National Collegiate Leadership Summit
September 15-16, 2007
American Cancer Society University
The Mission Quad: Where Relay Comes Together
National Collegiate Leadership Summit
“American Cancer Society University”
As presented by Justin Martin, Gustavus Adolphus College and Joe Joyce, Ursinus College
Breakout Description: The American Cancer Society’s Mission is an integral part of
connecting why we Relay with the money that we raise. This breakout will give tangible
examples of how to integrate the four areas of the American Cancer Society’s Mission into
your event. You will be provided with the tools needed to deliver the mission throughout the
entire Relay For Life experience.
Speakers Notes: This breakout is designed to education, inspire, and provide the tools
necessary to create year-round Mission Integration of the American Cancer Society and
Relay For Life on campus. The breakout will be interactive and flexible depending on the
direction of questions. The goal is to focus on the four areas of the ACS mission Education,
Advocacy, Research, and Service and show how one can incorporate those areas into
activities on campus, Team Captain meetings, and at the Relay event.
Room set-up: The room will mimic a college quad. There will be lots going on in the room,
similar to a typical quad. The tables will be placed towards the sides of the rooms with the
center being covered with grass. Throughout the room there will be “people” sunbathing,
people grilling, playing volleyball, and people playing Frisbee. Throughout the room there
will be little signs of the ACS mission, such as research facts, sun screen bottles
(promoting sun safety), fruits and vegetables promoting health eating and the eat right
OPENING/WELCOME 5 MINUTES
Welcome to The Mission Quad: Where Relay Comes
Together (FLIP CHART 1)
Remind the group that this presentation is for Mission
Delivery in Relay For Life
Make sure you are not sitting around anyone you know.
One of the biggest goals of these summits is
networking, get to know new people and learn from
Introduction “I am Justin Martin, a sophomore at
Gustavus Adolphus College in Minnesota and I am Joe
Joyce a senior at Ursinus College in Pennsylvania.”
“Ground Rules” (FLIP CHART 2)
No Cell Phones or Texting. Please turn ringer and vibrator off
Respect everyone’s ideas, contribution, and input
Be interactive and have fun!
If you have a question, raise your hand and ask! Don’t be shy, there
is never a stupid question, but you will never know what you can
learn until you ask a question!
Objectives (FLIP CHART 3)
Create an understanding of the American
Cancer Society Mission
Provide examples of how to incorporate
mission into year round activities
Share methods of effectively engaging
college campuses while educating them
about the four areas of focus stated in the
Personal things you can do to fight back
Cover the basic agenda (FLIP CHART 4) use the 3 points
• What is the Mission and why is it important to share
• Pre-Relay Mission
• Day of Event Mission
• Action Planning
ICEBREAKER 5 MINUTES
What Is Mission? Why Is It Important? 10 MINUTES
What Is the American Cancer Society Mission? (FLIP CHART 5) Ask if someone in the group can
state the American Cancer Society Mission statement. Then flip to the next page.
The American Cancer Society is the nationwide community-based voluntary health organization
dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and
diminishing suffering from cancer through research, education, advocacy, and service.
(FLIP CHART 6)
What Does This Mean?
o The American Cancer Society through its efforts in research, education, advocacy, and
service will strive to work to make cancer a minor problem rather than a potentially fatal disease.
o How will this be accomplished? Through our 2015 goals.
Year 2015 Goals (FLIP CHART 7)
- Reduce cancer incidence rates by 25%
- Reduce Cancer Mortality rates by 50%
- Dramatically increase quality of life for cancer survivors
When these are reached our work fighting against cancer will
save 5 million lives and another 6 million will never have to
hear the words “You have cancer”
The American Cancer Society Mission statement has four
areas of focus research, education, advocacy, and service.
These areas are important because this is how we will
eliminate cancer and reach our 2015 goals.
