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Competition Background
History
The Packaging Association of Canada's biennial National Packaging
Competition builds on a 50-year legacy of promoting a greater awareness of
excellence in the Canadian packaging and design industries and recognizing the
skills involved in the design, conversion and manufacture of the latest
packaging developments.

Judging
The judging of the 2007 Competition took place on Saturday, January 27, 2007,
when more than 70 brand owners, designers, package converters, printers, film
producers, packaging journalists and consumer group representatives gathered
in Toronto, united by a single purpose: to select "the best of the best" from
hundreds of packages and POP displays entered in the Competition's seven
categories. A dedicated team of judges were assembled per category. Category
entries were reviewed individually by each judge against a points scale,
independent of other entries within the category. Gold and Silver awards are
earned within each category based on accumulated points.
More info . . . http://www.pac.ca/events/CompetitionBackground.html
      The Student Packaging Design Competition was launched by the Packaging Association of Canada
      in 1995 to challenge students with a valuable learning experience: developing a design solution to a
      package design brief created by the Competition's sponsoring brand owner.
      Every other year, hundreds of Canadian students are challenged to redesign the packaging for a
      prominent consumer product. In PAC's previous Competition projects, the students had been
      challenged to redesign Kraft Dinner macaroni and cheese, POST Golden Honey Shreddies breakfast
      cereal and Tetley Iced Tea.
More info . . . http://www.pac.ca/events/students.html


 PAC STUDENT PACKAGING DESIGN COMPETITION
 The Cream of Ice Challenge provided by Ice Cream Bar Manufacturers of Canada

 Project Challenge: Ice Cream Bar Manufacturers of Canada and PAC are challenging students to
 create compelling, impulsive, cost effective and attractive new packaging, labelling & graphics for
 one of the following ice cream bars:
             a) Popsicle - Ice Cream Sandwich (75 ml)
             b) Breyers - Vanilla/Chocolate Cone (140 ml) or Creamsicle (75 ml) or Fudgsicle (75 ml)
             c) Nestle - itzakadoozie (140 ml)

 Challenge is: Redesign of the multi-pack (eg. 6 x 100 ml) and single serving package (eg. 100 ml) for
 one of the ice cream bars above.
Evaluation / Judging based on:

  * Graphics [Originality, Graphic Design, Quality, Communication Effectiveness
(Brand/Product and Mandatory Information)
  * Technical - Structural [Innovation of Structural Design, Effectiveness of Material
Choices and Applications, Quality]
  * Merchandising [Package Strategy, Originality, Purchase Appeal, Suitability, Cost
Effectiveness]
  * Prototype Presentation [Appeal, Representation, Feasability]
          - Your packaging concept to be presented to the judges
Objective: To create an Excell
workbook that will contain several
spreadsheets based on calculating       Surface Area of 2D Shapes            Perimeter of 2D Shapes
area, perimeter, and volume of
several regular shapes and then
                                         S    Rectangle:            18.00    S    Rectangle:             18.00
using these spreadsheets to help                            Area:    18.00                  Perimeter:    18.00
                                         h                                   h
determine the design for your                             Length:
                                                           Width:
                                                                      6.00
                                                                      3.00
                                                                                              Length:
                                                                                               Width:
                                                                                                           6.00
                                                                                                           3.00
project.                                 a                                   a
                                              Square:               16.00         Square:                16.00
                                         p                  Area:    16.00   p              Perimeter:    16.00
                                                            Side:     4.00                       Side:     4.00
                                         e                                   e
1. Create your Excell workbook that
will contain your spreadsheets,          s    Triangle:
                                                           Area:
                                                                    21.00
                                                                     21.00
                                                                             s    Triangle:
                                                                                            Perimeter:
                                                                                                         13.00
                                                                                                          13.00
name your workbook by following                            Base:      6.00                    Length a     4.00
                                                          Height:     7.00                       Base:     6.00
this format, yournamedesignprob.                                                             Length c:     3.00

name first tab “2D Shapes”                    Circle:               78.50         Circle:                31.40
2. Create a spreadsheet on the fiirst                       Area:
                                                          Radius:
                                                                     78.50
                                                                      5.00
                                                                                            Perimeter:
                                                                                               Radius:
                                                                                                          31.40
                                                                                                           5.00
tab that will calculate the area and                          PI:     3.14                         PI:     3.14


perimeter of a rectangle, square,             Paralellogram:        30.00         Paralellogram:         22.00
triangle, paralellogram and
                                                           Area:     30.00                  Perimeter:    22.00
                                                          Height:     6.00                     Height:     6.00

trapezoid. Using the formulas from
                                                           Base:      5.00                      Width:     5.00


