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Supply Chain Management _SCM_ concentration

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Supply Chain Management _SCM_ concentration Powered By Docstoc
					                        Proposal to Create a
      Graduate Concentration in Supply Chain Management (SCM)
                           Prepared by Dr. Penina Orenstein
                       Computing and Decision Sciences Department
                                     March 1, 2010

1      Background


Supply chain management (SCM) is a process used by companies to ensure that their
supply chain is efficient and cost-effective. Supply chain management, one of the fastest
growing fields today, includes the steps a company takes to transform raw materials and
components into a delivered final product and service, including sourcing, acquiring,
conversion and logistics management. Supply chain management also involves
collaboration among suppliers, intermediaries, third-party service providers and
customers, according to the Council of Supply Chain Management Professionals.
Supply Chain Management integrates supply and demand management functions within
and across companies.

Over the past few decades, supply chains have risen in prominence within many
companies and major corporations maintain large supply chain management programs
and are increasingly recruiting students with a background in the field.

This has created a growing need for students who can contribute to various parts of the
supply chain by means of specializations obtained during their higher-education. The
ability to stand out in the marketplace has become more acute in view of an economy in
which jobs are scarce. In such circumstances, students tend to hone their skills-set by
focusing on specialized concentrations.

Consequently, there has been a rise in supply chain and logistics programs across U.S.
universities both at the graduate level and the undergraduate level. In order to remain
competitive we believe that it is timely to offer a graduate concentration in Supply Chain
Management.       Indeed, Rider University has recently deployed (Fall 2009) an
undergraduate degree in Global Supply Chain Management within their business school.
Dr. Tan Miller, a researcher (he has published many articles on SCM), executive at Pfizer
in charge of their supply chain and a former Seton Hall adjunct, was hired away from
Pfizer precisely to develop and promote this supply chain angle which we are aiming to
accomplish. Furthermore, a recent study which examined the economic impact of the
New York – New Jersey Port industry found that there were 270,000 jobs created by the
port presence, highlighting the growing need for creating a logistics program in our
school, which is strategically located in this vicinity.

In this document, we explore the need for a supply chain concentration at the graduate
level under the business school framework. We first examine the offerings at similar
institutions based on three criteria (a) Degree Type (b) Distance Learning and (c)
Executive education programs such as certificates, workshops and seminar programs. We
then compare these programs with our initial offering. We conclude with a general
discussion of the likely success of the program and our vision for the future.

 1.1 Market Research Study

Table 1 summarizes some of the offerings in comparable institutions. One can observe
that the bulk of the programs appear to be at the graduate level. A small proportion of
institutions are focusing on the distance learning model. The majority of the universities
which have an existing MBA program, appear to be targeting executives by providing an
executive certificate with a concentration in Supply Chain Management.


                       Degree Type                     Executive Education       Distance Learning
Rutgers                MBA with concentration in       Supply chain              Planned for 2010-
New Jersey             SCM;                            management                2011
                                                       certificate program;
                       PhD program                     workshops; custom
                                                       programs

Syracuse                  BS in SCM                   Half- to multi-day on-    O-MBA with supply
New York                  MBA with SCM                site courses, executive   chain coursework
                           concentration               certificate in supply     mostly online
                          PhD program                 chain management
                                                       after six courses;
                                                       custom programs;
                                                       APICS and ISM
                                                       training
Penn State             Master's in Manufacturing       Certificates in supply    Master's of
Pennsylvania           Management ; full-time and      chain management          Professional Study in
                       executive MBAs with e-supply    and supply chain          Supply Chain
                       chain management courses ;      leadership (applicable    Management;
                       PhD in Supply Chain and         to Professional           graduate-credit
                       Information Systems             Master's); custom and     certificate program
                                                       open enrollment
                                                       programs; Certificate
                                                       in logistics
Babson, MA             Undergraduate Concentration     Some courses offered      N/A
                       in Retail Supply Chain          at the graduate level
                       Management                      which target SCM

Rider University       Undergraduate major in Global   In progress               N/A
New Jersey             Supply Chain Management

Stevens Institute of   Logistics and Supply Chain      N/A                       Offered            via
Technology             Graduate certificate                                      WebCampus
New Jersey
Table 1: University (graduate and undergraduate) programs with focus on Supply Chain
Management at comparable institutions
 1.2 Overview of Supply Chain Management at Stillman

In view of the current prominence of Supply Chains as well as the need for our students
to fine tune their skills, as of May 2009, the department has offered an undergraduate
certificate in Supply Chain Management. We have noticed a need for a concentration in
Supply Chain Management at the graduate level by listening to students currently taking
the supply chain related courses as well as consistent enrollments in these courses.
Rather than take a number of individual courses, MBA students prefer to package these
in terms of a skill they can offer to their employers. Our department currently offers
three courses in the Supply Chain discipline as well as a number of additional courses
which can form part of the program of study.

