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					Smarter Decisions for Optimized Performance
Info Komputer Forum 2011
Hotel Mulia - Mar 24
IBM Smart Analytics System


    Overview
    New complexity                  Enterprises must            The comprehensive               Let’s get started with
 creates an imperative           fundamentally change           solutions from IBM             your BAO program and
      for change                   the way they work                                                  initiatives




 The growing velocity of the       Intelligent enterprises        IBM is creating a new
                                                                                                  Let’s work together to
    volume, variety and           leverage information to        service line - Business
                                                                                               determine priorities, assess
 granularity of information is       reach better, faster             Analytics and
                                                                                               your situation, identify new
   driving unprecedented         decisions, optimal actions,    Optimization – and IBM
                                                                                                opportunities, and begin
         complexity.               and more predictable        Smart Analytics Systems to
                                                                                                    delivering value.
                                          outcomes.             bring together world class
                                                                capabilities for our clients
IBM Smart Analytics System


The growing velocity of the volume, variety, and granularity of
information is driving new, unprecedented complexity
                                    Today, the processing power of the web is about equivalent to one      Tomorrow’s issues
                                    human brain. By 2040, it will exceed the total processing power of
                                                                                       all of humanity      and opportunities
                                                                                                            will be bigger and
                                                 6 terabytes of information                                 harder to solve in
                                                 is exchanged over the internet every second.
                                                                                                            ways that defy our
                                Every day, 15 petabytes of new information are                             imaginations today
                                 being generated. This is eight times more than
                                              the information in all U.S. libraries


                                          80% of new data growth is                                        Timelines for action
 1 trillion devices                          unstructured content                                          will be compressed
 connected to the Internet by 2011.                                                                          beyond current
                                                                                                            ability to respond
By 2010, the amount of digital                                                        INFORMATION
information will grow to 988 exabytes
(equivalent to a stack of books from the sun to
Pluto and back)
                                                                                                          We are approaching a
                                                                                                          “do or die” moment:
                                                                                                         enterprises that act will
                                                                                                         survive to prosper, and
                                                                                                         those that don’t will be
                                                                                                              washed away




* Source: TED 2007: Predicting the Next
5000 Days of the Web. IBM analysis
IBM Smart Analytics System



   A Shift is Underway
   Information-Led Transformations Optimize Business




                                               Financial        Workforce      Dynamic
                                                  R O
                                              Risk Insight     D B L           C K
                                                             A Optimization O Supply Chain
             • “Through 2012, more than 35% of the top 5,000 global companies will
                                            Business
                  Customer & Product                                 Multi-channel
               regularly fail to make insightful decisions about significant changes in
                      Profitability       Optimization                  Marketing
               their business and markets”

             • “Although IT organizations excel at building BI infrastructure, business
               users have lostLeveraging Information
                               confidence in the ability of them to deliver the
               information they need to make decisions.” Outcomes
                        for Smarter Business


                                                                                                                       Gartner Reveals

                                                          Core & Other
                                                                           Five Business Intelligence Predictions for 2009 and Beyond


                                                       Operational Systems
IBM Smart Analytics System


   Unlocking the Business Value of Information




                             Velocity of Decision Making
                             70% of executives believe that poor decision making
                             has had a degrading impact on their companies’
                             performance

                             Only 9% of CFOs believe they excel at interpreting
                             data for senior management




         59% of managers                            47% of users                   42% of managers
              miss                                  don‟t have                      use wrong
          information                               confidence                      information
        they should have used                      in their information            at least once a week


                                                                                        AIIM & Accenture Surveys, 2007
IBM Smart Analytics System


   Organizations are operating with blind spots
                                                                                                    Factors supporting major decisions



        1 in 3
                                                                                          To a little
                                                                                             extent


        business leaders frequently
        make critical decisions without                                                                    79 %
        the information they need
                                                                                                                       62 %
                                                                                                                                    52 %

        53%
        don’t have access to the
        information across their                                                                  To a
                                                                                                 great
        organization needed to do                                                               extent
        their jobs
                                                                                                          Personal                Collective
                                                                                                         Experience   Analytics
                                                                                                                                  Experience


