In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.
Teleseminar Profits Build Your Online Credibility, Presence, and PROFITS With Teleseminars! By Anders Eriksson MakeMoney-1.com Legal Notice:- This digital eBook is for informational purposes only. While every attempt has been made to verify the information provided in this report, neither the author, publisher nor the marketer assume any responsibility for errors or omissions. Any slights of people or organizations are unintentional and the development of this eBook is bona fide. The producer and marketer have no intention whatsoever to convey any idea affecting the reputation of any person or business enterprise. The trademarks, screen- shots, website links, products and services mentioned in this eBook are copyrighted by their respective owners. This eBook has been distributed with the understanding that we are not engaged in rendering technical, legal, medical, accounting or other professional advice. We do not give any kind of guarantee about the accuracy of information provided. In no event will the author and/or marketer be liable for any direct, indirect, incidental, consequential or other loss or damage arising out of the use of the information in this document by any person, regardless of whether or not informed of the possibility of damages in advance. Thank you for your attention to this message. Table of Contents Chapter 1 – Tele... What? ................................................................................ 3 Chapter 2 – Why You Should Use Tele-Seminars ........................................... 4 Chapter 3 – Telephone, Telegraph, Tele-conference........................................ 5 Chapter 4 – Generating Money Through Teleseminars.................................... 7 Chapter 5 – Tele-seminar Do's and Don'ts...................................................... 10 Chapter 6 – Gain Success in Your Comfort Zone .......................................... 14 Chapter 7 – Simple Ways to Generate an Audience....................................... 15 Chapter 8 – Tele-Seminar Sources ................................................................. 17 Chapter 9 – Selling Other People's Products .................................................. 18 Chapter 10 – Why Charge a Fee for Tele-Seminars ....................................... 21 Chapter 11 – Hosting Your First Tele-Seminar.............................................. 22 Chapter 12 – Record the Tele-Seminar........................................................... 27 Chapter 13 – Some Final Tips ........................................................................ 28 Chapter 1 – Tele... What? The Internet is full of people who have made millions marketing new products or training seminars. These products range from how to make money with an Adsense campaign to becoming a million-dollar seller on e-Bay. Sometimes the products are computer programs. Other times it could be an e-book the person has written. There are many ways to market a new product. One of the most successful marketing campaigns has become the tele-seminar. There are very few people who do not know what a seminar is. There are very few people who know what a tele-seminar is. This method of marketing has become one of the most profitable ways to introduce new products. The Internet gurus are finding that they can establish their credibility. This allows them to gain the customer's confidence. When the customer believes in the seller they are willing to buy the product. tele-seminars are actually conference calls. The way it works is one person will determine a time and date for the conference call to take place. They will then advertise this conference call through e-mails, newsletters, web site postings. It is an actual advertising campaign issued to generate a large response. Once there are enough people who have registered for the tele-seminar, an access number and code is issued. The people who have registered for the seminar must use this number and code to access the conference call. The conference call can be any length. The person who arranged for the conference is called the host. The guests are the registered users who have dialed the number and entered the access code. Without the code the guest cannot log in to the seminar. There are times when the information is offered for free. Other times the host may require a small fee when the guest registers for the seminar. It depends on the type of information being presented. Many Internet gurus have learned that by holding a tele-seminar they could generate interest in a new product. The guests become excited about the product. They will then log into a particular web site to buy the product. In this instance many times the conference call is free. This is an exciting new way to generate more income on the Internet. More and more people are taking advantage of this type of advertising. There are many companies who offer this type of service now. Some are very inexpensive. Others can cost quite a bit. In this book we will explain how you can use a tele-seminar to expand your business. You will learn how to market products. You will find information on where to access tele-seminar services. We will show you how to conduct a tele-seminar. We will even explain the reasons why you would want to give the service away for free. We will also help you understand when you should charge for the conference calls. By the time you are done reading you will know how to set up your own tele-seminar so you too can start making money. Chapter 2 – Why You Should Use Tele-Seminars One of the easiest and most profitable ways you can introduce a product to the market is through the use of a tele-seminar. You can spend thousands of dollars setting up web sites to offer a product and not have one person buy it. There could be many reasons for this. The web site visitors may not know you. The web site may not have generated the kind of interest needed. Not only can you generate interest in a product but you can get people motivated enough to buy it when you host a tele-seminar. The enthusiasm that you show about the product will reflect in your dialog. You can explain how great the product is. You can describe the benefits of having this product. You can even present information as to how to use the product to benefit the customer. People will be more apt to buy something whenever they realize there is an actual person behind the web site. Hearing your voice and being able to speak to you or ask questions can build your credibility. People have more confidence in somebody that they know that they've spoken to directly. They are more willing to place an order. There are many reasons why someone would want to use a tele-seminar in order to be able to present a new product to the public. You could actually do two or three tele-seminars with one product. The first tele-seminar could be used to introduce the public to the product. A second tele-seminar could be used to explain the use of the product. You may even want a third tele-seminar to offer updates to the product. As an example, let us use and e-book as the product. The first tele- seminar could explain what the e-book is and how people can benefit from owning it. A second tele-seminar could be held in a day or two to review the information in the book. This would allow for a question and answer session. The customers who purchased the book would be able to understand more clearly the information contained in the book. A third tele- seminar could be held at a later date to offer any updates to the e-book. By using this type of format, customers are going to be more willing to purchase future products that you may