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NMS Developer Conference - Munich

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NMS Developer Conference - Munich Powered By Docstoc
					Services Innovation Worldwide
                      Jerry Skurla
                 Marketing Director, NMS

                       Kirk Mosher
Sr. Product Line Manager, Netra Systems, Sun Microsystems
 Agenda

  Market and services trends
      Regional view
      Trend data
      Applications
  Carrier-grade platform and development trends
      The IT-fication of the telecom network
      Implications for carrier-grade developers




www.nmscommunications.com        Slide 2
 Regional View — Consumer Services

              Asia                 Europe                            Americas

    Subscription-based      Voice/SMS                     Voice/SMS
     music services
                             Mobile TV                     Mobile IM
    Full-track over-the-
                             Mobile music                  Ringback tones
     air downloads
                             Ringback                      Mobile video/TV
    Broadcast Mobile TV
                              tones
                                                            Off-portal content
    Ringback tones
                             Off-portal                     and mobile music
    M-Commerce &             content
     m-payments
                             Adult content
    JAVA games
    Adult content


www.nmscommunications.com          Slide 3   Source: Yankee Group 2005
 Regional View — Business Services

              Asia                 Europe                       Americas

    Convergence: Dual       Mobile email               Wireless email
     mode VoWLAN
                             3G data cards              3G data cards/
     phones
                                                          remote access
                           Fixed/Mobile
    Integrated 3G/WiFi
                            substitution & PBX           Location-based
     service packages and
                            displacement                  services
     radio embedded
     laptops               Fixed/Mobile                 Device
                            Convergence &                 management
    Fixed wireless
                            mobile PBX
     broadband (over
                            integration
     CDMA)
    M2M/remote
     monitoring

www.nmscommunications.com         Slide 4     Source: Yankee Group 2005
 Europe — Stagnating Voice ARPU
  Data Drives Revenue Growth as Voice ARPU Stagnates

  Competition/regulation drive down voice costs
  Low elasticity of demand
  Data/VAS drive revenue growth in Western Europe
       Revenue (€m per annum)




                                120,000                                                             30
                                100,000                                                             25




                                                                                                         ARPU (€)
                                 80,000                                                             20
                                 60,000                                                             15
                                 40,000                                                             10
                                 20,000                                                             5
                                     0                                                              0
                                          2002   2003   2004   2005     2006     2007       2008




                                      Voice Revenues    Data Revenues          Voice ARPU          Data ARPU

                                Source: Yankee Group, EMEA Wireless/Mobile Integrated Forecast

www.nmscommunications.com                                                 Slide 5
 Europe — Steady Migration from
 Basic to Advanced Services
                                                                    SMS        46%
                                                                    EMS        3%
                                         Messaging       62%
                                                                    MMS        40%
                                                                    E-Mail     7%
                                                                   IM / UM     5%

                                                                    Text       14%
                                                                  Enhanced     21%
               Voice 69%                Entertainment    23%
                                                                  Multimedia   41%
                                                                   Browser     25%

                Data 31%                                            Text       37%
                                                                  Enhanced     19%
                                         Information         5%
                                                                  Multimedia   24%
                                                                   Browser     20%

                                                                   Remote      77%
                                        M-Commerce           2%
                                                                    POS        23%

                                                                  Messaging    15%
                                                                    Tier 1     46%
                                         Enterprise          8%
                                                                    Tier 2     23%
                                                                    Tier 3     17%

  Western Europe (2007)
   Forecast refers to Mobile Operators’ revenues
   Source: The Yankee Group

www.nmscommunications.com                          Slide 6
 Europe — Non-Messaging Services
 Arouse Interest




www.nmscommunications.com   Slide 7
 Europe — Video

 AlloCiné
  French premium “movie
   phone” service
  View movie trailers
   before buying tickets
  Launched at renowned
   Cannes Film Festival
  Two months from
   concept to launch




www.nmscommunications.com   Slide 8
 Europe — Voice Portals
 1-2-3 TV
  Germany’s first interactive
    television auction channel
  “eBay” on cable TV
  Speak input to voice portal
  Portal integrates user, contact
    center, TV graphics and order
    logistics
  Three months from final
    concept to launch




www.nmscommunications.com            Slide 9
 Asia — Mobile Services Share

      100%
                    16.1%          19.1%     21.5%         23.5%       25.1%   26.6%
        80%

        60%

                    83.9%          80.9%     78.5%         76.5%
        40%                                                            74.9%   73.4%

