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Marketing Work Group _MWG_ - OCP-IP

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OCP-IP CONFIDENTIAL -- NOT TO BE DUPLICATED

OCP-IP Marketing & Public Relations Action Items

Action Required Due Owner Comments

Articles/Papers

Goal: 5 placed articles, papers, speak ops by end of the year End of June through end of December.

Publish Newsletter in January (need for January events). 15-Dec VTM/Joe

Go to print with Newsletter 1/6/03. 6-Jan VTM

Take copies to Board meeting. Done VTM Have color print outs for Board members.

Print 500 copies of newsletter. Done VTM Should have copies by Monday 9/30.

Scott/Ian to shift focus of newsletters and press releases to adoption

stories. Ongoing Scott/Ian

Get Pete's approval on the edited version of his viewpoint article. 18-Sep Joe Joe hasn't heard. He will follow up.



Check on future developments/expansions on the IEEE article. Feb.

2003 panel at SSCC (Solid State Circuit Conference re: SOC Design)

Participate in SSCC panel re: SOC Design. 1-Jan Avner Panel: Intel, TI, Hitachi, and NEC. Produce slide set by January.



Pete's OMAP article



Get Franck prepared for Grant's panel for SOC. 10-Oct Scott Grant Martin confirmed panel on 8/13. Use presentation for Web site.

Scott to send Franck the current version so he can begin using it to

Get Franck prepared for presenting the paper at SOC. 4-Oct Scott create his presentation.

Pete's OMAP article - confirm acceptance for SOC. 4-Oct Scott Editing is done - paper is down to 9 pages.

Confirm acceptance of Pete's OMAP article for SOC. 17-Oct Scott



Approach Siroyan about contributed article. 17-Oct Scott/Joe User-centric article focus.

Discuss MIPS participation in OCP-IP articles. Ongoing Scott Discussed at 8/13 board meeting.

Check articles/conference papers for key Marcom messages. Ongoing All As shown to the BoD on 8/13.

Joe to ask for a quick conference call for brainstorming on other PR

ideas. They would like to hold off until the press release is approved.

Need to close on press release ASAP. Joe moving forward with

Approach Verisity/Yogi Tech for future presentation opportunities. 10-Oct Joe/Scott Debbie Price.

8/7 -They would like to do a white paper and put it up on the web site,

not sure of when this will happen -- OCP/DVC. Scott to request status

of their existing white paper. Have not heard back from Qualis yet.

Approach Qualis for (existing) White Paper -- update. 10-Oct Scott Re-ping Qualis.

Approach new imminent members about articles as soon as possible (ST,

Intel, and Cadence) Ongoing Joe Wait until membership near to closure.



Investigate linking other sites to the OCP site (i.e. OpenCores, FSA, D&R).

Get closure on FSA link 17-Oct Joe Meeting occurred 10/3/02. Approach regarding timeline.

Scott to approach D&R for linking opportunity. Ian has a meeting on

D&R 30-Oct Scott 10/30 with Gabrielle and Philippe.









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Ian is trying for collaboration with OpenCores. This is a long-term

project, they view themselves as competitors. OpenCores exploring

OCP, AMBA and coreconnect Ian made 8/12 offer to OpenCores for

individual membership. The guy has been very busy, but will get back

OpenCores Ongoing Ian to us soon.

Advise on deadline for organizing a workshop / seminar around Electronic

Design Fair 2003. 17-Oct Scott

No input at 8/13 board meeting. One suggestion seems verification

centric. 10/15 deadline for abstract submission. Bring up at BoD

Investigate presentation opportunities at Electronic Design Fair for 2003 17-Oct Scott meeting. Waiting for Toshiba feedback.

No response from Adam. Geert will give Scott the documentation that

he has so far -- has only been done with PVCI. Scott to follow up with

Geert; can he write it or does he have someone that can do this.

Create article on ease of VCI to OCP conversion veneers. 3-Oct Scott Geert has not responded to Scott.

Call Geert to have him call Scott. Open Ian

Contact Giang Nguyen at Valiosys regarding their OCP paper submissions

for DATE and DAC - get confirmation on acceptance. 17-Oct Scott From GSC AIs.