offer. They will know that you stand behind your product. You will gain their confidence and their trust. Many times you will find that when someone buys one product off of you they will be more willing to buy more. You could also use a tele-seminar as a training session. For instance, if the product is a new software program you would be able to walk your customers through the program. This will enable them to find and use all the neat features that you have put into the program. With a question and answer session at the end of the tele-seminar the guests could ask that you explain any information which is unclear to them. When you stop and think about it there are hundreds of uses for a tele- seminar in any business. Being able to interact with the customer will also allow you to get the feedback. My listening to what the customer has to say you will know what they want. You will also know how to improve the next product. Chapter 3 – Telephone, Telegraph, Tele-conference It seems that each year communication systems advanced further and further. There was a time when we relied on the good old pony express to get our information from destination to destination. That we got the telegraph. The information system sped up drastically. The telephone became the communication system of choice. Yet even the telephone has its limitations. Most basic service is designed for speaking to one or two people. Not everybody has a bridge line installed in their home or business. Teleconferencing services offer a bridge line that can connect as few or as many people as you like. Communication is a key factor in any business. By taking advantage of the services offered through many companies, businesses can now stay in contact with everyone. A project development team in California can teleconference with another team in New York. Using this technology allows projects to get done in a timely manner. The benefits do not stop there. The project team in New York can have a tele-seminar with the Board of Trustees in Chicago to explain the benefits of the project. Taking it a step further, a tele-seminar can be advertised to the consumers to generate feedback. In this way the business can save money might not developing a project which the consumer may not want. You can use this same technology in your business for your product. Suppose you have designed a product that you would like to introduce to the public. You have the ability to advertise the tele-seminar to spread the word that people can voice their opinion on a new product. You could set up a web site for consumers to register for the tele-seminar. Once you have reached a comfortable number of registered users you can send an e-mail advising them of the time and date of the tele-seminar. This e-mail can include the telephone number and pass code the user must use to log into the seminar. At the scheduled time you can begin hosting the tele-seminar. The format would be simple. You would introduce yourself and if you chose to, you could introduce any guests you may have. You would be able to introduce the product to the guests. You could talk about price, the benefits of owning the product, and how the consumer could obtain the product. When you are done begins in where would be given an opportunity to express their opinion on the product. They could tell you what they liked and what they didn't like. They could express how they feel about the price. They could also let you know about features they want that you may not have included. This is all very beneficial to a business or an individual who is trying to sell a new product. The tele-seminar will allow you to advertise directly to someone who actually wants your product. After all, if they were not interested they would not have called in to hear what you had to say. This can save you money in the long run. Instead of wasting money on a large advertising campaign you can determine what type of interest your product could generate. Tele-seminars have become a vital communications tool in today's market. By taking advantage of the services offered you no longer have to rely on phone call after phone call. You can get your message out to the masses with just one teleconference. Chapter 4 – Generating Money Through Teleseminars Many people think that the Internet gurus are the only ones who can use a tele-seminar to make money. This is far from the truth. Anybody that has something to sell can use a tele-seminar to generate an income. We are going to take a look at some of the ways you could make money by using a tele-seminar. As long as you have a good idea and people want your information then you can make money. Suppose you have made good money investing in real estate and you would like to share your information. You can have a tele-seminar for customers who want to learn your secrets. You can earn money by charging an entrance fee to the tele-seminar. This tele-seminar could be a training session to share your secrets for dealing with the real estate market. You could actually have a series of training sessions. Each one of these sessions could focus on different types of real estate investment. You can have one session to train your customers on recognizing the market or getting to know the market area. Another session could be about how to recognize a good investment. You could have a session on finance. The list goes on and on. You could sell the training package which would consist of several tele- seminars. You might even want to offer a free tele-seminar just to get people interested. You could advertise the tele-seminar on the Internet. People would be able to login to register for the free session. If they wanted to continue with the training you could direct them to another web site where they could pay for the training tele-seminars. This is an excellent way to offer your services and expertise without the worries of publishing an e-book or making tape recordings. There are services which will allow you to tape the tele-seminars. You could then offer the taped sessions for sale. You could allow your customers to pick and choose which sessions they want. Another way to make money with the tele-seminar is to offer an e-book or program at the end of the tele-seminar. You can devote the entire conversation to what benefits the customer would have if they read the e- book. Think of the tele-seminar as a sales pitch. You could explain why the book is needed, the information included in the book, and what the customer can do with the information. When you get someone excited about a new product they are more willing to buy. Using a tele-seminar as a sales generator is something that is being done all of the world. People call in to hear what the host has to say. The host explains how the product can generate money for the customer. The host is usually very excited about the product. There may even be a guest speaker who also can generate interest in the product. You too, could have a guest speaker. If you know someone who has put the product to the test and is happy with the results use them to your advantage. Ask them to host the tele-seminar with you as a guest speaker. The two of you can have a conversation about the product explaining all of the features. The guests can listen to the conversation and get excited about the product. You may also want to include a question and answer session at the end of the tele-seminar. This will allow the guests to ask any unanswered questions. This will also give you another chance to sell the product to someone who is still sitting on the fence. Using a tele-seminar as a way to generate income is a fantastic idea. One of the nice things about it is the product does not