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2010 DIGITAL MEDIA - Wine Enthusiast Magazine

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2010 DIGITAL MEDIA - Wine Enthusiast Magazine Powered By Docstoc
					                                                                              2011 DIGITAL MEDIA




WINE ENTHUSIAST MAGAZINE WEB SITE www.winemag.com
Winemag.com is the source for all things related to the lifestyle of wine. Updated daily, the site is an accessible and
information-packed reference for wine enthusiasts at all levels, from a novice exploring the world of wine for the first time, or
a seasoned collector eager to brush up on the latest tips, trends and breaking news in the industry. Original online content
speaks to the latest in food, wine, spirits, restaurants and travel, plus additional features drawn from the pages of Wine
Enthusiast Magazine.

                                                         Online features include:
                                                           •    Wine and Spirits Ratings and Reviews: An extensive database
                                                                of over 90,000 current global reviews of wines, searchable by
                                                                producer, variety, region, vintage, price and score.
                                                           •    Vintage Chart. The easiest to use, most comprehensive guide
                                                                for understanding the best years for specific wines from
                                                                around the globe and when they are ready to be enjoyed.
                                                           •    UnReserved, the Wine Enthusiast Editor Blog. The most
                                                                buzzworthy topics in the wine, food, spirits and travel world,
                                                                our distinguished panel of editor bloggers tackle topics several
                                                                times weekly in fun, provocative and educational posts that
                                                                engage avid readers from around the globe.
                                                           •    Wine Lifestyle Features. The latest trends in travel, wine
                                                                hotspots and culinary topics, with profiles of the newest names
                                                                in food and wine .Past articles are available in our easy-to-use
                                                                online archives.
                                                           •    Wine and Food Pairings with Recipes. Countless pairings, tips,
                                                                and recipes backed by the expert knowledge of WE’s wine
                                                                and food critics.
                                                           •    Spirits and Cocktails. The latest cocktail trends, the best and
                                                                most intriguing bars, the newest drink recipes as well as the old
                                                                favorites.


    •   Award-winning Restaurants. Our annual Restaurant Awards program recognizes top restaurants that offer diners the
        most creative and comprehensive wine lists available. Winners are can be identified by state, name, cuisines and
        award level.
    •   Online Events Calendar. Our wide-reaching, exclusive online events calendar keeps viewers on top of all of the top-
        rated gastronomical events around the world, and is searchable by date, location or name.
    •   Wine Education. Geared for the beginning wine and food enthusiast, this section contains both a culinary and wine
        glossary, as well as “basic training” articles covering topics such as wine-drinking etiquette and the nuts and bolts of
        wine barrels.




             333 North Bedford Road, Mount Kisco, NY 10549 • Phone: (914) 345-9463 • Fax: (914) 218-9193
                                          winemag@wineenthusiast.net
TRAFFIC (average per month)
     Total visits: 65,000       Page views: 300,000
     Unique visitors: 55,000    Time spent for each visit: 8.8 minutes

WEB SITE ADVERTISING
     Rotating Ad Positions: 300,000 ad impressions per month (average)

        Ad Type                       Size (pixels)         Rate (net cpm)           Monthly Cost
        Full Banner                      468 x 60                 $30                 $ 7,000
        Upper Rectangle                  300 x 250                $30                 $ 7,000
        Lower Rectangle                  300 x 250                $30                 $ 7,000




Wine and Spirit Labels
Labels rotate on the home page under “Featured this Month” for one month; label appears permanently in online
searchable database. Average impressions: 10,000
Price: $395/month.
Classifieds
Online with print: $25 per month. Online only: $35 per month, three month minimum.
Specifications
We accept standard web formats. Please refer to our Digital Specifications page for more details.




              333 North Bedford Road, Mount Kisco, NY 10549 • Phone: (914) 345-9463 • Fax: (914) 218-9193
                                           winemag@wineenthusiast.net
                                                                              2011 DIGITAL MEDIA




WINE ENTHUSIAST CATALOG WEB SITE www.wineenthusiast.com
Wineenthusiast.com is the source for all products related to the lifestyle of wine. Updated daily, the site offers easy access to
all products carried by Wine Enthusiast, and delivers an average of 1 million page impressions per month.



                                                  TRAFFIC (average per month)
                                                  Page views: January – September 1 million per month
                                                              October - December 2-3 million per month



                                                  WEB SITE ADVERTISING

                                                     Ad Type                Size (pixels)       Rate (net cpm)
                                                     Home Page
                                                     Skyscraper              160 x 600                $30
                                                     Half-height             160 x 300                $30


                                                     Interior Pages
                                                     Skyscraper              125 x 600                $30
                                                     Half-Height             125 x 300                $30


                                                  Specifications
                                                  We accept standard web formats. Please refer to our Digital Specifications
                                                  page for more details.




