AD SALES WORKSHOP
Prague, 2 – 3 November 2006
Successful selling through powerful research
After the successful course of the first and second Ad Sales Workshops, FIPP organises, in
cooperation with the Czech Publishers Association, the third Workshop on 2 and 3 November
2006 in Prague, the Czech Republic.
The two-day event is held under the motto Successful selling through powerful research and
offers summary knowledge from the most recent market surveys in a number of countries
worldwide transferred to practical information and exercises. The main theme is the
possibilities and methods of using the results of these surveys in successful selling the
advertisement space in journals.
The seminar is intended for advertisement executives and experienced researchers of all
publishing houses who:
- understand the importance of market surveys and want to profit more from using their
information when selling the advertisement space in their titles
- want to learn of what has shown up as functional on the market in a number of countries
Further, it is intended for researchers who want to learn experience from other countries and
create their own opinions on what kind of surveys will help them most as well as their
colleagues – ad sellers.
Much information is intended especially for employees from the countries of the region of
Central Europe and new EU Member States.
The workshop programme: see below. The workshop will take the format of prepared
presentations followed by small discussion groups to probe the presented ideas in detail. Each
group will then report back to the re-assembled full plenary session. The final group exercise
will involve creating recommendations for the media strategy for a specific product. The
lecturers and heads of individual programmes are leading experts of FIPP in the sphere of
marketing surveys, Messrs. Guy Consterdine, Tim Lucas and Parick Hermie. During the
workshop, local experts from among publishers - members of the Czech Publishers
Association and the Association of Communication Agencies CR - will also take the floor.
The agenda matters are solved by Mr Tim Lucas, Research Consultant FIPP ().
The participation fee: EUR 450 for participants from publishing houses that are members of
the national publishers associations – FIPP members. The fee includes the registration fee and
refreshments according to the agenda. The total number of participants is limited to a
maximum of 100 persons.
The venue: Autoklub CR, the Smetana Hall and the adjoining lounges.
Accommodation: For foreign participants, accommodation has been reserved in the 3- and 4-
star hotels Falkensteiner Hotel Maria Prague and Express Holiday Inn at the distance up to
200 metres from the workshop venue. The reservation will be made through the Czech
Publishers Association. The price of accommodation is EUR 60-85 per day.
Working language: English
Contact: Mr Jan Pochman, Media Services Co-ordinator, Czech Publishers Association,
e-mail: email@example.com, tel.: +420 221 733 527, fax: +420 222 322 961, postal
address: Czech Publishers Association/Unie vydavatelu, Na Poříčí 30, 110 00 Prague 1,