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Contents 
Welcome to the new Making Waves ................................................................................................... 2 
       In this issue ........................................................................................................................................ 2 
    Update on AACSB Acreditation ........................................................................................................ 2 
The Agganis Speaker Series ................................................................................................................. 3 
New Faculty ............................................................................................................................................... 4 
    Yu Hu ....................................................................................................................................................... 4 
    Saverio Manago ................................................................................................................................... 4 
Breaking Business News: Making Sense of the Financial Crisis .................................................. 6 
               .
Business Skills  .......................................................................................................................................... 7 
Giving Back: The Danvers Historical Society Project ...................................................................... 8 
Join Us for Six-Minute Networking! ................................................................................................... 9 
 
                                                                                              
 
    Welcome to the new Making Waves

                                   Welcome to the new Making Waves, the newsletter of the Bertolon
                                   School of Business at Salem State College! This new e-newsletter
                                   will be sent out each term, helping alumni, students, faculty and
                                   staff members stay up-to-date on the activities of the Bertolon
                                   School of Business at Salem State. In addition to being
                                   informative about the School, we also hope to provide ideas and
                                   means for each of you to succeed in your professional lives.

                                   In this issue

                                  In this issue, you will find articles about our newest tenure-track
                                  faculty members, and our latest service learning project at the
                                  Danvers Historical Society. There are articles on our Agganis
                                  Forum, and our latest effort to make business news more relevant,
                                  Breaking Business News: Making Sense of the Financial Crisis.
                                  There are also two articles to help you improve your business
toolkit. First, learn how to make the most of the business networking Website, LinkedIn. Then, join
us for our first "Six Minute Networking" event for Bertolon alumni. We hope you will find this mix
of articles helpful for you, and we welcome your feedback.

Update on AACSB Acreditation

As you may know, Salem State College has made the commitment to pursue AACSB International
(Association to Advance Collegiate Schools of Business International) accreditation for the
Bertolon School of Business. AACSB is by far the most prestigious specialty business
accreditation, and they aim to accredit only the top 10% of business schools worldwide. The
process is long and complex. Since the decision to pursue business accreditation was made in late
2005, we have come a long way on the difficult road to success and I am pleased to say that we are
right on schedule. Over this past summer, our formal Accreditation Plan was accepted by AACSB.
Essentially, the Accreditation Plan is an agreement between AACSB and the Bertolon School that
outlines the final path to accreditation. If we complete the implementation of this plan, then
AACSB will accredit us, so it is a very important milestone for us.

                                
                                                                                              
 
The Agganis Speaker Series

                              The Agganis Speaker Series is dedicated to bringing successful,
                              motivated, Bertolon School of Business alumni back to their alma
                              mater to speak to current students about the paths their lives and
                              careers have taken since they graduated from Salem State College.
                              This series gives students a wonderful opportunity to see the
                              amazing places that their Salem State education can take them,
                              while also giving successful alumni the opportunity to share their
                              experiences with current students and provide encouragement as
                              students prepare to begin on their own career tracks. The series also
                              provides a chance for alumni to give back to the college that helped
                              make them who they are today.

Salem State, and especially the Bertolon School of Business, is working hard to keep alumni
engaged with the College and with our current students. The Bertolon School encourages students
to attend as it also presents a fantastic potential networking opportunity. The first speaker of this
year’s four speaker series was Catherine Latham, ’94, an accountant at Tofias PC. The next
scheduled speaker is John J. Burns, President of Black Brook Realty Corp, on Monday, November
10th at 11:00 am in Recital Hall. Two more speakers are scheduled for Spring semester. Please join
us!

                                
                                                                                                
 
New Faculty

The Bertolon School of Business is thrilled to announce the addition of two new members to the Bertolon
School of Business faculty : Dr. Yu Hu and Dr. Saverio Manago.


                                              Yu Hu

                                             Dr. Yu Hu was born and raised in Shanghai, China,
                                             and completed his undergraduate degree in
                                             Economics and Accounting in his home country.
                                             While working for a mutli-national Japanese
                                             company, Dr. Hu decided to switch his focus to
                                             marketing and took off to Belgium to do so. He was
                                             not, however, accepted into the marketing program
                                             and instead, completed his Master’s Degree in
                                             Financial Economics in just one year! While in
                                             Belgium, Dr. Hu met the love of his life, Mina; they
                                             were married before moving to the U.S. in 2001, to
pursue his Master’s degree in Marketing Research at Southern Illinois University in Edwardsville,
IL, about 30 miles outside of St. Louis, MO.

