media Kit 2011

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                      media Kit 2011

                                                   s association
                       f australian gift & homeware
the official magazine o
                                                                                                 aBout GIFTRAP

what is giftrap?
A specialist bi-monthly custom publication, Giftrap is produced by Loyalty Media
on behalf of the Australian Gift & Homewares Association (AGHA) for all of its
member base.
   Giftrap has been widely recognised as the leading trade publication for the
national gift and homewares industry since launching in 2006.
   The magazine’s strong business focus has positioned it as a well respected
channel for reaching the niche gift and homeware market which covers all aspects
of retail, wholesale, imports and manufacture.

                                        what is agha?
                                        The Australian Gift & Homewares Association (AGHA) originated in 1977 and
                                        is the leading organisation for the gift and homewares industry nationwide.
                                        A ‘not-for-profit’ organisation, the AGHA team is dedicated to serving their
                                        valued members, including importers, wholesalers, manufacturers and agents
    You have                            within the Australian gift and homewares industry, as well as owners and

to keep it                              managers of retail businesses.
                                            AGHA stages two world-class trade exhibitions annually, drawing together
interesting if                          tens of thousands of buyers and exhibitors at leading venues Sydney Olympic

you’re going to                         Park and the Melbourne Exhibition Centre. More than 1,500 exhibitors
                                        participate in the fairs, displaying their products to over 30,000 of Australia’s
get more repeat                         leading retailers and buyers annually. The Home & Giving Fairs are flagship
                                        events, showcasing the leading trends and product developments to a dedicated
customers                               Australian marketplace.
                                            Companies, individuals and SME businesses join the Australian Gift
                                        & Homewares Association for several reasons, the primary benefit being
                                        exhibitor and trade access to the Home & Giving Fairs. Additional membership
                                        benefits include subscription to Giftrap, member discounts, preferential service
                                        provision, access to an industry knowledge base and business support.
                                            If you’re interested in learning more about becoming a member of AGHA,
                                        please refer to the website:

  home & giving fairs
  AGHA runs two trade fairs each year in February and August,
  attracting leading exhibitors and thousands of buyers across the gift and
  homewares industry.
  For more information visit: or

                                              GIFTRap media kit 2011 | 01
                                                                                                                                                                           the AUDIENCE

who reads giftrap?
Giftrap is distributed to all members of the Australian Gift & Homewares
                                                                                                                                                                                                                                                  with your
                                                                                                                                                                                                                            en feet to
                                                                                                                                                                                                              g bath’s wood                  albert.
                                                                                                                                                                                                   freestandin                    victoria +
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                                                                                                                                                        s makes
                                                                                                                                        comfort Work               furniture in

Association, specifically targeting business owners.
                                                                                                                                                        s for ikea
                                                                                                                                        custom cover                 fabric at
                                                                                                                                                      red style and
                                                                                                                                         your prefer               e prices.
                                                                                                                                          affordable                   0,
                                                                                                                                                           rrp $25.0
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                                                                                                                                                                                      butterfly                  rrp $240.                                    colour. Wallp
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target occupations:               Owners/operators of small and medium
                                                                                                                                                                                                                                                rrp $198.
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                                  businesses, CEOs, executives, industry                                                                                          made in
                                                                                                                                                  l pair of shoes
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                                                                                                                                                                                                                                                                                                                                    To see the
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                                                                                                                                                                                                                                                                                                                                2 254 for
                                                                                                                                                    95, dame                                                                clock, this
                                                                                                                                         rrp $219.                                                                a cuckoo

                                                                                                                                                                                                                                                                                                                   1800 22
                                                                                                                                                                                                      referencing                 customised
                                                                                                                                                                                                                        comes in
                                                                                                                                                                                                              timepiece             $150.00,
                                                                                                                                                                                                                      o clock, rrp
                                                                                                                                                                                                       colours. cucko

                                  managers, salespeople, retail employees,                                                                                                                         gift rap

                                  buyers, merchandisers and more.

why advertise in giftrap?

                                                                                         GIC O rapy ts.d

                                                                                     MAcals and aromatheproducad
                                                                                                                                                                                                                                                             savour the
                                                                                                                                                                                                                                                                          in these
                                                                                                                                                                                                                                                             cal flavours
                                                                                                                                                                                                                                                              zesty new

With a reputation as a must-read title for the gift and homewares industry,           ni            ay
                                                                                        Bota                              everyd
                                                                                                                                                                                                                                                               range of wines
                                                                                                  g to                                                                                                                                                                     $17.99,
                                                                                                                                                                                                                                                                from rrp

Giftrap reaches business owners and decision-makers in retail, wholesale,
importing and manufacturing.                                                                                                                                     this organ
                                                                                                                                                                            ic all-purpose

                                                                                                                                                                 soothing balm
                                                                                                                                                                  herekeke and
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                                                                                                              candles create
                                                                                                  soy-based                   , WoodWick.
                                                                                                                  rrp $19.95
                                                                                                   candles, from

  do you:

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                                                                                                              ens and sulfate                                                                                                                                                enriched with
                                                                                                   swap parab                        tioner,
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                                                                                                   and ginsen
                                                                                                              $15.99, organ
                                                                                                                           ix.                                                                                                                                                                  rises as it
                                                                                                    from rrp                                                                                                                                                                  cleanser moistu
                                                                                                                                                                                                                                                                                              clay creme
                                                                                                                                                                                                                                                                               purifies. pink
                                                                                                                                                                                                                                                                                  cleanser, rrp

  •	 	 ffer	business-related	
     O                                     Talk to us...
     products or services?                 Giftrap offers a unique                                                                                                                         botanicals
                                                                                                                                                                                                       are blende
                                                                                                                                                                                                        ic organic
                                                                                                                                                                                                                   d in a

                                                                                                                                                                    ic cleanser                             n fragrance.
                                                                                                                                                    certified organ                           in this artisa
                                                                                                                                         pump out

                                           opportunity to communicate
                                                                                                                                                                    day. purify                              gift set, rrp

  •	 	 upply	gift	or	homewares	
                                                                                                                                                     start to each                         organic bloom
                                                                                                                                         for a fresh                                                                   mie.
                                                                                                                                                         facial cleans
                                                                                                                                                                       er, rrp                        $142.0 0, alkoo
                                                                                                                                          me botanical
                                                                                                                                                        loves pearl.
                                                                                                                                          $36.0 0, lily
                                                                                                                                                                                                                         bruar y 11
                                                                                                                                                                                               gift rap

     product?                              your brand, product and message                                 12

  •	 	 upply	product	for	the	
     S                                     direct to business people who are
     business of retail – either           already interested in what you       retail ne

     physical or online?                   have to say.
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                                                                                                         d                           Kim eu                                           s aged up
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                                                                                                                                                                                                                                   campaign                   customer
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                                                                                                                                                                                                                                                                                      the year,
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                                           •	 Expand	your	market
                                                                                                                                 que nus uta                        est quunti

     related to marketing or sales?
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                                           •	 Generate	new	leads                                                                            uTbears
                                                                                                                                                                                           bears has
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                                                                                                                                                                      Member                of the Year
                                                                                                                                                          and GHA                   Product
                                                                                                                                                 ss story                  Weekly
                                                                                                                                      nal succe              n Women’s

                                           •	 	 ncrease	your	brand	awareness	
                                                                                                                                                   Australia                                                  ted
                                                                                                              Australian               st for The                                                  been selec
                                                                                                                         d as a finali                                               ured to have and Monopoly.
                                                                                                              nominate                                                      ’re hono
                                                                                                                               category.                          say they           lego, Nint
                                                                                                                                                        Trollope          brands as
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                                                                                                               Favo                 Novarti                de such big               teddy bears               an,
                                                                                                                   Sisters Sarah               which inclu                sheepskin               Hugh Jackm
                                                                                                                             seven  finalists,          distin ctive flat           of Denmark,
                                                                                                                among the                     uce their                  ess Mary               bears fans.
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                                                                                                                    After start         ed custo
                                                                                                                                                  mer base,          er  among the               bers can                   .

