SLA Pharma & Health Technology Spring Meeting 2011
The P-D-R Blueprint for an Ideal
Corporate Information Center (ICIC)
presented by
Henning P. Nielsen
President of the P-D-R, Director Novo Nordisk Library
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 1
The Blueprint work is a
Joint Undertaking of
Michael Archer (AstraZeneca)
Carmen Burkhardt (Novartis)
Jeannette Ginestet (Sanofi Aventis)
Henning Nielsen (Novo Nordisk)
Oliver Renn (Boehringer Ingelheim)
Joanna Woodward (Pfizer)
and will soon be a P-D-R publication
Why a Blueprint for a ICIC?
Target Group
• Information Professionals
• Managers
• Senior Management
• Stakeholders
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 3
What would a CIC ideally do?
<< 10 years
<< 1 billion $
Enable creativity Foster innovation Drugs to market
Innovation is fostered by information and knowledge
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 4
How should an CIC be built?
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 5
Components of an CIC
Information Access
1. Information Acquisition & Vendor Relations
2. Information & Library Services
3. Community Management
Information Research
4. Awareness &Training
5. Information Consulting
6. Information Retrieval & Analysis
7. News Intelligence
8. Text Analytics
9. Knowledge Discovery
Information Technology
10. Technical Information Management
11. Information Technology & Informatics
Knowledge Management
12. Knowledge Management Services
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 6
Information Access
1. Information Acquisition & Vendor Relations
2. Information & Library Services
3. Community Management
Three core elements ensure that the content
that drives a corporation’s R&D business can
be acquired – by providing adequate funding
and technical infrastructure – and
disseminated to meet the company’s specific
needs.
Information access is the foundation for
getting business critical R&D processes right.
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 7
1. Information Acquisition &
Vendor Relations
Having access to the most relevant and recent information with minimal
information overload is a clear competitive advantage for any knowledge
worker in a corporatre environment and subsequently for the
corporation.
procurement and licensing of externally published information
resources with procurement including information audits
identification and prioritization of user needs
content and vendor evaluations
access management
ongoing contract and strategic vendor relationship management,
including development of partnerships
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 8
2. Information & Library Services
The function ensures that the company draws the full benefit from licensed
materials through collection management and information organization
and dissemination. Copyright compliance ensures legitimate use of
collection.
Enable access, via front line technologies, to licensed resources and to
information delivery services for all remaining information needs
Organize, index, and tag the accessible information in order to facilitate
information retrieval and dissemination into the organization and ideally into
the individual workflow of the individual users
Act as the front line on copyright compliance
Collect feedback from clients and analysis of usage statistics for renewal
process
Provide consultancy to the organisation in information structuring and
dissemination
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 9
3. Community Management
Vital importance that CIC shows its value, by marketing the function and
focusing on the benefits
Stakeholder management
Communication strategy
Branding, marketing of information resources and services
Communicates ROI and help justify budgets
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 10
Information Research
While Information Access is providing the foundation for the successful
use of information -
Information Research ensures that the Dollars and Euros spent on
information and information access have multiple returns, by
supporting innovation across the corporation and by saving
expenditures in all customer areas.
This is done both by reaching out to the knowledge worker, the CIC’s
clients, by understanding their business needs and providing the
value added services rangng from individual consultancy to highly
customized analytical information solutions and services.
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 11
Information Research
We descibe the areas with
6 core functions:
4. Awareness &Training
5. Information Consulting
6. Information Retrieval & Analysis
7. News Intelligence
8. Text Analytics
9. Knowledge Discovery
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 12
4. Awareness & Training
Information access is the vital resource of all knowledge workers and
should be implemented in the workflow of these and effective use of
the resources supported by training and awareness schemes.
Ensures knowledge about available resources and their use is
disseminated to all relevant employees.
Supports the self sufficiency of users and their effective use of the
resources licensed.
