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The_Marketing_Principles_of_a_Business

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					Title:
The Marketing Principles of a Business


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368


Summary:
If you are truly serious about making a success out of your business in the long run then there are several
factors that if applied correctly and efficiently will make your sales explode to stardom in your market area.



Keywords:
The Marketing Principles of a Business



Article Body:
If you are truly serious about making a success out of your business in the long run then there are several
factors that if applied correctly and efficiently will make your sales explode to stardom in your market area.


Value for money


The reader feels and thinks he or she is getting their moneys worth. This is a vital marketing principle to
boosting your sales. If this objective is achieved then you have essentially done all the hard work, convince
your prospects that the product you are offering them is worth substantially more than the price your selling
it at.


It is also important that you market products within your means (financially); ideally you should have
purchased a copy of the product, this is a key marketing principle that will help you when it is time to
market the product as you should have familiarised yourself with it. Also, consider offering free gifts with
your products (See Marketing Principle 3); make the customer really feel they are really getting their
moneys worth.


Unique


Some of the most effective advertisements are those that are original, captivating and distinctive. The more
unique and captivating you are able to convey your products, the better the customer response. Creating
mailing lists and newsletters is also another key marketing principle of effectively establishing yourself
while building up your rapport with customers; it is definitely something you should look to explore.


Relevance
Make sure when you market a product, that you supplement it with a tightly focussed offer. Having an offer
that relates specifically to your product is a very effective marketing principle of establishing credibility.
Relevance is important; never venture beyond your given niche.


Desirability


Something can be great value for money, but it doesn't necessarily mean I want to buy it nor does it mean a
customer would want to buy it. As a result alleviating the desirability of your product is a crucial marketing
principle.


As a method you can try enlisting part of your product as a premium which should not be to hard to
accomplish with information products. As a marketing principle, concise wording is very important and if
used effectively should put your products in a more favourable position.




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