Launch
myspace developer platform
Announcement
madrid, spain
12 June 2008
agenda
> Overview of the Platform
> Technical Deep Dive
> Q&A
overview / myspace
• Founded in January 2004
• Internet’s best social features on the Web = World’s
largest social network
• Unparalleled growth
– 115 million+ monthly unique visitors
– 50 billion page views per month
– 18 billion + minutes spent per month
– 75,000 videos uploaded per day
• Continuing to grow
– 29 Localized Versions
– 15 Languages
– Signing up 250K users per day
overview / myspace in europe
United Kingdom (April ’06)
Ireland (June ’06)
France (Sept ’06)
Germany (Sept ’06)
Spain (Jan ’07)
Italy (Jan ’07)
Netherlands (April ’07)
Sweden (June ’07)
Austria (June ’07)
Switzerland (July ’07)
Denmark (Jan ’08)
Finland (Jan ’08)
Norway (Jan ’08)
Portugal (May ’08)
Russia - Beta
overview / myspace in europe
overview / myspace in europe
overview / myspace
MySpace Fundamentals
Photos Videos
17MM+ photos per day 75k uploaded per day
Instant
Blogs
175MM blogs messaging
28MM users to date
Music Bulletins
5MM Bands
51MM posts
Mobile Messages
60MM SMS monthly Fastest Growing!
overview
what is the myspace developer platform?
> a suite of services which allow
applications to access myspace
data and interact with myspace
members
overview
> applications are typically web-
based (HTML & Flash), but may
also be desktop and eventually
mobile
overview
why has myspace built the platform?
creativity from thousands of developers around
the world can delight and engage millions of
myspace users
overview
why has myspace built the platform?
user
engagement traffic monetization
$
overview
• myspace developer platform (MDP)
three planks
- OpenSocial
- RESTful
MDP Website APIs User- Components
Flash/AS
overview / mdp website
MDP Website: developer.myspace.com
Where 3rd-party developers (you!) come to:
overview / mdp website
MDP Website: developer.myspace.com
> documentation
> forums & team blogs
> tools & development resources
> app builder
overview / mdp website
what you need to start making apps for myspace
1) myspace user account
2) valid email
3) register on mpd site
overview / api
APIs: the "core" of the platform
how apps connect to MySpace
3rd Party
OpenSocial Flash/AS
Servers
RESTful APIs
overview / user components
• Apps have real estate in 5 places on MySpace:
▬ Application profile
▬ Application gallery listing
▬ A canvas page
▬ Embeds on profiles (outward facing—friends to see)
▬ User homepage (inward facing—for you to see)
overview / user components
Application Gallery
overview / user components
Application Profile
overview / user components
Application Profile - Options
overview / user components
Application Canvas
overview / user components
Profile Page View
overview / user components
User Home View
overview / open standards
• Commitment to open standards:
▬ Platform is based on OpenSocial standards
▬ Spend more time building a quality product
▬ As co-founder we played a lead role in the
development of OpenSocial
overview / user privacy & security
• Apps governed by the same privacy controls in
place for members
• Applications only access public profile details
• Leading security technology: Caja
• Launching capabilities that will be well
received by users
• Additional capabilities will roll out over time
overview / monetization
• Straight forward business model out of the gate
• Dedicated to building a rich economy for
developers
- Canvas pages, Developers keep 100% of the
revenue
• Committed to rolling out additional monetization
opportunities which may include
- Hyper-Targeting & Self Serve
- Ad inventory
overview / mdp today
so where is mdp at today?
> apps and gallery went live beta to
consumers march 13
> over 1000 apps live, installed on more than
a million MySpace accounts, with millions of
page views per day
> apps can targeted to specific languages
and cultures
> we are ramping exposure on MySpace and
will come out of beta very soon
overview / Popular Apps
so where is mdp at today?
> apps and gallery went live beta to
consumers march 13
> over 1000 apps live, installed on more than
a million MySpace accounts, with millions of
page views per day
> apps can targeted to specific languages
and cultures
> we are ramping exposure on MySpace and
will come out of beta very soon
overview / mdp today
we're looking forward to seeing
some great apps from Spain!
questions?