                                              and acceptance
                                                                                                                           star-studd                     ifer Garn                  GHA Mem                    little bears
                                                                                                                 gained a                     se and Jenn               l, so fellow                adorable—
                                                                                                                               er, Tom Crui               until 6 Apri                  ving—and
                                                                                                                 Jessica Park                   public up                 d these deser
                                                                                                                                  open to the              to get behin
                                                                                                                      Voting is         
                                                                                                                                        to flatou                                                                     11
                                                                                                                            by going                                                                       ebruary
                                                                                                                  support                                                                                     January/f
                                                                                                                                                                                                gift rap

                                           •	 Enhance	your	company	profile.                                     22

                                                GIFTRap media kit 2011 | 02
                                                                                                                                                                                                                                                                                     giftrap OVERVIEW

Key facts:

                                                                                                                                                                                                                                                                                                                                                                                                                                                          Then she
                                                                                                                                                                                                                                                                                                                                                                                                                                          by hand.                      she
                                                                                                                                                                                                                                                                                                                                                                                                                           prototype                      five times,
                                                                                                                                                                                                                                                                                                                                                                                                         uct the first                    ed, about
                                                                                                                                                                                                                                                                                                                                                                                             to constr                     s is repeat
                                                                                                                                                                                                                                                                                                                                                                              works with                    the proces                           .
                                                                                                                                                                                                                                                                                                                                                                                            details and                        final design                         s usually
                                                                                                                                                                                                                                                                                                                                                                              decorative                       d with the                               of colour
                                                                                                                                                                                                                                                                                                                                                                                                                                      tive choice

• AGHA members are part of an industry that turns over
                                                                                                                                                                                                                                                                                                                                                                                             she is satisfie                                                   the toy the
                                                                                                                                                                                                                                                                                                                                                                               says, until                       for her distinc                name for

                                                                                                                                                                                                                                                                                                                                                                                                inspiration                        I have a                     was always
                                                                   PROFILE                                                                                                                                                                                                                                                                                                          She says
                                                                                                                                                                                                                                                                                                                                                                                                the origina
                                                                                                                                                                                                                                                                                                                                                                                                               l idea. “Once le, Jaffa the dog
                                                                                                                                                                                                                                                                                                                                                                                comes with                        me. For examp
                                                                                                                                                                                                                                                                                                                                                                                                   comes to                                                               the
                                                                                                                                                                                                                                                                                                                                                                                 colour palette                                                         patent. Then
                                                                                                                                                                                                                                                                                                                         fast fact:                                               going  to be orange
                                                                                                                                                                                                                                                                                                                                                                                                   step is docum for comprehensi
                                                                                                                                                                                                                                                                                                                                                                                                                                     for a design
                                                                                                                                                                                                                                                                                                                                                                                                                                                      ve structu
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ral and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  lian and
                                                                                                                                                                                                                                                                                                                                                                                      The next                     house                         with Austra
                                                                                                                                                                                                                                                                                                                       tanya king                                                                to a testing                     complies

                                                                                                                                                                                                                                                                                                                                                                                                                     ensure it                                     it goes
                                                                                                                                                                                                                                                                                                                                  mines                                            toy is sent                                                         d before
                                                                                                                                                                                                                                                                                                                      her childh                                                                     testing to                      it is certifie             weeks or
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            it can
                                                                                                                                                                                                                                                                                                                                ood                                                  component                       rds so that                    as eight
                                                                                                                                                                                                                                                                                                                    family experie and

  more than $20billion per annum.
                                                                                                                                                                                                                                                                                                                                                                                                 safety standa can take as little                                        ation we
                                                                                                                                                                                                                                                                                                                                  nces to                                             Zealand                                                              rds certific
                                                                                                                                                                                                                                                                                                                     create her                                                                       acture. “This                   I have standa                           ”
                                                                                                                                                                                                                                                                                                                                success-                                              into manuf                    says. “Once                             manufacture.
                                                                                                                                                                                                                                                                                                                         ful range                                                                     s,” King                            and begin                 time King
                                                                                                                                                                                                                                                                                                                                                                                       take month                             the item
                                                                                                                                                                                                                                                                                                                                                                                                                a tool for                          during that
                                                                                                                                                                                                                                                                                                                                                                                                   to make                          days and                           during the
                                                                                                                                                                                                                                                                                                                                                                                                                       takes 50                         conducted
                                                                                                                                                                                                                                                                                                                                                                                                          tion run                      control is                                and
                                                                                                                                                                                                                                                                                                                                                                                             A produc                      Quality                             ed and packed be
                                                                                                                                                                                                                                                                                                                                                                                                          packaging.                        hand wrapp
                                                                                                                                                                                                                                                                                                                                                                                                                     “Our items
                                                                                                                                                                                                                                                                                                                                                                                                                                       are                        people would of
                                                                                                                                                                                                                                                                                                                                                                                                        process.                              ing but then                 element
                                                                                                                                                                                                                                                                                                                                                                                          packaging                               e packag
                                                                                                                                                                                                                                                                                                                                                                                                                                                        a large people positive.”
                                                                                                                                                                                                                                                                                                                                                                                                              go to machin               we have                            a
                                                                                                                                                                                                                                                                                                                                                                                           yes, we could                   that that                        everything
                                                                                                                                                                                                                                                                                                                                                                                                             and I like

• 88% of members are business owners.
                                                                                                                                                                                                                                                                                                                                                                                                                                               to make                   donates
                                                                                                                                                                                                                                                                                                                                                                                           out of work                            s. “I try                 Sparkle T
                                                                                                                                                                                                                                                                                                                                                                                                                  she explain            from wood
                                                                                                                                                                                                                                                                                                                                                                                                    ement,”                                                              in China.
                                                                                                                                                                                                                                                                                                                                                                                            involv                        are made                    rating forests
                                                                                                                                                                                                                                                                                                                                                                                                              the toys                                                                en’s
                                                                                                                                                                                                                                                                                                                                                                                                 Because                            and regene                         urne Childr
                                                                                                                                          es to                                                                                                       Pete.
                                                                                                                                                                                                                                                                                                                                                                                                      cantly to
                                                                                                                                                                                                                                                                                                                                                                                                                    replanting                      to the Melbo                   its
                                                                                                                           ly experienc kids.                                                                                                                                                                                                                                                                                         donated                           debts of
                                                                                                                                                                                                                                        her partner                                                                                                                                           signifi                            are
                                                                                                                                                                                                                              King with                                                                                                                                                                                                                       off the
                                                                                                                  and fami                                                                                      ABOVE: Tanya                                                                                                                                                                                 surplus toys                       ly wrote                        and do what
                                                                                                                                        for                                                                                               & Giving.
                                                                                                                                                                                                                                                                                                                                                                                               Sample or                         ny recent                        “We give
                                                                                                        childhood              ity toys                                                                                        T at Home
                                                                                                                                                                                                                RIGHT: Sparkle                                                                                                                                                                             and the compa                       by the flood.
                                                                                              mines her            lating qual                                                                                                                                                                                                                                                                 Hospital
                                                                                 Tanya King essful range of stimu reports.                                                                                                                                                                                                                                                                      Queensland                       bit helps.”
                                                                                                                                                                                                                                                                                                                                                                                                               every little
                                                                                create her
                                                                                           succ             Samuel                                                                                                                                                                                                                                                                              we can, as
                                                                                                   Gillian                                                                                                                                                                                                                                                                                                                                                                             ers’ tales,

• Average years in operation: 14.4 years.
                                                                                                                                                                             tipping her
                                                                                                                                                                                             head,                                                                                                                                                                                                                         urites                          from hearin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           g custom
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ter from
                                                                                                                                                            Tanya King,                    my love
                                                                                                                                                                                                     of                                                                                                                                                                                          family favo st rewards come morning by his daugh puzzle
                                                                                                                                             it?” muses                      ? Fate and                we                                                                                                                                                                                         King says
                                                                                                                                                                                                                                                                                                                                                                                                                  her                              each                      ke Stand
                                                                                                                               t. Or was                   “Who knows                  me to where                                                                                                                                                                                                                           served coffee                      my Cupca                         ues
                                                                                                           field by defaul band, on one side.                               brought                                                                                                                                                                                                                           dad being                            me that                       n and contin
                                                                                                                                                                                                                                                                                                                 hold a spe
                                                                                              INTO this                     ork                                faith has                                                                                                                                                                                                                         “like the                          who told                  of her childre
                                                                                  “I CAME                  te jet beadw                             a leap of                                                                                                                                                                                                                                                     or the mum                     all three                             what makes
                                                                                                                                      r to take                        laughing.                                                                                                                                                                                                                 our tea set                       through                                 ents are
                                                                                                                                                                                                                                                                                                      all my toys rt all my toys
                                                                                            in an intrica from my partne                                ,” she adds,                          of Barbie
                                                                                                                                                                                                                                                                                                                                                                                                                passed down                                These comm
                                                                                  adorned                push                           and energy                             ate games                                                                                                                                                                                                                                                household.
                                                                                                                                                                   up elabor                        d great                                                                                                                                                                                       has been
                                                                                                                                                                                                                                                                                                            my hea
                                                                                             and a big                   late nights                                               fically incline                                                                                                                                                                                                                    toy in their
                                                                                   drawing                                                            of setting
                                                                                                                                                                                                                                                                                                                            cial                                                                                                                                                        in differe
                                                                                                                                                                                                                                                                                                   place in cial hold a spe
                                                                                                            of effort,                memories                     ing a scienti                                                                                                                                                                                                                  to be a loved                                                             can vary
                                                                                                And a lot                with fond                                                     ses to still
                                                                                                                                                                                                    loving                                                                                                                                                                                                                                                      says this
                                                                                   are today.             childhood                              family, includ             y confes                                                                                                                                                                                                               a toy a hit
                                                                                                                                                                                                                                                                                                                                                                                                                    for me”.                 success, she                            overseas.”
                                                                                                                                                                                                                                                                                                   hold a spe
                                                                                                                                                              She happil                                                                                                                                                                                                                                                  commercial                                  arily work
                                                                                        A very happy influence of her                                                                                                                                                                                                                                                                                                                                                                         to

