The Role of Testing in the Conformance Process by dfhdhdhdhjr


									 Future of
   Presented by
    Debra Ruh
Founder & President
New Directions, New Possibilities
 Meet Rose!
 Though Rose cannot speak or
 use her hands, she…
  travels the world.
  participates in adventure sports.
  has her own column in an Ohio
  is a high level manager.                     2
Technology Makes It All Possible

                           Rose uses assistive technology.

                           Rose uses instant messaging, email,
                            chat forums, and social networking.

  “TecAccess gave
                           Rose takes advantage of the movement
  me my respect             towards greater accessibility in all E&IT
  back, TecAccess
  gave me my life
                            products and services.
    ~~Rosemary Musachio                                                      3
New Directions, New Possibilities
Meet Ed!
Though Ed has traumatic
brain injury, has suffered a
stroke, and has limited use
of his hands, he…

 participates in marathons.
 serves as an inspirational
 enjoys SCUBA diving.
 holds a senior IT position.                   4
Technology Makes It All Possible

                         Ed uses voice recognition software to send
                          e-mails and instant messages, surf the web,
                          and create documents.

                         Ed uses ergonomic seating and chairs.

 “When I come to         Ed seeks out businesses and organizations
 work, I know I’m a
 part of something
                          that recognize the value of accessible design
 bigger than me.”         and who have taken the necessary steps to
     ~~Ed Ziegler
                          purchase and use technology that work with
                          his assistive technology.                                                         5
The Big Picture

 One in four computer users has a
  visual difficulty or impairment.

 One in four computer users has a
  dexterity difficulty or impairment.

 One in five computer users has a
  hearing difficulty or impairment.                       6
The Big Picture continued…
 Our population is aging, and an increasing number
  of people are acquiring disabilities for the first time
  in their lives.

 An increasing number of disabilities and
  impairments are associated with the aging process.

 Disabilities are not confined to traditional definitions
  anymore.                                            7
The Big Picture continued…
 Accessibility aids more than those with disabilities
   and the aging.
 Forrester Research Inc. (2003) studied the effect
   of accessible technology for the general population
   (those with and without disabilities):

   “In the U.S. 60% (101.4 million) of working-age
   adults 18 to 64 are likely or very likely to benefit
   from the use of accessible technology.”                                         8
The Changing Face of Accessibility
                      There is certainly a growing need for
                       more accessible technology.

                      With the number of people with
                       disabilities growing, a clear market
                       place advantage arises.

                      Laws are being created, technology is
                       being developed, and organizations are
                       beginning to realize the benefits of
                       making their technology easier to use
                       by all people.                                             9
The Evolution of Accessibility
 What was once philanthropic in nature moved to a legislative
   tone at the turn of the millennium. Now, however, the
             marketplace is driving accessibility.

                                                     1950 / 1960s                     1914
                                1960 / 1970s


                                                           2008 and Beyond
                                                            In private sector, usability
                                                             features and technology
                               In public sector,
                                                              are beginning to drive
                           government regulations
                                                               customer demand for
                          being adopted by state &
                                                             accessible products and
                              local government
                          agencies and education                                                                            10
Today’s Bottom Line
      Government and private industry now realize that
           when technology is not accessible…

There is the possibility of an ADA or Section 508 lawsuit.
There is a loss of procurement from the Federal Government.
There is a loss of clients/customers.
There are missed opportunities to serve citizens/customers.
There is risk of poor public image/brand damage.                                            11
Today’s Bottom Line                                continued…

                 We now realize that it is more cost effective to retain
                    skilled employees than to recruit new ones. By using
                    accessible technology, organizations can keep aging
                    employees in the workplace longer.
                 Without accessibility strategies to attract or retain these
                    workers, companies will have a significant loss in
                    knowledge workers over the next 10 to 15 years.
                 In addition, there is an increase in the number of people
                    with disabilities graduating from major universities and
                    training programs entering the job market. Accessible
                    technology is therefore critical.                                                               12
Pace of Innovation
Meanwhile, the overall population also continues to increasingly depend
  on computer technology:
 Sharing data between systems, departments & companies.
 Powerful search capabilities are simplifying info retrieval.
 Becoming easier to build and manage teams that span the globe.
 Improved mobility allows business to happen almost anywhere.