             333 North Bedford Road, Mount Kisco, NY 10549 • Phone: (914) 345-9463 • Fax: (914) 218-9193
                                          winemag@wineenthusiast.net
                                                                             2011 DIGITAL MEDIA




WINE ENTHUSIAST CATALOG EMAIL
         Targeted to active wine and spirits consumers who enjoy the ‘lifestyle of wine’, Wine Enthusiast Catalog emails are
sent daily, Monday through Friday, to 300,000 opted-in recipients. Each features products and services targeted to their
needs or themed for upcoming holidays or seasons, such as summer entertaining or holiday gifting. Product information is
tied directly to the wineenthusiast.com web site for additional browsing and ordering.

                                          CIRCULATION
                                          Reach & Frequency:       200,000 per day, Monday - Friday
                                          Readership:              Active wine and spirits consumers and trade, from
                                          catalog inquiries and orders, subscriptions to Wine Enthusiast Magazine, and
                                          attendees at Wine Enthusiast events.

                                          ADVERTISING
                                             Ad Type               Size (pixels)       Rate (net cpm)     Price (per send)
                                             Rectangle               270 x 240              $30              $ 7,000



                                          Maximum of one rectangle per email.



                                          Specifications
                                          We accept standard web formats. Please refer to our Digital Specifications page
                                          for more details.




             333 North Bedford Road, Mount Kisco, NY 10549 • Phone: (914) 345-9463 • Fax: (914) 218-9193
                                          winemag@wineenthusiast.net
                                                                                  2011 DIGITAL MEDIA




TOP SHELF – Wine Enthusiast Magazine’s Email Newsletter
   Every week Wine Enthusiast Magazine publishes Top Shelf, our online email newsletter, sent to over 300,000 active wine
and spirits consumers with unique, entertaining, and informative offerings with links to the best and latest recommendations
on wines, pairings and the products that enhance the ‘lifestyle of wine.’
    Wine Enthusiast email marketing offers an ideal opportunity for advertisers who want to specifically target consumers
who are active and frequent core wine consumers and eager to enhance their lifestyle via Wine Enthusiast products,
publications and events.


                                          CIRCULATION
                                                   Quantity:        Approx. 200,000 opted-in email addresses
                                                   Frequency:       Sunday, weekly


                                          DEMOGRAPHICS
                                                   Age       Core Wine Consumer        Wine Enthusiast
                                                             30-39         15%               15%
                                                             40-49         22%               25%
                                                             50-59         24%               24%
                                                             60+           25%               19%


                                          ADVERTISING
                                               Position             Ad Size (pixels)     Weekly Cost (net)
                                               Full Banner            468 x 60              $ 7,000


                                          Maximum of one horizontal banner and one vertical skyscraper per issue.


                                          ADVERTORIALS
                                                Top Shelf offers an advertorial position, which can be ‘themed’ or product
                                          based. This can include a photograph, bottle shot or other graphic, along with a
                                          few lines of descriptive text. A dynamic link is included, leading to your own web
                                          site or custom online section. Pricing is determined based on content and
                                          production.



Specifications
We accept standard web formats. Please refer to our Digital Specifications page for more details.




             333 North Bedford Road, Mount Kisco, NY 10549 • Phone: (914) 345-9463 • Fax: (914) 218-9193
                                          winemag@wineenthusiast.net
                                                                                  2011 DIGITAL MEDIA




PROOF POSITIVE – Wine Enthusiast Magazine’s Spirits Newsletter
Wine Enthusiast Magazine is proud to introduce a new spirits e-newsletter called Proof Positive! Wine Enthusiast Proof
Positive email marketing offers an ideal opportunity for advertisers who want to specifically target consumers who are
active and core spirits drinkers and eager to enhance their lifestyle via Wine Enthusiast products, publications and events.
Proof Positive advertising opportunities include 3 sponsorship opportunities - Cocktail of the Month, Technique of the Month
& Hotspot of the Month. Each advertising opportunity will feature client brand and bottle shots complete with active links

                                             CIRCULATION
                                                     Quantity:          Approx. 200,000 opted-in email addresses
                                                     Frequency:         Monthly




                                             ADVERTISING
                                                  Position                     Monthly Cost (net)
                                                  Cocktail Ingredient           $ 6,000
                                                  Technique                     $ 6,000
                                                  Hot Spot                      $ 6,000




