AnalyzingtheAudience Chapter5 000

							Analyzing the
   Audience
       Chapter 5
Audience-Centered Speakers
   Good speakers are audience centered.
   Egocentrism – the tendency of people to be
    concerned above all with their own values,
    beliefs, and well-being.
   You must know who you are talking to gain a
    desired response from your listeners
Audience Analysis -
Demographics
   Age
   Gender
   Racial, Ethnic, Cultural Background
   Group Membership
   Socioeconomic Status
   Occupation, education, place of residence
   Disabilities
Situational Audience Analysis

   Size of the audience
   Physical setting of the speech
   Time limits for the speech
   The audience’s feelings toward the topic
   The audience’s feelings toward the speaker
   The audience’s feelings toward the occasion
Gathering Audience
Information
   Informal Inquires
   Questionnaires
   Interviews
Remember…
   The most successful audience adaptation
    occurs before the speech begins!