even have to be computer or Internet related. For instance, you could have training sessions on gardening. You could offer classes on how to grow herbs. You could offer a course in how to open up a greenhouse or nursery. The only thing that is limiting you in making money is you. Determine what you know. If you have to make a list then do so. You may know about dogs and how to train them. You may be an avid bird breeder. Maybe you know something about ponds and how to take care of them. If there is information that you know and you are willing to share it then you could make money with a tele-seminar. You could even generate more income once you are done with the tele- seminar training courses. If you have recorded the sessions then you could write an e-book and offer the entire package for sale. Many times you'll find that the customers who signed up for the tele-seminar are also the ones who are buying the training package. It is amazing to realize how many businesses actually use tele-seminars and teleconferencing in order to conduct business. Because these calls are internal many times there are no fees. The business is not trying to make money. They just want to train more people. You can use these same concepts to help expand your business. For instance, maybe you have a home party plan business. You have representatives who have bought a sales package. You can offer a great service to these people. The tele-seminar could be included in the price of the sales package or you may want to give it away for free. In this instance free is probably better. You would be able to have the new representative register for a tele- seminar. You would probably want to limit the callers to about 25. You would be able to take the representatives through the entire sales package and explain each product. This type of training session will allow your representatives to go exactly what to say about the products and what not to say about the products. You can train the representatives on how to generate parties or find people who want to host a party. You can train them on how to conduct themselves at the party. You could actually walk them through a party scenario from the greeting to the order taking. Your business would have a very well-trained set of representatives. Each one of the representatives would have received the same training. This means that each of the home parties would be consistent with any of the other home parties. This would lend more credibility to your business. Even though they may be considered independent contractors, the representative still presents the image of your company. You need to let them know the type of image your company projects. You can be reassured that if a representative in Oregon is hosting a home party they are doing it exactly the same way in Florida. The reputation of your company can grow because people will recognize the consistency and quality of your representatives and company. Chapter 5 – Tele-seminar Do's and Don'ts Do not think that just because you could talk on the telephone means that you could hold a successful tele-seminar. There are many mistakes that even a veteran host can make. Even though you may think that you have set up a good plan for your tele-seminar, a word of caution is in order. One of the first things that you want to do is determine what your audience wants to learn. You can do this through a questionnaire, an online survey, or setting up a feedback option on your web site. Once you have determined what the customer wants then you can focus your tele-seminar around that particular information. You are trying to build a reputation as being someone who has knowledge that other people want access to. If you can speak about information that is useful and keeps the audience interested then you are doing a good job. However if you are just filling the tele-seminar with a lot of fluff and stuff you will probably lose more than half your callers within the first 20 minutes. Another mistake that many people make when hosting a tele-seminar is forgetting who the audience is. You want to be able to speak to them at a level that they understand. If you are hosting a tele-seminar about finances and your audience is new to the investment world it would not be a good idea to discuss the FOREX. You would want to address a more simple form of investment like mutual funds or the New York Stock Exchange. Many times you may assume that your audience knows something when they really do not understand at all. This is why the content of your tele- seminar should be simple, concise, and easy to understand. This does not mean you talk down to them like a school child. It's simply means that you bring your level of speaking to their level of understanding. The best way to have a successful tele-seminar is to create an outline. The outline will determine the key points that you want to make. It will allow you to stay on track instead of wandering down a path and possibly losing your audience. The outline will allow you to remain focused. You do not want to make the mistake of offering too much information in the first tele-seminar. When you try to teach the audience everything at once it can become confusing. Once you've made your fifth or sixth .the audience could be completely lost. When your listeners become frustrated you will find that they hang up the phone. This can cost you sales. It can also cost more than that. Every time a customer hangs up and takes no action you have lost money and credibility. The whole point to the tele-seminar is to generate an income. When your audience starts hanging up before they have the opportunity to purchase your product it does you no good. When someone asks them how the tele- seminar was, you can pretty much guarantee that they will not have a favorable review. Word-of-mouth reputation travels fast. It travels even faster now that the Internet is available worldwide. One very important thing you must to when you are hosting a tele-seminar is be able to substantiate your facts. This again goes back to your credibility. You can quote facts and figures all day long but unless you can prove the numbers they do not matter. Being able to backup your data with case studies or special reports will make a very strong impact on your audience. Another strong impact on your audience is your dialogue and speech patterns. You need to be able to show excitement, passion, and the drive. Speaking in a monotone voice will just put your audience to sleep. No matter how good the information is there is only so much a person can listen to in one tone. As the host you must also speak clearly and slowly. You do not want to rush through the tele- seminar. You may be nervous because it is your first time hosting a tele-seminar. You need to calm down and take a deep breath. It will do you no good if the customer cannot understand you or hear you. Speaking in a slow firm voice will allow the audience to understand everything you are saying. Rushing through it like you're at a race can only make the situation bad. Just remember to slow down. You want your audience to walk away from the tele-seminar realizing that they have learned something. You want it to be a positive experience for them. You want them to feel as though they did get their money's worth. Many tele-seminars leave the audience wanting more. Worse yet there are some then have the audience hanging up and shaking their head in total disappointment. When you host the tele-seminar show the audience how to use the information you presented to them. You will have satisfied customers who will call back for more. This means additional sales in the future. It also means that your audience can