P r o m o t i n g L i v a b i l i t y I n O u r V a l l e y
PRESIDENT’S MESSAGE LIGHT RAIL IS LEAVING THE STATION
he year was
alley Forward members and
1969: Yasser guests board the train for a VIP
Arafat preview ride prior to the sched-
became president uled opening of light rail transit
of the Palestine in the Valley on December 27, 2008. More
Liberation than 200 attended VFA’s October 22 Board
Organization; of Directors/General Membership
Golda Mier Luncheon at the Tempe Mission Palms.
became prime They heard about the 20-mile starter seg-
Diane Brossart minister of Israel; ment and future expansion plans, as well as
Neil Armstrong challenges and opportunities for the
landed on the moon; we began with- system.
drawing troops from Vietnam; and
the Woodstock Music Festival Shown in the photo (L-R) are: Tempe Mayor
reigned for four days. Hugh Hallman, Richard Simonetta, CEO of
Valley Metro Rail, Mesa Vice Mayor Kyle
It was a time of unrest on the Jones, Diane Brossart, President of Valley
global and national front. Arizona Forward, Roger Baele, Managing Principal of
was among the fastest growing states David Evans and Associates/Phoenix, Joan
in the nation, even then. Nobody Eisenhauer, Environmental Marketing Manager
was talking about sustainability, and of STMicroelectronics, and Christopher
conversations about the environment Schmaltz, Partner of Gust Rosenfeld.
centered on regulatory issues tar-
geting business and industry.
But a group of visionaries came
together that year – one year before
the nation’s first Earth Day – to form
Valley Forward Association, an
(continued on Page 5)
39TH ANNUAL LUNCHEON STRIVES TO BUILD BRIDGES
VFA UPDATE GOES AND FIND COMMON GROUND
ALL GREEN IN 2009 D.C., but hope to create a paradigm
ollowing results of the 2008 presiden-
n response to our recent Member tial election, Valley Forward will host change in political discourse. Like Valley
Survey, VFA’s UPDATE will go USA Today political columnists from Forward, which is a convener of public
completely electronic next year. Common Ground, liberal Bob Beckel and dialogue on regional issues, the pair
Sponsorships will become even more conservative Cal Thomas, at its 39th recognizes the validity of every viewpoint
prominent with this new format. Annual Luncheon from 11:30 a.m. to 1:30 and bridges differences to achieve
Our e-newsletter distribution list p.m. on Thursday, December 18, at the JW “common ground.”
will also be larger than the print Marriott at Desert Ridge in Phoenix. We appreciate our Annual Lunch part-
format, potentially doubling in size. Each year this signature event features ners: Allied Waste, Ballard Spahr Andrews
In exchange for your $500 sponsor- notable speakers who address broad-based & Ingersoll, LLP, David Evans and
ship contribution, you will receive a topics relating to sustainability and liv- Associates, Gammage & Burnham, Hoskin
75-word story, including logo identi- ability on local, national and global fronts. Ryan Consultants, Inc. and Jennings
fication, photos and a live link to Well-known for their syndicated Strouss & Salmon.
your website! column, Beckel and Thomas show audi- The event is open to the public. For table
Reserve your space today by ences that bridges can be forged between reservations or sponsorship information,
emailing email@example.com or political differences and agreements can be visit www.valleyforward.org or call (602)
calling (602) 240-2408. made. They understand that contentious- 240-2408.
ness and partisanship govern Washington
VFA MEMBERS REPRESENT DIVERSE INTERESTS
WELLS FARGO announces that its operating systems, and the Mexican is partnering with cities throughout
newly-built banking stores will use about Consul to Phoenix has helped in identi- Arizona as well as the Arizona Nursery
20 percent less energy and 40 percent less fying the schools and sending the com- Association, to offer discounts on plants to
water than conventional buildings of the puters across the border. Westech celebrate the new effort.
