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Four_Questions_Before_You_Look_For_Affiliate_Programs by Nickpaborsky02

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									Title:
Four Questions Before You Look For Affiliate Programs


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1633


Summary:
I’ve been receiving emails from people asking for my advice on which affiliate programs are the best, who
pays the most and most often, and many other basic questions. I’d like to answer those questions on this
forum, but I can only type so fast.


I went out this weekend looking for content that I could publish here temporarily while I got down to
writing. I had a hard time finding unbiased content. Most of the so-called reviews out there are infomercials,
and that’s not w...



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Article Body:
I’ve been receiving emails from people asking for my advice on which affiliate programs are the best, who
pays the most and most often, and many other basic questions. I’d like to answer those questions on this
forum, but I can only type so fast.


I went out this weekend looking for content that I could publish here temporarily while I got down to
writing. I had a hard time finding unbiased content. Most of the so-called reviews out there are infomercials,
and that’s not what I was looking for with this blog. So you’re going to have to bear with me. I’ve been
looking and learning and reading and talking, and I’ve got a lot to say. I just need the time to write it down,
and I will, starting tomorrow. No, really I will.


In the meantime, you need to ask yourself this — are you ready for an affiliate program, or Internet
Advertising in general? I put together four questions you should ask before you embark on your affiliate
program or any Internet advertising.


Before I get to the four questions you should ask before you enbark on your affiliate program, I am going to
review two concepts that I use often here on Affiliateblog. The first is what I call the macro view of your
Internet presence:


Incoming visitors - Internet Presence - Sales or Actions
You are really running two campaigns with your Internet presence -- the first campaign is concerned with
getting visitors to the site, and the campaign is ongoing. The second campaign is to get those visitors to do
something. That something may be just to spend more time at your site, or it may be to sign up for
something or buy something.


The other represents the process of Internet advertising:


Impression - Click - Action


Most affiliate programs pay publishers in the last part of the process, the Action. I’ll be using both of these
concepts in my questions. So here we go…


1. Do you know enough about your visitors?


There are literally thousands of affiliate programs out there. While some affiliate marketing hubs are
experimenting with context-sensitive serving of affiliate banners and banner rotation on affiliate sites, YOU
will be the one to decide what kind of products and services you want to offer your visitors. This seems like
a minor detail, but it is a major factor in your success.


If you haven’t already, take a look at the stats for your web site over the past month or so. Where do your
visitors come from? Have you paid for Google, Yahoo or other search engine traffic? What are the
keywords that people used to get to you? More complex and specific search terms tend to result in more
immediate conversions, while broader search terms may result in sales later. If people get to your site using
what you believe to be broad search terms, you need to be sure that the cookie life (the amount of time that
passes between someone from your site visiting the affiliate merchant’s site and the sale) is long.


Do you have textlinks or other advertising on other sites? Do you know the demographics of the visitors
from those sites? Have you spoken to the webmaster, owner or manager of the sites on which you advertise
and asked him or her about their visitors? Do you know the websites? Have you visited the sites that
advertise on the same sites as you? When you investigate all of these things a profile of the visitors to your
site should begin to emerge.


Which search engine brings you the most traffic? If it’s Google, the user is slightly more apt to be male, and
in the middle (of MSN, Yahoo and Google) as far as propensity toward buying something (42% more likely
than the average user). There’s a terrific article on marketingvox.com if you want to see more details. You
can also find some interesting demographic info on the major search engines from AQABA.


You should pay particular attention to the domains of your visitors. If you have a lot of AOL traffic for
example, you should consider that the profile of the average AOL user is 35 or older (77%) and married
(62%).
If you have trouble with textual representation vs. graphical representation (as I do), there is a terrific
product called VisitorVille that takes your web logs and animates them. The text is represented as pictures
(buildings, people, buses for the search engines, etc). You can see it here. Disclaimer: I am a VisitorVille
affiliate.


After all this you should be able to sit down and come up with the profile of a typical visitor. This profile
should hopefully include estimates of age, country of origin, education and income.


Try to think like your visitors. Try to anticipate their interests and the products and services they might want
to purchase. Affiliate programs raise the bar from PPC — your payment comes at the end of the Internet
marketing process (the Action) rather than at the beginning (Impression or Click) like Google Adsense or
Doubleclick. You need to apply more brainpower to the process, and you’ll make more money if you do it
right.


2. Is your site perfect?


You’re asking someone to buy something from your site. If the pages have sloppy html code, broken links
or instability from a bad Cascading Stylesheet, it makes you look cheesy. We’ve all been uncomfortable
buying something off a cheesy website. You don’t want to be that website.


Let’s start with the html code. Are you sure there are no errors in it? Have you used an html checker like the
one at W3C? I find mistakes in my code all the time. Unless you check your code on several browsers in
several resolutions you might not catch an error. The validator will. If you use Cascading Stylesheets you
should also visit the CSS Checker.


Speaking of validators, you should check your links often. W3.org also has a link validator.


The site should also be optimized for search engines, be easy to understand and navigate, and should have a
sitemap for people (and spiders) to find their way around. You should have had ten of your closest friends
take a look at the site and give you their feedback, and you should always listen to unsolicited comments
from users with an open mind and place value on them. If someone takes the time from their busy day to
send you an email about your site, they feel strongly about it and you should take a close look at what
they’re talking about.


Understand that if your Incoming Visitors campaign is not working right, you’re wasting your time with
your Sales or Action program.


3. Do you know what kind of ads you’re going to use, and where the ads are going to go?


People have been ignoring banners for ten years. That’s why they shake and make sounds (someday I’ll tell
you about the screaming match I had with a creative director the day we put out the first talking banner ad)
to try to get your attention. Where you put it on the page is going to make a huge difference. Briefly —
banners need to go somewhere the eye naturally rests (next to the masthead, near the navigation, at the
bottom of the page).


Placement of any ads is a huge part of getting them noticed or clicked.


A lot of people (including me) believe that text ads should be placed at natural breaks and be close to the
same in text size and color as the text. You need to surf around and look at where people place their ads, and
you need to figure out where you think they would work on your site.


If you plan to create pages for some of the products you endorse (a great idea), you need to figure out how
prominently you want to place the advertising. Most people won’t buy something if they believe you’re
shilling for a particular company. They will buy from someone they believe honestly endorses the product or
service. You need to figure out how to keep the distinction.


4. What’s your hunch on the right kind of offers for your site?


I ask this question a lot. Now that you have a better idea of the demographics of your visitors, try to decide
on which action you think they would be more apt to take — pay-per-lead, pay-per-sale or even pay-per-
click (hard to come by) on your site.


If you have a general interest website that gives away free stuff it’s probably going to be difficult to sell
people products from that website. It might be smarter to try to get them to sign up for a free products
newsletter from one of the affiliate programs, or you may want to look for offers that target the age group of
your site rather than offers that target a specific interest. You might be looking for smaller-ticket sales or
only leads. Leads get the user to the end of the advertising process chain, but require less of a commitment.


Try to come up with the four, five, six or fifty ways to slice this all up, by type of action, by type of sale or
lead, or any other way you can come up with. Then you can go out and find the different offers that might
appeal to your visitors. When it comes time to place the ads, try to put different ads in similar spaces on the
same pages, and see how they do.


Get your questions answered and you’re ready to take the plunge into affiliate marketing.




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