While completing his master’s degree, Dr. Hu’s mentor advised him to continue on and pursue his
PhD. He took his mentor’s advice and enrolled in a PhD program at Virginia Tech, in Blackburg, VA,
where he spent the last four years before completing his degree this past spring. His main
research interest is in consumer behavior, looking at how consumers decide what to purchase. (Dr.
Hu was in fact a student at Virginia Tech during the massacre in April 2007, and was on campus
that day, only a building away from the carnage.)

This is Dr. Hu’s first tenure-track teaching position; he is very pleased to be launching his career at
Salem State. His favorite thing about joining the Salem State faculty is actually learning from the
students. He says that their intense motivation to study, “makes me very humble.” Although, Dr.
Hu has spent the last several years in the college setting, he did not have the closeness to the
students that he experiences here at Salem State. For this, he is very grateful.

Saverio Manago

Dr. Saverio Manago comes to Salem State College from Virginia where he was stationed as a
Colonel in the U.S. Army. He joins the Bertolon School of Business in Operations Management,
focusing on operations, statistics and logistics information.

Dr. Manago spent an impressive 28 years in the U.S. Armed Forces. He joined while still an
undergraduate student at Fitchburg State College. He began his military career as a private and
eventually worked up to Colonel. He received both his MBA and MS in Systems Management and
Operations Research at Kansas University in Lawrence, Kansas, and his PhD at Kansas University
while serving. Throughout his career with the Army, Dr. Manago was deployed twice to Iraq, once
                                                                                               
 
as part of the infantry during the Gulf War, and once during the current war. The last deployment
caused a great amount of stress on the large Manago family so he decided it was time for a
change in career. He finished out his time working as part of a think tank at the Center for Army
Analysis in Virginia.

After deciding to retire from the Armed Forces and enter the academic world, Dr. Manago wanted
to give back to the state college system that provided him with the tools to reach such success, so
he set his sights on Salem State College. He is thrilled to join the team at the Bertolon School of
Business and is very excited to be working with the Danvers Historical Society (DHS) on service
projects that he will be completing with his classes. The projects include a financial analysis for the
DHS and the development of a database for the DHS to utilize.

When asked what his favorite thing about being a new member of the faculty at Salem State, Dr.
Manago immediately replied, “the students” without blinking an eye. He said that interacting with
and learning with the students is his single most favorite thing about coming to SSC and he looks
forward to forging even deeper relationships as he gets settled in. Dr. Manago also really enjoys
being able to connect with his students who are fellow veterans. The Bertolon School of Business
predicts great things from Dr. Manago and welcomes him with open arms.

                                
                                                                       
 
Breaking Business News: Making Sense of the Financial Crisis

                               The Dean was very pleased with the turnout of
                               over 150 guests, comprised of SSC and BSB
                               students, staff, faculty and members of the
                               outside community. The panel proved to be
                               extremely informative and exciting. One
                               observer commented that “it was like watching
                               CNBC live!” The great success of this crisis
                               panel led the Dean to commit to convening a
                               high level panel whenever there is a truly
                               important business issue in the future that the
                               public has a high interest in. Please keep your
                               eyes and ears open for news of future
                               Breaking Business News!

                   
                                                                                                
 
Business Skills

                                        You've probably been hearing about online social
                                        networking on websites like Facebook and Myspace, but
                                        may not know how you can use social networking
                                        differently to help your career. Networking is one of the
                                        core skills of effective business professionals, but how to
take advantage of the web for business purposes?

Enter LinkedIn. LinkedIn.com is a website dedicated to connecting business professionals while
creating networking opportunities that may aid in career advancement. LinkedIn gives
professionals a chance to connect in one place, offers them a chance to connect with old
classmates and business colleagues, meet new contacts through existing contacts, and even post
resumes that may lead to potential interviews and job placement. It is a safe and easy way to
extend your business reach, and allows complete control over your personal information.

The idea behind LinkedIn is that you may not know the person who could help you with the perfect
career or business opportunity but chances are, one of your contacts on LinkedIn does. The site
provides the chance for you to find those contacts that you otherwise may not have encountered.

Getting Started on LinkedIn

To get started, just go to http://www.linkedin.com and sign yourself up. You can gradually add to
your profile as you get more comfortable with LinkedIn, but be sure to put down Salem State so
that you can access classmates and colleagues. Currently, there are several Salem State groups,
including an alumni group and a new Bertolon School of Business group has just been started by
the Dean, for current students, staff, faculty, and alumni.