grow. If you have 10 customers who learned something at the tele-seminar and they each tell two people you have 20 more customers. This is one way your business can grow. There are a couple of things you need to do in order to have a successful tele-seminar. One of the first things is to introduce yourself. You want the customer to be able to remember your name. You want them to know that you are the one that is giving the information. The goal is to keep the call informal and yet still maintain a business like atmosphere. The next thing you want to do is take a roll call. This may not be practical for a large group. But a group of 25 or less could introduce themselves and state where they are from. This makes the tele-seminar a little more personal. Many people prefer a personal touch. There is one big reason why you are doing these first two steps. It is to make sure that everybody who registered has called in to the tele-seminar. This is a key issue especially if you have charged for the tele-seminar. There are times when someone's schedule may not allow them to call at precisely the right time. If you wait 10 or 15 minutes after the scheduled start time the entire audience should be there on the call. You can explain to the audience that you are waiting to make sure everyone who registered has been able to call in. In this way you do not have the audience logging in to the call halfway through. The last thing you want is for somebody to hear only half of your tele-seminar. This can be dangerous for some people. You may have just said do not invest in a company called Textile Images but the latecomer may hear you talking about the company and think you said it was a good investment. Imagine how angry somebody could become. One final mistake that many people make whenever they are hosting a tele-seminar is waiting to the very end before offering a call to action. The reason this can be a big mistake is because many times the audience may not be there for the end of the call. They may assume the call is over and hang up. If you present a call to action every 15 or 20 minutes during the tele-seminar this can increase your sales. For those of you who do not know what a call to action is let me explain. It is the point where you tell the audience to go to the web site to order a product that you are marketing. Doing this several times throughout the call allows the listener to know it is okay to order the product. You should present a call to action after you have reached a key point in the tele-seminar. This is a section of the sales pitch which has been formatted to generate excitement in the audience. An example would be if you were selling an e- book about investing in real estate. You have just told the audience that the book contains information on where they can find a list of houses for sale for less than $5,000. This is going to generate some interest. The next step would be to save to the audience, “If you go to our web site you can order your copy of the e-book right now.” You have generated an interest in the information the e-book has to offer. You have then followed up with a call to action to generate sales. This tactic can increase your sales dramatically. If you do not ask for the sale the audience probably will not give it to you. Always ask for the sale several times during the tele-seminar by presenting a call to action. When you are closing your tele-seminar you definitely want to present a call to action. You also want to thank your audience for listening. Do not forget to tell them again who you are. It is a good idea to tell them to register at your web site for further updates or other upcoming tele- seminars. Getting the audience to register allows you to generate a mailing list. A mailing list will allow you to announce new products, offer updates to old products, and also allow people to register for more tele-seminars. You can also send out a survey or questionnaire to the people registered on your mailing list. This allows you to get feedback on what they thought about your tele-seminar. You will also be able to find out what type of information they would like to learn about the future. When you know what the public wants then you can develop a product which fulfills those needs. Hosting another tele-seminar will allow you to introduce that product to the customers. More products means more sales. When you have more sales you have generated more money. Always listen to what the public says about your tele-seminars. This will allow you to make each new teleconference an even better experience than the last one. The better you get, the more your audience will grow. Larger audiences mean bigger profits. Chapter 6 – Gain Success in Your Comfort Zone You may think that you need an office with fancy equipment to conduct the tele-seminar. All you need is a product to sell, an audience to present it to, and a telephone. You can have a tele-seminar from your home office. The first time that you hold a tele-seminar it would be best to be in familiar surroundings. Your comfort zone, whether it is the office or the kitchen table, is where you will do best. People are more relaxed when they are in an environment that they know. When you are in your comfort zone you tend to speak more freely and more openly. You are in a safe place when you are in your comfort zone. Being calm will take away some of the stress went hosting your first tele- seminar. You do not want to become too comfortable during the tele-seminar. You still want to maintain a level of professionalism. You want people to view you as a knowledgeable person. You do not want to interject slang terms into the tele-seminar. You want your speech to be proper. Your words should be enunciated clearly. Even if you all are in a comfortable environment you must still maintain a level of professionalism. This can take some discipline but it is easy to learn to do. One of the other things that you need to take into consideration went hosting a tele-seminar is the time frame. Many times a tele-seminar can last over an hour. You do not want to find your self sitting in a straight back uncomfortable chair for that long. Choosing someplace to host the tele- seminar where you feel comfortable and you can be comfortable will make things easier. The reason the home office has become a popular place to host the tele- seminars is because people feel comfortable in their environment. If the tele-seminar does last over an hour they are already home. The home office is also generally set up in a comfortable manner. Some tele-seminars are hosted by more than one person. Choosing an environment where the two of you are comfortable is best. If another person is with you during the tele-seminar you need to make them understand they may be on the telephone for quite some time. It is advisable to let them know some of the rules for hosting a tele-seminar. It might be common knowledge to you that someone should not eat or drink during the tele- seminar. You may know there should be no background noise. However somebody who is new may not know these things. It is up to you to educate them. Any time you have a guest involved in a tele-seminar you should e-mail them a standard checklist of what is expected. This way your guests know how to behave at what is expected of them. You may take some things for granted but it is always best to address any issues before they arise. When you inform someone of what is expected there is less chance of a mishap. Just because you are in your comfort zone does not mean that you can overlook things. Business is business. No matter what business you are in you must still always dot your I's and cross your T's. Chapter 7 – Simple Ways to Generate an Audience The first thing you need to have a successful tele-seminar is an audience. Without someone listening to what you have to say there is no one to buy your products. You need to have a buying audience for the tele-seminar. This is not always easy. It can be done with a few simple steps you can take. The first thing you need to do is start early when advertising for the tele- seminar. You can do this by setting up a web site for the audience to register. You want to make sure they can access your tele-seminar when you host it. The only way they can do this is to have the phone number and access code. They get this information in an email you send them when they sign up to participate in the tele-seminar. It is important to have the website set up for several reasons. We will get into that later. For now, use it for people to register. Another thing you can do is make sure you are posting the information about your tele-seminar in your signature every time you send out an email or memo. You want people to know what the seminar is about and when it is. This is information you can add to the signature of any forum or message board. You can also use these forums and message boards to offer your tele-seminar if it is pertinent to the information the board deals with. You do not want to advertise your gardening tele-seminar on a board that discusses fish. Keep the information where it belongs. Remember that people do not like it when new people come into a forum to generate new business. Make sure the board you are advertising on knows you and recognizes you as someone who can help. The Internet is not the only place to find your audience. You can talk to people on the streets as well. What this means is anyone you know who may be interested in what you have to say can be invited to participate in your tele-seminar. This means your friends and family or even a neighbor. You can solicit from anywhere. Just because it is a tele-seminar you are advertising on the Web does not mean it has to stay there. More and more people are looking for a second income. If you have a good idea and it is a way for people to make money you can generate an audience. A legitimate program being offered by someone they know may interest more people than you think. You just have to think outside the box. Telling the people that you talk to every day about the upcoming tele- seminar can generate quite a bit of interest. If the topic of the tele-seminar is one that is currently popular, for example real estate, you may even consider printing up flyers to pass out. This advertising mechanism would be used for seminar that is free. You could list the telephone number, the time and date, and the access code on the flyer. When you choose to advertise like this you must also make sure the bridge line you are using can handle the call volume. When you stop and think about it your audience can come from anywhere. You just had to choose who your target audience will be. This will give you a better idea as to where to find your audience. Chapter 8 – Tele-Seminar Sources There are hundreds of companies offering to handle your tele-seminar. Many of these sources are very high-priced. You did not need to spend a lot of money to host a tele-seminar. There are certain things that you will be looking for when you decide to host your first tele-seminar. You should choose a company which will record your tele-seminar for you. You will also want one that is established. The large fees that some companies charge does not mean they are the best. It is just fine to find a company that fits within your budget. One company that offers a free tele-seminar service is called Basement Ventures. The web site is www.thebasementventures.com. The service is totally free. You can go to this web site and enter your information in just two minutes. All they ask for is your name and e-mail address. A telephone number, bridge number, and access code are generated within seconds. This teleconferencing service can handle up to 250 callers. There is no fee for having your tele-seminar recorded either. The recording of your tele-seminar is an MP3 file which is available 90 minutes after your tele-seminar ends. You can download this file and put it on your web site. You can also allow your audience access to the recording once you have it on your web site. This is the perfect place to start for someone who has never hosted a tele-seminar. The only drawback to this particular company is the telephone number. It is not a toll-free number. However many people now have free long-distance on their telephone services. Anyone who does not have a free long-distance service would be charged the long- distance fees. www.freeconferenceservice.com is another company which also offers free teleconferencing. This company allows you to have up to 50 guests. Again they do not give you a toll-free telephone number. Each person would be responsible for their own telephone bill and long-distance charges. And 800-number is available for fee. There is also a monthly fee if you want to have more than 50 people log into your tele-seminar. The great thing about both of these companies is that you can set your tele-seminar up at any time. You do not have to preschedule the tele- seminar. You can host your call 24 hours a day, seven days a week, 365 days a year. The pin numbers that are generated for your tele-seminar can be used over and over again. This means if you wanted to have a weekly seminar or a monthly seminar you can do it at no cost. There are other services which offer an 800 number for your callers. These usually include a monthly fee or a minute by minute fee. The average cost for a tele-seminar with less than 50 people calling in can range from $40 up to $70. If you use the minute by minute plan the fee can be anywhere from four cents a minute to twelve cents a minute. For your first tele-seminar I would recommend using a free service where the callers pay for the long-distance fees. This will allow you to get some feedback on how well a tele-seminar will work for you. It will also give you a good indication as to how many people are interested in what you have to sell. Chapter 9 – Selling Other People's Products Large companies have learned that by offering affiliate programs their sales can increase. People around the world have learned that by selling somebody else's product they can generate an income. Hosting a tele- seminar gives you the opportunity to become involved in affiliate marketing and make money. Web sites like Click Bank offered tons of products for you to sell. This would be the perfect source for someone who does not have a product of their own. You could create an account, select a product, and market it. This will allow you to generate sales without trying to create your own product. What you find a product that you like and you know the information is worthwhile, you can sell it through a tele-seminar. All you would need to do is set up a web site advertising the tele-seminar. The web site will allow people to login and sign up for the tele-seminar. Once your guests have signed up you should have an auto responder send them an e-mail with the information about the tele-seminar. The e-mail will give them the time and date, the telephone number, and the access or pin code. You will also want to make this e-mail have some impact. In other words this is another chance to get your guests interested in the product. Keeping your customers interested is what you need to do. The day before the tele-seminar it is advisable to send out another reminder e- mail. Again, the information should generate an interest in the product. It should also