Look into the idea of a DAC hosted lunch, panel, or OCP sponsored DAC

event (to include submissions from Valiosys and Qualis). 15-Oct Scott From GSC AIs -- Deadline for DAC panels is Nov. 4th.

Investigate tech on line web seminars for OCP / OCP-IP. (Frank’s

Amsterdam pitch, OCP training, and IP 2000 show – Sonics paper on OCP-

IP.) 17-Oct Scott From GSC AIs.

Look into tech-online Web postings? Open Scott From 10/4/02 GSC Meeting.



Booth/Collaterals

Ship membership slate plaques. Ongoing VTM Shipping plaques as we get them in; holding TI.

Insert a note on letterhead about plaque use. Ongoing VTM

Ship members booth plaques. Ongoing VTM Have in hand & are sending out. Keep replenishing people.

Order 10 more slate plaques and 25 more booth plaques. -- For a total of

45 each. Done VTM Ordered 6/25/02.





Nokia's shipped. Do not ship TI's until they have signed the

Order 2 more slate plaques for TI and Nokia (for a total of 3 each). Open VTM documents. Sent 2 emails to Avner - have not heard back from him.

Ensure these are displayed in TI's lobby. Copy Pete Cumming and

Email Avner again to inquire about shipping address for TI lobby plaques. 17-Oct VTM Stephan Borg on the message.

Tweak OCP Lite presentation as per comments from October GSC Get changes to Schwaderer and have him turn it around within a

meeting. Open VTM week.

Recommend contents of OCP-IP General Membership Packets on file at Call Debbie at Sonics to find out what's currently included and have

Sonics for distribution to prospects - current ones need updating. 17-Oct VTM her compile updated ones once content is decided.



Conference/Events Participation

Monitor commitments for DesignCon & Electronic Design/Solution Fair (for

January). 15-Oct VTM Early application deadline is October 25th.

Burn the Public side of the OCP-IP Web site each quarter. 31-Dec VTM Estimated $300.00 for public side of web site only.





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Look into cost for ordering extra CDs of Web site. Done VTM VTM to burn 10 extra CDs for each show and take with us.

New copies to Board Members. Ongoing VTM Use a label with a date on it so all know how current CD is.

Re-order OCP pens. 1-Dec VTM Should be out after October conferences.



DAC--June 10-14--New Orleans

7/8/02 -- Received printed copy of attendee and exhibitor list. Note: If

we order the list electronically, we can only use it for one mailing or

Exhibitor List. Open VTM email.

Get free 10x20 booth space for DAC 2003 in lieu of repairs. 26-Sep VTM Talked to Lee 9/24. Sent Lee proposal 9/30.



Q3 Roadshow Replaced this show with SOC For a Connected World



FSA Suppliers Expo--Oct. 3--Santa Clara

In progress; as of 9/25/02 Dave will have presentation to us by

Monday 9/30 -- review on Tuesday after GSC foils. Call Ian before

Get OCP presentation. 30-Sep VTM sending.



SOC For a Connected World & IP Based SOC Design October 30-31, 2002 -- Grenoble, France

Get closure on Board interest and participation. Done VTM

Secure booth location & contract. Done VTM Faxed exhibitor registration from 7/15/02.

No editors are expected to be at SOC. There appears to be no

Set up appropriate press meetings for Ian. Closed Scott attendance.

John confirmed that Philippe will be available for us for SOC. This is

VTM to ask John Ivie for tech support (i.e. Philippe Martin) for OCP booth. Done VTM on Philippe's calendar.

Email Philippe, ask if we can do dinner with him at SOC, ask him to tell

Make sure that we schedule dinner with booth team. 15-Oct VTM/Ian us the best rest -- emailed Philippe 9/13.

Emailed Franck 9/13 -- he is trying to find out when he presents.

Follow up with Franck and ask if he can stop by the booth and spend

VTM to ask Franck for tech support for OCP booth. 26-Sep VTM some time.

Check to see how many pens we have in stock. Done VTM Have 300 pens left 8/29/02.