        20%

          0%
                    2004           2005      2006          2007        2008    2009

                                      Mobile Voice       Mobile Data
Source: In-Stat, 03/05 - Revenue


www.nmscommunications.com                     Slide 10
 Asia — Youth Market Drives Data by
    Asia Pacific Youth Mobile Data Market Revenue Contribution
                                  Segment 2004


          Ringtones,
          Wallpaper,
         Screensaver,                             Games, 9.4%
            29.7%



                                                                Messaging,
                                                                  40.2%
          Others, 14.3%
                            Music &Video,
                                6.5%


                 Revenue Contribution by Segment 2004


www.nmscommunications.com              Slide 11
 Asia — Youth Messaging
                    Asia Pacific Youth Messaging Revenue by Segments 2004




      2010

      2009

      2008

      2007

      2006

      2005

      2004

             0%      10%     20%      30%   40%      50%     60%   70%   80%   90%   100%

                  Email    EMS   IM   MMS   SMS


                      Messaging Revenue by Segment 2004


www.nmscommunications.com                         Slide 12
 Asia — Messaging                         Caller using
                                          Bubbletalk


 “Bubble Talk” in Malaysia
  Conversation avoidance                                  Mobile
                                                          Network
  Subscriber calls system
   with automatic speech
   recognition
  Speaks message and
   number to be called
  System calls number using
   text to speech and speaks
   message

                                                Phone receives
                                                 TTS message



www.nmscommunications.com      Slide 13
 Asia — Entertainment
 “Catch Music” in Taiwan
  Music trivia party game
  Subscriber calls system,
   prompts for type of music or
   song to “Catch”
  Subscriber picks category,
   system plays random song
  Subscriber guesses title/artist
   and says their guess to system
  Play as long or as often as
   desired
  Monthly prizes awarded by
   operator for highest scores
  Average hold time —
   10.5 minutes
www.nmscommunications.com            Slide 14
 Asia — Video

 Video switching – DoCoMo Japan
  Users reluctant to use video calls
      Calling party must have a 3G phone
      Additional cost while video “need” most
       likely is limited
  User starts voice call as usual
      Simply add video if required and if
       accepted by other party
      Billed only for video add-on
      Return to “Voice only” mode easily
      Works with 2.5G phones




www.nmscommunications.com          Slide 15
 Asia — Video

 Pet monitoring — DoCoMo Japan
  Aimed at single professionals
   with pets
  Video camera equipped with
   FOMA card at home
  Subscriber uses FOMA phone at
   work to call home
  Check in and see/hear pet live




www.nmscommunications.com    Slide 16
                Trends in Carrier Grade
              Platforms and Development

                          Kirk Mosher
                   Sr. Product Line Manager
                     Netra Systems Group
                       Sun Microsystems




www.sun.com                 Slide 17
 Agenda

  Sun in Telecom
  Carrier-Grade Platform and Development Trends
      Multi-thread, low-power CPUs
      High-density, ATCA blade servers
      Carrier-grade operating systems
      Programmable middleware components
  Implications for Carrier-Grade Developers




www.sun.com                 Slide 18
 Sun in Telecom
 #1 in Telecom Data and Carrier-Grade Servers
         Telecom Data Servers                             Carrier Grade Servers
             Market Share                                     Market Share

                                                                  Others
                    Others
                                                                  13.1%
                    15.4%            Sun                                          Sun
        Sun                          HP
                                                         Sun                      HP
       34.9%
                         IBM
                                     IBM                                 IBM      IBM
                                     Others              41.2%           20.9%
                                                                                  Others

                         18.2%

                  HP                                             HP
                 31.5%                                           25.8%




               Source: Instat/MDR Teledatacom Server Report (Nov 04)


www.sun.com                                   Slide 19
 Sun Netra Product Family
 Carrier-Grade Servers
    Broad product family
    NEBS L3 certified
    PICMG standard blades
    Highly reliable — Five 9s +              Netra ATCA    Netra 1280
    Proven carrier-grade OS
    Telecom system mgmt
    OEM-ready lifecycle
                                                            Netra 440
    Competitively priced                     Netra CT820
    RoHS Compliant (2006)
                                                            Netra 240



                                        Netra CT410/810     Netra 120
www.sun.com                        Slide 20
 Multi-Threaded, Low-Power CPUs

