How to fail in MLM marketing
A few problems that some new MLM marketing people have:
1. No upline support.
Once a person joins a new MLM marketing program, he or she is vulnerable
and needs a lot of help from something or someone.
In many cases, the uplines are not actively helping them. This happens a
lot when the uplines are simply sponsoring as many people as they can
with no regard to what happens to them after they get sponsored.
In most standard MLM marketing programs, it is important that the new
person gets immediate assistance from a local person, or tools that you
have. Otherwise their chances for survival are very slim.
2. New MLM marketers cannot sell.
This is probably the major reason most people do not make it MLM
marketing. By using standard MLM techniques, you have got to sell and
learn how to speak at opportunity meetings and the like.
3. MLM'er cannot generate good leads.
Next to the selling problem, this has to be the next biggest reason most
people fail in MLM marketing.
Here is a picture of what normally happens. The new person has just
signed up in an exciting MLM program. He is taught by the manuals,
meetings and so forth, how he should "share" his product with his
friends, neighbors and relatives.
Normally, he is not comfortable with this, and if he is typical, he will
have many sleepless, tossing and turning nights. He just doesn't want to
"impose" on his friends! He would feel a lot more comfortable just
presenting his opportunity to strangers.
4. No true duplicative system.
If the MLM marketing company must be promoted through expensive methods,
this is not feasible.
Learning how to sell, or to speak and conduct an opportunity meeting is
just not duplicative. Only a few people can do this. Here again, is a
very important reason a lot of would be MLM'ers die on the vine.
5. Selling by mail using standard MLM techniques.
Traditional way to marketing MLM is to spend all spare time to call
around and travel around to get prospects. A lot of people already have
full time job, it is hard to find extra time to travel and make phone
calls. This is why these MLM marketers cannot keep their program going.
6. The marketer is not sure about the MLM marketing company or service.
Often a person will sign up in a MLM marketing program in a "fit of
excitement." After the dust clears, he comes down to earth and reality
slowly sets in.
Pick an established and financially sound MLM company that is at least
two years old with unquestionable products or services. That way, you can
feel good about the company and products that you are promoting. There is
nothing quite like being able to "tell the complete truth" to your
7. They do not stick with it long enough.
Starting any company takes time, and this is true with an MLM marketing
program as well.
By the time you study the program, write and receive literature: study
this and sign up; get the literature, etc. a lot of time has been spent.
And then you have to generate your leads and so on.
It will take several months before you can expect much of anything to
happen to your MLM marketing. You should set in your mind that you are
going to stick with this for at least sometime. That just makes good