An indication of the increasing popularity of Supply Chain classes is the enrollment in
the undergraduate course in Supply Chain Management (BITM 3741) which is cross-
listed as BMGT 3641 and BMKT 4627. This course has run in the Spring of 2007 and
2008 with increasing enrollments. In 2009 there were 29 students taking this class. In
2010 there were 30 students in the class.

In addition to the undergraduate course in Supply Chain Management, the department
also offers two graduate classes on the fundamentals of Supply Chain Management
(BQUA7825/BMBA9317) as well as a second graduate class focusing on the Logistics
and Operations of the Supply Chain (BQUA7845/BMBA9340). The second class was
introduced in summer of 2009. It should be noted that enrollments for the introductory
graduate course in Supply Chain Management have been consistently good [1] as shown
in Table 2. A third class, Business Intelligence was piloted in Spring 2010 with
enrollments shown below.

                         BMBA9317/                              BMBA9340/         BMBA 9344
                         BQUA7825                               BQUA7845          BITM 7744
                         Introduction to Supply                 Logistics     and Business
                         Chain Management                       Operations of the Intelligence
                                                                Supply Chain

Spring 2007              20                                     Not Offered                          Not Offered
Fall 2007                Not Offered                            Not Offered                          Not Offered
Spring 2008              28                                     Not Offered                          Not Offered
Fall 2008                20 (Hackensack)                        Not Offered                          Not Offered
Spring 2009              13 (Atlantic Health)                   Not Offered                          Not Offered
Summer 2009              Not Offered                            24                                   Not Offered
Fall 2009                23 (Yeshiva)                           Not Offered                          Not Offered
Spring 2010              Not Offered                            16                                   23


[1] Note that the slight drop from Fall 2008 to Spring 2009 is expected due to running the course in concurrent semesters. This is the
reason for the larger than average registration in Spring 2008: no supply chain course was offered in Fall 2007 – hence the increase in
demand).
Table 2: Enrollment data for Supply Chain Concentration Classes

In addition to our graduate classes, we have introduced a successful series of Supply
Chain Seminars which are open to undergraduate, graduate and faculty members of the
Stillman community, as well as the wider audience of people interested across the
university. The idea is to foster a sense of community as well as to create a buzz about
supply chain management at Stillman. Since Spring 2009, we have hosted speakers from
Maersk Logistics, Maher Terminals, Hackensack Hospital and the New York Shipping
association. The events have all been well attended and generated lively discussion.
Feedback from students has been extremely positive demonstrating the need to continue
the series. The topics of the seminars as well as the dates are provided in Table 3.


Company                        Title of Presentation            Date
Maersk Logistics               Supply Chain Management at April 20th 2009
Jeff Fetten                    Maersk Logistics
Maher Terminals                Practical Aspects of managing a July 30th 2009
Kevin Mcallister & Joe         large terminal in Port Elizabeth
Curto (President)
Hackensack        University   Hospital       Supply       Chain, December 10th 2009
Medical Center                 Purchasing      and     Measuring
Karl Blomback (VP SCM)         Profitability
New       York     Shipping    The Bayonne Bridge: How a March 2nd 2010
Association                    Bridge too low can affect the
Joe Curto (President )         sustainability of the Port of New
                               York

Table 3: Supply Chain Colloquia Topics and Dates

It is apparent that students (both at the undergraduate and graduate level) are interested in
pursuing a path in Supply Chain Management. We have already successfully built an
undergraduate certificate in Supply Chain Management and we now propose to develop a
concentration in Supply Chain Management at the graduate level which will build on
existing courses available within the department and target the practical side of the
supply chain. This will enhance our students’ marketability.

In order to facilitate the concentration, we propose to package the courses in the form of a
core as well as a selection of elective courses. These will broaden our students’ portfolios
both in terms of their employment prospects upon graduation as well as in expanding the
scope of their knowledge base.
Graduate Concentration in Supply Chain Management

2.1 Course Details

The concentration includes two core courses in supply chain management (which can be
taken in any order), and a selection of elective courses which contain a supply chain
content. These include Business Intelligence which targets strategies and techniques
specifically applied to supply chain problems, Enterprise Wide Accounting Information
Systems II which introduces students to SAP (an enterprise resource planning software
system which is used to practically manage many aspects of the supply chain). This
course uses SAP as a platform and supply chain as the application to be implemented.
This course also serves students seeking to get SAP certification.