include the information about the tele- seminar. This would mean the time, date, phone numbers, and pin number. You would also send out a variation of this e-mail about an hour before the tele-seminar starts. When you have generated a list of people who are interested in the tele- seminar you will need to set up a separate web page. On the homepage of your web site they should be a members login button. When someone clicks on this button they will be asked to enter a password. If they did not have this password they cannot access the members area. During the tele-seminar you will have several calls to action. During the call to action you will disclose the password to your audience. They can log into your web site, enter the password, and be taken to the members area. The members area is where they can order the product you are selling. You can set up a different web page with a different password for each product you offer. So let's say you have an e-book about making money with foreclosures, another one about investing in real estate, and a third e- book about how to find foreclosures. The front page of your web site would have basic information about real estate. This page would allow the user to sign up for which ever tele-seminar they are interested in. The auto responder would send the e-mail containing the information about the tele- seminar they signed up for. You would be offering three different tele-seminars to your customers. The first tele-seminar would be about foreclosures. The information that you offer would be a basic summary of the e-book. The idea of the tele- seminar is to get people interested enough to purchase the book. During this tele-seminar you would offer four or five opportunities for the audience to log in to the members area of your web site using the password “foreclosures”. This would take them to the sales page that allows them to order the foreclosure e-book. Once they have ordered the book and paid for it they will have access to instantly download the e-book. The next tele-seminar would be about investing in real estate. You could use the password “investing” for this audience. They too would have instant access to the e-book. The third tele-seminar would be used to generate interest in the third book. You could set up the password “listings” for this particular book. You could continue to offer more products using this same type of formula for each tele-seminar. With all the hundreds of e-books available to sell you would never run out of products. Many times the authors of these e-books are willing to be a guest on the tele-seminar with you. This is great for sales. You can contact the author and explain your marketing strategy. Ask them if they would be a guest on your tele-seminar. You could then interview them about the information in the book. One of the benefits of having the author has a guest is they may offer key points about the e-book that you might miss. They may also be able to clear up any confusing material that is in the e-book. There's the chance that you may want to combine several e-books and sell them as a package. When you do it this way the tele-seminar can become exciting. You are offering all this great information and a phenomenally low price. You can hit on key points that are in each of the e-books. The tele- seminar will just scratch the surface. The audience is more apt to buy a complete package. You generate the income from all three e-book sales. Marketing someone else's products in this manner can give you a good income. You can choose e-books that you are familiar with. You have the ability to select the best information and put it together in one package. You may find one e-book from one author that is fantastic and another one or two from a different author that is just as good. By offering all of them to gather you give your audience a chance to gain all the information for one low price. You just need to remember that during each of the tele-seminars you must have a call to action. You can tell the audience all about the e-books and get them very excited but if you do not ask for the sale you've lost money. Every basic marketing program teaches the same thing. You introduce the product, explain how it can benefit the user, and then ask for the sale. During a tele-seminar you want to do this several times. It will take some planning to set up the web site so there are no glitches. You want your audience to be able to access the web page and order the product. Do not get in a hurry. Take your time and make sure that all of your links work properly. You do not want customers trying to buy the product and not be able to pay for it or download it once it has been paid for. Chapter 10 – Why Charge a Fee for Tele-Seminars It is a fact that you can make money hosting a tele-seminar. Even if you offer the tele-seminar for free you can still generate an income. So why would you ever charge a fee to your audience? There are a couple reasons for doing this. One reason some people charge a fee is to make sure they do have an audience for their tele-seminar. Many times people will register and then not call in at the scheduled time. When you charge a fee the people who registered have a vested interest in the tele-seminar. When somebody pays for something they usually make sure they get what they have paid for. You may only have 50 people register but when they do not have to pay a fee only 25 show up. Asking the registered guests to pay a fee in advance will generate a better turnout. Another reason you may want to charge a fee for your tele-seminar is because it is a class. People are used to paying for education. If you charge a fee for a four-part tele-seminar series there will be people who pay. You do not have to make your tele-seminar a four-part series. You just need to make your tele-seminar as educational as possible. A perfect example would be if you offered a tele-seminar about working from home. There are people around the world who are trying to find legitimate income by working from home. They are willing to spend quite a bit of money for this information. If you have good, solid information about companies who hire home workers you would not be unreasonable to charge a fee. There are tele-seminars that are free and there are some which cost in excess of $250. When you do charge for your tele-seminar you need to make sure that the information is accurate. The one thing your audience will not stand for is to be scammed. They want to know that the information they are getting is going to be useful. If you charge even one dollar and do not deliver good information you will get the reputation of being a scam artist. On the other hand if you have a good solid reputation you can charge a rather nice fee. Many entrepreneurs are always looking for a new business venture. You could charge a fee for your tele-seminar that tells people how to start a business. You could turn it into a complete package deal. For instance, if you charged $50 for an information package about starting a business which included a tele-seminar and an e-book you could generate a nice income. The tele-seminar could explain the business and how to get it set up. You could talk about licensing fees, taxes, and insurance. You could discuss wholesale outlets, marketing plans, and other business-related ideas. The e-book could go into more detail about any of the things you talked about in the tele-seminar. In other words you could offer somebody the opportunity to start their own business by investing in your tele-seminar package. There are a lot of people who would jump at the chance to learn this secret. To them $50 would not be and unreasonable price. Once again