  Multi-core CPUs are the first step, but not enough
      Increases scalability & density, but don't overcome memory
       latency issues which affects real-world performance
  Multi-threaded CPUs are critical to maximizing throughput
      Overlapping threads make CPU power available at all times
      Large shared caches minimize context switching delays
  Low power is critical for high-density servers like ATCA
      Power and heat dissipation will be limit CPU performance
      Radical new designs are required to achieve performance
  Sun's new chip multi-threading (CMT) CPUs change the game
      8-core, 32-thread Niagara CPU will set a new standard
      Dramatically improving throughput at only 50 W per processor


www.sun.com                       Slide 21
 The Memory Bottleneck
 Up to 75% of CPU cycles lost to memory latency
    Relative Performance
      10000
                         CPU Frequency              2x every 2 Years
                         DRAM Speeds
       1000

                                                                       Gap
        100


          10

                                                    2x every 6 Years
              1
                  1980      1985     1990           1995      2000       2005

www.sun.com                              Slide 22
Chip Multi-Threading (CMT)
Overcoming Memory Latency



Thread 4               C       M       C       M        C       M
Thread 3           C       M       C       M        C       M
Thread 2       C       M       C       M       C        M
Thread 1   C       M       C       M       C       M
                                                                    Time
                   Memory Latency                  Compute




                                   Slide 23
 CMT Thermal Advantage
 “Cool Threads” Design

                                 107C
                                          C0 C1 C2 C3
                                 102C
                                  96C
                                  91C
                                  85C
                                  80C
                                  74C
                                  69C
                                  63C
                                  58C



                                          C4 C5 C6 C7

   Single-Core Processor                  CMT Processor

  Cooler — improved performance, power & reliability
  Uniform — improved thermal mgmt & clock distribution
www.sun.com                  Slide 24
 CMT Power/Performance Advantage
 Power Density Decreases without Performance Loss




                                     CMT


www.sun.com            Slide 25
 High-Density ATCA Blade Servers

  Carriers need to increase capacity to deliver new services
      ARPU is the key to profitability
      Opportunities in high bandwidth services, like 3G and VoD
  But space and manageability are barriers to sucess
      Central office space is at a premium
      Simply adding more servers becomes unmanageable
  ATCA is a solution for high-capacity, high-bandwidth services
      Dramatically increases compute capacity per blade
      Provides high-speed interconnects to reduce bottlenecks
  ATCA is best for horizontally scaled networks and services
      Great platform for control plane and OAM applications
      Potential for bearer plane applications with CMT technology


www.sun.com                        Slide 26
 Sun Netra ATCA Blade Platform
 Next-Generation, High-Density Blade Server
  Highest-density ATCA server
      14 slot/12U server with dual GBE switches
  Carrier-grade reliability – 6x9s+
      NEBS L3 certified, redundant components
  Dual processor/core ATCA blades
      UltraSparc IIIi and Opteron processors
  Carrier-grade operating systems
      Solaris, Solaris-x64 and Monta Vista Linux
  SAF-compliant blade management/HA
      Managed object hierarchy, Netra HA suite
  OEM lifecycle & services
      Guaranteed lifecycle, worldwide support,
       integration services



www.sun.com                           Slide 27
 SIP Application & Media Server
 Sun ATCA/NMS/NTT COMWARE Demonstration
                                                  NMS MG 7000A
                                               Media Processing Blade
       Sun Netra ATCA Blade Platform




Dual GBe Switches    ATCA SPARC Blades
                                            SIP Application & Media Server
                                                    NTT-Comware

www.sun.com                      Slide 28
  Managed Object Hierarchy
  Standards-Based Blade Management System
   Components              Information Model               Implementation          Standards
Element Mgmt.                          GNIM     Network Equipment Provider      ITU TMN M3100
   System                           CCIT x7xx

                            Mapping Layer           SAF SMS       SAF AIS/CLM   SAF SMS/AIS
                                                Managed Object Hierarchy            DMTF
Base OAM SW                            CIM                                      (Distributed Mgmt.
                                                Processor Mgmt Services            Task Force)
                            Mapping Layer          DMTF CMPI        SAF HPI        SAF HPI
     SAF HPI                     API                         SAF HPI
         OS
  PICMG Mgmt                                               PICMG Mgmt              SAF HPI
     Sensors                                           Platform Daemon            and PICMG
(Thermisters, WatchDog
Timers, IPMI Controller)   FLAT SENSOR DATA
                            Mapping Layer                                           PICMG
                                                 Chassis, Blades and AMC
   Blade HW                                                                         PICMG
                                                    Hardware vendors


www.sun.com                                     Slide 29
 Netra High Availability Suite
 Carrier-Grade Fast Failover & Fault Diagnosis
                               Switch                                      Switch
    HA failover services
    Up to 64 nodes
    CGTP support
    Cluster Membership
     Monitor (CMM)
    Reliable NFS/boot
    Fault diagnosis
    Auto-restart
    SAF AIS compliant
     (future)               Master Cluster
                             Controller
                                                      Vice Master
                                                                                     Expansion
                                                       Controller
                                                                                    On Demand!
                                                        Failover

