From Wikipedia, the free encyclopedia Apple Jacks
Apple Jacks
ple Jacks" was put into action by advertisers. The product
is described by Kellogg’s as a "crunchy, sweetened multi-
grain cereal with apple and cinnamon."
Originally, all Apple Jacks cereal pieces were orange
and O-shaped, although they have become brighter and
more orange colored over the decades. In 1998, O-shaped
green pieces were introduced. On December 8, 2003, as
part of a marketing promotion, the orange jacks re-
mained O’s but the green jacks were X’s for a while (ac-
tually, ’jack’ shaped, from jumping jacks, the campaign
was made as adults made the cereal make ’more sense’,
as with the flavor), and in summer 2005 the green jacks
were figure-8’s (double O’s) for a period of time.
More recently, Apple Jacks has introduced New Apple
Jacks ’Crashers’ - a unique cereal piece that replicates a
mid ’07 advertising execution when mascots Bad Apple
and CinnaMon were accidentally fused together.[2] The
latest (limited) edition, in 2010, are Apple Clones, with
red pieces shaped like apples.
Advertising
The first Apple Jacks mascot in the 1960s was "Apple
Head", a figure made from cutting a face onto an apple
and applying a hat and pieces of cereal for eyes.
In the late 1960s the box depicted an "Apple Car" with
pieces of cereal for wheels.
Apple Jacks cereal box Around 1971, the official mascots became "The Apple
Jacks Kids", a simplistically drawn animated boy and girl
duo. The commercials featured the children singing and
tumbling around. Their reign lasted almost twenty years,
making them the most well-known Apple Jacks mascots
and most universally associated with the cereal in the
public’s memory. During this time, the Apple Jacks jingle
became an integral part of the ad campaign: "A is for
apple, J is for Jacks, Cinnamon-toasty Apple Jacks!" This
campaign was retired in the late 1980s.
A television ad campaign in the 1990s featured chil-
dren expressing their enjoyment of Apple Jacks, regard-
less of its lack of apple flavor. The slogan for this cam-
paign became "We eat what we like". The shift toward
marketing cereals directly at children signaled the grow-
ing recognition of children’s influence on family pur-
Apple Jacks chases.
As of 2011, the marketing mascots are a care-free
Apple Jacks is a brand of cereal produced by Kellogg’s and Jamaican cinnamon stick named CinnaMon and an
targeted mainly at children. It was introduced to the U.S. accident-prone apple named Bad Apple. Labeled as Apple
as "Apple O’s" in 1965 after being invented by William Jacks Adventures in print advertising, the commercials fo-
Thilly, now a professor at MIT.[1] In 1971 the name "Ap- cus on CinnaMon upstaging Bad Apple by reaching a bowl
of Apple Jacks before he can, in spite of the apple’s at-
1
From Wikipedia, the free encyclopedia Apple Jacks
tempts to stop him. Due to legal troubles, Bad Apple’s • Apple Jacks. Where the sweet taste of CinnaMon ’Is
antagonistic nature was dropped; Apple and CinnaMon the winna-mon’. (2004–2007)
were then portrayed as highly competitive friends, both • Apple Jacks. Where the sweet taste of Cinnamon, and
getting into the bowl. The campaign was slated to be re- Apples, is the winna-mon’ (2007–2008)
tired in 2007, and replaced by a retread of the 1990s cam- • Apple Jacks. Apple or CinnaMon? Who will be the
paign focused on children, but fan response to Apple and winna-mon? (2008–2009)
CinnaMon helped them remain as the mascots. In 2007, • Apple Jacks. The great taste of apples and cinnamon
Apple and Cinnamon were fused together with Cinnamon make the great taste that’s always the winna-mon.
sticking through the center of Apple with both of their (2009–present)
legs at the bottom of their body. They remained this way
for a few of the commercials until they became unstuck
by a special machine. In 2009, Apple and Cinnamon were
Nutrition
transported out of their cartoon world to the real world According to the label on the box, in 2010, each 28 gram
of New York City, where they continue to race each other serving had 100 calories, three grams of dietary fiber, and
to the bowl where they would enter the bowl at the same 12 grams of sugar. The front of the box indicated that the
time. inclusion of fiber was a change from previous versions of
the cereal.
Taglines
• New Kellogg’s Apple Jacks, apple good for breakfast See also
or snacks, cinnamon toasty, apple tasty, a bowl a day
• Applejack (beverage)
keeps the bullies away. (1960s-late 1970s)
• Applejack (My Little Pony)
• Apple Jacks will not be sold to bullies (often printed
adjacent to a red-haired boy with glasses) (1960s-late
1970s) References
• A is for apple, J is for Jacks. Cinnamon toasty Apple
[1] zoominfo.com
Jacks! (1980–1992)
[2] mrbreakfast.com
• We eat what we like. (1992–2004)
• applejacks.com
Retrieved from "http://en.wikipedia.org/w/index.php?title=Apple_Jacks&oldid=469225919"
Categories:
• Kellogg Company cereals
• 1965 introductions
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