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 13
5. Information Consulting
Today it is impossible for end-users to both to have a total overview of the
information market and to familiarize with the increasing number of
databases and sources which are continuously receiving additional
functionalities. Hence it is important to have an expert function which
Is familiar with all licensed and free information resources and
solutions, crucial for portfolio management
Focuses on supporting end users with a particular information issue to
solve
Advices on use of information resources and tools in field of expertise
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 14
6. Information Retrieval & Analysis
Business critical as work is supporting decision making, is adding
competitive advantage, and last but not least addresses information
overflow.
Supports decision-making and provide intelligence support for Patents,
R&D, Medical, Marketing, Business, Management, and Production ,
which need reliable retrieval of virtually all published information
around a query (Patents)
Secures professional expert search and retrieval in areas where
particular knowledge about the where and how to retrieve requested
information is required
Applies the necessary different analytical levels to present the results
according to user needs.
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 15
7. News Intelligence
Business critical need for a function that provides relevant business and
scientific news targeting the corporation as a whole or specific
communities in a corporation.
Responsible for the global and concurrent
surveillance,
dissemination of news in media on a broad scale relating to the
corporation, its competitors, its business areas, and other issues
representing threats or opportunities
evaluation and analysis (media impact, trends, etc)
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 16
8. Text Analytics
The exponential growth of textual information available - structured or
unstructured – is impossible to manage by reading.
Text Analytics provide tools that allow knowledge discovery through mining
and visualization of vast amounts of text.
The function needs to be a framework for text analytics
This includes software (commercial and/or open source tools) as well
as the infrastructure (hardware for running the software, the queries
and the storage of the information that is indexed and annotated for
analyses)
Mining the textual content of the web in addition to proprietary and
licensed resources
Helps solving scientific questions
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 17
9. Knowledge Discovery
Exponential growth of structured (and unstructured) database information.
These data are mainly in-house but needs integration with external data.
Knowledge inside these data silos must be made available for exploration
and knowledge discovery.
Provides a framework for data mining, including preparation of data as
well as analysis of mining results
Delivers tools that optimize database access, i.e. searching, browsing,
organizing, and reporting scientific information
Provides visualization tools
Coordinates any alliances and external co operations, especially in a
pre-competitive environment
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 18
Information Technology
10. Technical Information Management
11. Information Technology & Informatics
Today’s CIC can only be successful and
maximize the return on investment of
each spent Dollar or Euro when a state-
of-the-art information architecture is
supporting their solution and services
and allows precise integration in the
workflow of the knowledge workers.
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 19
10. Technical Information
Management
The company’s ability to manage and use information effectively is a key
factor in determining how well a company can deal with complexity.
provide a framework for IM, both in a technical approach (together
with colleagues from IT) and by defining processes and workflows for
data and information handling
provide corporate-wide definitions and values, taxonomies and/or
ontologies
responsible for designing information management systems
(conceptual design of full-text linking services, document delivery
systems, e-resources systems, rights management systems, role-based
personalization of services)
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 20
11. Information Technology
& Informatics
The CIC relies upon the smooth functionality of its information services and
the availability and dissemination of published content to its clients.
Responsible for support of IT solutions required to operate the CIC’s
products and services
Required to proactively drive technology improvements to enhance
the functionality and dissemination of information.
Recommend new technology and devices through pilot programs
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 21
Knowledge Management
The three pillars
- Information Access
- Information Research
- Information Technology
is the foundation for
- Information Management
and when interconnected, fully utilized and transformed
into an indispensable and business critical function which
can also described with the broader term
- Knowledge Management.
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 22
12. Knowledge Management Services
The success of a pharmaceutical company is based on knowledge, on
druggable targets, on how to develop and optimize a compound for first
clinical trials, on how to conduct the clinical development until submission,
on how the peer review information is transformed into marketing
Defined as a concept, rather than a function, that involves the creative
combination of disparate sources of knowledge both internal and
external
Establishing the total knowledge bank of the organization, including
tacit knowledge
Facilitating knowledge sharing and exchange
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 23
“The whole is greater than the sum of its parts”
(Aristoteles)
Altogether the 12 core elements constitute the
ART of Information / iART
(information Access, Research and Technology)
and brought together in the right way it is identical to
Knowledge Management (KM):
iART = KM
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 24
The CIC within the corporation
How do we ensure:
that CIC has adequate
management support,
its potentials are fully
understood,
and financed accordingly?