same type. The financial institution also Recyclers assists companies and organiza- PBS&J has begun a Kidsclass Program
said it’s one of the first to be pre-certified tions in disposing of unused or unneeded as part of a nationwide initiative to
for Leadership in Energy and Environ- computers and electronic equipment, become more involved in the communities
mental Design New Construction by the limiting waste and recycling all that is in which we live and work. PBS&J will
U.S. Green Building Council. Wells Fargo possible, to maximize income to those offer a six-week in-house computer
has been a large supporter of the green disposing of equipment. For more infor- training program for 12 Dysart Elemen-
building movement throughout the years mation, call (602) 256-7626 or visit tary students. Weekly sessions, held at
and was a pioneer participant in the www.westechrecyclers.com. PBS&J's Phoenix office, will introduce
USGBC Portfolio Pilot Program. Case SUPPORT SKY HARBOR COALITION students to various computer applications
studies show that LEED buildings are is an organization dedicated to promoting and basic consulting services such as
consuming half the energy of conventional economic vitality and quality of life in roadway design, environmental sciences,
buildings. For more information, visit Arizona. Comprised of prominent Valley water treatment, construction manage-
www.wellsfargo.com/about/csr. business leaders who support the con- ment, and renewable energy. Upon the
ARIZONA STATE UNIVERSITY tinued development of Sky Harbor program’s completion, students will
researchers will help create a framework International Airport and the enhance- receive a new desktop computer. For
for re-engineering the nation’s power ment of its existing operations, the more information, visit www.pbsj.com.
grid to make it adaptable to renewable coalition’s mission is to educate the GLOBAL WATER RESOURCES, LLC
electric-energy technologies such as solar community on how the airport benefits announced that it has partnered with the
and wind power. A team of faculty the region. On a typical day at Sky University of Arizona's National Science
members in ASU’s Ira A. Fulton School of Harbor, one of the 10 busiest airports in Foundation Water Quality Center. The
Engineering and School of Sustainability the world: 1,477 aircraft arrive and depart; newly formed partnership will provide a
are part of a new National Science 115,570 passengers arrive and depart; unique opportunity to collectively develop
Foundation (NSF) Engineering Research 760 tons of air cargo is handled; and a research activities that will have both
Center formed to develop technology to $90 million daily economic impact is short and long-term benefits for the water
transform the United States’ centralized generated. For more information, visit industry. The water resource management
power grid into a “smart grid” that will www.SupportSkyHarbor.com or call company has also entered into a Memor-
be able to store and distribute energy (602) 277-0911. andum of Understanding with the City of
produced from wind farms, solar photo- THE ARIZONA MUNICIPAL WATER Eloy for the provision of water, waste-
voltaic panels, fuel cells and other USERS ASSOCIATION (AMWUA) has water and recycled water infrastructure
alternative energy sources. For more launched Landscape Plants for the for the eastern portion of Eloy's planning
information, call (480) 965-8122. Arizona Desert Online at www.amwua.- area to provide maximum coordination
WESTECH RECYCLERS is finishing org. The online companion to the booklet, and conservation of water resources.
a donation of 1,000 computers to schools a Valley Forward Award of Merit recip- Visit www.gwresources.com for more
in rural areas of northern Mexico. All ient, offers searchable information and information.
computers have been loaded with Spanish photos of low-water-use plants. AMWUA
WELCOME NEW MEMBERS!
ASU F.A.R. (Future Arts Research)
Project Design Consultants
Multi-Discipline Design Firm
Westech Recyclers, Inc.
Electronic Equipment Recycler
Altrade Supplies, Inc.
Barclay Legal, PLC CELEBRATING ENVIRONMENTAL EXCELLENCE
Law Firm ASU’s GLOBAL INSTITUTE OF SUSTAINABILITY took top honors at Valley Forward’s
28th Annual Environmental Excellence Awards competition. Accepting the
Presidents Award are (L-R) Charles Redman, director of the ASU School of
Debra Duerr Sustainability, and Jonathan Fink, director of the Global Institute of Sustainability at
Ivy Beller Sakansky ASU. Richard Hayslip, associate general manager of SRP, and Diane Brossart,
Steve Thompson president of Valley Forward, presented the award.
