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					ERP Overview & Electronic
    Commerce Case Study
Mitch Ruud
Director of Strategic Business Relationships
Great Plains
mruud@greatplains.com
Agenda Topics

• ERP Overview
• E-business building blocks
• Customer driven integration
• Customer driven optimization
• Future directions
Midmarket Business Drivers
• E-Business
• Getting closer to customers, strategic partners
  and suppliers through a collaborative commerce
  environment
• Global
• Knowledge management
• Skills shortage
• Y2K
Technology Drivers
 • Expanding E-Commerce for business-to-
   business and consumer to business
 • Extended ERP solutions
 • Expansion of MS BackOffice as midmarket
   platform
 • Increase in WAN bandwidth for converged
   networks
 • Workflow as decision driver for midmarket to
   work intra/inter enterprise
Enterprise Resource Planning

• Integrates business functions such as
  financial, manufacturing, distribution,
  human resource and customer
  relationship management
ERP Market in Malaysia

      US$ million


       120

       100

         80
                           1998
         60                1999
                           2003
         40

         20

          0
                         Source: IDC Asia/Pacific
Competitive landscape

                   SAP, Baan, Oracle,
                   Peoplesoft, JD Edwards, Vantive
                   Clarify

                   Great Plains, Epicor,
                   Lawson, Symix,
                   Navision, Best,
                   Ultimate, Sage,
                   Solomon
                   Intuit, Peachtree, Sage
“The Internet Changes Everything”
   "The Internet changes everything that
   went before… for companies [it offers] the
   potential to reach ubiquitously their customers,
   vendors, partners and employees."


   - John Sidgmore, COO, WorldCom
E-business is only
beginning...

"Trying to assess the true importance and
function of the Net now is like asking the
Wright brothers at Kitty Hawk if they were
aware of the potential of American Airlines
Advantage Miles"
-Bran Ferren, Futurist and chief Disney "Imagineer"
  B-to-B ecommerce-enabled
  Organizations
        Middle East                 Africa
             2%                      2% South America
                                             1%
North America
    12%



   Europe
    13%

                                                    Asia Pacific
                                                       70%




       Source: Computer Economics
Asia Pacific E-Commerce
Growth          300

Business to           250
 Business growth      200
 form US $8 billion                            Business to
                                               Business
 in 1999 to US $      150
                                               Consumer to
 280 billion in       100                      Business
 2003
                      50
Consumer to
 Business growth        0
                            1999   2003
 from US $5 billion
 to US $40 billion                        GartnerGroup
Agenda Topics

• ERP Overview
• E-business building blocks
• Customer driven integration
• Customer driven optimization
• Future directions
    E-business Strategy

 Business                    Self
Intelligence                Service




               Electronic
               Commerce
What is Business Intelligence?

• Making your companies data
  strategic
• Provide easy access to the right
  information at the right time
• Provide this access via thin client
  technology
What is a Self-Service
Application?
• Business process driven
• The person closest to the process
  initiates the action
• Eliminates duplication of effort
• Simplifies the process
What is e-commerce?

• Business to consumer
• Business to business
• Internet based procurement
• Interconnected businesses
Agenda Topics

• ERP Overview
• E-business building blocks
• Customer driven integration
• Customer driven optimization
• Future directions
Five Steps to Success in
Electronic Commerce
   1) Set Strategy                                     4) Wire your
                                                       Company for
                                                          profit


       2) Focus on the                                        5) Foster
        End-Customer                                          Customer
                                                               Loyalty

                 3) Redesign
               Customer-Facing
                   Business
                  Processes
      Customers.com - Patricia B. Seybold, Ronni T. Marshak
Agenda Topics

• ERP Overview
• E-business building blocks
• Customer driven integration
• Customer driven optimization
• Future directions
Eight Critical Success Factors
in E-commerce and E-business
• Target the right customers
    – Measure lifetime value
• Own the customers total experience
    – Who owns the customer?
• Streamline business processes that
  impact the customer
    – Make your company easy to do business with
• Provide a 360-degree view of the
  customer relationship
    – Capture every interaction

Customers.com - Patricia B. Seybold, Ronni T. Marshak
Critical Success Factors -
continued
• Let the customer help themselves
  – Provide all the necessary information
• Help the customers do their jobs
  – Provide the systems that they need
• Deliver personalized service
  – Remember each interaction, build from
    there
• Foster community
  – Provide value in the interactions at all levels
 Customers.com - Patricia B. Seybold, Ronni T. Marshak
 Foundations of an Enterprise Solution
Front Office


Knowledge Management


Back Office



Electronic Business
Seamless Integration


      E-Business Applications

      Integrating Technologies
            Business
       Management Systems
Example of the Benefits of
BackOffice Integration
                                     Redefining business processes

                                                 Inventory
                   Order Entry   Order Process                Fulfillment
                                                 Processing
  Business Order
  Method

  Traditional
  Manual Order
  (i.e., 800#)


  Non-Integrated
  Online
  Storefront



  Integrated
  E-commerce
  Solution
Case Study – ToySmart.com
End Results

• As the Internet's leading retailer of “good toys”,
  toysmart.com offers thousands of toys and children’s
  products through its interactive Web site.

