CUPE membership survey results
[October 4, 2005 09:00 AM]
As mandated by the 2003 convention, CUPE commissioned NOW Communications to
conduct a survey of member attitudes about the union and what it should be doing. NOW
conducted focus groups in ten cities and surveyed 2425 members across the country. This
is a presentation of the results of this survey.
CUPE delegates at the 2003 convention asked our
union to research the attitudes and opinions of CUPE
Photo montage of CUPE
members (photos of CUPE
To better understand their concerns.
members at work, in community,
To better meet their needs.
To better plan the union’s priorities in
bargaining and in political action.
10 focus groups in six cities
We spoke with members in 10 focus groups in six
cities: Vancouver, Calgary, Winnipeg, Toronto,
Montreal (in French) and Halifax to hear rank and file
members talk about their work and their union.
2,425 CUPE members
contacted We took what we learned from the focus groups and
developed a questionnaire to talk with 2,425 members
Sample attempted to: across the country.
Match CUPE We tried to ensure that the sample we surveyed
membership by sector; matched CUPE’s main sectors.
Sample enough in each We also tried to ensure that the sample was large
province. enough to get accurate information on each province.
This is a large sample with a high degree of accuracy.
Margin of error Plus or minus
2%, 19 times out of 20
The information we’re presenting here is accurate plus
or minus 2%, 19 times out of 20.
Today, we’re focusing on the results for the whole
CUPE leadership and staff will continue to review and
learn from this research over the coming months,
breaking it down by region, sector and other variables.
We first asked members about their satisfaction with
90% of members surveyed are either very satisfied or
90% very satisfied / somewhat somewhat satisfied with their job.
This is a high job satisfaction rate compared to other
CUPE effectiveness of When asked how effective CUPE is at representing
representation them, 42% of members surveyed ranked CUPE high on
an effectiveness scale… and 25% rated CUPE low on
Scale – shown graphically the scale.
42% – High
31% – Neutral CUPE ranks higher in both extremes of this question
25% – Low than other unions.
Single most important thing
CUPE should be doing:
We asked CUPE members to identify the single most
27% – Represent me/ stand up important thing their union should be doing for them.
for me/ fairness/ ensure employer
respects contract Most CUPE members surveyed said representation, in
20% – Job security/ more hours/ some form, is the most important thing CUPE should
protect against privatization/ do.
17% – Good wages and benefits They also looked for job security, good wages and
5% – Good contract benefits, or a good contract in the top four subjects.
22% – Other
10% – Nothing, don’t know
Importance of key services – We asked members to rank the importance of key
total importance (4 or 5) union services on a scale of 1 to 5, with 5 being
87% – Protecting job security
88% – Negotiating good wages As you can see, between 86% and 88% of CUPE
and benefits members surveyed agreed that protecting job security,
86% – Getting you a good negotiating good wages and benefits, getting a good
pension pension and protecting health and safety were all
86% – Protecting health and important or very important services for the union to
safety at work provide.
When asked to rank the importance of CUPE
promoting equality, human rights and fair treatment for
Equality, human rights and fair
treatment for everyone – CUPE
20% said it was somewhat important and a strong
majority said it was extremely important – 68%.
88% – Extremely important or
important to some degree
This is a strong statement by a large percentage of
To determine attitudes toward political action, we
asked members which was closer to their view:
CUPE should be providing members with information
69% – CUPE should be
on this because politicians’ decisions can directly
providing information to
affect members’ jobs, as well as funding for public
members about politics
services and decisions about privatization – 69%
24% – CUPE should not be
providing information to
members about politics
CUPE should not be providing information on where
image of cupe members
politicians stand on issues because political choices are
personal and private – 24% of CUPE members
Satisfaction with collective
CUPE members were asked how satisfied they were
with their collective agreement, 72% said very or
72% – Very satisfied / somewhat
somewhat satisfied and 25% said not very or not at all
25% – Not very satisfied / not at
Contracting out and
Contracting out and privatization are affecting more
% very or somewhat concerned
and more CUPE members and their anxiety about this
is reflected in our survey.
Pay being cut – 83%
A large majority of CUPE members were VERY or
Quality of service will
somewhat concerned about pay being cut, a decrease in
decrease - 83%
the quality of service they could provide, contracting
Job contracted out or
out generally, workload increases, and hours being cut.
privatized – 78%
Workload increased –
Hours being cut – 77%
Negotiating workplace training We also asked CUPE members about the importance of
workplace training that helps them do their jobs more
graphic to show scale effectively or get a promotion.
Important - 79% 79% of CUPE members surveyed rated negotiating
Neutral – 11% workplace training as important.
Not important – 8 %
This ranking is high compared to other unions.
Employer provided training
Yes – 65
65% of members surveyed said their employer
No – 32
provided this type of workplace training.
image of someone learning on
the job – two members together
While the focus group said they like getting
information from the union in person or in newsletters
20% – At home
at their workplace, they also expressed interest in the
13% – At work
union’s online activities.
55% – Both at work and
In the survey, we learned that 88% of CUPE members
11% – Do not have
have access to the Internet either at home, at work, or
Highlights today The survey highlights we’re viewing today focus on
the total responses to some of the questions we asked.
Detailed analysis over time
Our more in-depth analysis of the survey results will
Implement our strategic help us implement the strategic directions plan adopted
directions decisions at this convention.