M E M B E R F EAT U R E :
By David A. Boggs
Executive Director, Valley Metro RPTA
ver the next
18 years, the
dollars) from the exten-
sion of the half-cent
countywide sales tax
(Proposition 400) will
be providing Valley
residents with a regional
transit investment that will change how
the Valley travels.
The Regional Public Transportation
Authority is building a regional and
integrated transit system that will provide
consistent levels of bus service instead of a
less effective system where buses turned well as the Tempe Town Lake Bridge that RPTA’s goal is to provide the best
around at city borders. you will travel on. overall regional transit service for Valley
With the opening of METRO, be sure to residents while utilizing available
Changes to transit include new buses,
catch the sleek purple and silver buses resources. In December, we will give you
new express bus routes and funds for new
named Valley Metro LINK, as they travel more options to travel in the Valley. And,
park-and-rides and bus stops.
from Mesa Sycamore Transit Center to as those transit connections build, we
Many of the new METRO light rail hope your excitement does too.
extend light rail service.
vehicles that you will board are being paid
As you can see, your half of a penny is For a complete listing of what new
for out of Proposition 400 funds. The
traveling a long way and will help ease services will be in your neighborhood, go
METRO operations and maintenance
the stress of fluctuating gas prices. to www.ValleyMetro.org.
facility where the trains are maintained
has been funded by Proposition 400, as
ON THE MOVE EARTHFEST EDUCATORS NIGHT
DR. THERESA RAMSEY has been named Health and Wellness Medical
Director of CAHAVA SPRINGS, a private retreat and developed commu-
nity that embraces conservation … MORAN ARCHITECTS has received
LEED TENANT IMPROVEMENT-SILVER CERTIFICATION from the
US GREEN BUILDING COUNCIL for its headquarters in Downtown
Scottsdale ... GLOBAL WATER RESOURCES has received the 2008
AWARD OF MERIT from the WateReuse ASSOCIATION for its
commitment to water reuse and outstanding educational programs ...
TARGET COMMERCIAL INTERIORS purchased WALSH BROS. and
U.S. BUSINESS INTERIORS, two commercial interiors businesses located Joan Eisenhauer of STMicroelectronics and Jenn
in Phoenix, expanding its professional-grade office products and services McCall of Freescale Semiconductor, Chair and Vice
division into the Southwest region … EARL D. STARBOARD, P.E. joined Chair of VFA's EarthFest Educators Night Committee,
GANNETT FLEMING as Project Manager … ENGINEERING AND greeted teachers at the event held on October 30 at the
ENVIRONMENTAL CONSULTANTS, INC. has promoted GARY MILLER, Phoenix Zoo.
JR. to Director of Urban Development and added RICK SALCIDO to Teachers
serve as Senior Designer of Urban Development for the Phoenix office … networked
AYERS/SAINT/GROSS announced the appointment of DAVID DUFFY, with
AICP, and MARK MAVES, AIA, LEED AP, to the position of Associate exhibitors
Principal … JIM NEUMANN joined THE WEITZ COMPANY as Business at Valley
Development Manager for the Southwest Business Unit in Phoenix …
CHARLES M. RITTER, PE has joined ENGINEERING AND ENVIRON- Educators
MENTAL CONSULTANTS, INC. as the Senior Project Manager for the Night.
