Friday; January 28, 2011 Notes from Conference Call at 10:30 AM for about 50 minutes
Attendance:
AS - Angela Stauffer
MB - Mike Bell
BS - Bruce Spitz
IB - Ilaria Buffalo
PD - Phil Duvic
TMc - Teresa McCain
GH - Greg Heuer
AS - Expectations of the EDU committee from the MKT committee
BS - Build a strong relationship between the committees
AS - Thoughts
Review the recommendations that MKT presented to the BOD
Review the EDU committees in response to those recommendations
I have asked each one of the members MKT to attend at least one, Sebastien will attend all
Review how the responses/actions went
If helpful, would EDU like recommendations and additional next steps.
BS - Mike and I wanted to know what to expect out of the joint meeting. Identifying the next
steps is a good one. Setting some objectives for the meeting would be important. Does MKT have
and deadlines or milestones coming up of which the EDU should be aware?
AS - Not that I’m aware of. During our time at the meeting we are looking to the future of the
committee.
TMc - We will be conducting the survey again in Sept. 2011. We want to improve our NPS
score, not just from an EDU point of view, but also membership issues. We hope to focus on
items other than EDU to bring more value to members.
BS - That’s important for all of us to gear towards the upcoming survey.
AS - In terms of our time together, we need some bullet points of what we hope to accomplish.
We will report on how far we’ve come since the recommendations and how successful or
unsuccessful we have been. And then identifying some of the next steps in terms of EDU.
BS - The Goals of the EDU meeting is strategic planning for the next 3-5 years. What delivery
methods have been successful; what are the changing trends in the future? We look forward to
getting help from MKT.
AS - There is data in the survey which talks about methods and locations. That could be helpful to
have during the EDU planning.
BS - Put discussion of delivery methods on the EDU agenda. We’ve got the historical methods,
and the question becomes are they still effective, and then what are the potential new types.
AS - Helpful would be to know what you have planned for the year in terms of EDU. Are there
things not posted on the website?
IB - A lot of the webinars have been quickly put together without a lot of lead time or
notification. We are looking to the volunteers to help. I don’t have the full 2011 calendar set, and
I wanted to get that nailed down at the meeting. The website is not complete about what we are
delivering. There is lots more to come, including eLearning going live, and the publishing and
marketing that to the membership. We will have the calendar/planning updated and will get to all
attending this call in advance of the meeting.
MB - What we’ve been working with over the past year or so we see attendance declining. We
also see in the report from the membership that they put a high value to these events. There is a
divergence of information we are getting. People are voting that they want these, but then with
their feet they are voteng they don’t want them. We are aware there are outside influences
affecting what they do today as opposed to the past. We are wanting to look at what we are doing
in the way of EDU from nuts to bolts and what are the very important things we need to
concentrate on for the next few years; what must we keep, what must we shelve, what must we
abandon. We want to work in concert with what the members are asking for and what they’re
wanting.. The MKT has the finger on the pulse of the membership, and we want to work in
cooperation with what is discovered, particularly in light of the NPS. That’s why we wanted to do
a joint meeting so we are not heading in a direction based on our own conclusions, thoughts, or
experiences without input.
TMc - Would like to see how Moodle works. A lot of what is up there is for the design
community, and that is an area that MKT hasn’t been focused on. Is that something to do during
the Joint meeting time?
AS - Is Moodle being driven out of the EDU. I know very little about Moodle, can you get me
up to speed?
GH - Wow, how to give you a thumbnail about a Learning Management System - Some time ago
our leadership committed to having a Learning Management System where we could have some
online learning. As a result of that I did research and we selected the Moodle engine and
Remote-Learner, Inc. for AWI eLearning. I took three, four-week courses on administration,
management, and instructional design. I don’t claim to be an expert on it. I’m not. I’m still in the
learning curve of it, but I did get a sample site put up. Until one can actually see a demonstration
of the system, I don’t know what more to say.
PD - It’s important to talk about the data management side and record keeping. There is a
database for each student, and all their learning accomplishments are tracked. Are there some
kind of learning certificates that can be delivered after a program?
GH - Yes, many topics have the ability, at the end of the program, for the attendee to print a PDF
certificate, which is often used for a record of their learning and in self-reporting continuing
education credits to AIA, CSI, ASID, IIDA, USGBC, etc. We will probably try at some point to
coordinate with each of them to assure acceptance, but that’s down the road.
PD - I understand you’ve developed several architect learning programs based on past Design
Solutions technical articles and a short test afterwards.