      Source: Business Analytics and Optimization for the Intelligent Enterprise, April 2009.
      http://www-935.ibm.com/services/us/gbs/bus/pdf/gbe03211-usen-00.pdf
IBM Smart Analytics System


    Industry out-performers recognize and pursue the value much
    more than under-performers
                                                                                                                Not interested in pursuing
                                                                                                                     BAO at any level

             50%
             Roughly half of organizations are
                                                                                                                         17%
             pursuing BAO at a functional level (e.g.,
             Finance, Sales, Marketing)




             8X
             Industry out-performers are 8X more
             likely to pursue BAO at an enterprise
             level than industry under-performers                                                                                                         2%
                                                                                                             Under-performers                    Over-performers




  Source: Business Analytics and Optimization for the Intelligent Enterprise, April 2009. http://www-935.ibm.com/services/us/gbs/bus/pdf/gbe03211-usen-00.pdf
    IBM Smart Analytics System


    Businesses Need Answers And They Need Them Now!!

                  “…What is our risk                        “…Who are our most profitable
                    this morning?”                           customers? Are we retaining
                                                                      them?”


                  “…Which treatments are                    “…Do we have product
                  ineffective and should be                   issues or fraudulent
                  eliminated to lower costs?                 claims from service?”




          “Our prices are lower than              Fast           “…How & when should we
           others. Is this sustainable          Flexible       adjust plans to reduce churn &
          given our costs, or a future         Affordable              expand share?”
                     threat?”

8          8                                                                                    8
IBM Smart Analytics System


   Early adopters ride the wave … What if?




         What if insurance claim data could
                                              What if a medicine’s speed to market
          be make people healthier and
                                                saved a life? Or a million lives?
                 reduce their costs?




           What if we could actually and       What if you could trace food straight
          accurately forecast the weather?     through from the farm to your fork?
IBM Smart Analytics System

A smarter planet demands smarter analytics


                        Discover insights by capturing and synthesizing
                        information from a variety of sources


                        Predict outcomes by consolidating systems to
                        establish an integrated view of the business



                        Act faster with real-time business insight to better
                        understand customer preferences
IBM Smart Analytics System

Overview

    New complexity                  Enterprises must            The comprehensive               Let’s get started with
 creates an imperative           fundamentally change           solutions from IBM             your BAO program and
      for change                   the way they work                                                  initiatives




 The growing velocity of the       Intelligent enterprises        IBM is creating a new
                                                                 service line - Business          Let’s work together to
    volume, variety and           leverage information to
                                                                      Analytics and            determine priorities, assess
 granularity of information is       reach better, faster
   driving unprecedented         decisions, optimal actions,    Optimization – and IBM         your situation, identify new
                                                               Smart Analytics Systems to       opportunities, and begin
         complexity.               and more predictable
                                                                bring together world class          delivering value.
                                          outcomes.
                                                                capabilities for our clients
IBM Smart Analytics System

Organizations will need to adopt new ways of working to improve speed to
insight and speed to impact


              Traditional Approach              New Approach

               Instinct and intuition            Fact-driven

                      Corrective                   Directive

              Years, months, weeks         Hours, minutes, seconds

                   Human insight               Applied semantics

                 Decision support               Action support

                       Efficient                  Optimized
IBM Smart Analytics System

  The value is immediate and strategic for the smarter organization
                      Improve opportunities for growing
                      customers, improving relationships,
                      identifying new markets, and developing
                      new products and services




                                                                    Better predict and identify risk
                                                Intelligent
                                                                    events and build resiliency and
                                                profitable
                                                                    agility of the organization to
                                                  growth
                                                                    respond and act.


                                        Cost take-      Proactive
                                         out and          risk
                                        efficiency     management
    Optimize the allocation and
    deployment of resources and
    capital to create more efficiency
    and manage costs smartly



                     Different organizations may identify different priorities for
                                         business analytics
 IBM Smart Analytics System

The intelligent enterprise is…


                         Anticipating          Aware
             Predicts and prepares for the     Gathers, senses, & uses structured
           future and doesn’t only react or    and unstructured information from
            correct actions, but also steers   every node, person, and sensor
                  and evaluates trade-offs     within the environment




