CUPE_membership_survey_results by keralaguest


									CUPE membership survey results
[October 4, 2005 09:00 AM]

As mandated by the 2003 convention, CUPE commissioned NOW Communications to
conduct a survey of member attitudes about the union and what it should be doing. NOW
conducted focus groups in ten cities and surveyed 2425 members across the country. This
is a presentation of the results of this survey.

VISUALS                          AUDIO
                                 CUPE delegates at the 2003 convention asked our
                                 union to research the attitudes and opinions of CUPE
Photo montage of CUPE
members (photos of CUPE
                                       To better understand their concerns.
members at work, in community,
                                       To better meet their needs.
                                       To better plan the union’s priorities in
                                        bargaining and in political action.

10 focus groups in six cities

       Vancouver
                                 We spoke with members in 10 focus groups in six
       Calgary
                                 cities: Vancouver, Calgary, Winnipeg, Toronto,
       Winnipeg
                                 Montreal (in French) and Halifax to hear rank and file
       Toronto
                                 members talk about their work and their union.
       Montreal
       Halifax

2,425 CUPE members
contacted                        We took what we learned from the focus groups and
                                 developed a questionnaire to talk with 2,425 members
Sample attempted to:             across the country.

       Match CUPE               We tried to ensure that the sample we surveyed
        membership by sector;    matched CUPE’s main sectors.
       Sample enough in each    We also tried to ensure that the sample was large
        province.                enough to get accurate information on each province.

                                 This is a large sample with a high degree of accuracy.
Margin of error Plus or minus
2%, 19 times out of 20
                                 The information we’re presenting here is accurate plus
                                  or minus 2%, 19 times out of 20.

                                  Today, we’re focusing on the results for the whole

                                  CUPE leadership and staff will continue to review and
                                  learn from this research over the coming months,
                                  breaking it down by region, sector and other variables.
                                  We first asked members about their satisfaction with
                                  their job.
Job satisfaction
                                  90% of members surveyed are either very satisfied or
90% very satisfied / somewhat     somewhat satisfied with their job.
                                  This is a high job satisfaction rate compared to other
CUPE effectiveness of             When asked how effective CUPE is at representing
representation                    them, 42% of members surveyed ranked CUPE high on
                                  an effectiveness scale… and 25% rated CUPE low on
Scale – shown graphically         the scale.
42% – High
31% – Neutral                     CUPE ranks higher in both extremes of this question
25% – Low                         than other unions.
Single most important thing
CUPE should be doing:
                                  We asked CUPE members to identify the single most
27% – Represent me/ stand up      important thing their union should be doing for them.
for me/ fairness/ ensure employer
respects contract                 Most CUPE members surveyed said representation, in
20% – Job security/ more hours/ some form, is the most important thing CUPE should
protect against privatization/    do.
contracting out
17% – Good wages and benefits They also looked for job security, good wages and
5% – Good contract                benefits, or a good contract in the top four subjects.
22% – Other
10% – Nothing, don’t know
Importance of key services –      We asked members to rank the importance of key
total importance (4 or 5)         union services on a scale of 1 to 5, with 5 being
                                  extremely important.
87% – Protecting job security
88% – Negotiating good wages As you can see, between 86% and 88% of CUPE
and benefits                      members surveyed agreed that protecting job security,
86% – Getting you a good          negotiating good wages and benefits, getting a good
pension                           pension and protecting health and safety were all
86% – Protecting health and       important or very important services for the union to
safety at work                  provide.
                                When asked to rank the importance of CUPE
                                promoting equality, human rights and fair treatment for
Equality, human rights and fair
treatment for everyone – CUPE
                                20% said it was somewhat important and a strong
                                majority said it was extremely important – 68%.
88% – Extremely important or
important to some degree
                                This is a strong statement by a large percentage of
                                those surveyed.
                                To determine attitudes toward political action, we
                                asked members which was closer to their view:
Political action
                                  CUPE should be providing members with information
69% – CUPE should be
                                  on this because politicians’ decisions can directly
providing information to
                                  affect members’ jobs, as well as funding for public
members about politics
                                  services and decisions about privatization – 69%
24% – CUPE should not be
providing information to
members about politics
                                  CUPE should not be providing information on where
image of cupe members
                                  politicians stand on issues because political choices are
                                  personal and private – 24% of CUPE members
                                  surveyed agreed
Satisfaction with collective
                                  CUPE members were asked how satisfied they were
                                  with their collective agreement, 72% said very or
72% – Very satisfied / somewhat
                                  somewhat satisfied and 25% said not very or not at all
25% – Not very satisfied / not at
all satisfied
Contracting out and
                                  Contracting out and privatization are affecting more
% very or somewhat concerned
                                  and more CUPE members and their anxiety about this
                                  is reflected in our survey.
      Pay being cut – 83%
                                  A large majority of CUPE members were VERY or
      Quality of service will
                                  somewhat concerned about pay being cut, a decrease in
       decrease - 83%
                                  the quality of service they could provide, contracting
      Job contracted out or
                                  out generally, workload increases, and hours being cut.
       privatized – 78%
      Workload increased –
      Hours being cut – 77%

Negotiating workplace training We also asked CUPE members about the importance of
                               workplace training that helps them do their jobs more
graphic to show scale          effectively or get a promotion.

      Important - 79%           79% of CUPE members surveyed rated negotiating
      Neutral – 11%             workplace training as important.
      Not important – 8 %
                                 This ranking is high compared to other unions.
Employer provided training

Yes – 65
                                 65% of members surveyed said their employer
No – 32
                                 provided this type of workplace training.
image of someone learning on
the job – two members together
Internet access
                                 While the focus group said they like getting
                                 information from the union in person or in newsletters
      20% – At home
                                 at their workplace, they also expressed interest in the
      13% – At work
                                 union’s online activities.
      55% – Both at work and
       at home
                              In the survey, we learned that 88% of CUPE members
      11% – Do not have
                              have access to the Internet either at home, at work, or
       Internet access

Highlights today                 The survey highlights we’re viewing today focus on
                                 the total responses to some of the questions we asked.
Detailed analysis over time
                                 Our more in-depth analysis of the survey results will
Implement our strategic          help us implement the strategic directions plan adopted
directions decisions             at this convention.

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