Scott to ask Freddie what is the best hotel in Grenoble Done Scott Waiting on answer from Freddie.

Ian to plan visit to potential members in British Isles. 17-Oct Ian

Prep Ian on points of interest for the SOC show. 15-Oct Scott Ian to check with Scott.

Print collateral for SOC. 10-Oct VTM

Create event budget. Done VTM

Recommend participation plan for the SOC For a Connected World

conference -- review with Ian. Done Carried over from GSC AIs.

DesignCon January 27-30, 2003 -- Santa Clara, CA

Secure booth location & contract. Open VTM

Develop a submission for DesignCon. Deadline August 15th. 15-Oct Scott/David Carried over from GSC AIs.

Ask Qualis for customer use story for DesignCon paper submission. 15-Oct Scott

Secure OCP-IP presentation at DesignCon. Open VTM

Get collateral and presence at the VSIA booth for DesignCon. 15-Dec VTM Dependent upon VSIA / OCP-IP collaboration.



Electronic Design Fair (Far East) January 30-31, 2003 -- Japan





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Secure booth location & contract. Open VTM

Consider replacing show with workshop / seminar. 17-Oct Ian/Scott Booth is too expensive.

DATE (Europe) March 2003 -- Munich, Germany

Secure booth location & contract. Open VTM

Lou is taking care of our submission. Joe to check on acceptance

Ian to participate in Virtual Silicon panel at DATE. 15-Oct Joe with Lou. We should hear back by 10/15.



OCP-IP Announcements

Goal: 2 press release a month through December -- Including 3 from IP

companies (Mentor, Virtual Silicon, Artisan, and Cast) End of June through end of December.

Ask Nakayama-san's for a quote -- Joe to email him regarding a press

release and to write a quote for him to approve -- STARC did an

evaluation of OCP-IP and found that it comprehensively covered the

needs of SOC designers and are excited about it. They are glad to be

STARC press release. N/A Joe members of OCP-IP.

Nakayama cannot promote bodies or companies but will advise

Ask STARC contact about Nakayama-san about a quote. Done Joe members of OCP-IP workshops and seminars.

Looks good to Johannes. Scott to see if TI's quote has been

Get closure on Systems C / Synopsys press release. 4-Oct Scott approved. Release scheduled for 10/15.

Mandatory to secure press release. Advise Johannes, Anssi, and Ian

Post Anssi's white paper in prominent place on Web site. 14-Oct VTM when posted.

Contact Anssi regarding storage of "models" for OCP-IP Web site and

admin and who we talk to in case of problems. 14-Oct VTM Provide OSCI a copy for their distribution.

Joe to check with them again. Resolve Yogi Tech to spring Verisity

Publish Verisity press release 17-Oct Joe release free. Scott to call Dave - urgent.

Claudia is reviewing; and legal reviewing the by-laws. Still in legal, not

Artisan press release. 4-Oct Joe a problem with the press release.

Draft STM press release. Open Scott Need to scatter a whole bunch of other people's names…

Have Ian call Ed prior to drafting. Joe to call Ed Frank's admin to

Draft Broadcom press release. 4-Oct Joe/Scott make sure that Ed is the right person to approve that.

Develop press release for Accent. 4-Oct Joe Legal stuff? Ian to call MoFo.

Develop a press release re: 2003 OCP Spec ? 4-Oct Joe Joe should have next week.

Revisit name for OCP 2003 Specification Open ALL From Specification WG. Working name - "OCP 2003 (2.0)"

Develop Tower press release. 4-Oct Joe/Scott Gone to Scott for his approval.

Develop Amphion press release. 10-Oct Scott Has CDMC products.

From 10/4/02 GSC meeting. Scott says the press release is set in

Scott to work into the press release the contribution from OSCI to OCP-IP. Done Scott stone. This was not an option.



Positioning

Send a separate copy to Dave Lautzenheiser and Grant Pierce as

Provide individual press releases to GSC members for distribution. Ongoing VTM well. -- Sent Siroyan 9/26/02.



OCP-IP Workgroup Administration

Contact GSC members regarding a MWG contact to invite to weekly

meetings. Done VTM Avner from TI joined us as of 5/23.







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