      Empowering                                                Linked
     Enables and extends                                        Connects internal and
     employees' memory,                                         external functions front
insight and reach, as well                                      to back across
as the authority to decide                                      geographies in a way
                   and act                                      that aligns to desired
                                                                business outcomes




                         Questioning           Precise
                  Reserves the right to get    Uses only the most relevant
                 smarter by challenging its    information to support timely
             status quo while creating new     decisions/actions closer to the point
                              opportunities    of impact and consequence
IBM Smart Analytics System

   Aware
  Gathers, senses, & uses structured and
  unstructured information from every
  node, person, & sensor within the
  environment

                                         What if the smarter enterprise
           Today’s enterprise
                                                      could
   Collects data from its own           Collect and analyze data from
   transactional systems and            anywhere, including external
   internally generated data            sources, new instrument data,
                                        and unstructured and societal     What if an investor could mine
                                        data                              every broker’s e-communication,
                                                                          each consumers’ public
   Processes some large                 Process incredible quantities
                                                                          Facebook post, and multiple
   databases in batches to create       of data at incredible new
                                                                          companies’ annual reports at the
   snapshots of the past                speeds as needed
                                                                          same instant?
   Interprets information differently   have “one version of the truth”
   by different people and different    across the enterprise – with      What if your city’s ability to read
   departments – with limited           appropriate granularity           satellite images, to capture
   levels of detail                                                       historic traffic data, and to sense
                                                                          moving vehicles meant it could
   Keeps large just-in-case stores      Gain insights from previously     predict and prevent traffic jams in
   of information that are un-          un-quantifiable and un-usable     real time?
   interpretable, un-                   data
   understandable, and ultimately
   un-usable
IBM Smart Analytics System

  Anticipating
  Predicts and prepares for the future and doesn’t
  only react or correct actions, but also steers and
  evaluates trade-offs

          Today’s enterprise         What if the smarter enterprise could
   Uses personal experience and      Build simulations and models to
   informed guess-work to make       understand future implications
   decisions                         for alternatives based on facts,
                                     not just instinct
   Uses historical data for „post-   See opportunities and threats as
   mortem‟ reporting and             they happening and beforehand
   tracking                                                                 What if you could orchestrate and
                                                                            dynamically reroute a global
   Recognizes events based           Track events in real-time              logistics and international trade
   upon the noise they make and      applying sophisticated rules           operation based on your ability to
   responds on an ad-hoc basis       enabling the automation and            model and predict how global
                                     speed of response                      weather patterns affect shipping
                                                                            and air routes?
   Manages performance and           Be informed for opportunity and
   risk separately with all future   risk, know what to do tactically       What if human resource
   variance and chance managed       about events well before action        managers had the insight and
   reactively                        is needed                              capability to hire and train entire
                                                                            workforces in enough time to
                                                                            meet sudden waves of demand,
                                                                            but not a second earlier?
IBM Smart Analytics System

  Precise
  Uses only the most relevant information to support
  timely decisions/actions closer to the point of impact
  and consequence

          Today’s enterprise       What if the smarter enterprise could
   Uses content and structured     Manage and analyze vast stores
   information transactionally,    of content, including prose,
   i.e., used for its primary      email, voice, SMS, images, and
   purpose and then discarded      video
   or archived                                                            What if repairmen servicing
   Has users who must be seek      Prepare data and automate              thousands of different types of
                                                                          intelligent grids had the
   out information based on the    analysis to ensure the quality
                                                                          instrumentation to sense breakdowns
   immediate need                  and timeliness of information          and inefficiencies? They would be
   Does not give the information   Deliver information in ways that       automatically alerted and deployed
   employees need when they        are useful to the context of the       based on their skill, location and
   need it                         situation being handled                availability and fed all the metrics,
                                                                          history and solutions they need.
   Delivers volumes of data        Deliver just the right amount of       Schematics are beamed to screens
   separately and rarely in        quantitative data, definitions,        on their goggles or wireless devices.
   context of the situation or     knowledge bases, unstructured          Then their actions and data are
   parceled together into          data, and expert networks to           added to the collective repair history
   actionable packages             meet the decisions-maker‟s need        of the entire grid.
                                   at the point of need
IBM Smart Analytics System

  Questioning
  Reserves the right to get smarter by challenging its
  status quo while creating new opportunities


