      College
       – Challenge Course Retreat
    • Team Handbook &
      Exercises


                               18
                     Team Education
• TI:GER Text
  – Chapter 2
    Multidisciplinary
    Commercialization Teams


• Cases
  – Infovision (HBS 9-605-064)
  Tech Transfer at Georgia Tech

  – SpudSpy (HBS 5-607-103)



                                      19
                   Team Advisors
• TI:GER Faculty
  – Team meetings
    2/semester – required
  – Individual issues/needs
• Mentors
  – Legal
  – Business
• TI:GER Advisory Board
• Industry Experts
• “Pitch” coaches
                                   20
               Team Processes

• Regularly Scheduled
  Team Meetings
                        • Graded Team
                          Evaluations
                          – 5% 1st semester
                          – 10% 2nd semester
                          – 15% 3rd semester




                                               21
TEAM A:

Experiencing and overcoming conflicting
goals and program demands




                                      22
TEAM B:

 Achieving short-term success but no
commercialization



                                  23
TEAM C:

Overcoming adversity to create a
start-up




                                   24

								
To top