Aarkstore.com Italy B2C E-Commerce Report 2011 Market Research
1.) • 2010 ended with a positive outcome for B2C E-Commerce, as Italian markets have returned
to grow at double digits. Forecasts for 2011 are positive with an expected increase close to 20%.
• The share of B2C E-Commerce on total retail sales in Italy grew from 4% in 2009 to 6% in
2010.
• “Insurance” was the product category with the highest online spending in Italy in 2010,
followed by “Tourism”.
• The B2C E-Commerce market in Italy is very fragmented, with many small to medium-sized
online shops.
• Mediashopping.it was the leading B2C E-Commerce player in Italy in 2010, followed by
YOOX.com, YouBuy.it, Dmail.it and MediaWorld.it which all have significantly less online
sales.
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market research. In addition to offering reports on markets and competitors, Company also
carries out client-specific research. Clients include leading global enterprises from various
industries including B2C E-Commerce, electronic payment systems, mail order and direct
marketing, logistics, as well as banking and consulting.
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Neel
Aarkstore Enterprise
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