M E M B E R F EAT U R E :
PROFESSIONALS CREATING SUCCESSFUL ENVIRONMENTS
THROUGH INNOVATION, TECHNOLOGY AND TEAMWORK
engineering services, including
Consultants, Inc. has a successful submittal to
been providing a FEMA, which removed more
wide array of civil than 90 acres of land from the
engineering services statewide 100-year floodplain.
for more than 13 years. The The 4020 North Scottsdale
firm’s reputation and success condominium project features
can be attributed to the two a mixed-use retail and residen-
principals, Paul W.R. Hoskin, tial development in the heart
P.E. and Thomas B. Ryan, both of Scottsdale. Hoskin•Ryan
with 25-plus years of local provided engineering,
experience. Among projects surveying and final plat
that exemplify their experience preparation.
are Tramonto and 4020 North Maricopa County. merit by Valley Forward for
Hoskin•Ryan also provides “Buildings and Structures:
Scottsdale. specialty expertise in drainage The firm is located at 201 W.
Indian School Road in the Historic Preservation.”
The Tramonto Master master planning and storm
Planned Community is a drainage design. The firm is recently renovated Valley For a tour the facility or
highly successful development currently working on projects National Bank building. This more information, contact
located in north Phoenix. for the city of Phoenix and building, which is a mid-cen- Hoskin•Ryan at (602) 252-8384
Hoskin•Ryan provided full Flood Control District of tury modern classic, was or visit www.hoskinryan.com.
recently presented an award of
to bring awareness and leverage your month, Obama and McCain accumu-
organization’s position as an environ- lated 120,000 and 40,000 friends on
mental steward. MySpace and received online donations
Implementing unfamiliar technology of $66 million and $47 million, respec-
Submitted by Olson Communications
can be a daunting task; however, the tively. Social networking includes
alley Forward’s 39th Annual useful applications, such as Facebook’s
tools used in the 2008 campaigns are
Luncheon featuring USA Today’s “groups” or “causes,” which support
easy to learn and employ:
NEWS YOU CAN REUSE
political columnists, “Common specific companies or initiatives. The
Ground,” is fast approaching and
brings to mind another important date 1 YouTube was the most utilized form
of digital media during the election.
Political ads were repeatedly viewed
“Stop Global Warming” cause contains
more than two million members alone.
– the presidential inauguration. Start a Facebook group that supports
Throughout campaigning, both parties and responses after both conventions your organization’s environmental plat-
relied on social media communications were posted in minutes. Having a forms and distribute it to clients, ven-
more than any other election ever presence on video share sites equates to dors and employees.
before. potentially more than 79 million
Social media allows transparent
public interaction with a company or
viewers. Post videos that tour your
company’s LEED certified space, show- 3 Wikis are a fun, fresh approach to
providing third party facts about an
organization. Wikis are a collection of
case innovative recycling practices and
brand thus providing far easier to Web pages designed to enable public
support unique environmental efforts
measure and increasingly viral public contribution to modifiable content.
to inspire others.
relations campaigns. Leveraging your Both presidential nominees utilized
organization’s green campaign through
social media is no exception to this 2 Social networking forums, such as
Facebook, MySpace and LinkedIn,
are another high-impact tool that target
Wikis to increase awareness, posting
biographies, work history and political
innovative approach. This rapidly positions in one convenient location.
growing online audience is consistently online communities of people who Learn to create your own Wiki at
diversifying while providing increasing share common interests. These sites www.wikipedia.org/wiki/wikipedia:tu
options for spreading information. create enthusiasm, drive traffic and torial to educate the public about your
Take a page out of the presidential during the election, translated into company’s sustainability practices.
candidates’ communications playbooks fundraising and voter support. In one
ARIZONA NAMED THIRD
MOST BIKE-FRIENDLY STATE
n its first-ever
The League of
has named Arizona the
third best state to bike
in the country, behind
Wisconsin. Along with
planning, states were
judged based on the five
E’s: engineering, educa-
enforcement and evaluation. Arizona also received its high ranking
due to a law that gives cyclists a three-foot minimum space to ride at
the right edge of the road.
VALLEY FORWARD is pleased to support the ARIZONA
FACILITIES & SUSTAINABLE BUILDING EXPO & CONFERENCE
on NOVEMBER 12 & 13, at University of Phoenix Stadium in
Glendale. The event targets facility, property, project and operations
managers in charge of commercial, industrial and institutional build-
ings throughout Arizona. Conference Sessions and Exhibit Floor are
free to attend. For more information contact National Expositions at
(925) 701-0225 ext. 213 or visit www.arizona.sustainableexpos.com.