                                       Primary NFS/                Secondary NFS/
                                       Boot Server                   Boot Server
www.sun.com                 Slide 30
 Carrier-Grade Operating Systems

  Choice of carrier-grade operating system is critical to success
      Must be highly reliable and available to maintain uptime
      Offer telecom system management and standards
  Solaris — most widely deployment carrier grade operating system
      Proven reliability in core infrastructure and service applications
      Provides binary compatibility and investment protection
  Solaris 10 sets new standard in reliability and performance
      Built-in application containerization to isolate faults
      Dynamic tracing provides real-time performance optimization
  For x64/x86 products, Sun will offer choice of operating systems
      Solaris x64 — same carrier grade capabilities as Solaris SPARC
      CG Linux — will offer optimized version of Monta Vista Linux


www.sun.com                         Slide 31
 Solaris Containers
 Virtualization Made Simple, Safe and Secure
  Breakthrough approach to virtualization
      Host 1,000s of applications/services
       on one system with one OS instance
      Hardware independent
  Dynamically adjustable to service needs
      Easy to create, replicate & maintain
      Less than 1% system overhead
  Higher uptime & security
      Each service fault- and intrusion- isolated
      Instant Restart: containers start in seconds
  Reduced costs
      Increased utilization of people and machines


www.sun.com                         Slide 33
 Dynamic Tracing (DTrace)
 Built-in Real Time Probes for Application Optimization
  Breakthrough approach for tuning
      Power tool for real-time analysis, diagnosis
  Safe and comprehensive
      Non invasive, little overhead, easy to use
      One view into both system and application level
      Over 30,000 data monitoring points
  Designed for live use on production systems
      No need to force failure, then do post-mortem debug
      No need to re-create the problem on test systems
      No need to run different, slow, instrumented OS in production
  Increased performance with minimal effort
      Solutions found in minutes or hours, not days or weeks
      Results: 30%-300% performance improvements on same system



www.sun.com                            Slide 34
 Dynamic Tracing (DTrace)
 Built-in Real-Time Probes for Application Optimization
                                                                 +300%
                                                     +267%     in 5 Hours
                                                   in 2 Days




                                       +80%
         +32%          +35%          in a Day
         Before         in an
         Lunch       Afternoon

         Financial   Online Parcel     Futures      Message        Data
         Database      Tracking      Forecasting    Handing      Routing
                        System       Application   Benchmark    Application
www.sun.com                           Slide 35
 Programmable Middleware

  Layered IP-based service architectures increase reusability
      Eliminates the need for redundant stove-pipe components
      Increases efficiency and time-to-market for new services
  But they also increase complexity
      Requires component interaction with multiple services
      Must develop resource adapters for multiple networks
  Programmable middleware reduces development and cost
      Need single sign-on for multiple services
      Leverage common service logic execution environment
  Java-based middleware and APIs provide the foundation
      Sun's Java Enterprise System (Java ES) software suite
      Java-based APIs such as JAIN-SLEE and OSS/J


www.sun.com                       Slide 36
 Open Service Delivery Platform
 Java Programming Model for IP-Based Service Creation
                                                                                   Java Enterprise Edition (Java EE)
                                                                                      Web Container                                BPEL Engine EJB Container
                                                    HTTP




                                                                                                       Access Manager
                                                                                      Portal Server
                                                                                                                        Servlet
                                                                                                                                                         EJB
                                                                                                                                                                Parlay
                                                                            SOAP
                                                                                                                                                   EJB           CA
                                                                                                                        Servlet                                           Quality of
            App                                              App                                                                                         EJB JSLEE       Service API
                                                                                                                                                                 CA
                           Wireless Messaging API




                                                                                                                          Java Business Integration Bus                   Trouble
                                                                                                                                                                         Ticket API
            Location API




