UPDATE by jianghongl


									                                                                                                       Nov/Dec 2008

    P r o m o t i n g                     L i v a b i l i t y                      I n        O u r          V a l l e y

                           he year was

                                                     alley Forward members and
                           1969: Yasser              guests board the train for a VIP
                           Arafat                    preview ride prior to the sched-
                    became president                 uled opening of light rail transit
                    of the Palestine      in the Valley on December 27, 2008. More
                    Liberation            than 200 attended VFA’s October 22 Board
                    Organization;         of Directors/General Membership
                    Golda Mier            Luncheon at the Tempe Mission Palms.
                    became prime          They heard about the 20-mile starter seg-
 Diane Brossart minister of Israel;       ment and future expansion plans, as well as
                    Neil Armstrong        challenges and opportunities for the
landed on the moon; we began with-        system.
drawing troops from Vietnam; and
the Woodstock Music Festival                 Shown in the photo (L-R) are: Tempe Mayor
reigned for four days.                    Hugh Hallman, Richard Simonetta, CEO of
                                          Valley Metro Rail, Mesa Vice Mayor Kyle
  It was a time of unrest on the          Jones, Diane Brossart, President of Valley
global and national front. Arizona        Forward, Roger Baele, Managing Principal of
was among the fastest growing states      David Evans and Associates/Phoenix, Joan
in the nation, even then. Nobody          Eisenhauer, Environmental Marketing Manager
was talking about sustainability, and     of STMicroelectronics, and Christopher
conversations about the environment       Schmaltz, Partner of Gust Rosenfeld.
centered on regulatory issues tar-
geting business and industry.
  But a group of visionaries came
together that year – one year before
the nation’s first Earth Day – to form
Valley Forward Association, an
             (continued on Page 5)

                                           39TH ANNUAL LUNCHEON STRIVES TO BUILD BRIDGES
VFA UPDATE GOES                            AND FIND COMMON GROUND
ALL GREEN IN 2009                                                                          D.C., but hope to create a paradigm

                                                 ollowing results of the 2008 presiden-

    n response to our recent Member              tial election, Valley Forward will host   change in political discourse. Like Valley
    Survey, VFA’s UPDATE will go                 USA Today political columnists from       Forward, which is a convener of public
    completely electronic next year.       Common Ground, liberal Bob Beckel and           dialogue on regional issues, the pair
Sponsorships will become even more         conservative Cal Thomas, at its 39th            recognizes the validity of every viewpoint
prominent with this new format.            Annual Luncheon from 11:30 a.m. to 1:30         and bridges differences to achieve
   Our e-newsletter distribution list      p.m. on Thursday, December 18, at the JW        “common ground.”
will also be larger than the print         Marriott at Desert Ridge in Phoenix.              We appreciate our Annual Lunch part-
format, potentially doubling in size.        Each year this signature event features       ners: Allied Waste, Ballard Spahr Andrews
   In exchange for your $500 sponsor-      notable speakers who address broad-based        & Ingersoll, LLP, David Evans and
ship contribution, you will receive a      topics relating to sustainability and liv-      Associates, Gammage & Burnham, Hoskin
75-word story, including logo identi-      ability on local, national and global fronts.   Ryan Consultants, Inc. and Jennings
fication, photos and a live link to          Well-known for their syndicated               Strouss & Salmon.
your website!                              column, Beckel and Thomas show audi-              The event is open to the public. For table
   Reserve your space today by             ences that bridges can be forged between        reservations or sponsorship information,
emailing info@valleyforward.org or         political differences and agreements can be     visit www.valleyforward.org or call (602)
calling (602) 240-2408.                    made. They understand that contentious-         240-2408.
                                           ness and partisanship govern Washington