CityCenter of CITYNORTH® is taking shape in Northeast Phoenix
with a focus on sustainability. The project is pursing Silver LEED®
certification and the first phase, High Street, opens on THURSDAY, PRESIDENT’S MESSAGE
NOVEMBER 13 with a Block Party from 5-9 p.m. For more infor- (continued from Page 1)
mation, visit www.CityCenterofCityNorth.com.
organization that would advocate for environmental and
ASU’S PLANNING + DESIGN ACADEMY will host “Financing quality of life issues in Greater Phoenix for 40 years and
Real Estate: How to structure and process the deal,” a one-day beyond.
course that provides an understanding of the real estate industry,
Initiated with a focus on how the Valley should grow
decision making and financing. The course is scheduled from 8 a.m.
and develop, Valley Forward was established through a
– 3 p.m. on FRIDAY, NOVEMBER 14 at the Planning + Design
merger of four existing organizations, including the
Academy at PURL, 234 N. Central, 8th Floor, Phoenix, AZ. Visit
Valley Beautiful Citizens Council, Phoenix Development
www.design.asu.edu/pdacademy/registration.php to register or to
Association, Mid-Town Improvement Association and
receive more information.
Maricopa County Taxpayers Association.
The staff at RIO SALADO HABITAT RESTORATION AREA has
The group’s early issues included transportation
been busy creating new and fun programs for this fall. To register
planning, carpooling, sign control measures, recycling,
for classes, go to www.phoenix.gov/RIOSALADO, click Browse and
formation of the capitol mall and development of Rio
register for Rio Salado Programs by scrolling down the location tab
Salado. Today’s big issues are state trust land reform,
until you reach Rio Salado. Listed is the complete schedule of
transportation, air quality, water management and
classes, programs, and events, THROUGH DECEMBER 2008.
VALLEY FORWARD is partnering with AZRE MAGAZINE & SRP
Valley Forward is unique – it is the only civic organ-
to present the first annual Southwest Build-it-Green Expo and
ization in our region with an exclusive focus on the
Conference on MARCH 13 & 14, 2009 at the Phoenix Convention
balance between economic growth and environmental
Center. It will be Arizona’s largest event on sustainability for both
quality. Our focus is regional in scope and encourages
the commercial and residential marketplace with a mission to edu-
cooperation among cities and government agencies.
cate consumers and businesses on ways to transition into sustainable
And, through our diverse membership, we have demon-
construction, development and planning. Exhibitors will be com-
strated the strength of public and private partnerships in
prised of builders and vendors with “green” products and services,
enhancing the livability and sustainability of our region.
along with new businesses moving into the “green” arena. For more
information, visit http://arizona.sustainableexpos.com/or call We look forward to celebrating our milestone 40th
(925) 701-0225 ext. 213. anniversary with you in 2009!
EDITOR’S NOTE MOVING THE VALLEY FORWARD
ponsorship opportunities are available for the 2009 issues of ounded in 1969, Valley Forward is a non-profit. publlic
Valley Forward’s UPDATE. To reserve space contact: interest organization that brings business and civic leaders
Editor, Update, Valley Forward Association, 3800 N. Central together to convene thoughtful public dialogue on regional
Avenue, Suite 220, Phoenix, AZ 85012. Telephone: (602) 240- issues and to promote the environment and livability of Valley
2408 Fax: (602) 240-2407 E-mail: firstname.lastname@example.org communities. For more information, call (602) 240-2408 or visit
THANKS TO OUR UPDATE SPONSORS:
CITY OF PHOENIX
Valley Forward appreciates the generous financial, in-kind and people support
provided by our Visionary Members each year.
VALLEY FORWARD ASSOCIATION
3800 N. Central Avenue, Suite 220
Phoenix, AZ 85012