Seeking Knowledge Will Give You Power
What are you interested in? We all have a passion for something. So, what is your passion? Are you actively
seeking information about your passion? Knowledge, providing it is correct knowledge, will increase your
What are you interested in? We all have a passion for something. So, what is your passion?
Are you actively seeking information about your passion? Knowledge, providing it is correct knowledge,
will increase your power.
In this century there is an increasing demand for experts in so many fields. Everything is becoming more
and more specialized.
Let me give you an example. At the turn of the 19th Century, all you needed to do to be an Accountant was
to be good with numbers and undertake some training with other accountants. Later, formal qualifications
were required. It consisted of a special course called a Diploma where up to a dozen specific subjects had to
As technology increased and finance, book-keeping and taxation became increasingly more complex, more
subjects were required to be undertaken, presently around three dozen. The Diploma was replaced with a
Accountants can specialize in general accounting, management accounting, taxation accounting and other
specific areas. Employers pay much more for specific talents and qualifications than they do for general
So, are you seeking knowledge in your chosen field? Are you updating your knowledge platform on a
regular basis? If you are not then you are almost certainly going backwards. This means that you will be
rapidly overtaken by others who are embracing new technology and absorbing the knowledge that goes
along with it.
To succeed today you need to specialize in a niche market.
Let me ask you a question. Let's assume that you have created a new and exciting product. You want to
patent it to protect your rights. Would you go to any old lawyer or would you seek out a specialist Patent
Let's say you required a knee reconstruction. Would you ask a normal doctor to perform the surgery or
would you seek out a surgeon who specializes in this form of re-constructive surgery? You want the best
surgeon, don't you?
One more example. If you owned a Nissan motor vehicle, would you prefer to take it to a Nissan specialist
mechanic? Or would you entrust the repairs to a general mechanic whose workshop is full of clapped-out
Finally, don't be fooled into thinking that you don't need to keep learning. We all need to learn on a
continuing basis. To achieve more we have to know more. We don't necessarily have to do more but that
helps too. Some people get a couple of years of experience, repeat that experience for twenty years then
think that they have twenty years of experience. Wrong. They still have only two years of experience that
they have repeated ten times. There is a big difference.
What are you doing to become a specialist?
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