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Fitzgerald

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Fitzgerald Powered By Docstoc
					Adding Value to
Online Content

Jean Fitzgerald
Abu Dhabi Women’s College
Higher Colleges of Technology
United Arab Emirates
jean.fitzgerald@hct.ac.ae
Starting Point

 Premise: Offering students online
  content in a blended environment can
  be more effective and benefit the
  students more than offering solely off-
  line content
 Question: How can online content be
  delivered most effectively to students
  in a blended environment?

2               Jean Fitzgerald       April 2005
Summary

   Compares course offered in 2003 and in
    2004
   Measures student use of textbooks and
    online content in a blended course
   Measures student perception of the value of
    content delivered online
   Identifies tools that enhance student use of
    online content
   Makes recommendations for use of online
    content

3                  Jean Fitzgerald          April 2005
Course Description

   Introductory law course with business focus
   “Text heavy,” using textbook, case reports
    and newspaper articles
   Digital and paper delivery of most content
   Four hours per week class time over 18
    weeks
   Also use of WebCT quizzes, self-tests,
    assignments, discussion, email


4                  Jean Fitzgerald         April 2005
2003 Materials

 Content modules in plain HTML
 Self-test and links organized in
  separate organizer pages and not
  linked to content modules
 Supplementary materials as single
  pages (Word documents) only and not
  linked directly to content


5             Jean Fitzgerald     April 2005
       Original Organization
                              Textbook                 Module 3         Content
Home       Course Materials
                              Supplementary                                Articles
                                                         Module 3
                              Materials
                                                                           Handouts

             Student Tools     Self tests                Module 3          Self-test


                                Glossary


             Communication Tools                     Discussion Board      Discussion



             Assessment         Quizzes                    Module 3 Quiz
             Tools
                                Review
                                                           Module 3 Review Questions
                                questions
       6                           Jean Fitzgerald                                April 2005
      2003 Results – WebCT
      Tracking
Pages            Hits                Time   Time/Hit

  7              320            18:07:00     03:24


         Total # of students = 13
         Average hits per student = 24.6
         Average time per student accessing
          online content = 1 hour 14 minutes

      7                 Jean Fitzgerald              April 2005
2003 Results – Student Use

 Interviewed 13 students after
  completion of course to determine use
  of site content
 46% had only used the online content
  1–2 times
 54% used online textbook 1 - 2 times
  per month
 100% preferred to use print textbook

8              Jean Fitzgerald     April 2005
2003 Results – Student
Observations
 Students found long content pages
  hard to scroll through
 Navigation to self-tests and related
  material was difficult
 Online content was unattractive and
  hard to read
 Online content was difficult to print



9               Jean Fitzgerald       April 2005
2003 Results – What Did
They Like?
    70% used all of the self-tests for each
     chapter
    100% used self-tests for at least 4 chapters
    100% agreed that self-tests were very
     useful
    31% had completed review questions 1 - 3
     times
    85% had used the URL links at least once


10                   Jean Fitzgerald          April 2005
Useful Thoughts

    In developing online learning, many
     educators simply “transferred existing
     lecture-hall courses onto the web with little
     or no change . . . and have done little to
     exploit the potential of this new technology”.
     [1]
    “There is a big difference between being
     able to distribute information with the
     Internet and being able to teach with the
     Internet.” [2]

11                   Jean Fitzgerald           April 2005
Changes in 2004

 Still use print textbook
 More self-tests for each chapter
 Easier navigation – chapters broken
  up into multiple pages
 Link from content to all related
  materials and tools (e.g. self-tests,
  glossary, links)
 More attractive


12              Jean Fitzgerald       April 2005
             Modified Organization
            Glossary     PowerPoint link               Online discussion


Self-test                                                       Review questions


Library                              Content:                              Quiz
references
                         Readings, newspaper articles,
                       discussion questions, instructions                  Electronic
URL Links                  for in-class exercises, case                    notes
                           studies, quizzes, interactive
                          exercises, and hyperlinks to
                          additional resources such as
                          presentations and handouts