LinkedIn is very easy to get started on, but if you want more guidance, we have provided a few
links, including one with a "how to" video. Don't wait another second to join . . . your perfect job or
mentor may be out there, just waiting!

The three minute LinkedIn overview video
http://blog.linkedin.com/blog/2008/06/post.html (includes video)

BNET: How to get started with LinkedIn
http://www.bnet.com/2403-13070_23-219860.html

About LinkedIn: Relationships Matter
http://www.linkedin.com/static?key=company_info

About.com: Using LinkedIn to enhance your employment options
http://jobsearch.about.com/od/networking/a/linkedin.htm

                                
                                                                                               
 
Giving Back: The Danvers Historical Society Project

                                                  Last spring, a "Summit" meeting was held to
                                                  discuss the future of the Bertolon School of
                                                  Business. At the meeting comprised of student
                                                  leaders, faculty members and Business
                                                  Advisory Board members, the participants
                                                  really focused on hands-on and service
                                                  learning as being important aspects of well-
                                                  rounded business education in today's world.
                                                  Taking the lead from the Summit group, Dean
                                                  Doran worked with the Essex National Heritage
                                                  Commission to identify the perfect partner for a
                                                  year-long engagement, the Danvers Historical
                                                  Society (DHS). In partnering with the DHS, the
                                                  Dean is launching the Bertolon School of
Business Service Project, for the 2008-2009 academic year!

This is the first project of its kind for the Bertolon School of Business and the school is extremely
excited. The Danvers Historical Society own three historical sites: Glen Magna Farms Estate, the
Page House, and Tapley Memorial Hall, a museum building, and is steward of the Endicott Burial
Ground. The DHS needs help in several areas and feels the students and faculty at the BSB can
fulfill many of their needs. Many members of the faculty at the BSB have committed to
incorporating service projects into their curriculum.

The main goals of the project are to create additional opportunities for civic engagement for Salem
State College, provide concrete help for the DHS, emphasize the necessity for "giving back" to the
future business leaders who are the students at BSB, provide greater opportunities for hands-on
learning for BSB students, and to create new and exciting opportunities for alumna, students and
faculty to connect and network.

Some of the potential projects include: developing and overall business plan and revised mission
statement for the DHS, developing a plan to market the Glen Magna Farms Estate beyond
primarily servicing weddings, creating operational plans to make the DHS properties more efficient
for their intended uses, creating several databases, including one that would be used for their
cemetery to be utilized by genealogists, assistance with compliance on new IRS regulations and
preparation for their audit, devising marketing plans for the different properties, assisting with
both a budgeting process and ways to manage costs and developing a business plan for DHS's
two gift shops.

A kick-off service day picnic was held in late September at the Glen Magna Farms Estate. A second
service day and picnic is planned for spring semester and will be held in April. The Dean, along
with BSB faculty and the Business Advisory Board, are extremely excited for this service
opportunity and hope that students will take this great opportunity to learn outside of the
classroom, give back to the surrounding community, while also forging relationships with alumni.

                                
                                                                                              
 
Join Us for Six-Minute Networking!

Dean Doran is thrilled to announce that the Bertolon School of Business will now be hosting bi-
monthly six-minute networking session for BSB alumni! Six-minute networking is much like speed
dating, but instead of love, the participants are looking for gainful employment and stronger
business connections.

Attendees will be able to meet face-to-face, one-on-one, with fellow participants for six minutes at
a time. Alumni will sit across from each other, trade business cards and be able to give their
"elevator pitch." At the end of the six minutes, participants will be instructed to move one seat
down and meet with a new contact for another six minutes. Attendees will have the chance to
meet at least twelve other alumni. It's a great opportunity to quickly discuss career aspirations and
direction while making new business contacts. The Bertolon School is inviting alumni to fill the 24
slots available; students will help run the event.

This an amazing opportunity for all those involved. It's also the chance to have a little fun with
fellow members of the business world. The first official 6-Minute Networking session will be held
at the Bertolon School on Thursday, November 20th from 5 to 7 P.M. If you would like to highlight
your place of business and host a session, please contact us with your information. This will also
be a great opportunity for alumni who have not returned to SSC in the past five years to see the
new Bertolon School of Business facility. To register for the first session, please send an e-mail
with your information to Bertolon@salemstate.edu. Slots will fill up soon so sign up right away!

				
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