• 71% of members look to increase their profits.
                                                                                                                                      g to let    that go”.                                                                                                                                                                                                                                              In  terms of                    here    doesn’t necess ” when it comes
                                                                                                 , and the                                                                                          range
                                                                                     her sisters                  “never wantin                  .                                  ing her own                                                                                                                                                                                                                      “What works               “a bit of
                                                                                                                                                                                                                                                                                                                                                                                                                                                             a bugger             “I like to
                                                                                                      d in King               thing glitzy”                          into design                  and                                                                                                                                                                                               countries.              ses to being                        e bored with.
                                                                                     uncle, resulte pink and “every                                   inner child                       samples                                                                                                                                                                                                                                                                                                    to
                                                                                                                                          lled her                          trial her                                                                                                                                                                                                                        she confes                         has becom                       dollar, I prefer
                                                                                      every shade
                                                                                                                   ago King
                                                                                                                                channe                         a store to                    markets
                                                                                                                                                                                                      than                                                                                                                                                                                            Plus
                                                                                                                                                                                                                                                                                                                                                                                                                          for items
                                                                                                                                                                                                                                                                                                                                                                                                                                                             driven by
                                                                                                                                               and opened                       overseas                                                                                                                                                                                                              repeat orders                           . I’m not
                                                                                                     four years            the log truck,                         exports to                   n or ply
                                                                                                                                                                                                                                                                                                                                                                                                                         things around
                                                                                                                                                       more in              mainly woode its own                                                                                                                                                                                                                                                                                 all hold a
                                                                                                         g with Lorry            Sparkl   e T sells
                                                                                                                                                              arms. The                                                                                                                                                                                                                                and change                                                    and they
                                                                                       of toys, startin feedback. Now                      ale and retail                            each has                e an                                                                                                                                                                                                    new ideas.”                      my babies                      Cupcake
                                                                                                         er                                                          colours and                  all involv                                                                                                                                                                                            develop                         toys are                     fond of the                  r after a
                                                                                       collect custom                   es both wholes s in bright, fresh                        They nearly               enjoyed                                                                                                                                                                                            She says
                                                                                                                                                                                                                                                                                                                                                                                                                           “all my                     especially                    her mothe
                                                                                                         and operat               d design                    Wall of China.                     what she                                                                                                                                                                                                                             but she is                        ped with                    great
                                                                                        domestically, detailed, stylise                          the Great                      works from                                                                                                                                                                                                                            my heart”                           she develo                     d by her
                                                                                                                                                                     she just                           are going                                                                                                                                                                                        place in                      s!”—which                      e Time, inspire
                                                                                                     tfully                   Train, I Love            King says                             what kids

• Over 12% of surveyed members said they look to
                                                                                        are deligh          Time, Sushi                                                                                                                                                                                                                                                                                                 so delicou                   , and Scienc                              ments
                                                                                                                                      solving but                         t really know                                                                                                                                                                                                                   “it’s just                                                                in experi
                                                                                         ‘story’: Beauty                 or puzzle                          she doesn’                                                                                                                                                                                                                                                         in her kitchen King and her sisters think outside the
                                                                                                         component                              and that                                                 the                                                                                                                                                                                               conversation                            ed                           us to
                                                                                                                                    s trends                                                   “Audrey                                                                                                                                                                                                                        d who involv                    “challenged
                                                                                                                ed with today’                                                    for ideas.                    ng                                                                                                                                                                                          uncle Richar                         g up and
                                                                                                child combin                                                       and family                    while watchi                                                                                                                                                                                                                were growin                                                            King
                                                                                           as a                                                          friends                    chocolate                    st                                                                                                                                                                                         when they                                                                    market,
                                                                                                                                          ences and                   and eating                     the sweete                                                                                                                                                                                                                                                               the local                    that
                                                                                           to enjoy.                       own experi                    sav blanc                        who has                                                                                                                                                                                                                                                                 growing                      “It’s nice
                                                                                                              from her                   a bottle of                       for my dad                 High Tea                                                                                                                                                                                               square”.                                , besides                     business.
                                                                                                She draws                    drinking                         House is                     , and the                                                                                                                                                                                                                             of the future Sparkle T a family                          ence. Really
                                                                                                                     from                            Candy                   are hidden                    at the                                                                                                                                                                                                  In terms                 to keep                            the experi
                                                                                                       bike came                 time in Paris.              where they                          high tea                                                                                                                                                                                                                                                                                           hing going
                                                                                            walking                 in Spring                                                        ures and                                                                                                                                                                                                                               just wants                         ed to share              so everyt
                                                                                                        Hepburn                          ere no matter                                                                                                                                                                                                                                                         says she                  parents involv my expectations
                                                                                             Audrey                                                                 travel advent
                                                                                                                       lollies anywh and my mum’s                                                                                                                                                                                                                                                               I get  to have my                           sed
                                                                                                           will find                     Jill                                                                                                                                                                                                                                                                                                     surpas
                                                                                              tooth and                                                                                                                                                                                                                                                                                                                         has already

  develop a website in the next six months.
                                                                                                                         passed nana name a few.”                                                                                                                                                                                                                                                                Sparkle T                                   lucky.”
                                                                                                            my now                                                                                                                                                                                                                                                                                                                            I’m very
                                                                                               Set recalls                       Kong, to                                                                                                                                                                                                                                                                                    is a bonus.
                                                                                                            Hotel   in Hong                                                                            sation                                                                                                                                                                                                    forward                                                                                               09
                                                                                               Peninsula                                                                                     cy organi
                                                                                                                                                                               an advoca
                                                                                                                     BEST                               Hotham
                                                                                                DOING HER job is with Melbourne’s .
                                                                                                                  e                                                               to want
                                                                                                                                                                                             to save                                                                                                                                                                                                                       uary 11
                                                                                                                                            ess people              es. “I used                                                                                                                                                                                                                           Januar y/febr
                                                                                                 King’s fulltim helping homel                         she conced                          thing we
                                                                                                                                                                                                                                                                                                                                                                                            giftr ap
                                                                                                              es and                orientated,”                           every little
                                                                                                  for refuge
                                                                                                                     are people                               however,
                                                                                                       “Yes, both                                  realistic,
                                                                                                                                   this is not              we can do.”                             King’s
                                                                                                                 I now know                      the best                          process from
                                                                                                   everybody.                      ds and be                    development graphics program

• 82% of members are either female or have a female
                                                                                                                a step forwar                      a rigorous                   ter
                                                                                                    should be                        through                       h a compu                 China that
                                                                                                                     design goes                refines throug manufacturers in
                                                                                                         Each toy                  she then
                                                                                                                      es which                              to the
                                                                                                     initial sketch                        This is sent                                                             11
                                                                                                                              template.                                                                 y/February
                                                                                                                 a sample                                                                    AP Januar
                                                                                                      to create                                                                 GIFTR
                                                                                                                                                                                                                                                                                                                                                                                                                                                               7 DAYS

  business partner.                                                                                                                                                                                                                                                                                                                                                                                        3.00pm Last
                                                                                                                                                                                                                                                                                                                                                                                                            lot done.
                                                                                                                                                                                                                                                                                                                                                                                                                     Pack up car
                                                                                                                                                                                                                                                                                                                                                                                                            4.00pm Get
                                                                                                                                                                                                                                                                                                                                                                                                            loud music
                                                                                                                                                                                                                                                                                                                                                                                                                         shot for the

                                                                                                                                                                                                                                                                                                                                                                                                                         kids. Munch
                                                                                                                                                                                                                                                                                                                                                                                                                                      day and we
                                                                                                                                                                                                                                                                                                                                                                                                                                 with million
                                                                                                                                                                                                                                                                                                                                                                                                                                      ies in the

                                                                                                                                                                                                                                                                                                                                                                                                                        before dinner. lego game.
                                                                                                                                                                                                                                                                                                                                                                                                                           in bed after
                                                                                                                                                                                                                                                                                                                                                                                                                                                   got a
                                                                                                                                                                                                                                                                                                                                                                                                                                              s of props.
                                                                                                                                                                                                                                                                                                                                                                                                                                                 car and

                                                                                                                                                                                                                                                                                                                                                                                                                                                  wine and
                                                                                                                                                                                                                                                                                                                                                                                                             7.00pm Kids nds come over for
                                                                                                                                                                                                                                                                                                                                                                                                             8.00pm Girlfrie catch up.