                                                                       Action menu
  Assignment                                                               items
             13                      Jean Fitzgerald                         April 2005
                              Separate page
  2004 Results – WebCT
  Tracking
Pages           Hits                     Time   Time/Hit

 298           4472               320:43:30      04:18


       Total # of students = 19
       Average hits per student = 235.4
       Average time per student accessing
        online content = 16 hours 52 minutes

  14                   Jean Fitzgerald               April 2005
2003 / 2004 Comparison

2003 Averages                     2004 Averages
 Hits per student =               Hits per student =
  24.6                              235.4
 Time per student =               Time per student =
  1 hour 14 minutes                 16 hours 52
 Time per hit =                    minutes
  03:24                            Time per hit =
                                    04:18


15              Jean Fitzgerald                    April 2005
2004 Student Survey

 Online survey of 18 students
 Focused on:
      Student use of online content and
       related tools
      Student preferences
      Student perception of value
      Student recommendations



16                Jean Fitzgerald          April 2005
2004 Results – Student Use

 95% collate and print chapters online
 35% read book
 29% read online
 Self-test – 82% often or very often
 Glossary – 70% often or very often
 Glossary hyperlinks – 82% often or
  very often
 Links – 70% often or very often

17             Jean Fitzgerald       April 2005
2004 Results – Student
Preferences
    65% best prefer to collate and print
    18% best prefer reading the textbook
    18% best prefer reading online
    37.5% agree or strongly agree with using
     only online content
    70% agree or strongly agree with using both
     online content and textbook
    70% agree or strongly agree that using
     online content is easier and more
     convenient
18                  Jean Fitzgerald         April 2005
2004 Results – Student
Observations
 No access to the Internet at home or
  access not reliable
 Prefer to make notes or highlight in
  the textbook
 A strain to read online
 Hate computers / Internet
 Not easy to navigate
 Not attractive


19             Jean Fitzgerald      April 2005
2004 Results – Student
Observations
    Short pages online make it look like less to
     read
    Online information more up-to-date
    More interesting than the textbook
    Better organized
    Extra examples and articles online
    Glossary hyperlinks useful
    Links to self-tests useful
    Use of WebCT improved learning
     experience

20                   Jean Fitzgerald          April 2005
2004 Results – Student
Recommendations
 More self-tests and crossword puzzles
 More references
 Make it more attractive
 Immediate answers on review
  questions (e.g. like self-tests)
 More feedback on self-tests
 Use only online textbook next year
 “Everything is perfect”

21             Jean Fitzgerald     April 2005
Conclusions - Delivery

    Changes all positive
    “One stop shopping” more effective for the
     students
    Instant feedback tools (self-tests, crossword
     puzzles) popular
    Delayed feedback (review questions) less
     popular
    Less is more (less content per page) so
     avoid scrolling

22                   Jean Fitzgerald          April 2005
Conclusions - Future

    May not be possible to move completely to
     online content for these students
    May need to introduce online learning
     earlier in program to increase comfort level
    Familiarity with online learning increases
     use and positive response
    Students benefit most from online content
     when it is delivered with tools that increase
     interaction and feedback to aid learning

23                   Jean Fitzgerald           April 2005
References

 [1] Powell, W., “Essential Design
  Elements for Successful Online
  Courses”, Journal of Geoscience
  Education, (2003) Vol. 51, No. 2,
  March 2003, at p 221
 [2] Moallem, M., “An Interactive Online
  Course: A Collaborative Design
  Model”, (2003), ETR&D, Vol. 51, No.
  4 at 85

24              Jean Fitzgerald      April 2005
Access to BADM318
WebCT Site
    Browse to www.hct.ac.ae
    On the top banner of the Higher Colleges
     of Technology homepage, click on the
     Online Learning link
    Click on the Log in to myWebCT link
    Enter adwguest as your WebCT ID and
     as your password to log in
    Click on the ADW-BUSIHD-BADM318 link


25                Jean Fitzgerald        April 2005

				
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