Analyzing iPhone App Marketing
To refresh your memory, iPhone app marketing is simply the act of using any
resources available to make people become interested in your product. There are
various forms of online marketing which you can participate in which can help you
increase the popularity of your app. Anyways, now you know what it is. Let’s talk
about some things to think about in order to succeed with app marketing.
Set Marketing Goals
While succeeding with app marketing requires you to be somewhat creative, you
also need to set some realistic expectations. After all, this is a business and the best
way to determine if your business is making money is to set a goal and see if you
reach it. If you don’t, then you know that you must take a different approach in
your marketing campaign. Here are some things you should ask yourself during
this phase of the game:
How much money is it costing me to develop my app?
How much am I going to charge people to install my app?
How much am I going to spend on marketing?
Once you crunch the numbers, you can then determine whether spending a lot
of money on marketing will even be worth it. You don’t want to be the
developer who spends thousands of dollars on building an app only to figure out
there you can’t sell it.
Where Your Profits Come From
Basically, there are four ways you are going to make money from your iPhone app:
1. Advertising: Have you ever used an app which contains advertising on it?
Well, those apps are being paid to promote those ads.
2. Upgrades: Some apps offer a free service or game followed by offering a
newer, better upgrades which costs money to install.
3. Free apps: Some apps offer free apps along with the purchase of an existing
4. Virtual currency: Poker is a perfect example. IPhone users have the option
of purchasing more “virtual currency” if they run out of poker chips at the
tables. What are the different ways you can generate revenue?
Experts agree that free apps are where most of the potential profits lie. It’s much
easier to convert a non-paying consumer into a paying one than simply trying to
make them purchase something right off the bat. Once they sense that your app is
something they like, a sense of trust is built and they will be more likely to upgrade
to a premium service.
Setting a Budget
You need a budget. This is the first step to determining exactly how much you are
going to spend on your marketing campaign. As a basic rule of thumb, try not to
spend more than 30% of your total budget on the developmental stages of your
app. This gives you some room to work with in terms of marketing it. From there,
try to track every dollar you invest in your marketing campaign and determine
whether or not you’ll even make any money with your current game plan.