Research (FLIP CHART 8)
- Largest not-for-profit funder of cancer research
- Funded 40 Nobel Prize Winners
- This year, $446 million is committed to research grants
- $3 Billion since 1946
- Increased relative 5 year survival rate to 65% up from
50% in 1974
Why has the ACS had so many research milestones? Because
it funds junior researchers that have years to grow and create
new ideas that will lead to breakthroughs. Further, the
American Cancer Society sponsors research such as CPS-3
which you will (have) learned about in the general session.
Education (FLIP CHART 9)
Nearly two-thirds of all cancer cases may have been prevented
through simple lifestyle choices
- avoiding tobacco
-improving diet and being physically active
- getting proper screenings
- seeing a doctor
- knowing what to look for
Knowledge is power, especially in the battle against cancer.
Keeping citizens informed and encouraging them to make
positive decisions is an important part of reaching our 2015
goals. On college campuses, we can focus on some of the
following: Tobacco policies on campus, sun safety, the dangers
of tanning, and the Great Americans (a challenge for us to eat
healthier). You have several handouts that provide information
on these topics.
Sun Safety Quiz.doc Eat Right Facts about Tobacco FAQs about
Challange.doc Use in College.doc Smokefree Campus
Advocacy (FLIP CHART 10)
o Take fight for cure to Capitol Hill
o U.S. Government is only organization to fund more cancer research
o Fight for a cure on many fronts
o Advocacy: letting our legislators know that their fight for a cure will influence our vote
o Cancer = bipartisan, need to talk to both parties
Patient Services (FLIP CHART 11)
o Money raised at Relays = patient services provided
o Benefit cancer patients, families
o Lessen emotional, financial burden
o Learn the different programs so you understand and can answer questions
Patient Services.doc Website and Toll free
These 4 areas of mission provide us with a direction to go in our journey towards a cure.
Pre-Relay For Life Mission 10 MINUTES
So how does this all translate into what you can do with Relay?
What is Pre-Relay For Life Mission? (FLIP CHART 12)
*Pose the question to the group and write down their
ideas on separate flip chart paper.
Pre-Relay Mission should consist of campus activities, including
education about the American Cancer Society and Relay For Life. In
addition to Campus Activities, Team Captain meetings, newsletters
and the website can help deliver the mission message. (FLIP
Why cover the four points? (FLIP CHART 14)
Ask the group to call out reasons. If they are quiet or they do
not cover these areas, suggest: It gives a reason to raise
money, teaches the participants where the money goes and
how it helps, empowers students, sparks interest of possibly
uninvolved students, i.e. delivering the mission and the
breakthroughs of its mission, separates Relay For Life from any
other fundraising event on campus.
(FLIP CHART 15) Team captain meetings are very important
not only for distributing information about the event, but also for
sharing information about the American Cancer Society.
Team Captain Meetings and Research (FLIP CHART 16)
Bring in a guest speaker
To discuss research on your campus.
Ask a member of your committee to present
information about ACS research at the meeting
Provide a list of ACS funded researchers and
their Universities or a list of those grants
currently funded on that campus or in that state
Cancer Research Jeopardy or Trivia Game
Team Captain Meetings and Service (FLIP CHART 17)
Have a staff partner highlight the programs or a
survivor that has used the programs
Create a hands on activity dealing with the services
Host a Road to Recovery car decorating
contest, Look Good… Feel Better fashion show,
card making for members of Man to Man or I
CAN COPE, or create decorations for the local
Show American Cancer Society videos about the
A great example is the Hope Lodge video
Highlight importance of 800 number. If possible, get a
speaker phone and call the 800 number with a
question so folks can learn the types of information the
call center can provide
Team Captain Meetings and Advocacy (FLIP CHART 18)
Present ACSCAN and its benefits
ACSCAN uses grassroots networking to lobby
the legislators and calls upon everyday
volunteers to make a difference
Action alerts are emailed to members to notify
them of an important legislative happening, and
allows them to email their legislator. Templates
are provided to help with the text.