  WELLS FARGO announces that its                 operating systems, and the Mexican             is partnering with cities throughout
newly-built banking stores will use about        Consul to Phoenix has helped in identi-        Arizona as well as the Arizona Nursery
20 percent less energy and 40 percent less       fying the schools and sending the com-         Association, to offer discounts on plants to
water than conventional buildings of the         puters across the border. Westech              celebrate the new effort.
same type. The financial institution also        Recyclers assists companies and organiza-         PBS&J has begun a Kidsclass Program
said it’s one of the first to be pre-certified   tions in disposing of unused or unneeded       as part of a nationwide initiative to
for Leadership in Energy and Environ-            computers and electronic equipment,            become more involved in the communities
mental Design New Construction by the            limiting waste and recycling all that is       in which we live and work. PBS&J will
U.S. Green Building Council. Wells Fargo         possible, to maximize income to those          offer a six-week in-house computer
has been a large supporter of the green          disposing of equipment. For more infor-        training program for 12 Dysart Elemen-
building movement throughout the years           mation, call (602) 256-7626 or visit           tary students. Weekly sessions, held at
and was a pioneer participant in the             www.westechrecyclers.com.                      PBS&J's Phoenix office, will introduce
USGBC Portfolio Pilot Program. Case                 SUPPORT SKY HARBOR COALITION                students to various computer applications
studies show that LEED buildings are             is an organization dedicated to promoting      and basic consulting services such as
consuming half the energy of conventional        economic vitality and quality of life in       roadway design, environmental sciences,
buildings. For more information, visit           Arizona. Comprised of prominent Valley         water treatment, construction manage-
www.wellsfargo.com/about/csr.                    business leaders who support the con-          ment, and renewable energy. Upon the
   ARIZONA STATE UNIVERSITY                      tinued development of Sky Harbor               program’s completion, students will
researchers will help create a framework         International Airport and the enhance-         receive a new desktop computer. For
for re-engineering the nation’s power            ment of its existing operations, the           more information, visit www.pbsj.com.
grid to make it adaptable to renewable           coalition’s mission is to educate the            GLOBAL WATER RESOURCES, LLC
electric-energy technologies such as solar       community on how the airport benefits          announced that it has partnered with the
and wind power. A team of faculty                the region. On a typical day at Sky            University of Arizona's National Science
members in ASU’s Ira A. Fulton School of         Harbor, one of the 10 busiest airports in      Foundation Water Quality Center. The
Engineering and School of Sustainability         the world: 1,477 aircraft arrive and depart;   newly formed partnership will provide a
are part of a new National Science               115,570 passengers arrive and depart;          unique opportunity to collectively develop
Foundation (NSF) Engineering Research            760 tons of air cargo is handled; and a        research activities that will have both
Center formed to develop technology to           $90 million daily economic impact is           short and long-term benefits for the water
transform the United States’ centralized         generated. For more information, visit         industry. The water resource management
power grid into a “smart grid” that will         www.SupportSkyHarbor.com or call               company has also entered into a Memor-
be able to store and distribute energy           (602) 277-0911.                                andum of Understanding with the City of
produced from wind farms, solar photo-             THE ARIZONA MUNICIPAL WATER                  Eloy for the provision of water, waste-
voltaic panels, fuel cells and other             USERS ASSOCIATION (AMWUA) has                  water and recycled water infrastructure
alternative energy sources. For more             launched Landscape Plants for the              for the eastern portion of Eloy's planning
information, call (480) 965-8122.                Arizona Desert Online at www.amwua.-           area to provide maximum coordination
  WESTECH RECYCLERS is finishing                 org. The online companion to the booklet,      and conservation of water resources.
a donation of 1,000 computers to schools         a Valley Forward Award of Merit recip-         Visit www.gwresources.com for more
in rural areas of northern Mexico. All           ient, offers searchable information and        information.
computers have been loaded with Spanish          photos of low-water-use plants. AMWUA

   ASU F.A.R. (Future Arts Research)
             Arts Institution
     Project Design Consultants
     Multi-Discipline Design Firm
       Westech Recyclers, Inc.
      Electronic Equipment Recycler
         Altrade Supplies, Inc.
  Biodegradable Wholesaler/Distributor
          Barclay Legal, PLC                       CELEBRATING ENVIRONMENTAL EXCELLENCE
               Law Firm                              ASU’s GLOBAL INSTITUTE OF SUSTAINABILITY took top honors at Valley Forward’s
                                                   28th Annual Environmental Excellence Awards competition. Accepting the
                                                   Presidents Award are (L-R) Charles Redman, director of the ASU School of
               Debra Duerr                         Sustainability, and Jonathan Fink, director of the Global Institute of Sustainability at
           Ivy Beller Sakansky                     ASU. Richard Hayslip, associate general manager of SRP, and Diane Brossart,
             Steve Thompson                        president of Valley Forward, presented the award.
                                                M E M B E R          F EAT U R E        :