lessons 1-9 to build your                     Trapezoid:
                                                            Area:
                                                                    24.00
                                                                     24.00
                                                                                  Trapezoid:
                                                                                            Perimeter:
                                                                                                         18.00
                                                                                                          18.00
spreadsheets to calculate (your                         Length a:
                                                        Length b:
                                                                      6.00
                                                                      3.00
                                                                                             Length a:
                                                                                             Length b:
                                                                                                           6.00
                                                                                                           3.00
spreadsheet must work) the area                           Height:     4.00                   Length c:     5.00
                                                                                             Length d:     4.00
and perimeter of each of these
shapes. Use the data from the tables
that were used in the example from
lesson 9 to check your spreadsheet
for accuracy.
3. Using the second tab in
your excell workbook, label   Surface Area of 3D Shapes                      Volume of 3D Shapes
the tab 3D Shapes, create
a second spreadsheet that
                              P   Rectangular Prism:           40.00     P    Rectangular Prism:           12.00
will calculate the volume                     Surface Area:      40.00                        Volume:        12.00
and surface area for a        r                     Length:
                                                     Width:
                                                                  6.00
                                                                  2.00
                                                                         r                    Length:
                                                                                                Width:
                                                                                                              6.00
                                                                                                              2.00
rectangular prism, square     I
                                                     Height       1.00
                                                                         I
                                                                                               Height:        1.00

pyramid, triangular               Square Pyramid:             217.00          Square Pyramid:             187.48
pyramid, cylinder and a       s               Surface Area:     217.00   s                    Volume:       187.48
                                                 Base Side:       7.00                      Base Side:        7.00
cone. Using the formulas                            Height:      11.48                    Face Height:       12.00
                              m                Face Height:         12   m                     Height:       11.48
from previous lessons build
your spreadsheets to          s   Triangular Pyramid:          30.00     s    Triangular Pyramid:           8.00
                                              Surface Area:      30.00                        Volume:         8.00
calculate the surface area                     Base Side A:       4.00                    Base Side A:        4.00
                                               Base Side B:       3.00                    Base Side B:        3.00
and volume of each of                          Base Side C:       5.00                    Base Side C:        5.00
                                               Face Height:       4.00                         Height:        4.00
these shapes. Use your 2D
Shape spreadsheet as a            Cylinder:
                                              Surface Area:
                                                              489.84
                                                                489.84
                                                                              Cylinder:
                                                                                              Volume:
                                                                                                          791.28
                                                                                                            791.28
guide to help with your                             Height:       7.00                         Height:        7.00
                                                    Radius:       6.00                         Radius:        6.00
spreadsheet design for this                             PI:       3.14                             PI:        3.14

assignment.                       Cone:                       138.16          Cone:                        96.20
                                              Surface Area:     138.16                         Volume:       96.20
                                              Slant Height:       7.00                          Height:       5.74
                                                    Radius:       4.00                          Radius:       4.00
                                                     Height       5.74                    Slant Height:       7.00
                                                        PI:       3.14                              PI:       3.14
4. Using the third tab in your excel
workbook, label the tab Cost Eff (for      Cost-Effectiveness
Cost Effectiveness, create a third
spreadsheet that will be used to              of Shipping
calculate the cost-effectiveness of any        Packages
designed container.

    C ost-effectiveness is                Rectangular Prism:            0.30
    the ratio of Volume to                              Surface Area:    40.00
                                                             Volume:     12.00
    Surface Area of any
    container.
         Cost     = Volume                Square Pyramid:               0.86
     Effectiveness Surface Are a
                                                        Surface Area:   217.00
                                                             Volume:    187.48



  When completed, email your              Triangular Pyramid:           0.27
                                                        Surface Area:    30.00
  entire workbook to
                                                             Volume:      8.00
  ngraham@cbe.ab.ca

                                          Cylinder:                     1.62
                                                        Surface Area:   489.84
                                                             Volume:    791.28




                                          Cone:                         0.70
                                                        Surface Area:   138.16
                                                             Volume:     96.20
                Select the product that your group is going to redesign.
                Research the product. Establish the information you are going to need.
                    
                    
                    
                    
                   
 Develop your spreadsheets, useful tools
 Develop your new graphics
 Determine your new packaging concept
 Establish the material for your packaging
 Determine cost effectiveness of new packaging
 Develop your prototype package
 Develop your prototype presentation
     Format presentation will take
Graphics        • Original                                                            /2
                • Eye catching                                                        /2
                • Proportional                                                        /2
                • Enticing                                                            /2
                • Brand / Product Name                                                /2
     / 12       • Consumer Information                                                /2

Technical       • Structurally Sound                                                  /2
                • Innovative (different)                                              /2
                • Successful / Effective                                              /2
      /8        • Obvious application of Math concepts                                /2

Merchandising   • Suitability                                                         /2
                • Cost Effectiveness                                                  /4
                • Matches company identity                                            /2
     / 10       • Practical                                                           /2

Prototype       • Clear Organized                                                     /3
                • Sales Information                                                   /2
     / 20       • Demonstrate the process that you followed (How did you solve it?)   / 15

				
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