Provide examples of issues involving students
and where they can find information on
contacting their local, state, and federal
Team Captain Letter Writing Campaign
Provide the team captains with hot button
issues facing the school, locale, state, or federal
Point out that student can not only advocate to
the local, state, and federal officials but also the
school officials. For example advocate for
nonsmoking dorms, or student union, or allow
for certain health screenings by the school
Team Captain Meetings and Education (FLIP CHART 19)
Provide healthy snacks
Eating and Living healthy can prevent 1/3 of all
Healthy Cooking Lesson
Ask a chef come in and teach the participants
about healthy cooking and making meals on the
Create a Healthy Living Newsletter
This news letter would have facts about the
prevention of cancer and healthy living and
provide recipes for healthy cooking
Mission & RFL.doc
Campus Events (FLIP CHART 20)
Events on campus help to keep excitement up for Relay all
year. Advertise campus events and make them unique.
Campus Events and Research (FLIP CHART 21)
More details on these ideas are included in the Handout
Hosting a Campus Event. Also remember to work with your
CAC chapter (if there is one on your campus); you can partner
to organize all of these activities.
Host a round table discussion with the pre-med
Host a guest speaker
Dress up as Scientists
Campus Events and Service (FLIP CHART 22)
Information table that highlights ACS programs and
Host a Cancer Survivor and Caregiver Open Forum
with oncologists, nurses, students and cancer
Host a Look Good…Feel Better Fashion Show
highlighting the latest styles and fashion accessories
for cancer survivors
Sponsor a craft hour where participants create
greeting cards and decorations for cancer survivors
involved in ACS programs
Campus Events and Advocacy (FLIP CHART 23)
Letter writing, email, and phone bank campaigns.
Visit ACSCAN.org and find hot button issues to
contact your legislators and use the email address to
get students to write emails to your legislators
Set up voter registration and ACSCAN registration
Sponsor a round table discussion to discuss the
importance of cancer research and funding. Work
with your Advocacy staff partner on this; the ACS has
guidelines around inviting politicians to speak due to
Call to Action Advocacy Press
Campus Events and Education (FLIP CHART 24)
Hang a Bras and Boxers clothes line where bras and
boxers are displayed in the quad or center of campus
with facts about breast and testicular cancer
Wellness Wagon: Volunteers distribute fruits and
vegetables with cancer education and prevention
information. Use a wagon to carry the fruit.
Sponsor a Health Cooking Workshop. Ask your food
provider to sponsor a where students can learn
how to cook and eat healthy
Educate the Café: Hang facts about cancer
prevention and foods around the cafeteria
and at the food stations
ACTIVITY: Create an Event (FLIP CHART 26)5-8 MINUTES
This activity will enable the participants to think outside the box
to create unique Team Captain meeting and Campus activities
focused on the mission of the American Cancer Society.
ACTIVITY: Fill bags (one per table) with items that incorporate
and represent the American Cancer Society mission and its
four areas of priority. Each table is to use the items in the bag
to create a model activity that can be used on campus or at
team captain meetings and delivery the ACS mission and
Relay For Life.
At the end of the time, 3-5 minutes, each table to present what
o Why is it important to think outside the box and create
o Why is it important to make sure the ACS Mission and
Relay For Life is present in these activities?
TOPIC #3 15 MINUTES
Integration of Mission into the day of Relay (FLIP CHART 27)
It’s very important that Mission is tied into the day of Relay
Let’s go through the 4 points:
Research: Why tie this area into Relay on the day itself? (FLIP CHART 28)
Dedicate an immense amount of money to research and we want people to know
For some people at the Relay, this will be the only time we have to contact them and help
them understand the research that ACS helps to fund.
So what activities can you do day of?
Invite a researcher to walk the track!
Put up signs to noting how research has progressed through ACS funding over the years.
Use the ACS track signs too!