2.2 Motivation for the Concentration

The department feels that the Supply Chain concentration will appeal to Marketing and
Management MBAs as well as to professionals who seek to gain a quantitative
understanding of the businesses they are working in. All of the core classes build on
developing both quantitative and Excel skills applied to solving practical problems in
Supply Chain Management which our graduate students feel is important.

With the success of the concentration at the graduate level, we plan to broaden the scope
and visibility of Supply Chain programs at Seton Hall by expanding the existing Supply
Chain oriented graduate courses, continuing to offer the supply chain seminar series, as
well as to develop stronger ties with industry, ultimately leading to a nationally
recognized program of study at Seton Hall.

2.3 Structure of the Concentration

With the rising enrollments for the Supply Chain courses at undergraduate levels as well
as growing interest at the graduate level, the department feels that there is a real need for
a concentration in Supply Chain Management (SCM). The tentative course composition
will comprise of core courses and a selection of elective courses (Table 4).

Students should take 6 credits from the concentration core and at least 6 credits from the
elective areas.

Our main objective in the graduate supply chain concentration is to help students acquire
the necessary skills and modeling techniques that can help analyze practical situations
which arise in supply chains. Consequently, in all the courses, we emphasize examples
from industry and use them to provide illustrations of the concepts in practice. The
concentration provides a practical understanding of the principles of supply chain
management and helps students develop an understanding of both analytic and technical
methods which can be applied to optimize these systems. The timeframe for having the
concentration in place is for Fall 2010.
    Name     of Description            Credits          Type             Offered
    Course                                              Core/Elective
    BMBA9317    Introduction to Supply 3                Core             Fall
    BQUA7825    Chain Management

    BQUA9340         Logistics        and 3             Core             Spring
    BQUA7845         Operations of Supply
                     Chain Management

    BMBA 9344, Business Intelligence         3          Elective         Fall
    BITM 7744

    BITM 7127   Enterprise       Wide        3          Elective         Spring
                Accounting
                information systems II
    BITM   7735 Strategic Information        3          Elective         Alternate
    BMBA 9330   Technology                                               Years
    BMKT 7627   Consumer Behavior            3          Elective         Fall
                and the Marketing
                Mix
    BMKT 7620   New Product Planning         3          Elective         Spring
                and Development

    BMKT 7623        Retail Operations and 3            Elective         Fall
                     Strategies

    BMGT 7540        Entrepreneurship        3          Elective         Fall


    BMGT7544         Growing     A    Small 3           Elective         Spring
                     Business

    BLAW7319         Products Liability      3          Elective         Summer



Table 4: Summary of courses (taken from course catalog) for the planned concentration.
2.4 Resources for the new concentration

Because all the courses in the concentration are existing courses in the Catalog, and they
already have good enrollment from MBA students in other concentrations, as such there
will be no additional resources needed. This includes no new library resources.


2.5 Conclusion

The concentration has been approved by Stillman School of Business FASB academic
body. With the approval of the Academic Policy committee, we expect to be able to
offer the concentration in the Spring 2011. It is clear to the department that the School of
Business needs to offer courses that lead to some certification in Supply Chain
Management. If the concentration is successful the department will examine the
possibilities of an e-MBA in Supply Chain Management (Distance Learning Model) or
forming a center for Supply Chain Management with an ultimate vision of students being
able to earn course credit while working on real-world industry projects sponsored by
corporations affiliated with the Center.

3.     Program Review

The supply chain concentration program will undergo program review along with the rest
of the graduate MBA program according to the AACSB review schedule. The Stillman
School acquired its most recent AACSB accredited status in February 2010.

Appendix
Course descriptions
BMBA 9317 (BITM 7739, BMKT 7621, BQUA 7825) Supply Chain Management (3
credits)

Firms in many industries are scrambling to develop innovative ways to move products
from raw materials through manufacturing to customers more quickly and efficiently.
This course examines many of the recent innovations in this area. Through this course
students will (a) recognize salient strategic challenges and opportunities for managing
supply chains; (b) learn to use several basic analytical tools to assess performance
tradeoffs and support decision making; (c) become familiar with the core supply chain
concepts and strategies that have been adopted by leading companies and (d) review
emerging supply chain strategies facilitated by Internet technology.

BMBA 9340 (BQUA7845) Logistics and Operations in Supply Chain Management
(3 credits)

This course is about logistics: the design, planning and quality control of supply chains in
business. Supply chains extend from raw material suppliers through production to the
consumer. They bring food from the countryside to shops and supermarkets, convey raw
materials to construction sites, and deliver manufactured goods to retail outlets where
people can buy them. Without this movement, the economy would collapse. In fact, the
amount of goods movement is itself a barometer of prosperity, rising during times of
economic growth and falling during times of depression.

