From Wikipedia, the free encyclopedia JAM Brands
JAM Brands
hold office in Baltimore, Maryland, Dallas, Texas, Colum-
bus, Ohio, and Louisville, Kentucky[1]
Producing Events
The JAM Brands season is from September to April, in
which they host a number of dance and cheerleading
competitions.[3] A lot of work goes into producing an
event, starting with the JAM Brands staff finding an ap-
propriate venue and then selling the dates and venues
to various teams. Generally, the competitions cost some-
where between fifty to one hundred dollars per athlete,
depending on the level of competition and how many
teams will be in attendance. They also own a warehouse
Established 1995 that holds event equipment such as backdrops, banners,
Founders Aaron Flaker and Emmitt Tyler and special flooring that is needed in order to host an
Mascot Jammy event. This company also buys trophies and other prizes,
Website thejambrands.com
including banners and ribbons, for competition winners,
and they hire professional judges from across the coun-
History try for each event.
JAM Brands, which is headquartered in Louisville, Ken-
tucky, provides products and services for the cheerlead- Companies
ing and dance industry.[1] Competitions, camps, uni- JAM Brands is made up of a number of different com-
forms/apparel, conferences, and choreography is just a panies that produce everything from competitions and
general list of the services and products found at this camps to uniforms and apparel. The companies include
company. Two men named Aaron Flaker and Emmitt JAMfest Cheer and Dance, COA Cheer and Dance, Ameri-
Tyler were part of a cheerleading team together at the ca’s Best Championships, Coastal Corporation Cheer and
University of Louisville when they decided that they Dance Events, Game Day School and Rec Championships,
wanted to create a competition that was better, in their Great Lakes Championship Company (GLCC) , LIVE!, JAM-
eyes, than the events that they had been competing in. camps, COA Camps, Spirit Innovations, Spirit Ready
In 1995, they held their first event at Kentucky Kingdom, Sportswear, Studio Dance, JAMwear, JAM U, and United
which was host to about twenty-five teams.[2] In the fol- Cheer Expo.[1] JAMfest, COA, America’s Best, Coastal Cor-
lowing year, the event drew in 135 teams. Aaron and Em- poration, Game Day, GLCC, and LIVE! are all companies
mitt held only that single event every year until 2000, that host events. JAMcamps and COA Camps are both
when their company slowly started adding more compe- programs that strictly run camps that allow cheerleaders
titions.[2] In 2001, as the number of events were increas- and dancers to get away, learn new skills, and have fun.
ing, Flaker and Emmitt welcomed a third partner, Dan Spirit Innovations is a company that creates cheerlead-
Kessler, who had cheered with the two of them at the ing uniforms, and Studio Dance is a division of this com-
University of Louisville. This company started increas- pany for dance uniforms and accessories. JAMwear is a
ingly growing and by the 2006-2007 season they held six- merchandise provider that sells a wide variety of t-shirts,
ty five events in thirty states. The events at that time sports bras, pants, shorts, and novelty items for many dif-
were produced under JAMfest Events, their subsidiary, ferent sports at JAMfest, LIVE!, America’s Best, and other
and were branded with the JAMfest name. JAM Brands events.
now produces competitions all over the country, and
more than 175,000 cheerleaders and dancers competed at
these events in the 2009-2010 season. This company now The Worlds Events
has about eighty team members who have over 275 years A number JAM Brand’s events give teams qualifying bids
of cheerleading, dance, and moscot experience, and they to the Cheerleading Worlds and the Dance Worlds. If a
team receives a bid from one of these events, then said
1
From Wikipedia, the free encyclopedia JAM Brands
team will represent the JAM Brands at the Cheerleading ing grids and sheets are now 100% identical across all
or the Dance Worlds.Teams must earn a bid in order to JAM Brands.[1] The various scoring and deduction sheets
compete in the Cheerleading or the Dance Worlds. Com- for cheerleading and dance can also be found on their of-
petitions in which you can earn a bid to either the Dance ficial website. The creating of this scoring system is the
or the Cheerleading Worlds for the 2010-2011 season in- “c” in the “C.O.D.E of Ethics” formed by the company.
clude America’s Best National Championship which is The C.O.D.E stands for consistency, objectivity, dedica-
held in San Jose, California on February 12–13, 2011, Mid- tion, and education. The education portion is fulfilled by
west National Championship held in Columbus, Ohio on certifying every single judge through a series of video
February 25–27, 2011, Battle at the Capital National training sessions and testing prior to putting them on
Championship in National Harbor, Maryland on March any judging panel. They also update their judges week to
11–13, 2011, and Great Lakes Showdown Grand Nationals week with any breaking industry news, or specific JAM
held in Detroit, Michigan on March 19–20, 2011.[1] Also Brand updates that will affect the scoring system, and the
there are two separate JAMfest Super Nationals events, ethics mentioned are held up by a contract that each and
one is for dance and the other for cheer. The cheerlead- every judge is bound by.
ing event takes place on January 14–16, 2011 in Indi-
anapolis, Indiana, and the dance event will occur in
Cincinnati, Ohio on February 18–20, 2011. A list of the
References
other competitions hosted by JAM Brands can be found [1] ^ thejambrands.com
on their official website. [2] ^ bizjournals.com
[3] jamfest.com
Judging
In 2009, JAM Brands created the first ever unified scoring
system which is used at all JAM Brand events.[1] The scor-
Retrieved from "http://en.wikipedia.org/w/index.php?title=JAM_Brands&oldid=419277053"
Categories:
• Companies based in Louisville, Kentucky
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