                                                                       7 daykunca
• Over 54% of retailers look to trade publications to find
                                                                                                                                                                                                                                                                                                                                                                                                              cheese and
                                                                  7 DAYS
                                                                                                                                                                                                                                                                                                                                                                                                                FRIDAY                 !!                        emails.
                                                                                                                                                                                                                                                                                                                                                                                                                 7.00am TGIF!!        check some
                                                                                                                                                                                                                                                                                                                                                                                                                            online to                    st
                                                                                                                                                                                                                                                                                                                                                                                                                 8.00pm Pop     run and take
                                                                                                                                                                                                                                                                                                                                                                                                                                             the younge
                                                                                                                                                                                                                                                                                                                                                                                                                                                  a friend.
                                                                                                                                                                                                                                                                                                                                                                                                                  9.00am School and meet up with

                                                                                                                                                                                E OF                                                                                                                                                                                                                               out for a
                                                                                                                                                                                                                                                                                                                                                                                                                                coffee                      and

                                                                                                                                                                      IN THE LIF
                                                                                                                                                                                                                                                                                                                                                                                                                                             store orders
                                                                                                                                                                                                                                                                                                                                                                                                                                  Get some                       some
                                                                                                                                                                                                                                                                                                                                                                                                                   11.00am                         courier. Pay

  new products.
                                                                                                                                                                                                                                                                                                                                                                                                                                        ready for
                                                                                                                                                                                                                                                                                                                                                                                                                    internet orders                   .
                                                                                                                                                                                                                                                                                                                                                                                                                                      update website my best
                                                                                                                                                                                                                                                                                                                                                                                                                     invoices and              to one of
                                                                                                                                                                                                                                                                                                                                                                                                                                   Store visit

                                                                                                                                                                                                                                                                                                                                                                                                                      12.00pm                    the owner.

                                                                                                                                                                                                                                                                                                                                                                                                                                     lunch with                on
                                                                                                                                                                                                                                                                                                                                                                                                                      stores and                    research
                                                                                                                                                                                                                                                                                                                                                                                                                                       some quick                  next
                                                                                                                                                                                                                                                                                                                                                                                                                       2.00pm Do                       moving to
                                                                                                                                                                                                                                                                                                                                                                                                                                    our  website and                ideas
                                                                                                                                                                                                                                                                                                                                                                                                                       changing                        down some
                                                                                                                                                                                                                                                                                                                                                                                                                                            ment. Jot             my head.
                                                                                                                                                                                                                                                                                                                                                                                                                        stage of develop           jumped into          her
                                                                                                                                                                                                                                      I’m pooped
                                                                                                                                                                                                                                                    ! Night
                                                                                                                                                                                                                                                                                                                                                                                               Skunca models             for new    ranges which          ! Yeah! Brief
                                                                                                                                                                                                                         in bed and                  ives of                                                                                                                        : Natasha                                               tter arrives             fresh
                                                                                                                                                                                                        7.30pm Kids ng The Real Housew                                                                                                                           TOP TO BOTTOM             model plays                    6.00pm Babysi                     on some
                                                                                                                                                                                 to bring                            watchi                                                                                                                                                   range. Young                                                 while I throw
                                                                                                                                                                    a mission                            on couch                                                                                                                                                the cushion                  e tram. The                 on few things
                                                                                                                                                      2008 with                     talise some                      Hills.                                                                                                                                       conductor
                                                                                                                                                                                                                                                                                                                                                                             with a Melbourn                                             make-up.                   husband
                                                                                                                                      London in                     rs to immor                          Beverley                                                                                                                                                                 of cushions.                             clothes and                to meet my
                                                                                                                       home from                   local designe                        an                                                                                                                                                                         ‘Sydney’ range                                                      Out the door          ls and dinner
                                                                                                      RETURNED                       d young,                           Iconic. With                                        AY                                                                                                                                                                                              6.30pm                   cocktai
                                                                                         SKUNKA                        She engage                         Make Me                              fits                                                          st                                                                                                                                                                         friends for                    about
                                                                           NATASHA                        her home.                        ares brand                    explains
                                                                                                                                                                                     how she              WEDNESD wake-up call from youngeto                                                                                                                                                                                and some
                                                                                                                                                                                                                                                                                                                                                                                                                                              wait to relax
                                                                                                                                                                                                                                                                                                                                                                                                                                                             and hear
                                                                                          to life inside              cities in homew ale business, Skunka                                                                                            need
                                                                           Melbourne                    Australia’s                                                                                        6.30am Early to be sick and will                                                                                                                                                                                  the city. Can’t         oon.
                                                                                              icons of                 growing
                                                                                                                                  wholes                                                                                seems                         to bring                                                                                                                                                                            ’ honeym                      ter
                                                                            of the unsung                  store and                                                                                       today. He                    . Will have                                                                                                                                                                           our friends               pay the babysit
                                                                                          range, online                                                                                                                  from Kinder                                                                                                                                                                                                      Home and                and doing
                                                                            expanding                                                                                                                       stay home             work meetin
                                                                                                                                                                                                                                                 g.                                                                                                                                                                           12.00am                 the house
                                                                                                                                                                                                                         me to a                                                                                                                                                                                                         tidying up
                                                                             it all in.                                                                                                                      him with            run for eldest. r today                                                                                                                                                                       extra for
                                                                                                                                                                 alarm clock!                                                                                                                                                                                                                                                                 Love it.
                                                                                                                                                kids are our                  up with my                     9.00am School g with a supplie                                                                                                                                                                                    some dishes.                       Lights out.
                                                                                                                                  Normally                    good catch                                                                                      t                                                                                                                                                                                     on the kids.
                                                                              MONDAY ! We all slept late today.the youngest. Have a ideas from Make Me Iconic.                                                10.00am
                                                                                                                                                                                                                              making some
                                                                                                                                                                                                                                               new produc                                                                                                                                                                       12.15a   m Check
                                                                               8.00am Ahhhhrun then play date
                                                                                                                                             on some
                                                                                                                                                        new                        stock to keep              to chat about                with Chupa
                                                                                                                                feedback                       to order more                                                  youngest                      won’t                                                                                                                                                                                                    g
                                                                                9.00am School            kids and
                                                                                                                    get good
                                                                                                                                                       Need                                                    lines. I bribe          but turns
                                                                                                                                                                                                                                                   out he                                                                                                                                                                         SATURDAY with our children crawlin

agha memBers see Business
                                                                                              and their                  to do quick                                                      little one                        behaved,                                                                                                                                                                                                        starts               to      kids
                                                                                girlfriends               warehouse                                                       emails while                          to be well              y.                                                                                                                                                                                        The day                   d takes the
                                                                                              Drop into                                                      to check                                                       hip anywa                     the                                                                                                                                                                                bed. Husban                  the floor
                                                                                 11.00am                      use.                            ter for a bit            not been
                                                                                                                                                                                   paid.                         leave my                     p time on                                                                                                                                                                           into our                 juice all over
                                                                                             in the wareho                     the compu                 that have                                                           Some catch-u                    for                                                                                                                                                                               left with               planning,
                                                                                 levels up             at home.
                                                                                                                   Sneak on                 up orders                                                             11.00am                   arrangement                                                                                                                                                                            sport. I’m               Time for
                                                                                            m Lunch                           and chase                                                      where there                 ter and confirm Process some store                                                                                                                                                                                     l silence!                       g, a
                                                                                  12.00p                       the month                                                       of my days                         compu                                                                                                                                                                                                             but blissfu                 Lots of washin
                                                                                                     sales for               kids.                             This is one                                                      tomorrow.                ready for                                                                                                                                                                                production.                   day
                                                                                   sleeps. Review ing lessons with                             to catch up.                           here.                        photo shoot                requests                                                                                                                                                                              emails and                      beach. The
                                                                                                                                 computer                                up somew                    for                        some stock                 some late                                                                                                                                                                                   trip to the
                                                                                    3.00pm Swimm bed. Jump onto the                                       to make it                    nes to look                orders. Get                                                                                                                                                                                                       family scooter family board games
                                                                                                                                              and have                       h magazi                                                      Make myself
                                                                                                     in                        Me Iconic                      flip throug                                                      call outs.                                                                                                                                                                                                         some
                                                                                    7.30pm Kids                   for Make                        dinner. I                                                         magazine                                                                                                                                                                                                          ends with                the kids are
                                                                                                     much time                    and we eat                                                           ing                      more tea.                                                                                                                                                                                                         DVD once
                                                                                     has not been        d walks in
                                                                                                                       the door                                               I also sign
                                                                                                                                                                                           off packag               lunch and                    Chinese class.                                                                                                                                                                       wine and                       Tams!
                                                                                                                                                               purchases.                                                             eldest at               next day.                                                                                                                                                                            ate all the
                                                                                     8.00pm Husban shoot this week.                              new stock                                                           3.30pm Drop                  shoot the                                                                                                                                                                            Someone
                                                                                                 my photo                         Christmas                     actures.                                                              for photo                  for
                                                                                      ideas for                 for new 2011                                                                                         4.00pm Prep house finding props