AS - I will add that to the agenda for Feb.
PD - Suggests that Angela give an overview of the Marketing Survey, including the process, the
analysis, the NPS score, what it is, how we use it, and the change from the prior year, along with
highlights from the member survey.
AS - I was operating under the assumption that EDU was aware of this data. I will add it to the
front of the agenda so we all have a framework under which to work.
PD - If related, just a short briefing on highlights of the findings.
TMc - We had talked about making the same presentation we made to the BOD for the joint
meeting, is that what you were talking about earlier?
AS - Talk about the actual member survey at the font end, to talk then about recommendations,
the presentation that was made to the BOD, actions taken since then, feedback on those deliveries
so we can have some review, and then talk a little bit about what is in the data, that piece of
identifying the next step, delivery method being the key focus there. I think eLearning is
important, but wondering if it’s driven by staff, and where that falls.
IB - It was said that we would review the EDU actions, and eLearning would fall under that, and
that’s when I would foresee plugging in the overview of eLearning and the direction that it’s
headed.
GH - What we want to review is our objectives and outputs on eLearning.
BS - In the discussion of the survey, I’d like to have notes on questions for future surveys that
come out of our discussions.
IB - I agree, in looking at the divergence Mike mentioned, there is the question of how to
identify demand. That is what we tried to do with the Regional Survey we put out in January.
MB - EDU could use some help in terms of marketing our education to our members, chapters,
and to the design community. I think that we have things in place and we are doing a good job,
and I’m thinking we could do a better job with that, i.e. promotional materials, getting the
message across about what our programs are and what we have to offer. Periodically people are
looking for programs, speakers and content; wether it’s the IWF or AWFS or the local Chapter,
we don’t have a comprehensive marketing plan about our message and offerings. We could ask
the MKT to help with that.
AS - I am new to the National organization. There are a tremendous amount of resources and it
can almost be overwhelming. It’s hard to know where to go to find things. I’d like to understand
how we got the message out in the past.
IB - I will share some past marketing plans.
PD - It seems we’ve been working hard to put content on Wiki pages. Members have been excited
about embracing Wikis. GH responded with great enthusiasm, including the notes on the
Convention Planning recent document of suggestions. Might it be an item added to the meeting?
AS - I’m not very familiar with Wikis, and shall we add this to the agenda?
PD - I’m suggesting that these two key committees should understand and embrace what we are
doing with Wikis. Mike and Bruce do you agree?
BS - I agree we should have a presentation for the joint meeting. I see the value in it and we
should become comfortable in using it
MB - Also we should include a tutorial on Go-To-Meeting or Elluminate and how to use that
effectively for our meetings. That’s where we are headed for online collaboration. We should get
everyone up to speed on how to use them to the fullest extent we can. If we are tasked to using
that for our members we should know how to use it. We could make a model tutorial on it, doing
the tutorial online.
AS - Technical enrichment might be added at the end of the agenda, and we will see how we do.
BS - This sounds a whole like the idea I presented for Convention, this could be a prelude to our
convention delivery.
AS - I will draft an agenda and get it out to everyone on the call, for review and comment.
BS - Mentioned both the additional help in marketing and the review of the 2011 Calendar. Have
we set up a procedure for capturing the success of the webinars?
IB - Yes, that data is being tracked at the office by me.
AS - Abut MKT, I’ve been involved for a year. Since then they have focused on the survey and
the results of the survey. What TMc and I have been discussing, now that we have two years data,
talking about the strategic plan for the MKT. I understand there was a 2004 plan in place, and will
will review that. The NPS score and the survey remains a vital part of what we do. We’ve been
focused on the EDU part of that because the data was clear. We have talked a lot about digging
deeper into the data to see what other committees could do to help increase the NPS score.
BS - I’m not sure what you know about EDU and I’m still learning. I started by being a presenter
on the Estimating presentation team, I took the chair of that team, and now I’m chair of all EDU.
We have Speakers Bureau, SkillUSA, Sustainable Resources, and the Seminar Teams we used
over the years. We have presentations on Contracts, LEAN, LEED, AutoCAD, the AWS Task
Force, and including the development of a Money Matters team. We are going to look forward in
Feb. to the the next couple of years. There may be 30 of so people in Education. The chairs of the
teams will be at the Feb. meeting; Mike Bell, Bruce Spitz, David Lock, Kent Gilchrist, Joe
Sorrelli, Matt Lundahl, and we’re missing our Sustainable chair. It’s all on the Wiki.