you would need to make sure the information that you present in the tele-seminar and the e-book are both accurate and useful. Chapter 11 – Hosting Your First Tele-Seminar One of the very first things you must do is figure out what you want your tele-seminar to accomplish. You need to ask yourself some questions. Do you want this tele-seminar to generate interest in a product? Do you want to generated income by selling the tele-seminar? Do you want to package the tele-seminar with an e-book or other information? Is this going to be one seminar or a series of seminars? You need to know the answer to each and every one of these questions before you even begin. If you are generating an interest in a product it is completely different than if you are hosting a series of tele-seminars. This is the point where you must do some critical thinking and make a list. For now we will use this scenario: Generating Interest in a Product. This scenario will talk you through everything you must do to have a successful tele-seminar. The first thing you must do is select your product. For now we will be using an e-book as the product. We are going to make the title of this e-book “Starting a Home Party Plan”. You want to sell this book for $25. It is a 50 page e-book with every bit of information somebody would need in order to set up a home party plan. The information includes getting a vendor's license, tax information, wholesale companies, and even order forms for customers. The very first thing you want to do is choose a company that you will host your tele-seminar through. You can access one of the companies that offers this service for free in this scenario. You will now have the phone number and access code for your audience to call in to the tele-seminar. You will now want to set up the web page which allows guests to register for the tele-seminar. This page should generate interest in the tele- seminar. Remember, the tele-seminar is going to generate interest for the product. Do not forget to add a “Members Login” button to the web page. This is how people will be accessing your e-book. You want the web page to get people excited. You want them to sign up for your tele-seminar. You must make this web page compelling. Your guest must think they absolutely need this tele-seminar to start a business. You must pick a time and date for your tele-seminar. You do not want it to be too late or too early. There is a three hour time difference from coast to coast in the United States. At time of 8:30 or 9:00 p.m. Eastern standard Time might be good. A tele-seminar like this one should only last a half hour to an hour. The day of the week can be critical. Friday, Saturday, and even Sunday can be bad days. This is usually when people are the most busy. Tuesday, Wednesday, or Thursday seem to be better days for tele-seminars. You'll also want an auto responder for the web page. When one of your guests signs up for the tele- seminar, the auto responder will generate an e-mail. This e-mail will thank your guest for registering and give them the information concerning the tele-seminar. You can also include information in the e-mail which keeps your guests excited. The day before your tele-seminar you will want to generate another e-mail to remind your guests. It is a good idea to send another one about an hour before the tele-seminar starts. Many times people sign up for things and become distracted. Before they know it the tele-seminar is already over. You do not want this to happen. You want them to remember this is something that can benefit them. You want to remind them to call in and hear what you have to say. Seven to 10 days before your tele-seminar check to see how many people have responded by signing up. If you have a good crowd that has registered then everything is fine. If you only have two or three people who have registered then you need to generate a larger audience. You can do this by posting your tele-seminar information on different forums and chat rooms. Make sure the web sites you are advertising on have something to do with what you are selling. In this scenario you may want to find message boards that deal with work at home moms. Always use good forum etiquette when posting about your tele-seminar. You do not want to make anyone angry. This takes away from your credibility. You can also advertise your tele-seminar by word- of-mouth. You can tell your friends and family. You can ask them to spread the word about the tele-seminar. You may even want to put up a flyer on a local bulletin board at a grocery store or laundromat. The whole idea is to generate interest in the tele-seminar. Remember, the tele- seminar will generate interest in the product. Where many people make their mistake is thinking they can just speak off the top of their head. You do not want to do this when you are hosting a tele-seminar. You need to have a game plan. This is a simple outline on what you're going to be talking about. The first part of the outline will be the introduction. This is where you introduce yourself and if you have a guest speaker, introduce the guest. You will then offer a brief description of what the tele-seminar is about. In this case you will tell your audience you are going to teach them how to set up a home party plan. You will tell them you have a book available with all the information they will need to start their own business. If you feel more comfortable reading a script then go ahead and write one. During your presentation you need to make sure it does not sound like you are reading from a paper. You want your delivery to sound natural. Many times it is easier to just write down specific key notes or ideas. You can then just expound on the ideas. This gives the conversation a more natural delivery. Let's say your e-book contains 10 chapters. Each chapter selects a particular topic to discuss. In your outline for the tele- seminar you have each chapter listed. The first chapter is about obtaining a business license. You could say “The first chapter is about how to obtain your business license. In the e-book we tell you exactly where you need to go, and what you need to do to get a vendor's license in your area.” You can go on to explain why it is important to have a vendor's license and how this information can help your audience. You can explain many companies will not deal with that individual unless they have a resale license. You can also explain the benefits of having a resale license or vendors license when it comes time to buy supplies for other items for the business. The next chapter in your e-book may be all about taxes. You can explain how the e-book will help them register with the IRS. You can talk about the steps the book takes them through when it comes to filing taxes. You are not really giving all the information that is included in the book. You are just scratching the surface. In essence, you are teasing your audience. This helps to keep their interest. When the audience loses interest you will lose sales. You want to give them a taste of what is in the book without revealing anything. This may not sound proper but it does the job. You can be very specific without giving away anything. For example, let's say the third chapter lists wholesale supply companies. In the tele-seminar you can explain to your audience how they can buy certain products for only one dollar. You can tell your audience there are certain companies which offer great deals on some products and other companies which have fantastic sales. You do not have to reveal the name of any company. You do not have to reveal how you found this information. You can say that one of the companies in the e-book offers figurines for