However, there is increasing difficulty for companies and workers, with
  and without disabilities, to keep up:
 Email, instant messaging, text messaging
 Audio/video conferencing, online virtual meeting places
 Internet vs. Intranet sites
 RSS Feeds
 Blogging
 Etc.                                                         13
Pace of Innovation continued…
There is no sign the rate of change will slow:
 Convergence of technologies enables new scenarios.
 New technologies replace existing solutions.
 Increased storage capacity & speed delivered in smaller form factors creates
  new possibilities.

U.S. consumers age 50+ are helping fan the flames:
 32% of computer, and 31% of digital camera purchases in 2007 were made
  by consumers age 50+ (NPD Group).
 More than 77% of people age 55 to 64 have mobile phones, as compared to
  86% of the entire U.S. population (M: Metrics).
 In 2007, there were more Internet users age 55+ than age 18 to 34 (Nielsen
  Online).                                                              14
What’s Around the Corner?
 People with disabilities are gaining recognition as a
  significant and growing market for products and services.
  This will only strengthen as we turn the corner.
 People with disabilities are now making their needs and
  expectations known.
 Now that people with disabilities have emerged as an
  untapped spending and voting power, this population is
  directly positioned to lead the future development of
  accessible technology.                                             15
The Future…

 Ask a person with a disability!   They
  hold the key.
 Disability can become one’s greatest
  asset, as people with disabilities are
  now positioned to use their first-hand
  knowledge of facing accessibility
  challenges to in turn help make the
  world more user-friendly for all.                          16
New Possibilities!
With new technology
there are new
possibilities – and
appropriately, people
with disabilities are
leading this change.       17
Disability as Choice

 Unemployment, seclusion, doubt, and inactivity
  are indeed paralysis of the spirit.

 With improvements in technology,
  accommodations, and attitudinal barriers,
  we now can choose NOT to be disabled.                                  18
Disability as Choice
 When faced with a disability,
     options are clear:

    Find or create alternatives


   Use assistive technology to
        take those abilities we do
          have to a higher level.                    19
The New Accessibility Leader
 In the past, employers would
  typically not consider people
  with disabilities in high-tech
  and management positions
  as an option.

 Yet, research has unequivocally
  proven that people with disabilities
  can lead the way in all levels of
  management, especially in the
  accessible technology field.                        20
The New Accessibility Leader

  Personal computers (PCs) and assistive technology
    for people with disabilities are improving fast.
  The number of people with disabilities wishing to
    learn to use this technology is increasing year by
  Businesses are now implementing very simple and
    cost effective strategies to hire people with
    disabilities in anticipation of setting themselves apart
    – creating a market differentiator.                                         21
What You Can Do!
             When you leave this presentation today,
               I encourage you to remember these
              success stories, and to look within your
                  respective work environments.

            Think about what you can do for the field
                of accessible technology and find
                creative ways to make it happen.                                        22
Call to Action: You Can Shape
the Future
 Allocate resources appropriately
 Develop a plan (understand standards, assessments,
  set goals)
 Identify problem areas
 Implement guidelines
 Accessibility testing/track site progress
 Educate employees
 Integrate accessibility into quality assurance and content
  delivery processes
 Keep a historical view of your accessibility work.                                              23
Call to Action: You Can Shape
the Future
 Get the right leadership involved:
  o Marketing
  o Development
  o Public Relations
  o End Users
  o Executive Management
  o Operations
  o Professional Development/Training                       24
Where Does It All Lead?
 You Decide!

 Open discussion.

 Questions.         25
                                 SOME OF OUR SERVICES:
   Debra Ruh
   Founder & President          Section 508 Compliance
   TecAccess                     Assessment Planning
   Rockville Commerce Center    Accessibility Testing
   Building A, Unit 1
   2410 Granite Ridge Road      Training
   Rockville, VA 23146          Engineering and
   Phone: (804) 749-8646         Reengineering Services
   Fax: (804) 784-7493          Assistive Technology and             Access Interfaces
                                Focus Groups
                                And much more!                                           26

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