                                                                 JAIN SIP




                                                                                   Java Service Logic Execution Environment (JSLEE)
  SIP API




                                                                                    Service Building Block (SBB) Container
                                                                                                                                                                          Service
                                                                                                           Services                                                      Activation
                                                                                               Access
                                                                                                                             SBB             SBB                            API
                                                                                            Access                                   SBB
                                                                                            Manager
                                                                                                                                                                          IP Billing
                                                                                                                          Enabler      Service                               API
     Java ME                                               Java SE                                    SBB
                                                                                                                           SBB         Enablers          JBI     JEE
                                                                                                                                                         RA      RA
                                                                                                                                                                           OSS/J
                                                                                                                         Service Interaction Manager

 SS7                                                       SIP                                                          Network Resource Adapters

                                                                                   SIP TCAP                               CAP      INAP    MAP      MM7 SMPP

                                                    SIP
                                                                                     CSCF                                 MSC          HSS         MMSC        SMSC
www.sun.com                                                                                                             Common Network Resources
                                                                                                                          Slide 37
 Federated Identity Management
 Single Sign-on and Access Control Across Services
   Directory Server
  Enterprise Edition   Identity Manager         Directory Server — Secure,
                                                 highly available, scalable
                                                 and easy-to-manage
                                                 directory services
                                                Identity Manager —
                                                 Managing identity profiles
                                                 and permissions throughout
                                                 the entire identity lifecycle
                                                Access Manager —
                                                 Delivering single sign-on,
                                                 access control and
                                                 federation services across
              Access Manager                     intranets and extranets


www.sun.com                               Slide 38
 JAIN SLEE
 Service Logic Execution for Converged Networks
                                                In-memory
                                                 Database
                                                Mediation
                                                                                              App 1                         App 3                           App…N
                                                Subsystem
  Applications                         Rating Policy                                    SBB
                                                                                                       SBB
                                                                                                                      SBB
                                                                                                                                   SBB
                                                                                                                                                      SBB
                                                                                                                                                                     SBB
  Telecom Services                        Engine
                                                                                                            SBB                     SBB                               SBB
                                                                                         SBB                               SBB                         SBB
                                                Provisioning
                                                Sub-system

                                                                                                            JAIN SLEE
  Resource Adaptors                                                                                                                 Presence &
  Network Capabilities                Call                              User                   Generic            User Location                   Data Session
                                                                                                                                     Availability
                                     Control                         Interaction              Messaging             & Status                        Control
                                                                                                                                    Management
                         INAP CS1
                                    AIN/IS-41




                                                                                                                                                                       Radius
  Protocol Agents
                                                       SINAP




                                                                                 MGCP




                                                                                                     SMPP




                                                                                                                                                              CAP3
                                                                           MAP




                                                                                                            MM7




                                                                                                                     MAP
                                                                     MAP




                                                                                               MAP




                                                                                                                             MLP
                                                 CAP




                                                                                                                                                SQL
                                                               SIP




                                                                                                                                          SIP
  Network Connectivity



                                                           NGN                            PSTN                       CDMA                       GSM



      Leading JAIN SLEE Providers — OpenCloud & jNETx
www.sun.com                                                                             Slide 39
 Content Delivery Server
 Simplifying Content Management and Delivery
     Maintain a wholesale              Java System                    Individually
     list of available apps,      Content Delivery Server            brand & stock
       services & content                                               vending
         across the Web                                                managers
                               LIST
        Publish                                            SELL              Find/Offer
                                                          SELL
                                          Stocking &     SELL
                                                        SELL
                                          Placement


        Content
       Providers
         JAVA APPS

         CONTENT                          DELIVERPurchase

         SERVICES



                                                                  Purchase


              Control services & access                Deliver purchased goods

       Retrieve                                                               Download

www.sun.com                                Slide 40
   Java Portal Server
   Intelligent Rendering for Any Access Device
Data No Matter                     Aggregated     Securely Delivered to               Via Any Device
Where It Resides                Mobile Access Pack
                                 and Personalized Targeted Communities
                                 Intelligent Rendering for Any Access Device
                                 Mobile Groupware Connectivity
                                 Voice Access
Enterprise, Legacy &
Business Intelligence            WAP 2.0                                       Employee
                                 JSR 188 Support
 3rd Party Data and             Included with Java Enterprise System!
 Information Feeds

                                                                                Supplier
 Communication &
   Collaboration


Web Pages & Links
                                                                                 Partner

Process Automation
     Servcies                                                 Authentication
                                                               Mechanism
                         Identity Identity
                        AttributesFunctions                                     Customer
 www.sun.com                                       Slide 41
Questions?

 Contact Info:
jerry_skurla@nmss.com
 kirk.mosher@sun.com

				
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