Branding and customization
options for corporations.
- Handy electronic guides
- Make you clients feel at home
- No more lost in translation
- Benefits for your organization
- Corporate branding
- Customization options
- Spectrum of possibilities
- Benefits for the end-customer
- Original marketing tool
- Just that extra touch…
Taxi-Book is:
- a way to communicate with locals
- your handy guide to thousands of key locations in the city
- available for all cities and countries, worldwide
Taxi-Book technology:
- will be built for every platform
- is generic and ready for 50 languages
- available for all cities and countries, worldwide
Specification:
- knows thousands of key locations in the destination cities
- knows your position + helps you find your destination
- shows your position and nearest places
- speaks the local language for you
- communicate through dialogues
- “nearest venue” picker wheel
- create your own locations
- find popular places
- learn the language
- create favorites
- add photos
- ...
Benefits for your organization:
- be the first to jump on this new technology
- product based on simplicity & efficiency
- professional, quality & durable product
- customizable branding
- marge quantity of long lasting brand-exposure
- high-end corporate gift or reselling product
- availability for all destination cities
- create a standard to find all their information
- easy updatable
Customization options:
- KLM home screen
- KLM offices and services
- KLM Taxi-Card, cultural guide & UI options (logo, color, font, style, etc.)
- Custom made dialogues (eg. booking, departure & arrival information, products, etc)
- Invest in the licence & obtain vouchers
Spectrum of possibilities:
- high-end relation gift
- business class passengers
- cooperation with listed venues
- media attention
- ...
- Custom name and icons on title bar featuring KLM‘s logo and brand name
- Special categories, features, or options on the Home Page (link to a built-in feature, link to a
website or service, link to another app, etc)
- UI & appearance of the app can be adjusted to match KLM‘s specific needs or corporate design
- KLM may have the privilege of presenting their app in a specific way that differs from
the „regular“ locations in the app
- Special features or options on KLM‘s location page that provide further functionality
within the app or link to an external service
- Custom UI design to match a client‘s specific needs or corporate design
- UI design can be matched to KLM‘s requirements
- Small Space for advertisement/logo or subtle
branding through the use of visual clues (color)
- Content can be text and images, or video and audio
- Specific topics can be included as KLM‘s request, e.g. information about their business
- UI: Fonts, images, logos, etc. can be specified by KLM
Dialogues and options within (such as terms on selection lists and dictionary entries) + UI
(Fonts, images, logos, etc.) can be specified by KLM
Users can buy additional content for their apps:
- New cities or new locations for an already purchased city
- New dialogues and cultural content
- Additional features
The entire user interface can be customized to KLM‘s needs:
- Everything from the app name and icon to almost all pages within the app
- KLM-specific features and content can be integrated
- Most pages in the app provide advertising space for a logo or brand name
- UI elements like tool bars and buttons can be customized to match KLM‘s
corporate design
- Links to KLM‘s websites and other apps can be placed inside the app
- “Call” links for KLM service numbers and web links to online check-in
- Reservation + departure and arrival information for users who use roaming or
have local mobile web access
- Apple‘s iAd allows for advertisements within the app
Benefits for the end-customer:
- user-friendly tool
- getting around efficiently
- all necessary addresses covered
- reliable product with many practical features
- must have for visitors unknown to the
language & city