Poor Man's Product Launch Formula Worksheet
What type of launch are you going to do first?
(Mini, Standard, Big Interal, Rolling or Big external?)
How will you create and leverage the sense of community in your product launch?
What type of personal and social proof will you use and/or create?
(proof: personal examples, stats, facts, blog comments, email responses, testimonials,
case studies, really good information to establish expertise, free reports)
What is your story going to be for this launch?
(accidental selling, takeaway selling, “what do you think of this idea”, taking them
through a journey [like I did with the Dallas story], us against them, etc.)
How will you use scarcity?
(price increase, bonus taken away, limited offer, etc.)
How are you going to encourage two way dialog?
(encourage them to respond to email, use survey tools, blog comments, plant hooks in
messages, etc.)
What is your time line going to be?