                                            VALLEY METRO
By David A. Boggs
Executive Director, Valley Metro RPTA

                                ver the next
                                18 years, the
                                $7.7 billion
                                dollars (2006
                    dollars) from the exten-
                    sion of the half-cent
                    countywide sales tax
                    (Proposition 400) will
                    be providing Valley
                    residents with a regional
transit investment that will change how
the Valley travels.
   The Regional Public Transportation
Authority is building a regional and
integrated transit system that will provide
consistent levels of bus service instead of a
less effective system where buses turned        well as the Tempe Town Lake Bridge that         RPTA’s goal is to provide the best
around at city borders.                         you will travel on.                           overall regional transit service for Valley
                                                   With the opening of METRO, be sure to      residents while utilizing available
   Changes to transit include new buses,
                                                catch the sleek purple and silver buses       resources. In December, we will give you
new express bus routes and funds for new
                                                named Valley Metro LINK, as they travel       more options to travel in the Valley. And,
park-and-rides and bus stops.
                                                from Mesa Sycamore Transit Center to          as those transit connections build, we
   Many of the new METRO light rail                                                           hope your excitement does too.
                                                extend light rail service.
vehicles that you will board are being paid
                                                   As you can see, your half of a penny is      For a complete listing of what new
for out of Proposition 400 funds. The
                                                traveling a long way and will help ease       services will be in your neighborhood, go
METRO operations and maintenance
                                                the stress of fluctuating gas prices.         to www.ValleyMetro.org.
facility where the trains are maintained
has been funded by Proposition 400, as

                       ON THE MOVE                                                   EARTHFEST EDUCATORS NIGHT
DR. THERESA RAMSEY has been named Health and Wellness Medical
Director of CAHAVA SPRINGS, a private retreat and developed commu-
nity that embraces conservation … MORAN ARCHITECTS has received
US GREEN BUILDING COUNCIL for its headquarters in Downtown
Scottsdale ... GLOBAL WATER RESOURCES has received the 2008
AWARD OF MERIT from the WateReuse ASSOCIATION for its
commitment to water reuse and outstanding educational programs ...
U.S. BUSINESS INTERIORS, two commercial interiors businesses located                 Joan Eisenhauer of STMicroelectronics and Jenn
in Phoenix, expanding its professional-grade office products and services          McCall of Freescale Semiconductor, Chair and Vice
division into the Southwest region … EARL D. STARBOARD, P.E. joined                Chair of VFA's EarthFest Educators Night Committee,
GANNETT FLEMING as Project Manager … ENGINEERING AND                               greeted teachers at the event held on October 30 at the
ENVIRONMENTAL CONSULTANTS, INC. has promoted GARY MILLER,                          Phoenix Zoo.
JR. to Director of Urban Development and added RICK SALCIDO to                                                                 Teachers
serve as Senior Designer of Urban Development for the Phoenix office …                                                         networked
AYERS/SAINT/GROSS announced the appointment of DAVID DUFFY,                                                                    with
AICP, and MARK MAVES, AIA, LEED AP, to the position of Associate                                                               exhibitors
Principal … JIM NEUMANN joined THE WEITZ COMPANY as Business                                                                   at Valley
Development Manager for the Southwest Business Unit in Phoenix …
CHARLES M. RITTER, PE has joined ENGINEERING AND ENVIRON-                                                                      Educators
MENTAL CONSULTANTS, INC. as the Senior Project Manager for the                                                                 Night.
Phoenix office.
                                                               M E M B E R       F EAT U R E           :