          Today’s enterprise          What if the smarter enterprise could
   Focuses on getting today‟s         Get the job done today with
   job done                           enough extra employee
                                      bandwidth to think about and
                                      improve tomorrow
   Views innovation as a discrete     Put all knowledge workers on a         What if an auto manufacturer could
   function of R&D or product         path to innovate and improve           monitor driving behavior via
   managers                                                                  dashboard-embedded computers –
                                                                             and analyze the patterns it
   Views questioning and              Include questioning and                discerned to understand what new
   exploration are „hobby‟            exploration as part of people‟s        features would be most
   activities, encouraged only        jobs and reward them for doing it      appreciated?
   when there is time
                                                                             What if a procurement specialist
   Makes its decisions and            Evaluate outcomes relative to          could initiate comparative audits of
   moves on with little interest in   expectations, tracking and             suppliers’ environmental practices
   whether expectations are met       understanding exceptions both          when sensing that their proposals
                                      good and bad                           are “too good to be true”... and then
                                                                             based on audit results provide new
                                                                             guidelines for responsible pricing
                                                                             levels in specific geographic
                                                                             regions?
IBM Smart Analytics System

  Empowering
  Enables and extends employees' memory, insight
  and reach, as well as the authority to decide and act


          Today’s enterprise       What if the smarter enterprise could
   Piles more work on              Automate and orchestrate
   employees, adding headcount     routine tasks in order to focus
   to meet demands                 people on new, unsolved issues
                                   and opportunities
   Takes decisions up and down     Delegate decision making to the
   the flagpole and to be vetted   best agents for the situation
   and approved by layers upon     whether they are employees,            What if a service agent knew how
   layers of management            workflows, bots or customers,          to, and was able to, go above and
                                   requiring less managerial and          beyond the norm to delight a top-
                                                                          customer who had had two bad
                                   administrative oversight as
                                                                          experiences in the last week?
                                   employees solve issues
                                   immediately and locally                What if large, multidisciplinary
                                                                          teams of sales people could close
   Aligns incentives to how        Align incentives to smart results      the next big multimillion dollar deal
   much someone works or what      while also considering how the         in hours instead of months
   they produce                    results were achieved                  because they can reconfigure
   Hunts, searches, and            Give people access to user-            complicated schedules of prices
                                                                          and resources over years of
   compiles information but        friendly fact-based tools
                                                                          contract length?
   guestimate answers, when it‟s   available over the channels and
   too hard to get the facts       devices of their own choosing
IBM Smart Analytics System

  Linked
  Internal and external functions are connected front
  to back in a way that aligns to desired business
  outcomes

          Today’s enterprise         What if the smarter enterprise could
   Works with each other locally,    Mobilize a federation of experts
   but work is constantly „thrown    to work together both within the
   over the wall‟ to other           enterprise as well as collaborate
   departments down the line         with external entities for mutual
                                     advantage
                                                                            What if an oil rig could constantly
   Has expertise and accesses        Generate a new type of collective      “speak” to its production supervisors
   wisdom based upon who you         wisdom from larger and more            in the control room ... which is
   know and who‟s close by           sophisticated crowds of experts        connected to the supply chain
                                                                            planning systems, which are
   Uses information for its sole     Keep information more relevant         connected to the oil markets, which
   job at hand without attention     and use it beyond its spot             are connected to the pump? Each
   to impact on related activities   application, having implications       change in the actual petroleum
                                     both up and down the value             supply could inform the entire value
                                     chain (e.g., the flow from             chain.
                                     suppliers to customers)                What if retailers used loyalty card
                                                                            information to identify shoppers
   Finds it too difficult to work    Connect people, systems, and           while still in the store, and inform
   across boundaries                 external entities so they could        them of new meat and poultry
                                     „speak‟ to each other seamlessly       products that meet their personal
                                                                            requirements for humane husbandry
                                                                            practices?
IBM Smart Analytics System

Why change and why now?

