HP_ HP hooray___ _ Westcoast is 25_

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					                                                                                                           issue 05




                                                      westcoast’s industry magazine for all the current news and updates



                       hardware software accessories supplies spares media....


  HP, HP hooray!!,
, Westcoast is 25,




   Westcoast Serves you right!     Windows 7.                              WIN with Westcoast!.
   iQuote server tool hits the     Not just lucky for some...              25 years, 25 Toshiba DVD
   streets                                                                 upscalers to give away!

                                 www.westcoast.co.uk
                                           autumn 0   9




               news                                                    fromthe’coast

 Westcoast 25th Anniversary Special!
Child of the ‘80s:25 years of Westcoast                                                                        “Private ownership has been a big
Westcoast is 25 years old and boy have we got some celebrations lined up!                                      advantage too, allowing us to stay
However, while we’re justifiably proud of having achieved a quarter of a century                               nimble and agile; a flat management
at the forefront of UK IT distribution (and we’re busy plotting the next 25 years of                           structure empowering fantastic flexibility
success) we know none of it would be possible but for humble beginnings and the                                and the capacity to think on our feet and
vision of one man – Westcoast founder Joe Hemani.                                                              act more quickly and decisively than our
                                                                                              “The first       rivals.”
Founding the company in October 1984, Joe soon also found his fledgling business
                                                                                              attribute we
sharing a lock-up warehouse with the cans of fruit – if not the man – from Del Monte.
                                                                                                               Determined
And although the Coastline is reliably informed that there may have been one or two           look for in an   Not that Westcoast will be gloating or
picking errors between LaserJets and tinned peaches in those early days, things               individual is    resting on its laurels, insists Duncan
quickly went from strength to strength!                                                                        Forsyth, Westcoast MD.
                                                                                              passion.”
The rest, as Joe says, is history.                                                                             “We are determined to keep on growing
                                                                                                               with our customers and vendors. We
Amazing                                         Ranking at 63 in the Sunday Times Top        Alex Tatham       know, for instance, that when times
“It’s amazing when you think how much           Track 100 two years later – and all with                       are tough the first resource to be cut
we’ve been through and achieved since
                                                Joe still owning 100% of the company.                          is often marketing creative, so one of
then”, says Sales & Marketing Director
                                                                                                               our new initiatives includes expanding
Alex Tatham.
                                                                                                               our marketing offering and providing
                                                Pride and Passion
“From the earliest days as HP’s first           “Westcoast remains a very ‘personal’                           resellers with additional creative
distributor (we’re still its largest), the      company”, notes Alex. “And this value                          marketing services.”
companies, like the partnership, have           runs right through the business and is
grown and matured alongside one                 instilled in every employee.”                                  Overall, it is perhaps quickest and
another to the point where Westcoast
                                                                                                               easiest to say that Westcoast is truly
recently recorded an annual turnover of
                                                “The first attribute we look for in                            a business greater than the sum of its
nearly £1 billion.”
                                                an individual is passion. We’re as
                                                                                                               parts – a quality summed up perfectly
                                                passionate as ever about distribution
“It’s also scary when you think that we’ve                                                                     in Westcoast’s relationship with its
                                                and the channel and so pride ourselves
been providing credit to the channel as         on employing the most passionate                               partners.
long as anyone, and that we were the            individuals to meet and exceed
first to extend credit facilities to industry   customers needs.”                                              HP’s Simon Ewington puts it particularly
staples like Computacenter and Basilica!”                                                                      succinctly: “The relationship between HP
“Scary” too are some of Westcoast’s             Indeed, Westcoast still counts many of its                     and Westcoast extends to nearly 25
more recent achievements: entering              original 1984 employees in its number,                         years”, he says. “Throughout this time
the Sunday Times Top Track 250 in               plus many more who’ve been around the                          Westcoast has been a key part of HP’s
2005; outstripping household names like         channel for the same amount of time                            success in the UK market.”
John Lewis, Virgin Atlantic, and House          – individuals that provide experience
of Fraser to become the eighth fastest          and knowledge invaluable in serving                            Praise indeed. Happy Birthday Westcoast
growing private British company in 2007;        Westcoast’s valued reseller customers.                         – and heres to many more!
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                                                                                                                          www.westcoast.co.uk




Party hearty!                                 Sports Centre. It is also why we’ll be
                                              working with a number of schools
We’re seeing in Westcoast’s 26th year
in the same spirit we’ve lived its first 25
                                              and charities local to our Reading,        Westcoast – the time of our life
                                              Nottingham, and Dublin offices –
– with a great big bang! In fact, we’re       including “Trees for Cities” to plant      1984 – Westcoast founded. Based in old Del Monte warehouse
rolling out 25 whole days of celebrations     a tree for every Westcoast employee        1985 – Westcoast becomes HP’s first UK distributor
across the channel – one for every year       – throughout our 25 days of birthday       1987 – Westcoast HQ relocates to Bolton Road, Reading
we’ve been trading.                           celebrations and beyond.                   1993 – HP notebooks launched on to the UK market exclusively
                                                                                                via Westcoast. 10 millionth HP LaserJet sold
Starting on Monday 5th of October,
                                              Birthday                                   1994 – UK market debut of HP Multi-function printers exclusively