                                               engineering services, including

           Consultants, Inc. has               a successful submittal to
           been providing a                    FEMA, which removed more
           wide array of civil                 than 90 acres of land from the
engineering services statewide                 100-year floodplain.
for more than 13 years. The                       The 4020 North Scottsdale
firm’s reputation and success                  condominium project features
can be attributed to the two                   a mixed-use retail and residen-
principals, Paul W.R. Hoskin,                  tial development in the heart
P.E. and Thomas B. Ryan, both                  of Scottsdale. Hoskin•Ryan
with 25-plus years of local                    provided engineering,
experience. Among projects                     surveying and final plat
that exemplify their experience                preparation.
are Tramonto and 4020 North                                                          Maricopa County.                  merit by Valley Forward for
                                                  Hoskin•Ryan also provides                                            “Buildings and Structures:
Scottsdale.                                    specialty expertise in drainage         The firm is located at 201 W.
                                                                                     Indian School Road in the         Historic Preservation.”
   The Tramonto Master                         master planning and storm
Planned Community is a                         drainage design. The firm is          recently renovated Valley           For a tour the facility or
highly successful development                  currently working on projects         National Bank building. This      more information, contact
located in north Phoenix.                      for the city of Phoenix and           building, which is a mid-cen-     Hoskin•Ryan at (602) 252-8384
Hoskin•Ryan provided full                      Flood Control District of             tury modern classic, was          or visit www.hoskinryan.com.
                                                                                     recently presented an award of

                                                                to bring awareness and leverage your         month, Obama and McCain accumu-
                                                                organization’s position as an environ-       lated 120,000 and 40,000 friends on
                                                                mental steward.                              MySpace and received online donations
                                                                  Implementing unfamiliar technology         of $66 million and $47 million, respec-
                     Submitted by Olson Communications
                                                                can be a daunting task; however, the         tively. Social networking includes

                             alley Forward’s 39th Annual                                                     useful applications, such as Facebook’s
                                                                tools used in the 2008 campaigns are
                             Luncheon featuring USA Today’s                                                  “groups” or “causes,” which support
                                                                easy to learn and employ:

                             political columnists, “Common                                                   specific companies or initiatives. The
                     Ground,” is fast approaching and
                     brings to mind another important date      1  YouTube was the most utilized form
                                                                   of digital media during the election.
                                                                Political ads were repeatedly viewed
                                                                                                             “Stop Global Warming” cause contains
                                                                                                             more than two million members alone.
                     – the presidential inauguration.                                                        Start a Facebook group that supports
                     Throughout campaigning, both parties       and responses after both conventions         your organization’s environmental plat-
                     relied on social media communications      were posted in minutes. Having a             forms and distribute it to clients, ven-
                     more than any other election ever          presence on video share sites equates to     dors and employees.
                     before.                                    potentially more than 79 million
                        Social media allows transparent
                     public interaction with a company or
                                                                viewers. Post videos that tour your
                                                                company’s LEED certified space, show-        3  Wikis are a fun, fresh approach to
                                                                                                                providing third party facts about an
                                                                                                             organization. Wikis are a collection of
                                                                case innovative recycling practices and
                     brand thus providing far easier to                                                      Web pages designed to enable public
                                                                support unique environmental efforts
                     measure and increasingly viral public                                                   contribution to modifiable content.
                                                                to inspire others.
                     relations campaigns. Leveraging your                                                    Both presidential nominees utilized
                     organization’s green campaign through
                     social media is no exception to this       2  Social networking forums, such as
                                                                   Facebook, MySpace and LinkedIn,
                                                                are another high-impact tool that target
                                                                                                             Wikis to increase awareness, posting
                                                                                                             biographies, work history and political
                     innovative approach. This rapidly                                                       positions in one convenient location.
                     growing online audience is consistently    online communities of people who             Learn to create your own Wiki at
                     diversifying while providing increasing    share common interests. These sites          www.wikipedia.org/wiki/wikipedia:tu
                     options for spreading information.         create enthusiasm, drive traffic and         torial to educate the public about your
                     Take a page out of the presidential        during the election, translated into         company’s sustainability practices.
                     candidates’ communications playbooks       fundraising and voter support. In one

      n its first-ever
      national ranking,
      The League of
      American Bicyclists
has named Arizona the
third best state to bike
in the country, behind
first-place Washington
and second-place
Wisconsin. Along with
planning, states were
judged based on the five
E’s: engineering, educa-
tion, encouragement,
enforcement and evaluation. Arizona also received its high ranking
due to a law that gives cyclists a three-foot minimum space to ride at
the right edge of the road.