opportunities in:
                                                                                                                                                 k to manuf
                                                                                                    Budgeting                   send artwor                                                                                         the
                                                                                       10.00pm                   ranges and                                                                                           Run around
                                                                                                                                                                                                                                     to take with
                                                                                                                                                                                                                                                     photographer.                                                                                                                                                           SUNDAY I cook some pancakes with
                                                                                                     some new                                                                               is one of
                                                                                                                                                                                                      two                                                                                                                                                                                                                              and                           ian)
                                                                                       designs for                                                                               e. Today                             shots I want                                                                                                                                                                                           The kids                    for (Canad
                                                                                                                                                                        daycar                                                                                                                                                                                                                                                           maple syrup
                                                                                                                                                        school and                                                                                                                                                                                                                                                            bacon and              afternoon
                                                                                                                                          packed for                       Iconic.                                                                                                                                                                                                                                   up                  Spend the                       . Once
                                                                                        TUESDAY are dressed, brushed and solid time for Make Me to                                                                                                                                                                                                                     THURSDAY get up for a jog but come
                                                                                                                                                                                                                                                                                                                                                                                                                                                         makes lasagne
                                                                                                                                                                    of time                                                                                                                                                                                                                                   bed.                                                   of budget
                                                                                        8.30am Kids              days where
                                                                                                                                I have
                                                                                                                                                 stores. Plenty                                                                                                                                                                                                        6.00am Try        and curl
                                                                                                                                                                                                                                                                                                                                                                                                   back onto                   orders, while             two hours
                                                                                                     full work                    al chain of                             I wait and                                                                                                                                                                                                                          the best                       in bed it’s         Helpful to
                                                                                         dedicated                with potenti                             calls while                                                                                                                                                       with props
                                                                                                                                                                                                                                                                                                                                        while                           with an excuse hoot! This is one                       the kids are          husband.
                                                                                                      Sales call                          a few phone                      designs.                                                                                                                           Load up car              presses every                                                            some new                  with my                     review the
                                                                                         10.00am                         late). I make                    due on new                                                                                                                                  4.15pm Load             seat and                                  9.00am Photos when I get to style                       planning               d—we often
                                                                                                        n (hate being                       d artwork                     sale) to                                                                                                                             sits in front                                                           job                                                ant husban                    out for
                                                                                          find locatio                       for expecte                     (point of                                                                                                                                youngest                                                           parts of my                      soon                  a consult                     r. Lights
                                                                                                           on my iPhone but there is still POS                                                                                                                                                                                                                                               coming out                                            y togethe
                                                                                           check emails
                                                                                                                                                                                                                                                                                                      button imagin eldest and get dinner
                                                                                                                                                                                                                                                                                                                                                ready                            ts that are                 for photo                  ss strateg
                                                                                                                   goes well                                                                                                                                                                                                                                             produc                      arrives                     busine
                                                                                                        Meeting                        the deal.                     ter time                                                                                                                                        up                                                               “The Talent”         kids!). We
                                                                                            11.30am                    up to clinch              of solid compu                                                                                                                                        5.00pm Pick                                                        11.00am             girlfriend’s                       another crazy
                                                                                                       and a follow-             Four hours                          toy ferry,                                                                                                                                 are home.               ant emails                               (one of my               Make Me
                                                                                                                                                                                                                                                                                                                                                                                                                     Iconic.                                                                                      33
                                                                                            work on                  washing.                        for Sydney                                                                                                                                        when we                                                            shoot
                                                                                                         Hang up                      packaging                                                                                                                                                                          r some import                                                   with gifts
                                                                                             12.00pm                       new box                                 on for Trade                                                                                                                         6.00pm Answeabout packaging and
                                                                                                                                                                                                                                                                                                                                                                           shower her
                                                                                                        office to finish new products I am                               lunch today.                                                                                                                                rs

•   Business planning and strategy
                                                                                             in home                    and                             no time for                                                                                                                                     with designe                                                                                                    ober 11
                                                                                                            planning                      of tea and               me to post
                                                                                                                                                                                  office.                                                                                                                          working
                                                                                              production                    Four cups                                                                                                                                                                    POS I am                                                                      GIFTR AP
                                                                                                            selling time.                         to take with              school to
                                                                                              Show peak           packing    internet orders come over after
                                                                                                                                           road to
                                                                                               4.30pm Finish e helper down the                            just come
                                                                                                          teenag                             that have                          need
                                                                                                Text my                        ale orders                       huge! They
                                                                                                                 big wholes                         queue is
                                                                                                pack up some                       orders. The
                                                                                                                 office to send                                                    see
                                                                                                 4.45pm Post scanning systems
                                                                                                                                             here.                  So good to
                                                                                                                 ve                             re and school. Me Iconic.
                                                                                                 those self-ser up kids from day-ca
                                                                                                                                                   day with
                                                                                                  5.15pm Picked did have a productive

•   Products
                                                                                                              feel I
                                                                                                   them but


•   Web                                                           PRoFILe

•   Brand development                                                                                                                                                                                                                                                                                                                                                                             people it
                                                                                                                                                                                                                                                                                                                                                                                                             is          their gifts.
                                                                                                                                                                                                                                                                                                                                                                                                                                       “It’s a real
                                                                                                                                                                                                                                                                                                                                                                                                                                                     community-id to
                                                                                                                                                                                                                                                                                                                                                                                                                                                               to be able
                                                                                                                                                                                                                                                                                                                                                                                                                                         I really wanted feel part of

                                                                                                                                                                                                                                                                                                                                                                                  with other                              movement.                         can
                                                                                                                                                                                                                                                                                                                                                                      If you’re                   tion,” she                               ody so they                t want to
                                                                                                                                                                                                                                                                                                                                                      your heart.                                                         reach everyb               Read doesn’

•   Design
                                                                                                                                                                                                                                                                                                                                                                                   and connec                   in                      s.” While
                                                                                                                                                                                                                                                                                                                                 when                  creating
                                                                                                                                                                                                                                                                                                                                                                   community                     workshops                 the proces
                                                                                                                                                                                                                                                                                                                 collections                                                        also runs                                                       of the CWA—
                                                                                                                                                                                                                                                                                                     launches                                                        Craft Hive                           ss.                          the work                          have the
                                                                                                                                                                                                                                                                                        Now, she                       running
                                                                                                                                                                                                                                                                                                                                                        says. The                        sector busine                      discredit                        actually
                                                                                                                                                                                                                                                                                                            between                      g for                            and private                l but  of                             because they                     and
                                                                                                                                                                                                                                                                                                     time                        writin                  government t speak of a reviva                                      important,                        to the 20
                                                                                                                                                                                                                                                                                     she can find               styling and                                                                                  it’ll                             , she looks                craft game.
                                                                                                                                                                                                                                                                                                    and craft                                                 Read doesn’ tion. “People expect                                war era skills” as recreating the
                                                                                                                                                                                                                                                                                      workshops                                                                                                                                                s                           e way of
                                                                                                                                                                                                                                                                                                       ine.                       she calls                           in percep                    Association.               30-something             a very creativ
                                                                                                                                                                                                                                                                                      a local magaz has fed off what                                      a change                   Women’s                                                                                         time.”
                                                                                                                                                                                                                                                                                                         s                            she                                Country                         young,                          they have                      inspiring
                                                                                                                                                                                                                                                                                           Her succes                ence which                            be like the                    for me are                           “I think                  It’s a very
                                                                                                                                                                                                                                                                                                        l, a resurg                  so boggle                               that work                  they’re                           the world.
                                                                                                                                                                                                                                                                                       a craft reviva                 et. “We’re                           But the girls                   edgy and                            being in
                                                                                                                                                                                                                                                                                                                                                                            and they’re                           of a
                                                                                                                                                                                                                                                                                                     to the intern the time. I think                        they’re hip                    believes
                                                                                                                                                                                                                                                                                                                                                                                                      it’s part

•   Service – quality and training
                                                                                                                                                                                                                                                                                                                   it all                        et                             rs.” She
                                                                                                                                                                                                                                                                                                       being on                     the intern                       g knicke
                                                                                                                                                                                                                                                                                                                                                                                                       CWa. But
                                                                                                                                                                                                                                                                                         eyed from                     sh.” But                              makin
                                                                                                                                                                                                                                                                                                     bit of a backla ce, as well. “It’s
                                                                                                                                                                                                                                                                                         there’s a
                                                                                                                                                                                                                                                                                                                                                                                              like the they’re hip
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                                                                                                                                                                                                                                                                                                               e influen
                                                                                                                                                                                                                                                                                                    a positiv                      who is
                                                                                                                                                                                                                                                                                          has had                      Anyone
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                                                                                                                                                                                                                                                                                          such a sharin                          form of

                                                                                                                                                                                                                                                                                                                    up some                can take
                                                                                                                                                                                                                                                                                                         can pick
                                                                                                                                                                                                                                                                                           interested                        at it. They
                                                                                                                                                                                                                                                                                                                                                                           t wor                 ”
                                                                                                                                                                                                                                                                                                                                                                  girls tha they’re knickers
                                                                                                                                                                                                                                                                                                                      a go                     and
                                                                                                                                                                                                                                                                                                          and have               their blog
                                                                                                                                                                                                                                                                                            their own               put it on
                                                                                                                                                                                                                                                                                                                                                                  & making
                                                                                                                                                                                                                                                                                                        raph and                             et brings
                                                                                                                                                                                                                                                                                             a photog                        ” The intern
                                                                                                                                                                                                                                                                                                              the world.                     got a
                                                                                                                                                                                                                                                                                             share it with                    s says. “It’s

