EBay Sellers Use Pinterest to Increase Sales
Social Media news sites are reporting that EBay sellers have turned to an
interesting site, Pinterest.com to promote their goods and services in an
interesting new way.
Dorset, UK, February 03, 2012 -- Pinterest is a social bookmarking site
which allows members (membership is free) to make ‘pinboards’ which are
like digital scrapbooks of ‘things they like’. An example might be
‘things for the home’. The user trawls the internet in the usual way, but
when they see something they like which fits into their ‘things for the
home’ pinboard, they ‘pin it’ and it appears on their Pinterest board.
Other users browse Pinterest for people with pinboards which interest
them and can add to favourites in the usual sharing way.
In December 2011 there were some 10 million unique visitors to the
Pinterest site making it one of the highest referral sites on the web.
One knock-on effect is increased visits to retail sites via the referral.
Now, micro, small and medium-sized businesses have cottoned onto the fact
that Pinterest is an interesting place to have their products visible to
the public, and importantly to a segment of the public which is already
interested in their goods.
EBay sellers can make their own pinboards and connect with others who
share an interest. An example might be a seller specialising in wedding
items. There are countless wedding pinboards already on the Pinterest
site and adding a new one will be of interest to those people who are
actively thinking about wedding preparations. In this way the EBay seller
gets exposure to a new market and the market hasn’t got to search so hard
to find useful and tempting items through other users’ pinboards.
One other beneficiary of the trend is the online parcel delivery
comparison sites. We spoke to Planet-Parcel.com who said ‘We take note of
anything which interests our EBay customers. Because we send parcels
online in a cheaper and more efficient way, we tend to attract a lot of
business from EBay users. They certainly seem to love how Pinterest is
driving quality leads to their site and although the pinboard idea seems
to be predominantly about having fun, it is clear that there is a serious
marketing angle to what it does, which will interest any retailer, small
or large’ www.pinterest.com, www.planet-parcel.com