From Wikipedia, the free encyclopedia Arthur Nielsen
Arthur Nielsen
Arthur Nielsen, Sr. Personal life
Personal details With his son Arthur Nielsen, Jr., he won the U.S. Father
Born Arthur Charles Nielsen, Sr. and Son doubles titles in 1946 and 1948. He was elected
September 5, 1897(1897-09-05) to the International Tennis Hall of Fame in 1971. The
Chicago, Illinois University of Wisconsin awarded him an honorary Doc-
Died June 1, 1980(1980-06-01) (aged 82) tor of Science (ScD) in 1974. Nielsen was appointed a
Chicago, Illinois Knight of the Order of the Dannebrog, Ridder af Dannebrog
(1961) by the nation of Denmark.[3]
Arthur Charles Nielsen, Sr. (September 5, 1897 – June 1, Nielsen and his wife donated the Nielsen Tennis Sta-
1980) was an American market analyst who founded the dium to the University of Wisconsin–Madison.[4] In 1990,
ACNielsen company. the A.C. Nielsen family made a donation to UW-Madison
to create a full-time MBA program specializing in market
research. It is the only full-time market research pro-
Background gram in the United States.
Arthur Charles Nielsen was born in Chicago, Illinois. He
was of Danish descent. Nielsen was educated at Universi-
ty of Wisconsin (now University of Wisconsin–Madison),
Professional recognition
where he received a B.S., summa cum laude in 1918. He • Annual Advertisement Awards Committee, 1936
was a member of Tau Beta Pi (engineering honor society), • Chicago Federated Advertisements Club, 1941
the Sigma Phi Society and a captain of the varsity tennis • American Marketing Association, 1951 and 1970
team from 1916 to 1918. He subsequently served in U.S. • Hall of Fame in Distribution in 1953
Naval Reserve. • International Advertisement Association, 1966
Career References
Nielsen worked as an electrical engineer for the Isko [1] A.C. Nielsen. U.S. Media Market Researcher (The
Company in Chicago from 1910 to 1920 and for the H. P. Museum of Broadcast Communications) [1]
Gould Company in Chicago from 1920 to 1923. He found- [2] "Milestones, Jun. 16, 1980", Time Magazine, June 16,
ed the ACNielsen company in 1923, and in doing so ad- 1980.
vanced the new field of market research. This involved: [3] North American Medal Recipient Index (The Order of
(1.) test marketing new products to determine their via- Dannebrog and other Royal Scandinavian medals
bility prior to costly mass marketing and production; and by William P. Jones) [2]
(2.) measuring product sales at a random sample of stores [4] University of Wisconsin-Madison. Nielsen Tennis
to determine market share. Careful statistical sampling Stadium retrieved 19 August 2011.
was crucial to this process. The techniques developed by
Nielsen were especially important for the efficient oper-
ation of a market prior to the introduction of computer-
Additional sources
ized digital networks that in the 1990s enabled continu- • Buzzard, Karen Chains of Gold: Marketing the Ratings
ous and comprehensive monitoring of sales by product and Rating the Markets (Metuchen, New Jersey:
retailers. Nielsen was also a pioneer in developing meth- Scarecrow Press, 1990)
ods of measuring the audience of radio and television
broadcasting programs, most notably the Nielsen ratin-
gs.[1]
External links
Nielsen inaugurated a National Radio Index for • Arthur Charles Nielsen at NNDB
broadcasters and advertisers in 1942, followed by a tele- • A.C. Nielsen Center for Marketing Research
vision ratings service in 1950. By the time of his death, • International Tennis Hall of Fame
the company’s revenue was US$ 398 million annually.[2] [1] A.C. Nielsen. U.S. Media Market Researcher (The
Museum of Broadcast Communications) [1]
1
From Wikipedia, the free encyclopedia Arthur Nielsen
[2] "Milestones, Jun. 16, 1980", Time Magazine, June 16, Alternative names
1980.
Short description
[3] North American Medal Recipient Index (The Order of
Dannebrog and other Royal Scandinavian medals Date of birth September 5, 1897
by William P. Jones) [2] Place of birth Chicago, Illinois
[4] University of Wisconsin-Madison. Nielsen Tennis Date of death June 1, 1980
Stadium retrieved 19 August 2011.
Place of death Chicago, Illinois
Persondata
Name Nielsen, Arthur
Retrieved from "http://en.wikipedia.org/w/index.php?title=Arthur_Nielsen&oldid=474039339"
Categories:
• 1897 births
• 1980 deaths
• Market researchers
• American people of Danish descent
• International Tennis Hall of Fame inductees
• University of Wisconsin–Madison alumni
• Knights of the Order of the Dannebrog
• People from Chicago, Illinois
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