             333 North Bedford Road, Mount Kisco, NY 10549 • Phone: (914) 345-9463 • Fax: (914) 218-9193
                                          winemag@wineenthusiast.net
                                                                             2011 DIGITAL MEDIA




ADVANCE BUYING GUIDE – Email Trade Newsletter
          To reach the active wine and spirits buyer and members of the trade, Wine Enthusiast offers its new email
newsletter, the Advance Buying Guide. Each issue contains the ratings and reviews of nearly 600 wines and spirits that will
appear in the upcoming issue of Wine Enthusiast Magazine and on its online review database. These are sent three weeks
prior to the magazine’s publication.
           Wine Enthusiast’s trade email marketing offers an ideal opportunity for advertisers who want to specifically reach
members of the wine and spirits industry; highly-targeted with no wasted circulation.

                                               CIRCULATION
                                               Reach & Frequency:       20,000 emails, sent monthly; semi-monthly in
                                                                        November and December



                                               Readership:              Retailers, restaurateurs, hotels and
                                                                        bars, wine marketers, importers, distributors,
                                                                        public relations, and press.



                                               ADVERTISING
                                                       Position             Ad Size (pixels)      Cost (net)
                                                       Leaderboard:           728 x 90             $ 3,000
                                                       Skyscraper:            120 x 600            $ 3,000

                                               Maximum of one horizontal banner or one vertical skyscraper per email.
                                               Specifications
                                               We accept standard web formats. Please refer to our Digital Specifications
                                               page for more details.




             333 North Bedford Road, Mount Kisco, NY 10549 • Phone: (914) 345-9463 • Fax: (914) 218-9193
                                          winemag@wineenthusiast.net
                                                                          2011 DIGITAL MEDIA




WINE ENTHUSIAST MOBILE BUYING GUIDE – FEATURED WINE LISTING

The Wine Enthusiast Guide is an extension to our online and mobile ratings and review database. With 80,000+ reviews and
over 1,200 wine reviews added monthly, the program provides REAL-TIME UPDATES of the wine review database to ensure
you have the latest version, while providing in-hand performance only available to a native application. Mobile
applications allow wine consumers to access reviews while in the store, at a restaurant – pretty much anytime and
anywhere they choose ensuring your brand(s) are always in front of the consumer when they are making a buying decision.



                                       CIRCULATION
                                       Reach & Frequency:                90,000 paid subscribers
                                                                         3,500 subscribers added per month
                                                                         150,000+ impressions per month




                                        ADVERTISING
                                        Position                   Ad Size Cost (net)
                                        Featured Winery            Text Link $ 4,500


                                     There are five featured wine positions available on a monthly basis.
                                     Available to current Wine Enthusiast Media Partners.




            333 North Bedford Road, Mount Kisco, NY 10549 • Phone: (914) 345-9463 • Fax: (914) 218-9193
                                         winemag@wineenthusiast.net
                                                               2011 Digital Media Specifications




WEB SITE ADVERTISING

Winemag.com                                                         WineEnthusiast.com
Ad Type                           Size (pixels)                     Ad Type (Home Page)         Size (pixels)
Full Banner                         468 x 60                        Skyscraper                    160 x 600
Rectangle                           300 x 250                       Half-Height                   160 x 300

                                                                    Ad Type (Interior Pages)
                                                                    Skyscraper                      125 x 600
                                                                    Half-Height                     125 x 300

File Specifications
Resolution: 72dpi
File size: max. 45Kb
File Format: GIF, JPG, HTML, FLASH (SWF), JavaScript, Flash Video
Animated GIF and Flash: Stops after 30 seconds
If using Flash, please use the following clickTAG code:
on (release) {
   getURL(_root.clickTAG, "_blank");
}

Please also provide a static backup image when submitting Flash.

If using DART, please contact us for additional information.

Please send files via email and reference placement, dates, and URL to WEadmgr@wineenthusiast.net


Email Advertising

Top Shelf Weekly Email                                              Wine Enthusiast Catalog Email
Ad Type                           Size (pixels)                     Ad Type                     Size (pixels)
Full Banner                         468 x 60                        Rectangle                     300 x 250

Advance Buying Guide
Ad Type                           Size (pixels)
Leaderboard                         728 x 90
Skyscraper                          120 x 600


File Specifications
Resolution: 72dpi
File size: max. 45Kb
File Format: GIF, JPG, HTML

Please send files via email and reference placement, dates, and URL to WEadmgr@wineenthusiast.net




              333 North Bedford Road, Mount Kisco, NY 10549 • Phone: (914) 345-8463 • Fax: (914) 218-9193
                                           winemag@wineenthusiast.net

				
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