 The information environment is        To survive, business leaders         The enterprise has not kept
        at a tipping point                       must act                     up and cannot keep up


    Traditional transactional and      People at all levels need better      Decision making is based on
  human-authored enterprise data      information and executives need       instinct, subjective information,
          is rapidly growing           to make decisions more quickly          and often the wrong facts

   Unstructured data is growing at        Decisions need to be made        Existing tools cannot access or
     geometric and exponential            based on a new set of facts          analyze the growing data
   progressions, and most of it is         based on the entirety and       effectively and aren’t positioned
        not used in analytics          richness of the information base       to handle the data deluge

       The unblinking eyes of
                                        Mental bandwidth needs to be          Huge amounts of data are
    instruments and sensors are
                                       reallocated towards harder and      ignored, mismanaged, or under-
    producing tireless streams of
                                          more pressing decisions                      utilized
             new data



                   We are approaching a “do or die” moment: enterprises that act on the
                    opportunity will survive to prosper, and those that don’t will be lost
IBM Smart Analytics System

In a smarter planet, opportunity and progress is clear


                             QuickTime™ and a
                              decompressor
                      are neede d to see this picture.




                                                            The Operational Riskdata eXchange
       Smarter traffic: In Singapore, the ability to        Association: A consortium serving 18 countries
       predict where traffic jams will occur at any given   and 50 leading financial institutions improves
       hour minimizes congestion and reduces carbon         statistical modeling and more accurately
       levels                                               quantifies risk exposure




     Hospital Research Center: Created a                    European Retailer: Leverages a Dynamic
     continually updated reservoir of clinical and          Inventory Optimization Solution to meet demand
     genomic information to accelerate research while       for any of 40,000 products in more than 80
     cutting administrative costs by 75%.                   outlets with low replenishment and storage costs
                                                            - boosting customer service ratings to 99%.
IBM Smart Analytics System

Overview

    New complexity                  Enterprises must            The comprehensive               Let’s get started with
 creates an imperative           fundamentally change           solutions from IBM             your BAO program and
      for change                   the way they work                                                  initiatives




 The growing velocity of the       Intelligent enterprises        IBM is creating a new
                                                                 service line - Business          Let’s work together to
    volume, variety and           leverage information to
                                                                      Analytics and            determine priorities, assess
 granularity of information is       reach better, faster
   driving unprecedented         decisions, optimal actions,    Optimization – and IBM         your situation, identify new
                                                               Smart Analytics Systems to       opportunities, and begin
         complexity.               and more predictable
                                                                bring together world class          delivering value.
                                          outcomes.
                                                                capabilities for our clients
IBM Smart Analytics System

Business Analytics and Optimization is the next bow wave of change where
operational execution meets new opportunity

           Business                                      Analytics and
          Optimization               Change               Intelligence

                                     Business              Detection,
             Enterprise              Analytics             direction &
             Integration                and                prediction
                                    Optimization



               Cross-            Business process
                                 management and            Performance
             Functional
                                     Business              measurement
             Integration
                                   Intelligence




                                  Resource planning        Aggregation
             Business
                                (e.g., ERP, CRM, SCM)       and data
             Efficiency
                                                           warehouse




                              Transactional automation     Recording
                                   adoption (POS,             and
            Task/Process
                                    accounting)            Reporting
             Automation
IBM Smart Analytics System

IBM Business Analytics and Optimization capabilities will provide
speed to insight and speed to Impact
                 Predictive Analytics
                 and Optimization
                 IBM Research, algorithms
                 and advanced mathematics
                 assets, methods and
                 capability to create
                 predictive analytics and
                 business optimization.




   Foundational                                               Industry and
   Business Intelligence                                   Business Solutions
   and Advanced
   Analytics                                                 Industry models,
                                                         accelerators and assets
   World class technology,                                  that instrument key
   unparalleled techniques                                 processes to provide
   and intellect applied to                                   revenue growth,
   your business issues                                  proactively manage risk,
                                                         and create efficiency and
                                                                cost take-out
IBM Smart Analytics System

Business Analytics & Optimization: Competencies and Offerings

    Enterprise Content
    Management
    • Document & Records Management
    • Web 2.0 / Web Content Management                           Advanced Analytics
                                                                 and Optimization
    • Digital Asset & Rights Management
    • Archiving & Record Management                                • Advanced Analytics
                                                                   • Analytic Applications