two dollars apiece. You can say that this same figurine has been sold in the mall for $25. This is an exaggeration but the point is you are getting your audience excited about the information that is in the e-book. You are doing this without revealing information. When you reach a point in the tele-seminar that you feel has generated a substantial amount of interest you need to offer a call to action. This means inviting your guests to log onto your web site to order the e-book. You should do this three or four times during the tele-seminar. If you wait until the end there may be no one left to hear what you have to say. Always make sure you give the complete information for the audience to access the e-book. It can be frustrating trying to buy a product when you don't know how to do it. If you are not clear on how the audience can access the information you may lose potential sales. As you go through the tele-seminar you will want to hit on the key factors of each chapter of your book. This will keep the level of interest high. You want to make sure the audience understands how this book can benefit them. You want them to see how it can make a difference in their lives. You want your audience to know that by reading your e-book they can start their own business. It is also important to make your self credible. If you can say that you used the information in this e-book to start your own business that you can generate even more interest. You can give first-hand accounts as to what you accomplished with the information in the e-book. When your audience understands that this is the information you used to get started then they are more apt to want to buy. Once you have gone through the outline that you have set for your tele- seminar it is time to close. You want to thank your audience for logging on and listening to you. You want to offer them a chance to go to the web site and purchase the e-book. You also want to let them know that they can e- mail you with any questions they may have. It is important that they feel confident in you and your product. This will help you build a level of trust between you and your audience. When your audience trusts you it is easier to sell them a good product. You may find another product in future that they could be interested in purchasing. If the first product does everything you said they will be interested in other products you offer. Chapter 12 – Record the Tele-Seminar Some of the tele-seminar companies offer a service which allows you to record your tele- seminar. This is a fantastic way to generate even more profits. If your company offers this service, you would do well to take advantage of the service. You can learn from the recording of your tele- seminar. By listening to how you conducted the call, you can gain knowledge on what you did wrong and how to correct the issue. You can also see where your strong points are when discussing the product. You may even find that the call went very well and was really informative. This is when you want to make the recording available to the people who did not call in for the tele-seminar. You can do this by offering to replay it again in another tele-seminar or you can have it available to download from your website. You can also offer the tele-seminar recording to any affiliates who want to sell your product. They can use it to generate their own sales. This can be helpful because they do not have to worry about writing a detailed marketing page for the product. Your recording can sell the product for them. You may even want to have a transcript of the tele-seminar. There are some people who would prefer to read the transcript instead of listening to the phone call. They can gather more knowledge by reading than by listening. Being able to offer both the transcript and the recorded call allows you to cater to everyone. When you put the transcript or recording on the web site it can generate more sales. This happens because people can listen to the call and see how the product can benefit them. Or they can download the transcript and read what the product is all about. Either way the sales volume goes up. Always record your tele-seminars. Did not let the profits this could generate get away. Chapter 13 – Some Final Tips There are just a few other things that need to be addressed when it comes to tele-seminars. Some of these things might seem like common sense but they should still be clarified. Always remember to use a corded telephone when you are holding a tele- seminar. Cellular phones and cordless phones can generate interference or static. In the case of a cellular-phone, the call could accidentally be dropped. Both of these battery operated phones could go dead if the batteries were not fully charged. When you are using a corded telephone the reception will be clear and there is no battery to go dead. Never worry about how many people called in to listen to your tele-seminar. Many companies offer the host the option of muting the telephone line before the tele-seminar starts. This way there is no distracting noise from the callers. You'll never hear who is on the line or who is not on the line. In this way you can continue with the tele-seminar as though the conference was full. Many of the experts who use tele-seminars to generate an income will mute their line and continue with the call right on schedule. This helps them to stay focused and not get caught up in a worry session. In other words, they carry on as if everything is just fine. When you start wondering how many people have called in then you will start worrying about whether or not you should be hosting a tele-seminar. This should be the last thing on your mind. You should be concerned with how you're going to present your information not how many people are going to hear it. Always make sure when you send out the e-mails with a tele-seminar information you also tell the guest how long the tele-seminar will last. This is just proper etiquette. You do not want someone calling and thinking the tele-seminar is only half an hour long when is in fact two hours long. This can make some people very frustrated. They can hang up in the middle of the call. When the audience starts hanging up before the call is done you could lose sales. Always make sure they know how long the call is going to be. Some telephones have a call waiting feature. When you are hosting your tele-seminar make sure that you turn this feature off. There are some bridge lines which will disconnect you if a call is coming in. You do not want this to happen. If you need to contact your local phone service to figure out how to disable call waiting then do so. This can save you many headaches. Do not worry if your first tele-seminar did not generate a large profit. You are still new and people are just getting to know you. The more tele- seminars you host the more people will recognize your name. Once people start recognizing your name they will have more confidence and trust in you and your product. Your sales will reflect this. Remember that a tele-seminar can be used to generate interest in one of your products, someone else's product, or as a teaching tool. The first two types would be offered for free. The teaching call or the tele-seminar class is something that you could charge for. Any of these teleconferences will generate a profit for you. Tele-seminars are being used today to sell everything from e-books and computer programs to self-help and motivational classes. In order to make money with a tele-seminar all you need to do is come up with your own personal marketing niche. This can generate more profits than you ever expected.
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