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Census

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									Marketing Project: Using Census Data
Follow directions and attached rubric
Remember Demographics: Statistics that describe a population in terms of characteristics. These include age,
gender, income, education, background, and occupation.

STEPS:

   1. Randomly select a state to research and then visit various Internet sites to gather general information
      about your state. Summarize your findings in a 1-2 paragraph introduction.
   2. Visit the U.S. Census Bureau website – www.census.gov
   3. Click the following links to obtain the data needed for this assignment:
          a. American Community Survey
          b. Choose 2009 from the Get Data Every Year box
          c. Select 2009 American Community Survey and chose data profiles from the list of choices on the
              right.
          d. Choose “state” as your geographic region and then select the appropriate state
          e. Select demographics from list at top of page
          f. Copy and paste the data for age breakdown, gender makeup, and ethnic presences (listed as race)
              in your state to a word document and print
      THEN:
          g. Return to your state’s 2009 Data Profiles
          h. Choose Economic Characteristics
          i. Print the median and mean income figures for all households for your state AND TWO OTHER
              STATES OF YOUR CHOICE.
          j. Print the percentage of all families whose income level fell below the poverty level in the last
              twelve months for your state AND THE TWO OTHER STATES YOU CHOOSE IN STEP I.

   4. Use your printed data to construct the four graphs listed below. You may use Excel or NEATLY draw
      your work to scale. INCLUDE A DETAILED AND CREATIVE COVER PAGE. YOU WILL BE
      GRADED ON THE ACCURACY, QUALITY AND NEATNESS/PRESENTATION OF YOUR
      WORK. BE SURE TO LABEL AND TITLE ALL GRAPHS!!!

           a. Pie graph depicting the breakdown by age in your chosen state
           b. Pie graph illustrating the gender makeup in your chosen state
           c. Pie graph displaying the ethnic presences in your state
           d. Bar graph comparing the median and mean income of your state to the median and mean income
              of TWO other states.
           e. Bar graph comparing the percentage below the poverty level for your state and the TWO other
              states.

   5. Look at the demographic information from your state. Answer the following questions in complete
      sentences.

           a. Why would marketers use demographic information?
           b. Is there particular information regarding the demographics of your chosen state that a marketer
              would find useful? Why or Why Not?
           c. Give five examples of SPECIFIC products that you think might be successfully marketed in your
              state. Explain your rationale.

								
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