• Our business is up 1,000% compared to the same
  period last year and this coming holiday shopping
  season will be even busier. Our Great Plains system is
  integral and crucial to how we do business online and
  gives us the kind of control and real-time information
  we require in order to compete effectively and to
  handle our future sales and company growth.

  David Lord, CEO, toysmart.com
End Results

Decreased:
 Cost per transaction
    toysmart.com decreased costs per transaction by
     50%
 Administrative staffing
 Training time
 Costs for electronic storefront inventory maintenance

Increased:
 Real time update of inventory
 Turn over of product
Agenda Topics

• ERP Overview
• E-business building blocks
• Customer driven integration
• Customer driven optimization
• Future directions
                                                               Transactive
                                                               Transactive
    High
                                                                    Content

                                                                   User in charge
Self-Service
   Value




                                          Dynamic
                                           Content
                  Dead Web
                                       Content designer
     Low       Webmaster in charge         in charge


               Low              Levels of personalization                       High
                                Source: Forrester Research, Inc.
  Transactive Content-Building
  Blocks
                 TRANSaction                                     InterACTIVE
                   systems                                        technologies

• Buy                                                                            • Personalize
• Sell                                                                           • Collaborate
• Pay                T                                                   I       • Search
• Debit/Credit                                                                   • Query
• Log                                       Transactive                          • Analyze

                                              Content




                    Rich CONTENT

                             • HTML pages                 • Document databases
                             • Multimedia       C         • News
                             • SQL data                   • Product specs
Transactive Content -
Examples

          T                                                           I
                                Transactive
     www.dell.com                                                www.ivillage.com
   www.wellsfargo.com             Content                       www.theglobe.com


               www.amazon.com                        www.sidewalk.com
                www.cdnow.com                       www.bankamerica.com

                                 www.nytimes.com
                                 www.hotwired.com




                                       C
Application Benefit Chart
                                             Electronic
 High

                                                              Knowledge
                                             Commerce         Management
                                      Supply Chain
                                                      Marketing / Customer
                                      Management
                                                      Databases
                            Sales Automation         Enterprise
           Client Support & Help Desk                Systems
                                          Manufacturing &
         Distribution & Logistics
                                          Resource Planning
         Human Resources     Billing / Accounts Receivable
        General Ledger
 Low




    Payroll              Accounts Payable Disbursements
        Low                                                           High
                            Business Risk
                         Digitally Connected Enterprises
Customer                  Partner                    Prospect                         Employee
                                                                       Supplier
    Business Owner                            Reporter

                                Digital User Interface Independence

                                   Digital Transaction Transport

 E-business Applications                    Commerce Services              Business Network

                                                                                    Customer

                                                                                     Partner

                                                                                     Prospect

                                                                                       CPA

        ERP Systems               E-Transaction Integration Services                Employee

                                                                                      Visitor
       CRM Systems
                                                                                   Shareholder
         IS Systems                            Virtual Communities
                                                                                     Analyst

External Systems Connectivity                                                     Business Owner
                      Interconnected Business Model

                                                              Process Flow
                                                         web based applications
End User / Consumer




                                                                   Web Presence
                       Enterprise Applications




                                                                                                    Enterprise Applications
                       (digitally trx. enabled)



                                                  Buyer            - store front    Seller




                                                                                                    (digitally trx. enabled)

                                                                                                                               Supply Chain
                                                  - consumer       - portals        - business
                                                  - purchasing     - purchase       - retail
                                                    manager           aggregator    - gov’t
                                                  - buying group   - agent          - bank
                                                  - corporate      - mall           - verticals
                                                     purchasing    - auctions       - information
                                                  - employees      - info. marts       providers
                                                                   - self service
                                                         web based applications

                                                          Information Flow
E-Business Key Learning

 • The hardest part is getting internal
   agreement
 • A broad approach is needed
 • Management of electronic
   transactions is key
 • Pace of change is unbelievable
 • We truly are just beginning...
Questions and Answers

				
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posted:1/31/2012
language:English
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