    Enterprise Information                                         • Predictive Modeling
    Management                                                     • Business
                                                                     Optimization
    • Data Integration
                                                                   • Visualization
    • Data Quality
    • Data Architecture
    • Master Data Management
                                                          Business Intelligence &
                                                          Performance Management

                                                          • Dashboards & Scorecards
    BAO Strategy
                                                          • Planning, Budgeting, &
    • BAO Strategy                                          Forecasting
      and Roadmap
                                                          • Business Analytics &
    • BAO Process                                           Reporting
      Improvement
    • BAO Governance
IBM Smart Analytics System


 The Business-value Oriented View is built on value propositions that
 resonate with your CFO.
 CFO Value                                                Intelligent Enterprise
Proposition        Cost-takeout and Efficiency           Proactive Risk Management             Intelligent Profitable Growth

                                                                BAO Solution Set
                      Financial              Public               Distribution            Industrial            Comm. Svc.
                      Services                                                                                   Providers

  Solutions


                    Financial Performance Management…                                         Supply Chain Management…
                        Human Capital Management…                Cross Industry           Customer Relationship Management…


                                               Business Analytics &Optimization Platform
                        Performance Management & Analysis                                  Advanced Analytics
  Software             Business Process Management / Rules                                Collaboration, Web 2.0
 Platforms
                                           Information Integration and Master Data Management
                                                        Enterprise Content Management
                                               Data Warehouse and Other Data Management

   Operate          Application Mgmt                                                                            BPO
                                                      Hosting                    DC Outsourcing
   and Run
 Hardware                                                 Information Technology
IBM Smart Analytics System

Extending our existing portfolio of industry-based solutions and building
additional big plays are our highest priorities

                                                                 BAO Solution Set
                   Financial                 Public                   Distribution                Industrial                 Comm. Svc.
                   Services                                                                                                   Providers




                  Financial Performance Management…                                                   Supply Chain Management…
                      Human Capital Management…                     Cross Industry                Customer Relationship Management…



                                     Information Intensive Applications…IBM Initial Solution Set
  Cross Industry               Financial Services             Public                 Distribution                Industrial          Communications
                            • Customer Care &         • Healthcare Analytics    • Retail Performance       • Common Quality          • Loyalty
  Financial Performance       Insight                 • Member 360                Analytics                  Framework /               Identification
  Management                • Customer Data           • Crime Information       • Life Sciences              Warranty Analytics        Focused Targeting
                              Management Solution       Warehouse                 State Spend              • Petroleum BPM             (LIFT/CELM)
                            • Data Integration        • CFO Dashboard           • CP Demand Driven         • Production Design       • Telco Customer
  Human Capital               Solution                • Tax Audit &               Replenishment              and Operations            Intelligence
  Management                • Fraud & Abuse             Compliance              • CP Trade Promotion         Scheduling              • M&E Advertising
                              Management Solution     • Customs Border Risk       Optimization             • Dynamic Inventory         Analytics
                            • Credit Risk               Management              • CRM Analytics for          Optimization (DIOS)     • Consumer Analytics
  Supply Chain                Performance             • Fraud & Abuse             Airlines                 • Sense & Respond         • Enterprise Metadata
  Management                • Risk Insight              Management              • Loyalty Identification   • Integrated Operations     Management
                            • Identity Risk &         • START                     Focused Targeting          Solution                • Enterprise Media
                              Investigation             (ARRA/Stimulus)         • Virtual Command Center                               Library
  Customer Relationship     • Insurance Executive     • Insight for Schools /   • Supply Chain
  Management                  Dashboard                 Education Perf. Mgmt.     Optimization Workbench
IBM Smart Analytics System


  Guide to how Business Analytics & Optimization helps your organization

                                Business
                              Intelligence &                                  Enterprise            Enterprise
                               Performance         Advanced Analytics        Information             Content
      BAO Strategy             Management           and Optimization         Management            Management