1. Reporting line
of the CIC
Today, the majority (60%) of pharmaceutical information centres report into the
R&D function, of the rest some 20% report into IT and 20% report to other
“corporate services” – with frequent changes
In principle, reporting into any specific customer area when serving the whole company
is problematic. To secure business driven prioritization of budget a central corporate
function reporting line should be the ideal.
But the further you remove the IM from core customer areas, the more you might
see a decreasing understanding of needs
Reporting into IT seems logical being a parallell corporate functions. Experience shos,
that technology takes over and IM becomes an IT driven function alone.
The ideal reporting must be at a high level reflecting the value of information in a
research organization reporting to a board level chief information officer who
understands all aspects of information management.
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 26
2. Organizational model
of the CIC
Information Information &
Technical
Acquisition Library Services
Information
& Vendor Management
Relations
Information
Technology &
Informatics
Knowledge
Management
Services
News
Intelligence
Awareness &
Training
Text
Analytics
Retrieval & Analytics
Knowledge Information
Community Discovery Consulting
Management
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 27
2. Organizational model
of the CIC
Information Information &
Technical
Acquisition Library Services
Information
& Vendor Management
Relations
Information
Technology &
Informatics
Knowledge
Management
Services
News
Intelligence
Awareness &
Training
Text
Analytics
Expert Searches, Information
Retrieval & Analytics Information
Knowledge
Community Consulting
Discovery
Management
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 28
2. Organizational model
of the CIC
Information science is one of the most developing and changing professions
and the CIC is today managing business processes that need constant
rethinking and innovation.
There are many ways to organize the twelve components constituting a ICIC.
There are quite often strong dependencies and even overlaps between these
components.
Hence all twelve components should ideally be
combined/coordinated/managed in one organizational unit.
It is a clear advantage to work it through a matrix structure allowing a flexible
and agile organization in a globalised environment, where the cross
organisational viewpoint of a CIC can guarantee the right priorities.
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 29
3. Budgeting ?
Ideal way of budgeting:
Financed centrally with no individual back charging.
This prevents the organisation from missed opportunities due to low
priorities of costly information locally. But how do you secure the
business need perspective, and how do you educat users in knowing
that information costs! (“isn’t this free on the internet“).
Prices of many information resources are based on the number of
employees in a company so the budget could be made dependant on
numbers: “professional“ employees - or R&D employees if preferred.
Another way of arriving at an information budget would be as a
percentage of total spend, or total spend on R&D.
Charge back budgetting is done at different levels in corporations
today. Often there is a combination of central funding and charging.
The issue will always be how cost effective any of the models are.
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 30
3. Budgeting ?
In summary:
The „Ideal Corporate Information Centre“ should have a
fixed budget
based on a clear information strategy aligned with the
company strategy
a thorough, concurrent audit/assessment process of the
changing needs in the corporation and the development of
the information industry
This budget should be used to purchase information in the
most cost efficient way, deliver core services adding key
value to this
There should be overall reporting on performance on CIC
with key performance indicators to key stakeholders
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 31
4. Physical space?
Do wee need it? – Yes and No!
No: Contents and services need to be
embedded in the workflows of users, not on shelves
Yes: The physical space is where the user interaction
with information resources, information scientists,
specialists, librarians take place
On screens – individual desktops, devices - as well
as visualising the information resources and services in
the physical environment of users
Knowledge centres
User training
Innovation spaces
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 32
5. RoIe of a CIC
Harvard University Chemistry Professor Frank Westheimer’s discovery:
“A month in the laboratory can often save an hour in the library” - is
even more true in this time of the electronic Knowledge Center.
The cost of not having access to information for a research-based
company can not be measured.
April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 33
Thanks for listening to
the Blueprint preview.
Questions,
comments,
feedback?