                                              presents for all
we’ll be showcasing an array of offers                                                          via Westcoast
and promotions designed to show off                                                      1995 – Samsung signed
the depth, breadth, and tailorability of      Westcoast want to spread the Birthday      1996 – Westcoast relocates to Richfield Avenue, Reading
today’s Westcoast portfolio, and to help      fun far and wide, so in this special       1997 – Duncan Forsyth joins the Westcoast team
our channel partners get an incredible        issue of Coastline we are giving you 25    1998 – HP Journada handhelds launched on to the UK market
deal during our birthday celebrations.        chances to win a Birthday Present!                exclusively via Westcoast
                                                                                         1999 – HP invent is born
Then on the 25th and final day of the         Simply turn to page 19 for the             2002 – HP merges with Compaq
festivities, in true Westcoast fashion,       competition question and how to enter      2005 – Westcoast moves to current HQ in Theale. Orion Media
                                              or log on to www.Westcoast.co.uk/25               joins the Westcoast group
we’ll be celebrating and giving thanks for
                                              and answer the Birthday Competition        2006 – Westcoast Group acquires Clarity and Orion Storage
the things that matter to us most – our
                                              question and on the 6th November,
                                                                                                Solutions Limited
people, the environment, and the local
                                              Westcoast will give away 25 Toshiba
                                                                                         2007 – Westcoast Group acquires XMA. Microsoft and
community – with a genuinely explosive
                                              Upscalers to those who answered
                                                                                                Apple signed
and extravagant fireworks party, and
                                                                                         2008 – Toshiba signed
much more besides.                            correctly!
                                                                                         2009 – Westcoast celebrates 25 years as a privately owned IT
                                                                                                distribution business
Want to know more? Log onto www.
Westcoast.co.uk/25 or call your
Westcoast representative and we’ll fill
you in!


Charity starts
at Westcoast
We understand that with such fantastic
customers and employees, Westcoast
                                              A Bridge too far
                                              Any reseller purchasing from 12 or
enjoys a privileged position. We never
                                              more of Westcoast’s 25 birthday offers
take that for granted – least of all the
                                              will be entered into a draw to be one of
amazing people and communities around
                                              10 people to enjoy a Westcoast-hosted
our offices, without whose continuing
                                              matchday at the home of Joe Hemani’s
support. our business would be infinitely
                                              beloved Chelsea FC, Stamford Bridge.
more difficult, if not impossible.
                                              (Second prize two days at Stamford
                                              Bridge. Ed.) So log on to
This is why Westcoast is proud to give
                                              www.Westcoast.co.uk/25 NOW
its backing to key local community
                                              and get buying!
organisations like the Woodly Westcoast




                                                                                                                                       0118 912 6000
                                                                                                                                                                                     18
                                                                                                                                                                                           19
                                                                                                                                                   www.westcoast.co.uk




         competition
 Log in, kit out, and kick off
 with Westcoast!
 Westcoast has always been the place to go for the latest kit, so
 when the time came to dig out a prize for this edition of Coastline
 we thought what the hell, let’s give some away...

 … that’s why one of your school sports teams could be about to off the new
 academic year with a brand new kit – top to toe – all courtesy of your other
 favourite side, Westcoast.


 And it couldn’t be easier. For your chance to win a whole new kit for one of your
 school’s sports teams, just tell us the answer to the following simple question:


 Q:Spain’s Andres Iniesta hit the winner in this summer’s FIFA
 World Cup Final, but who’s his current club manager?
 Send your answers to marketing@westcoast.co.uk. We’ll pick a winner out of the
 onion bag and kick the rest into touch. Score and Westcoast will fully kit out the
 school sports team of your choice via HP’s fantastic new sales incentive site:
 www.pc4pe.co.uk.


 They can even choose the style, the colours – the whole shooting match – for
 themselves. Get in.



 The HP PSG Education Community
 Westcoast is heavily targeting the Education Community via end user lead
 generation and resellers programs. We are supporting the HP PC4PE program
 for schools to get free sports equipment when they buy HP products. We have
 run a telemarketing campaign to get schools signed up to the program. Those
 resellers in the community get warm leads, but also special offers and full
 marketing support from Westcoast. Watch this space as we’ll push this
 campaign actively in the next couple of weeks.




Terms and conditions: Entrants must be at least 18 years of age. There is no cash alternative to the prize. The competition is not open to anyone associated with either Coastline Magazine
or Westcoast Limited. The judges’ decision is final and no correspondence will be entered into. The winner will be notified within 28 days from date of prize draw. Details will be available
upon written request. No responsibility can be accepted for entries not properly received due to factors beyond our control. Closing date: 24th September 2010




                                                                                                                                                                     0118 912 6000
                                              THE BEAUTY
                                              OF POWER
                                              THE NEW PORTEGE R700
                                              Powerful, thin and robust, the Portege R700
                                              is the perfect laptop for those who refuse
                                              to compromise.




POWER
More powerful than ever thanks to Airflow
Cooling Technology, Windows® 7 operating
system, and up to Intel® Core™ i7 processor
with Intel® Turbo Boost Technology.



THIN AND LIGHT
Thinner and lighter than ever, with
a wider HD LED Backlight display,
full-function tiled keyboard and
integrated DVD drive.



STRENGTH
Sturdier than ever thanks to Toshiba
EasyGuard technologies and its durable
magnesium chassis with internal
honeycomb structure.



MORE FEATURES
More features than ever, including a
large Multi-Touch Touch Pad, HDMI
interface, docking and more.



Visit out dedicated Toshiba micro site
today to find out more about Toshiba.
www.westcoast.co.uk/toshiba

				
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