Show where the money goes – put 120 pennies or coins on a posterboard and post to
represent $120 million that ACS donates to research every year
Visual ways of are the best way to catch attention
What are some other ideas on showcasing research at your Relay? Brainstorm/Best Practices (2-3 minutes)
(FLIP CHART 29)
Education: Why is this important on the day of Relay? (FLIP CHART 30)
Besides being the biggest fundraiser for ACS, Relay is a huge opportunity to educate
college students and the public.
Education is an important aspect of our lives as college students and so who better to
work the education side of ACS into the event?
So what activities can you do day of?
Education challenge on the day of Relay between teams – each team picks a cancer
topic (breast cancer, Hope Lodge, etc.) and works to include it in their campsite. One
topic is sun protection. This group walked around the track with a blow up doll that was
sunburned (she was spray painted red on the face and shoulders) – Sunburned Sally –
and passed out samples of sun tan lotion). Giving teams a topic to incorporate integrates
mission into the entire Relay.
Have a trivia competition. Get prizes donated from local businesses and test the ACS
smarts of your teams. Pick ACS facts that it is important for participants and the
community to know and use these to educate people through a fun game.
The best way to educate is to make the process interactive, fun, and interesting. Try to
connect a story with the activity as people will be more likely to tell their friends. We all
know that we most enjoy classes that are interesting and engaging, not 3 hour long
lectures, and this is the point that I want to make: keep it interesting and fun and people
What are some other ideas for incorporating Education? Brainstorm/Best Practices (2-3 minutes) (FLIP
Advocacy: Why is advocacy important for the day of the event? (FLIP CHART 32)
Remember: It’s important that you work with your staff partner or advocacy staff partner when dealing with
elected officials or advocacy issues.
People need to be reminded that they should take their Relay passion beyond the night
and apply it to how they vote and who they choose to represent them.
The Relay is a great place to invite elected officials to help them understand both ACS
and the passion of the dedicated volunteers they represent to fighting for a cure.
As college students, we are a huge voting block and thus it is very important that we are
civically engaged as well as promote causes that are important to us for our elected
officials to know. You take the time to work on Relay, why not make sure our government
also fights for a cure?
Here’s some activities you can do day of!
Invite your local representatives to your event. Remember: Courteous behavior, no
matter the political party, is critical, as cancer is a bipartisan issue and no matter the
party, we are all fighting for a cure.
Utilize Picture A Cure. Take a picture, write your story and send to your legislator. This is
an easy way to make a quick and easy contribution to the advocacy effort.
Have a tear-out party at a table at your event. This involves having a stack of magazines
there for people to tear out tobacco ads and then have them write a note to the magazine
company that it came from telling them why they don’t want to see such advertising. This
gives the participants a feeling of empowerment. These letters and ads should be sent to
the magazine companies to convey the message loud and clear.
Have an ACS CAN table at the Relay
What are some other ideas for incorporating Advocacy into Relay? Brainstorm/Best Practices (1-3 minutes)
(FLIP CHART 33)
Activity: Meet your legislator at the Relay 10 minutes
o 3 rounds (FLIP CHART 34)
o As part of our advocacy efforts, we can invite our local representatives to our Relays, and it’s
important to know how to greet them and our ACS “plug.” First, I will give a short demonstration with
Joe showing the interaction. Pair participants and choose one as the Senator (choices below) and the
other as a constituent approaching that Senator. They will then switch roles to go through each
round. The three rounds will be: hostile senator, supportive senator, and one that is on the fence. This
will give the participants a good feel for how to approach local representatives whether they are
supportive or not.
Patient Services: Why is it important to emphasize patient resources at Relay? (FLIP CHART 35)
Money raised at Relay goes towards these programs and it’s important to help people
connect the money with tangible benefits.
It is vital to spread the message that these resources are available so participants know
where to turn if they or their friends/family ever hear the words “You have cancer”
Here are some ideas to try at Relay:
Distribute Cancer Resource Network cards. This will help all participants to understand
the programs available to all that need them. The 800 number should be heavily
emphasized at Relay. Plan to walk around the track during the night and talk to people
about the Cancer Resource Network and hand out cards.