Managing logistics is a demanding task, which requires a mixture of skills. The problems
can be mathematically very challenging. This course is largely concerned with the
principles that can be applied to analyze situations and seek out optimal solutions in the
realm of logistics in supply chain management. However, we shall also review the way
logistical systems operate in practice, so that the methods can be understood in context.

BACC7127 Enterprise-Wide Accounting Information Systems II (with SAP) (3
credits)

This course will provide participants with a clear understanding of various enterprise
applications like accounting, contracts, work orders, materials requirement planning and
process manufacturing. Each application will be studied through an extensive REA
model. In addition, the course will cover important issues including information systems
security and auditing, evaluation and implementation of information systems. Students
will apply topics relating to controls and security to an enterprise-wide information
system.


BMBA 9344, BITM 7744 BITM 3744 Business Intelligence (3 credits)

The field of business intelligence (BI) is concerned with finding hidden patterns in the
large volumes of data that organizations accumulate as a by-product of routine
operations. Most of the time, this data is only cursorily used for decision-making. BI uses
traditional statistical techniques and newer techniques derived from the fields of Artificial
Intelligence and Machine Learning to mine large data sets. E-commerce and social
networking sites also accumulate vast amounts of interesting information that are being
increasingly mined for organizational success. While the recommendation systems of
Amazon.com and Netflix.com and the search and other information services provided by
Google.com are well-known high-profile applications of data mining techniques, data
mining techniques in fact have wide-spread applicability across all organizations. The
course covers techniques like regression, Bayesian classification, k-Nearest Neighbor
classification, classification and regression trees, Neural nets, Association rules,
discriminant analysis and cluster analysis.

BITM 7735 (BMBA 9330) Strategic Information Technology (3 credits)

An alarming number of today’s business professionals lack a basic understanding of how
information technology (IT) functions in a business. This course will address this
efficiency by demonstrating: (1) how easy it is to understand technology operations in the
business environment, (2) how to capitalize on the strategic use of technology for
competitive advantage through effective planning, and (3) how to devise and utilize tools
and techniques to drive business professionals to effective strategic and tactical alignment
of IT within their environment. Topics to be covered are hardware, software,
organizational design, technology planning, technology budgeting, technology
implementation, business and system architecture and ethical usage of technology.

BMKT7620 New Product Planning and Development (3 credits)

A comprehensive overview of the product planning and development process. Strategic
planning and organizing for product development, product idea generation, technical and
economic screening of product ideas, product concept testing, product development,
product use testing, and market testing. These techniques are examined in the context of
corporate entrepreneurship, social responsibility and the dynamic technological
environment.

BMKT 7627 Consumer Behavior and the Marketing Mix (3 credits)

The behavior that consumers display in searching for, purchasing and using products and
services is applied to market segmentation and targeting, product or service positioning,
and implementing pricing, distribution and promotional strategies. Psychological, social,
cultural and demographic factors that impact buying decisions and also uncover
consumer needs and marketing opportunities. The application of consumer behavior to
international markets, not-for-profit services, consumer protection and public policy
issues, and new marketing media.

BMKT 7623 Retail Operations and Strategies

The retail structure in the U.S. in relation to manufacturers, and the management,
organization and operating problems of retail firms. The legal, cultural and social
retailing environment; analysis of American shoppers and retail trends, store location
determination, buying and merchandising functions, and store design, service and
operation. The role of technology in the emergence of virtual shopping and other forms
of non-store retailing.

BLAW 7319 Products Liability (3 credits)

Intensive review of this specialized area of tort law highlighting its ethics and social
responsibility ramifications. Particular emphasis is on the development of products
liability and its impact on the business environment. Topics covered include negligence,
warranties and strict liability. An analysis of the historical development of the common
law and statutory responses to product liability.


BMGT 7540 Entrepreneurship (3 credits)

This course focuses on the many variables involved in starting and growing a business
and the development of the skills and talents essential to be a successful entrepreneur.
Students will be taught how to recognize a business opportunity, determine a new
venture’s financing and other needs, and obtain the required resources. The course will
cover how to apply innovative entrepreneurial skills in a corporate setting. Students will
have the opportunity to listen to entrepreneur guest lecturers and do case studies. The
course aims to give students a taste of the unique environment of an entrepreneur.

BMGT7544 Growing a Small Business (3 credits)

The course examines the issues and opportunities of managing a growing business and
stresses practical management methods and techniques. The course covers strategies to
manage organizational change and business design, with real world applications. Students
learn about the key aspects of growth management including leadership skills, planning,
organization structure, operations, financial management and accounting, information
systems and human resources.

				
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