•   Exporting (23.5%)
                                                                                                                                                                                                                                                                                                               er, Mayne
                                                                                                                                                                                                                                                                                              people togeth it.”                                                                                                           t                               a legacy                           iasm
                                                                                                                                                                                                                                                                                                          about                   to basics,
                                                                                                                                                                                                                                                                                                                                                                                                               a produc               creating rity of craft and enthus
                                                                                                                                                                                                                                                                                                                getting back                  “You                             become self                  lf’ ideolog
                                                                                                                                                                                                                                                                                                                                                                                                                                       With the
                                                                                                                                                                                                                                                                                                                                                                                                                                                    popula                             , it’s
                                                                                                                                                                                                                                                                                                   It’s about                     she says.                         drive to                     it yourse                                                           skyrocketing
                                                                                                                                                                                                                                                                                                                 hands dirty,                         as                           can make                           ing and                         ade goods               is going
                                                                                                                                                                                                                                                                                                getting your                the intern
                                                                                                                                                                                                                                                                                                                                         et. Where
                                                                                                                                                                                                                                                                                                                                                              ,     of the ‘you                    back to upcycl               g      for handm             e this trend                   up
                                                                                                                                                                                                                                                                                                               and feel                                                                a switch                     is comin
                                                                                                                                                                                                                                                                                                can’t touch                      touching
                                                                                                                                                                                                                                                                                                                                              and feeling            that’s driving                   mentality                         hard to imagin                 ers are taking
                                                                                                                                                                                                                                                                                                               it’s all about                                                            “The war                    e we’re                         soon. Teenag ting, and hot young
                                                                                                                                                                                gen-                                                                                                             with craft,                              led people                  quality goods. have to do it becaus to be                          anytime
                                                                                                                                                                                                                                                                                                                             hands. It’s                                                                                                                          croche
                                                                                                                                                                   , a youthful                                                                                                                               with your                           it’s the                                                                                            kids are                  in their spare
                                                                                                                                                                                                                                                                                                 working                               because                        back. We
                                                                                                                                                                                                                                                                                                                                                                                  don’t                  e it’s a way                     knitting,
                                                                                                                                                      do and mend ng basket and                                                                                                                                           e it again                                                      do it becaus                                                        s are sewing                lost crafts
                                                                                                                                                                                                                                                                                                                                                                          war, we can                                                     20-something yearning for the
                                                                                                                                              of make
                                                                                                                                                                                                                                                                                                             to explor                                                 at
                                                                                                                                    the days                  ’s sewi                                                                                                                             to want                   ters.”                                                       she says.                               e                          is a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 s while needle
                                                                                                                                                   ng grandma                                                                                                                                                  of compu                                                                                            it’s becaus             time. There
                                                                                                                                                                                                                                                                                                                                                                       responsible,” a revival, I think
                                                                                                                            back to                                 vers.                                                                                                                          opposite                                                                                                                                                          s believe                     of
                                                                                                                    Harking australians is raidi ifer Blake disco                                                                                                                                                                                                                                                   work not                                                       there is lots
                                                                                                                                                                                                                                                                                                                                                                                         is                                                              . Mayne
                                                                                                                                                                                                                                                                                                                                                                             “If there                women’s                               of history             in the sun,                     is so
                                                                                                                                                                                                                                                                                                                           rm                                                              ing lost:
                                                                                                                     eration of getting crafty, Jenn
                                                                                                                                                                                                                                                                                                                                                                                                                              ence                     its time                     your hands
                                                                                                                                                                                                                                                                                                    craft sWa in Tasmania is
                                                                                                                                                                                                                                                                    built                                                                           Kristan                                                    the resurg                   has had
                                                                                                                                                                                                                                                    has quietly                                                                                                          it was someth            Read sees                                                           e. “Using               some time
                                                                                                                                                                                                                                       and Blake                                                                                                    Hive. The                        But now                            a way                             to explor
                                                                                                                                                                                                                       store Orson                        and craft                                  leading
                                                                                                                                                                                                                                                                                                                the swarm
                                                                                                                                                                                                                                                                                                                                  of The Craft                            valued.”                          skills as                        craft left                     way to have
                                                                                                                                                                                                             lifestyle                   needlepoint Southern                                                                                            ‘teacher                         homemaking                                                          it’s a nice
                                                                                                                                                                                                  Sydney                      n-design                                                                             queen bee               bringing                       of craft and
                                                                                                                                                                                     designs for                                                        the                                           lee Read,                initiative                                                             ne. “All those the                                                     .”                    mint
                                                                                                                                                                                                             selling moder                  es from
                                                                                                                                                                                                                                                                                                                  business                              learn the                      r the femini                         ,                               busy careers           e and Pepper
                                                                                                                                                                          if                     business                      that stretch                                                            hive is a                          s keen to                        to honou                       , the sewing                        out from              like Franki
                                                                                                                                                   Don’t be                          an online                  community                                            bikes,                                            er with crafter                         idery                     g, the baking             becoming
                                                                                                                                                                                                                                                                                                                                                                                                                                                    Magazines                               a younger
                                                                                                                                       a stitch.”             woman or
                                                                                                                                                                            man                to an online                  York City.                s on motor                                      bees’ togeth                             ry, embro                   the cookin                 actually                                                                again for
                                                                                                                         don’t drop                                                   projects                  yn in New              point focuse                                                                      g, croche
                                                                                                                                                                                                                                                                                                                                     t, basket                                             roles are                                                          g craft cool                     and nine)
                                                                                                            PURl one,                          a hip young                   has                   to Brookl                                                     to meld                                                                       classes, sells                caretaking                                                        are makin                           n (seven
                                                                                                                                  ng this is                 g as a trend             Highlands                          , her needle           “I’m trying                                             art of knittin            g. It runs                                                   in the workp
                                                                                                                                                                                                                                                                                                                                                                                                                                                                 “My childre
                                                                                            “KNIT ONe, you hear chanti                         ries. Craftin                                           a traditionalist               sayings.                                                                          -makin                      eople and                                                              days   a
                                                                                                                                ade accesso                         of the                 Far from                       -in-cheek                    ques that
                                                                                                                                                                                                                                                                                                         and pattern                   nt craftsp                             valued. even                     es three
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  any differe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  nt. We’ve
                                                                                            the next
                                                                                                      person                                              the back                                                                      craft, techni                                                                                                                                           Hive operat           people who                                                           our own
                                                                                                                   and handm                  riding off                                                art and tongue        pun old
                                                                                                                                                                                                                                                                       like                                           of 30 differe         craft’—kits
                                                                                                                                                                                                                                                                                                                                                             for                  The Craft                                                      don’t know
                                                                                                       e threads                Australia,                                             typographic                                                           n design                                    the work                                                                                        kinds of                                                     always grown                 For them
                                                                                             in vintag                ntum in                         able living.                                            is that homes and then more moder                     d by the                                             er ‘take away               it’s a way
                                                                                                                                                                                                                                                                                                                                                                   to                       attracts all                  The retail              crafted, we’ve                    own bread.
                                                                                                            g mome                         s sustain                       that                       . One                                              is inspire                                       puts togeth                   For Read                               week and                    guidance.                                                  made our
                                                                                              been buildin                  drift toward a connection to origin                         two worlds          and mothe
                                                                                                                                                                                                                        rs did,
                                                                                                                                                                                                                                          s says she                       was                                          take home.                                                              but need                  and gives
                                                                                                              ent and the                                                ts.                                                    ” Mayne                          crafting                                  DIYers to                      of her comm . “I
                                                                                                                                                                                                                                                                                                                                                                               love to craft                 business                              we’ve always normal.”
                                                                                              Slow Movem                      ction in
                                                                                                                                          DIY,                ’s produc                  grandmothers stylised pieces.                          a time when the local                                                        nt aspects                                                       support the                           from
                                                                                                              certain satisfa                   avid crafter                                             and                         kid, and                                                                                              between
                                                                                                                                                                                                                                                                                                                                                        people                  arm helps                             s to profit                  it’s just what’s                                                    21
                                                                                                  There’s a                         nt of any                   has been                 typography                       with as a              taught craft
                                                                                                                                                                                                                                                                 at                                        reach differe                                                                                  d crafter
                                                                                                                       and recipie                 ade goods                 in                         played around (her own mum                                                                                         connections              use your
                                                                                                                                                                                                                                                                                                                                                                                             for talente
                                                                                                         the crafter            ility of handm and Made It here                           pieces she                    life                                                                                and create                when you                            s
                                                                                               delights                                                                                                part of family                                                      online                                        idea that                    then it engage
                                                                                                                in the availab                   etsy                            nd-                l                                                            from an                                     have the
                                                                                                An explos
                                                                                                                                           like                 g up in brick-a           a norma                                                       pieces                  a                                             work of
                                                                                                                                                                                                                                                                                                                                        any kind,
                                                                                                                                                    are turnin                                                                            collectible                to launch                                                                                                                                     y/febr uary
                                                                                                            purpose-built             ade goods                      ticity and            high school
                                                                                                                                                                                                          ).                    kits and                l idea was                                           doing hand
                                                                                                driven by            singly, handm                       out authen                                               needlepoint       ue. The origina                       prolific                                                                                                         giftr ap
                                                                                                             Increa                           ers seek                                          She  sells her               Boutiq                            from the
                                                                                                 Australia.                     as consum
                                                                                                                                                                                                            the Six Week but after a flood
                                                                                                                                                                                                                                                    of press
                                                                                                                 street stores,                  se.
                                                                                                                                                                                            store called                                                  far too busy.
                                                                                                 mortar high                     they purcha                                                                      each week,
                                                                                                                   in the gifts                                                                    collection                        s found herself
                                                                                                  sustainability                                                                             fresh
                                                                                                                                                                      . The oft-              online craft
                                                                                                                           rame                         s has tapped
                                                                                                           ern mac er Tamara Mayne ” who also develops
                                                                                                   mod which design                                design
                                                                                                   It’s a trend                        lian craft
                                                                                                                         g of Austra                                                                          11
                                                                                                    describ  ed “darlin                                                                        y/febr uary
                                                                                                                                                                                  ap Januar