     • Identify and          • Report outcomes      • Apply advanced        • Ensure robust       • Manage document
       prioritize              of business            statistical and         and trusted data      & records,
       opportunities for       processes and          regression              is available when     including archives
       improvement             programs               analysis upon           needed and is       • Manage structured
                             • Automate               historical data for     easy to consume
     • Change business                                                                              and unstructured
                               management             predictive
       processes and                                                        • Provide a             content
                               dashboards and         decision-making
       operations to                                                          consolidated and    • Manage digital
       exploit analytics       scorecards           • Integrate               efficient             assets & rights
                             • Create planning,       optimization            information
     • Implement                                      algorithms and                              • Provide efficiency
                               Budgeting, &                                   platform to
       management                                     technology into                               and transparency
                               Forecasting tools                              support
       systems to                                     operations                                    to complicated
                                                                              optimization
       maintain control                                                                             workflows
                                                                              initiatives
       and achieve
       goals
IBM Smart Analytics System

Pre-Integrated IBM Smart Analytics System for speedy enabler

                        EVERYTHING you need for Business Analytics
                                not just a data warehouse appliance…


  Hardware
   • Power, xSeries, zSeries
   • IBM Disk Storage System & SDD                                                 Transforming
                                                                                   information into
     Powerful Data Warehouse                                                       business insight
   • InfoSphere Warehouse
   • InfoSphere Warehouse Advanced Workload
     Management
   • Tivoli System Automation

  Analytics Software
   • Cognos 8 Business Intelligence                    3x Faster – Workload optimized analytics run business
   • InfoSphere Warehouse Cubing Services              intelligence faster
   • InfoSphere Warehouse Text Analytics & Data
     Mining                                            50% less floor space – data compression reduces
                                                       storage cost
  Services
                                                       World record performance
  • Build, Deploy, Health Check, & Accelerated Value
    Program
                      Analytics ready in days not months
                          (from 6 months to 12 days)
IBM Smart Analytics System

IBM Smart Analytics System
Why it is better to sell the system over custom solution “piece-parts”

  Workload
  Optimized Analytic
  System Vs. Custom
  Deployment
                                                          Vs.
                               Smart Analytics System           Custom
  One Call support             • Included                       • Not Available

  Coordinated Stack            • Included                       • Not Available
  certification
  (SW, OS, & Firmware)
  Services
    Implementation             • Included                       • 1 off
    Premium Support            • Included                       • 1 off
    Health Check               • 1st year Included              • 1 off
  Server, Storage, SW          IBM Systems, Storage, Cognos,    IBM Systems, Storage, Cognos,
                               & InfoSphere Software            & InfoSphere Software

  Bottom Line                  All of the above part of the     $ Significantly more expensive
                               System
IBM Smart Analytics System

Overview


    New complexity                  Enterprises must            The comprehensive                Let’s get started with
 creates an imperative           fundamentally change           solutions from IBM              your BAO program and
      for change                   the way they work                                                   initiatives




 The growing velocity of the       Intelligent enterprises     IBM is creating a new GBS
                                                                                                   Let’s work together to
    volume, variety and           leverage information to        service line - Business
                                                                                                determine priorities, assess
 granularity of information is       reach better, faster            Analytics and
                                                                                                your situation, identify new
   driving unprecedented         decisions, optimal actions,     Optimization - to bring
                                                                                                 opportunities, and begin
         complexity.               and more predictable           together world class
                                                                                                     delivering value.
                                          outcomes.             capabilities for our clients.
IBM Smart Analytics System

Getting started
  IBM offers simple ways to continue the conversation and discover how business analytics and
  optimization works for your organization.


                                                Assess current business analytic      “We’re not sure what
          Prioritization and                    environment and determine             our top priorities are
        readiness planning                      priorities for future enterprise      or what we should be
                                                information vision                    doing next”



                                                 Examine existing business analytic   “We have programs in
          In flight portfolio                    programs or capabilities and         place and need to know
                                                 determine improvements and           how they will work in
     analysis and planning                       larger BAO enterprise vision.        the big picture”



  Opportunity exploration
                                                 Identify possible innovations and    “We have an untapped
                                                 opportunities within existing or     data asset that could be
                                                 desired information assets           turned into something
                                                                                      valuable”


        BAO concentrated
             workstream                                                               “We know the solution
                                                 Get started on immediate BAO
                                                                                      we need and we need
                                                 projects and solutions for known,
                                                                                      to get it done right”
                                                 identified analytic priorities
IBM Smart Analytics System
IBM Smart Analytics System




                             THANK YOU

				
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