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					Title:
Cosmetic Dentistry - Latest Techniques Explained

Word Count:
1013

Summary:
Cosmetic dentistry describes a set of techniques and procedures used to
enhance a person’s teeth, smile and ultimately confidence. It is widely
acknowledged that the “smilemakeover” that results can significantly
improve a person’s appearance leading to a more positive lifestyle, both
socially and in the work environment. No longer is the dental art
confined to simple fillings and extractions!


Keywords:
cosmetic,dentistry,dentist,techniques,tooth,whitening,implants,crowns,bon
ding,bridges,smilemakeover,teeth,smile


Article Body:
Cosmetic dentistry describes a set of techniques and procedures used to
enhance a person’s teeth, smile and ultimately confidence. It is widely
acknowledged that the “smilemakeover” that results can significantly
improve a person’s appearance leading to a more positive lifestyle, both
socially and in the work environment.

A cosmetic dentist can use numerous techniques, solely or in combination
to dramatically improve the teeth, gums and smile. These procedures range
from simple tooth whitening to complex multiple tooth implants and full
mouth reconstruction. No longer is the dental art confined to simple
fillings and extractions!

The following are the main cosmetic dentistry techniques used today:

Tooth Whitening:

– considered to be one of the most accessible and affordable techniques,
tooth whitening (or bleaching) comes in a variety of different forms.
Typically this procedure involves the use of a special laser or halogen
lamp and/or application of a bleaching gel of varying strengths. Several
branded treatments are available including the popular “Biolase”, “Zoom”
and “Britesmile”.

Optimal results can be achieved quite quickly and the technique is near
painless, non-invasive and cost effective. Tooth whitening is the most
popular cosmetic dental procedure available today.

Dental Implants:

– a more complex procedure, dental implants involve implanting a titanium
(or similar) rod into the jawbone to act as a stable base for an
artificial tooth or to provide support for bridges, crowns or dentures.
Titanium is usually used as the anchor rod because it integrates well
with the surrounding bone and tissue with only very minor risk of
rejection. Full mouth reconstructions often employ multiple tooth
implants in conjunction with other techniques e.g. bonding.

Dental implants can last fifteen years or more but are quite an expensive
option at up to $2500 per tooth. Dental implantology is also a highly
specialised technique so care must be taken to choose a competent, fully
qualified practitioner.

Dental Veneers:

– a dental veneer is a thin covering or “shell” designed to fit the
outside of the original tooth to mask shape, colour and positional
problems and defects. Part of the original tooth exterior is usually
removed to make way for the new veneer so the technique is partially
invasive. Following initial measuring and preparation of the tooth
surface the veneer is “glued” into place. Veneers are usually made from
porcelain, ceramic or composite materials and more recently have been
made more hard-wearing than earlier versions.

The veneering procedure is usually done over two visits to the dentist
with “temporary” veneers being fitted between visits. Veneering is often
chosen as the treatment of choice by acting professionals and those in
the media spotlight as dramatic results can be achieved quite quickly and
cost effectively.

Dental Crowns:

– crowns are protective covers, made from porcelain or ceramic which fit
over the existing tooth to mask defects e.g. cracks and discolouration.
Initially the tooth is shaped to receive the crown with the patient under
local anaesthetic. An impression of the tooth is then taken and used by
the dental laboratory to create the colour-matched crown. During the
manufacturing process, the patient will be fitted with temporary crowns,
typically for around two to three weeks. On the second visit to the
dentist, the crowns are bonded into place.

Crowns are a semi-permanent solution but can be quite expensive, often
exceeding $750 per tooth. A good cosmetic dentist will be able to fit
crowns which are nearly indistinguishable from existing teeth and used in
conjunction with other techniques e.g. implants, form the foundation for
full mouth reconstructions.

Dental Bridges:

– where a tooth has been lost, a dental bridge can be used to “bridge”
the gap between the two remaining adjacent teeth. A bespoke structure is
formed in the dental laboratory incorporating a hollow crown to support
the missing tooth. This bridge structure is then bonded to the adjacent
teeth, neatly filling the gap form where the original tooth was lost.
Similarly to crowns and veneers, the replacement bridge tooth will be
colour matched to the rest of the teeth.
Bridging is popular because it is usually a permanent solution and is
less invasive than implantology. It is also less bulky than an equivalent
denture.

Dental Orthodontics:

– this is a specialised branch of dentistry that deals with moving or
realigning teeth to improve appearance. This usually involves the wearing
of an appliance or “brace” which gently applies pressure to the teeth to
move them to the correct position. Orthodontics is often performed in the
teenage years as the mouth and jaw develops but more adults are choosing
this option to realign their teeth – however the process can take longer
for an adult.

The initial phase of the orthodontics process involves a detailed
examination of the mouth to assess the repositioning needed and any        other
associated medical factors. Following this, a decision will be made        as to
which of the many types of brace material and configuration to use.        Some
braces are removable and some fixed in place for a period of months        – the
cosmetic dentist will assess which is the best form to use for the
treatment to be carried out.

More recently, new “invisible” braces have been developed e.g.
“Invisalign” which perform the same job as more traditional braces but
are less invasive and more comfortable to wear.

The results of orthodontics are usually permanent but the process can be
quite expensive due to the multiple consultations and reviews with the
cosmetic dentist. Additionally, patience is required as the process can
be lengthy!

Some recent dental survey findings:

-   74%   of   people   believe they have unsightly teeth
-   68%   of   people   are embarrassed about their smile in photographs
-   45%   of   people   make judgements about others by the look of their smile
-   70%   of   people   think an attractive smile helps romantically

The techniques detailed above can create the perfect “smilemakeover” and
go a long way to adddressing these concerns. No longer is the art of
dentistry confined to fillings and extractions!

We recommended that you visit the <a href="http://www.cosmetic-dentistry-
information.co.uk">Cosmetic Dentistry online guide to dental implants,
tooth whitening, veneers and bonding</a> for the latest dental reviews.

				
DOCUMENT INFO
Description: This is not so much about how to market a dental practice, as it is an illustration of how smart marketing strategy can permeate every aspect of a busy professional service firm. During my last appointment, Dr. Penski and I talked about her practice and approach to marketing. Here's what I learned: Clear Positioning: Fresh out of Georgetown University's Dental School, she couldn't get funding for her vision of a practice that would cater to women. In her words, "Anger was a great motivator," so she set out to fulfill her dream by catering to private-pay professional women and moms, two very influential forces when it comes to how families spend their dental dollars. From the start, she and her business partner knew they would best serve this niche by offering "dentistry with a caring touch." This vision permeates everything, setting a baseline for how they package and promote their services, their approach to sales, the care they provide, and day-to-day performance for the entire staff. Thoughtful Packaging: Dr. Penski explained how they created their practice "identity" on a dime. Over dinner with spouses, the couples discussed how to "package" the new practice including uniforms, office decor, business stationary, and welcome brochure. A husband suggested they use the symbol of a fern, since it was "old, natural, and graceful -- just like they were!" The silhouette of a fern, plucked from Dr. Penski's garden and created on her copy machine, shows up everywhere. Nature is also the theme in the waiting room where you can relax browsing nature art books, listen to soothing spa music and a fountain, and enjoy an herbal neck wrap. The caring touch is reinforced with an album bursting with patient letters, baby announcements, wedding photos, and thank you cards. A photo album of before and after shots demonstrates credibility in yet another way. Smart Promotion: I found Dr. Penski on the Washingtonian Magazine list of top dentists. A smart place to appear, if y