state BreaKdown:
                                                             all 2011 issues include:
                                                             •	   H
                                                                  	 ome	&	Giving	Fair	information	
                                       nsw        48%
                                                             •	   Store	profiles
                                       vic        27%        •	   Expert	advice
                                                             •	   Feature	profiles	
                                       Qld        12%        •	   Readers’	Page	stories
                                       wa          6%        •	   Trend-spotting	tips
                                                             •	   Homewares	and	gifts
                                       other       7%        •	   Business	tools	and	advice.

                                               GIFTRap media kit 2011 | 03

      what our advertisers say...
We’ve advertised with Giftrap magazine on several occasions over the last                LeTTeR


couple of years and the results speak for themselves.
                                                                                                                  er jen bisho

                                                                                                                  jennifer blake .au

                                                                                                  jennifer.blake@                   ory
                                                                                                               or     chantelle greg
                                                                                                  art   direCt                               ca

Being an industry publication, it really allows us to reach a highly targeted
                                                                                                                              danielle lattu
                                                                                                                    nna huang,
                                                                                                        ers susa
                                                                                             desiGn                                              e,
                                                                                                                               by, mark dows
                                                                                                                   paris chres               gillian
                                                                                                                                 tom liao,
                                                                                             Contrib                  lancaster,                   glia,
                                                                                                         ann, george               er, lisa tarta
                                                                                             david heim               bernard tann         n Wade.
                                                                                                          a sherlock,
                                                                                            samuel, carin                 da Wade, kirste                                                                     of working

and selective audience. Enquiries on our advertisements come in almost
                                                                                                             owan, miran
                                                                                              elizabeth treth                                  r                                           e than a year                  stepping
                                                                                                                      tion Man
                                                                                                                               aGe                                            After mor                      ted to be
                                                                                                          produC                                                                               really exci
                                                                                                                                                                              Giftrap, I’m
                                                                                                                       ault (02) 9954
                                                                                                          melissa perre                                                         r’s role.                        ling
                                                                                                                      loyalt                                                   to the edito                        time traw
                                                                                                          production@                                                                              amount of
                                                                                                                                           (02) 9955 6311                            Spend any                           blogs and
                                                                                                                               uiries                                                                    y of design                                                                             ue to
                                                                                                              isinG inQ                                                                   rnet’s arra

immediately on release of the publication. We’ve also noticed an increase in
                                                                                                   advert                                      i                                the inte                      it’s easy   to see                                                   ething uniq
                                                                                                                                  r ilana rigon                                                  sites and                  the design                             it have som
                                                                                                                     t ManaGe                                     homewares                   its own in                           retail or does
                                                                                                                             altymedia.c                                                      is holding                         job is                           ?                              azine.
                                                                                                            ilana.rigoni@loy                                                     Australia                       parts of my                       offer a town                   is your mag
                                                                                                                                   or colin
                                                                                                                                             porter                                              of the best                        from                           er, Giftrap
                                                                                                                       G direCt                                          space. One                          s of emails                       Rememb                       estions and
                                                                                                         ManaGin                                                                                   ugh hundred                      their                      hear    your sugg               about you
                                                                                                                         r@loyaltymedi                                             sorting thro                 ers prom
                                                                                                                                                                                                                            oting                   I want to                  information

traffic to our website during this same period.
                                                                                                                                                                                                   ness own                       rate in my                       Send me                    s. Please
                                                                                                                                        ed by                                       excited busi                     ucts. I deco                    comments.                exciting new ’d like to
                                                                                                                                                                                                  greatest prod                                                   ucts and                 if you
                                                                                                                                                                                    latest and                                                        latest prod               in touch
                                                                                                                                                                                                                                         toy                      tate to get                     you!
                                                                                                                                   300 301
                                                                                                                                                                                     head all day             celebrate                                don’t hesi                to hear from
                                                                                                                      abn: 94 100                                                                      e, we                           and                           . I’d love
                                                                                                                                            ey nsW 2060                                  This issu                     the big boys                    be involved
                                                                                                                                north sydn                                                         playing with                     rican and
                                                                                                                      mount st,               9954 7994                               designers                      g with Ame

Our experiences with Giftrap magazine will certainly ensure they remain an
                                                                                                         level 11, 80             , fax: 61 2
                                                                                                                      2 9955 6311                                                                  lly competin                    gs back
                                                                                                           phone: 61                                                                  successfu                       GHA brin
                                                                                                                                    david pursl
                                                                                                                                               ey                                                      designers,                       and
                                                                                                                                   nt                                                  British toy                       in Vietnam
                                                                                                                                                                                                          trade fairs               tions: wha
                                                                                                                                                 offiCer                               reports from                  ask big ques
                                                                                                                  CHief exe                                                                            g and we                     like? Is the
                                                                                                                                  david leek                                            Hong Kon                    sumer’ look                d
                                                                                                                                                                                                     ‘New Con                   old-fashione

important part of our marketing strategy.”
                                                                                                                                                    ManaGe                               does the                   strip just
                                                                                                                                        utions                                                        shopping

                                                                                                                MeMber                     ody                                           regional
                                                                                                                                 peter carm
                                                                                                                                               sHip Man

                                                                                                                                                                                                  deAR g
                                                                                                                            & MeMber
                                                                                                               poLiCy               mark dows

tony damiano, display works
                                                                                                                                         ion  s ManaGe
                                                                                                                         exHibit                 r                                                                                                                                                     e
                                                                                                                                        mark bake                                                                                                                                       the May/Jun
                                                                                                                                                                                                                                                                          looked over
                                                                                                                                  inG &
                                                                                                                          Market ns ManaGer                                                                                                                   I have just                 ted Jennifer
                                                                                                                                                                                                                                        the current                          on, and spot
                                                                                                                            reLatio                                                                                         a copy of                          Giftrap editi        designs!
                                                                                                                     MeMber         aster                                                                       received                           to                    beautiful                       , so
                                                                                                                                   george lanc                                                     I have just                       e. I wanted               Berney’s                   and toy shop
                                                                                                                                                       australian                                                    rap Magazin             my new                          miniatures            , but I just
                                                                                                                                           hed for the                                              edition of
                                                                                                                                                                                                                              for covering                          I have a            work here
                                                                                                                         giftrap is publis es association,                                                        so much
                                                                                                                                          ewar                                                      thank you                                                   it probably
                                                                                                                                                                                                                                                                              wouldn’t               osa Designs
                                                                                                                             gift & hom                    alia (gha),                                                                                                                   The Form
                                                                                                                                             ewares austr                                                         maid!                       was written                     my home!                    e.
                                                                                                                                                                                                                                                                 want it for

      what our readers say...
                                                                                                                      trading as
                                                                                                                                  gift & hom
                                                                                                                                                   196 290                                           label hann                    on what                                                  lutely divin
                                                                                                                                    abn: 49 061                                                           I was reall
                                                                                                                                                                                                                      y pleased
                                                                                                                                                                                                                                         with so man
                                                                                                                                                                                                                                                        y                     erns are abso
                                                                                                                                                                                                                               featured                          textile patt
                                                                                                                                       is a reG
                                                                                                                                                istered                                                          that I was                     reading the
                                                                                                                                                                                                      and also                      I enjoyed                                              rds,
                                                                                                                                        Mark of
                                                                                                                                                  GHa                                                                 designers.                     I love                     kind rega
                                                                                                                                  trade                                                                inspirational                      the next.                Thanks and
                                                                                                                                                   office                                                                    forward to         hope to get
                                                                                                                                       gha head                                                         edition and look                                           Trish Moo
                                                                                                                                                                                                                                                                                                and Gift s
                                                                                                                                                            d rd,                                                                 Spindle and             r                       Miniatures
                                                                                                                                                                                                                   of Ink and                 of the othe
                                                                                                                                 unit 58, 11-21
                                                                                                                                                  nsW 2140                                              the work                  and some                          Thumbelina
                                                                                                                                      homebush                                                                     with them
                                                                                                                                                          r nsW 1811                                     in touch                in there.
                                                                                                                                          103, silverwate 9746 9955                                                  you had                            ce on
                                                                                                                              locked bag            fax: 61 2                                             designers                       to offer advi
                                                                                                                                                                                                                              t idea too