Ask a Patient Navigators to speak about their position. (Check with your staff partner to
see if this position exists in your area.) They are the voice of ACS to those that call the
hotline. Hold a question and answer session sometime; they can powerfully spread the
message of ACS.
o Don’t forget about the Survivors! Make them aware of patient service materials. Besides being our
honored guests for the night, they are also a major face in the community.
What are other ideas on sharing Patient Service information at Relay? Brainstorm/Best Practices (2-3
minutes) (FLIP CHART 36)
PLANNING FOR THE FUTURE (FLIP CHART 37) 10 MINUTES
Now we will take time to plan how we can take these ideas back to our specific events. Let’s take
some time and use these sheets (distribute them) to make an action plan of how we can take what
we learned and apply it back on our campuses. Feel free to discuss with those around you your ideas
and help each other to brainstorm.
CLOSING/RECAP (FLIP CHART 38) 5 MINUTES
Review the topics you covered in today’s breakout
o What is the Mission of ACS?
o Pre-Relay Mission
o Day of Relay Mission
Here are our email addresses: please feel free to contact us
with any questions at all
Thank everybody for coming
Suggest everyone find at least 2 new people to add to their
“Academic Planners” Contact Lists
HANDOUTS FOR THE BREAKOUT/RESOURCES TO BE GIVEN OUT
Mission Research Sun Safety Quiz.doc Eat Right Facts about Tobacco FAQs about
Statements.doc Milestones.doc Challange.doc Use in College.doc Smokefree Campus
Patient Services.doc Website and Toll free Researchers Mission & RFL.doc Campus Events.doc
Call to Action Advocacy Press
SUPPLIES YOU NEED DURING THE BREAKOUT
15 Flip Charts
21 Pack Poster board
3 Assorted Markers
4 Duck Tape
FLIP CHART 1 The Mission Quad: Where Relay Comes Together
FLIP CHART 2 Ground Rules
o No Cell Phones/Texting. Please Ringer and Vibrator Off
o Respect Everyone’s ideas, contribution, and input
o Be interactive and have fun!
o If you have a question, raise your hand and ask it! Don’t be
o If you don’t want to ask the question, or it is off topic, post it in
the Parking Lot
FLIP CHART 3 Objectives
o Create an understanding of the American Cancer Society and
the mission statement
o Provide examples of how to incorporate mission into year round
o Share methods of effectively engaging college campuses
o Personal things you can do to fight back year round
FLIP CHART 4 Agenda
What is the Mission and why is it important to share
Day of Event Mission
FLIP CHART 5 What is the Mission?
FLIP CHART 6 The American Cancer Society is the nationwide community
based voluntary health organization dedicated to eliminating
cancer as a major health problem by preventing cancer, saving
lives, and diminishing suffering from cancer, through research,
education, advocacy, and service
FLIP CHART 7 Year 2015 Goals
The American Cancer Society has set forth ambitious goals
for the year 2015 that will lead the Society in its mission to
eradicate cancer as a major health problem. The goals are
Reduce cancer incidence rates by 25%
Reduce cancer mortality rates by 50%
Dramatically increase the quality of life for cancer
survivors and their caregivers
FLIP CHART 8 Research
FLIP CHART 9 What is Pre-Relay Mission
FLIP CHART 10 Team Captain Meetings and Campus Events
FLIP CHART 11 Team Captain Meetings
FLIP CHART 12 Campus Events
FLIP CHART 14 ACTIVITY
Create an activity for your campus from items in the bag!
You have 5 minutes!
Remember—attract volunteers and incorporate the ACS Mission into
your campus event
FLIP CHART 15 Day of Relay For Life
FLIP CHART 16 PLAN FOR THE FUTURE
Compile Action Plans for your campus!
FLIP CHART 17 Recap
Mission of ACS -
Pre-Relay Mission -
Day of Relay Mission -
Questions? Contact Joe or Justin at: Joseph.email@example.com