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GI JOE - RETALIATION
POSTED BY EIZ ON THURSDAY, 19 JANUARY, 2012, 7:14 AM
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      Dwayne Johnson (left) plays Roadblock and Bruce Willis (center) plays Colton in "GI Joe
      Retaliation." (Paramount Pictures) The invasion is underway — “GI Joe: Retaliation” won't arrive in
      theaters until June 29, but the commando sequel is already ...


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GI JOE - RETALIATION
Posted byo Eiz n Thursday, 19 January, 2012, 7:14 AM


 




                                                                The invasion is underway —  “G.I. Joe:
                                                                Retaliation”  won’t arrive in theaters until
                                                                June 29, but the commando sequel is
                                                                already trying to win hearts and minds with
                                                                the new commercial that airs on Super
                                                                Bowl Sunday during the big game on
                                                                NBC. It’s a film that will be driven by action
                                                                and sprinkled with comedy, according to
                                                                producer Lorenzo di Bonaventura, but it
                                                                also aspires to bridge an interesting pop-
                                                                culture generation gap.


                                                                When the first film in the franchise, “G.I.
      Joe: The Rise of Cobra,” arrived in theaters in 2009, di Bonaventura heard from plenty of confused
      people — the common link was that most had grown up in the 1960s or 1970s when G.I. Joe was
      a brand name synonymous with the 12-inch-tall military-man toy that introduced the term “action
      figure.” They were all unaware of the 1980s reinvention of the brand — in Marvel Comics, toys and
      animation — that used G.I. Joe as the code name for an elite, high-tech military force.


      G.I. Joe, old-school version (Los Angeles Times archives)“One of the things that everybody kept
      asking was, ‘Who is Joe?’ Most of us who didn’t grow up with the comic books or the animated
      series hear the name and think of a single person, not a group,” di Bonaventura said. “People who
      did grow up with those comics think of it as a plural… I was someone who grew up with the action
      figures, so when I saw the animated series I was like, ‘What the hell is this?’ That wasn’t the Joe in
      my imagination.”


      Viewing that schism as a story opportunity, the new movie melds the mythology of different eras by
      presenting G.I. Joe both as a group and as an individual. Veteran action star Bruce Willis joins the
      franchise as General Joseph B. Colton, the “original G.I. Joe,”  and a character that actually
      appeared a few times in the later issues of Marvel’s military tales. Now the character moves to the
      very center of the on-screen universe.


      “In this movie putting a face on who Joe is — in Bruce Willis — and that idea of having the original
      Joe is great for the audience that doesn’t know the Joe of the 1980s but knows the Joe of the
      1960s and 1970s,” di Bonaventura said. “There’s a combination of these things coming together in
      a really great way.”

				
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Description: GI Joe - Retaliation - Dwayne Johnson (left) plays Roadblock and Bruce Willis (center) plays Colton in "GI Joe Retaliation." (Paramount Pictures) The invasion is underway — “GI Joe: Retaliation” won't arrive in theaters until June 29, but the commando sequel is already ...