I would just like to say how much I loved reading the last issue of Giftrap. As
                                                                                                                                       2 9763 3222                                                                                                taken a few
                                                                                                                             phone: 61                                                       What a grea            es - I have
                                                                                                                                         www.agha                                                                       ll business
                                                                                                                                                                           zine ackno                      PR for sma                                                                   
                                                                                                                                                            giftrap maga                  ination                         d.                                                            yaltyme
                                                                                                                                                butors to
                                                                                                                                   and contri provisions of the
                                                                                                                                                                           anti-discrim false
                                                                                                                                                                            in relation
                                                                                                                                                                                         to                tips on boar                                                  giftrap@lo             rapmagazin
                                                                                                                                  aware of
                                                                                                                                               the              act 1974                                                                                                           /gift
                                                                                                                      they are                       practices              under other
                                                                                                                                  and the trade               statements                 of those
                                                                                                                       act 1977                  tising and                provisions                                es,
                                                                                                                                                                                                           Best wish

the director of a new online business, I just loved all the
                                                                                                                                    ding adver ies for breach of                        breaches.
                                                                                                                       and mislea             penalt                      ty for such                                    s
                                                                                                                                   and the
                                                                                                                                                accepts no
                                                                                                                                                                            their own
                                                                                                                                                                                           and not
                                                                                                                                                                                                           Hannah Cros
                                                                                                                        acts. the
                                                                                                                                                   by contri
                                                                                                                                                             butors are or the publishers.                             for evelyn
                                                                                                                                    expressed                     magazine            may not
                                                                                                                                                                                                  be        hannmaid
                                                                                                                                              sed by giftrap is copyright and
                                                                                                                         neces sarily endor           magazine                 expre ss permission
                                                                                                                                     ial in giftrap in part without the                                                                                  11
                                                                                                                          all mater
                                                                                                                                         in whole
                                                                                                                                                    or                                                                                       febr uary
                                                                                                                          reproduced                                                                                              January/
                                                                                                                                                                                                                      gift rap

articles and felt they had all been written just for me! And as a designer, I loved                                       02

the new layout and design content. I now read Giftrap like I read my Home
Beautiful magazine and I am looking forward to the next edition already. Keep
up the good work.
ruth tomas, wheelie designs, 24/03/09

                                                      featured companies
                                               Great news for me this month, I was featured in a full two page spread in the
                                               retailer’s magazine Giftrap! I’ve never had anything like this happen to me

    60% of                                     before, it’s so exciting!
                                               nat Bayley, nat Bayley Handmade Cards, 29/09/10
customers                                      I just wanted to say thank you for the “7 days in the life of” profile in
report buying                                  Giftrap which arrived yesterday. It looks fantastic and I really appreciate the
                                               opportunity to promote our business to the industry.
a product                                      michael Berndt, wire ware, 16/11/10
or service                                     We just read the fantastic article in Giftrap, “Giving it a Whirl”. Excellent

after reading                                  article, we’ve had a great response resulting in orders and enquiries. You
                                               captured everything perfectly and we’re very pleased.
a custom                                       danielle walshe and michael slater, whirly windmills, 28/09/10

publication”                                   I just wanted to say a big thank you for the wonderful story you wrote about
                                               Noo. Already I have been contacted by some potential stockists and another
                                               magazine. After I read the article even I felt proud of myself. Thank you for
                                               the opportunity.
                                               Belinda roBinson, noo designs, 3/02/09

                                                  GIFTRap media kit 2011 | 04

advertising rates 2011-12
                                                    casual                  3X           6X
douBle page spread (dps)                               $4,400              $4,175       $3,900
full page                                              $2,750              $2,600       $2,400
half page horizontal                                   $1,650              $1,540       $1,375
Quarter page horizontal                                $1,100              $1,000       $900
eighth page horizontal                                 $680                $645         $615

product profile:   150 words plus image - $900 plus GST
loose inserts:     $1,500 (full distribution) plus GST
Bound inserts:     Price on application

production services available – price on application
All prices are plus GST

inside front cover                                     25%
1st, 2nd or 3rd right hand page (rhp)                  20%
front half rhp                                         15%
1st rhp in cover story                                 10%
1st rhp in a specific feature                          15%

advertising deadlines
                                                   BooKing           material       distriBution
nov/dec 2011                                      22 Sep 2011       30 Sep 2011     26 Oct 2011
Jan/feB 2012                                     24 Nov 2011         2 Dec 2011     28 Dec 2011
mar/apr 2012                                      26 Jan 2012        3 Feb 2012     29 Feb 2012
Jul/aug 2012                                     24 May 2012         1 Jun 2012     27 June 2012
sep/oct 2012                                      26 Jul 2012       30 Sep 2012     26 Oct 2012

                                             GIFTRap media kit 2011 | 05

Join the marKetplace
Giftrap is pleased to introduce Marketplace, a different way for advertisers to
position themselves in the magazine. Marketplace has become a relied-upon
information resource and directory for Giftrap’s 25,000 readers.

material size                                            size                    cost
                                                      h X w (mm)                   $
1/12 sQuare                                              57 x 57                $190.00
1/6 verticle rectangle                                  116 x 57                $390.00
1/6 horizontal rectangle                                57 x 116                $390.00
1/3 large sQuare                                       116 x 116                $590.00
1/2 half page horizontal*                              119 x 180                $790.00

Call now to discuss your requirements with Giftrap account manager,
Ilana Rigoni, and find out more about our special introductory offer.                                                                                                                                                                                                                                                                                                                                               CLAS

                                                                                                                                                                                                                                                                                                                                                                       11 OR
                                                                                                                                                                                                                                                                                                                                                           9955 63
                                                                                                                                                                                                                                                                                                                                           na on 02
                                                                                                                                                                                                                                                                                                                                   call Ila                                                                                 .

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                                                                                                                                                                                                                                                                                                                                                                                                                  l... ...
                                                                                                                                                                                                                                                                                                    to adver

                                                                                                                                                                                                                                                                                                                                                                                                             Flora inine



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                                                                                                                        HPH Temp

    2012 advertising deadlines
    Jan/feB 2012                  10 December                         Jul/augt 2012       10 June
    mar/apr 2012                  11 February                         sep/oct 2012        3 August
    may/Jun 2012                  8 April                             nov/dec 2012        7 October

*this ad specification is reduced to fit by 97% for marketplace advertising

                                                                              GIFTRap media kit 2011 | 06
                                                                                    mechanical SPECIFICATIONS

technical information
computer system:               Mac / OSX Platform
file format:	 	                	 		 dobe InDesign CS3 – all fonts supplied.
                                  (Packaged file)
                               •		 dobe Illustrator – EPS,
                                  with all fonts converted to outlines.
                               	 		 DF	–	Hi-res	(300dpi),	with	bleed	(5mm)	
                                  and crop marks.

•	       Please ensure all crop marks and colour bars are outside the bleed area
         (offset by 5mm).
•	       Loyalty Media does not accept material sent by Quickcut.
•	       Include colour/mono proof with all material. If a proof is not supplied,
         we cannot be held responsible for your printed advertisement. Colour
         matching cannot be done without a 3DAP commercial printers proof.
                                                                                                If SMEs
material size                              size           Bleed         type area
                                                                                             make their
                                       h X w (mm)      h X w (mm)      h X w (mm)            product
douBle page spread                      275 x 420       285 x 430       265 x 410            available in
                                                                                             every possible
full page                               275 x 210       285 x 220       265 x 200
half page horizontal                    119 x 180       129 x 190       109 x 170
Quarter page horizontal                  57 x 180        67 x 190        47 x 170            way, they are
eighth page horizontal                   36 x 210        46 x 220        26 x 200            more likely to
                                                                                             make a sale”
Other non-standard sizes on application. If advertising material is supplied in any
other form, a production charge will be incurred.

     ilana rigoni                              melissa perreault
     Account Manager                           Production Manager
     02 9955 6311                              02 9954 6311

                                                     GIFTRap media kit 2011 | 07
                                            w& d
                                          ne ve
                                         im ok
                                           lose today!

ilana rigoni                       melissa perreault
Account Manager                    Production Manager
02 9955 6311                       02 9954 6311

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