CUSTOMIZED
NAPKINS
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Without marketing, a business would die. Because of the
current state of the economy, maintaining a business is like
steering a raft through the rapids. Business owners and promoters
need to determine which marketing campaign would be most
effective. This is why business owners and marketing specialists
need to be familiar with the various marketing strategies that are
currently being used.
Before the internet, the only means of
marketing is through traditional methods.
When everyone got hooked, marketers
saw the potential of internet marketing.
It’s cheap, flexible, accessible, and has a
wide reach. Most small businesses
usually rely on it to survive.
Internet marketing branches out into more specific approaches.
The most widely used platform is the social media. Products or
services are marketed across the huge networks of friends and
links. Its effectiveness lies on the fact that everyone is addicted to
Facebook, Twitter, YouTube and LinkedIn.
Online video marketing is much
like social media marketing. Let’s
face it, some people just don’t
like reading. We want ads that we
can watch and hear. Just like with
TV commercials, online videos
work that way.
Another exhausted method is
article marketing. Businesses or promoters write articles about the
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business, the product or the services being offered and post them
on various article bases online. Keywords are hyperlinked to the
product site. The approach even works out in two ways. We have
already mentioned about the hyperlink. The second benefit is SEO.
The more links there are to a site, the
higher its rank becomes in search
engines. Like gotnapkins.com, the
website distributes many articles across
various article basesThe articles then
being distributed can have keywords
such as personalized napkins, custom
napkins or simply napkins. Clicking the
keywords will route the reader to the site.
Another widely accepted method is guerilla marketing. The
marketing method does not rely on budget, but on timing, effort
and creativity. Say for example you are promoting a book, you can
have 10 or 20 people read the book on the park the whole day.
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