    VALLEY FORWARD is pleased to support the ARIZONA
 on NOVEMBER 12 & 13, at University of Phoenix Stadium in
 Glendale. The event targets facility, property, project and operations
 managers in charge of commercial, industrial and institutional build-
 ings throughout Arizona. Conference Sessions and Exhibit Floor are
 free to attend. For more information contact National Expositions at
 (925) 701-0225 ext. 213 or visit www.arizona.sustainableexpos.com.
    CityCenter of CITYNORTH® is taking shape in Northeast Phoenix
 with a focus on sustainability. The project is pursing Silver LEED®
 certification and the first phase, High Street, opens on THURSDAY,       PRESIDENT’S MESSAGE
 NOVEMBER 13 with a Block Party from 5-9 p.m. For more infor-             (continued from Page 1)
 mation, visit www.CityCenterofCityNorth.com.
                                                                          organization that would advocate for environmental and
    ASU’S PLANNING + DESIGN ACADEMY will host “Financing                  quality of life issues in Greater Phoenix for 40 years and
 Real Estate: How to structure and process the deal,” a one-day           beyond.
 course that provides an understanding of the real estate industry,
                                                                             Initiated with a focus on how the Valley should grow
 decision making and financing. The course is scheduled from 8 a.m.
                                                                          and develop, Valley Forward was established through a
 – 3 p.m. on FRIDAY, NOVEMBER 14 at the Planning + Design
                                                                          merger of four existing organizations, including the
 Academy at PURL, 234 N. Central, 8th Floor, Phoenix, AZ. Visit
                                                                          Valley Beautiful Citizens Council, Phoenix Development
 www.design.asu.edu/pdacademy/registration.php to register or to
                                                                          Association, Mid-Town Improvement Association and
 receive more information.
                                                                          Maricopa County Taxpayers Association.
                                                                             The group’s early issues included transportation
 been busy creating new and fun programs for this fall. To register
                                                                          planning, carpooling, sign control measures, recycling,
 for classes, go to www.phoenix.gov/RIOSALADO, click Browse and
                                                                          formation of the capitol mall and development of Rio
 register for Rio Salado Programs by scrolling down the location tab
                                                                          Salado. Today’s big issues are state trust land reform,
 until you reach Rio Salado. Listed is the complete schedule of
                                                                          transportation, air quality, water management and
 classes, programs, and events, THROUGH DECEMBER 2008.
    VALLEY FORWARD is partnering with AZRE MAGAZINE & SRP
                                                                             Valley Forward is unique – it is the only civic organ-
 to present the first annual Southwest Build-it-Green Expo and
                                                                          ization in our region with an exclusive focus on the
 Conference on MARCH 13 & 14, 2009 at the Phoenix Convention
                                                                          balance between economic growth and environmental
 Center. It will be Arizona’s largest event on sustainability for both
                                                                          quality. Our focus is regional in scope and encourages
 the commercial and residential marketplace with a mission to edu-
                                                                          cooperation among cities and government agencies.
 cate consumers and businesses on ways to transition into sustainable
                                                                          And, through our diverse membership, we have demon-
 construction, development and planning. Exhibitors will be com-
                                                                          strated the strength of public and private partnerships in
 prised of builders and vendors with “green” products and services,
                                                                          enhancing the livability and sustainability of our region.
 along with new businesses moving into the “green” arena. For more
 information, visit http://arizona.sustainableexpos.com/or call              We look forward to celebrating our milestone 40th
 (925) 701-0225 ext. 213.                                                 anniversary with you in 2009!

EDITOR’S NOTE                                                            MOVING THE VALLEY FORWARD
S                                                                        F
     ponsorship opportunities are available for the 2009 issues of            ounded in 1969, Valley Forward is a non-profit. publlic
     Valley Forward’s UPDATE. To reserve space contact:                       interest organization that brings business and civic leaders
     Editor, Update, Valley Forward Association, 3800 N. Central              together to convene thoughtful public dialogue on regional
Avenue, Suite 220, Phoenix, AZ 85012. Telephone: (602) 240-              issues and to promote the environment and livability of Valley
2408 Fax: (602) 240-2407 E-mail: info@valleyforward.org                  communities. For more information, call (602) 240-2408 or visit

                                      THANKS TO OUR UPDATE SPONSORS:
                                                 HOSKIN•RYAN CONSULTANTS
                                                        CITY OF PHOENIX
                                                         VALLEY METRO

                               OUR VISIONARIES
                  Valley Forward appreciates the generous financial, in-kind and people support
                                 provided by our Visionary Members each year.

3800 N. Central Avenue, Suite 220
Phoenix, AZ 85012

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