NOVEMBER
12-14, 2009
Sundance,Utah
The Startup Princess Your business is ready for media,
Image and Media are you? Join us for an intimate,
rejuvenating, strategic, and action-
Academy is the retreat packed weekend with Top Industry
experts in Image and Media
to prepare you to seek out and
you’ve been wishing for. succeed with media opportunities.
With Discussions
led by Sarah Bray,
Web Designer
and Janice Croze,
Co-Founder of 5
Minutes for Mom
Sponsors
Danielle LaPorte Cherie Burton Summer Bellessa Starley Murray
BUSINESS STRATEGIST IMAGE CONSULTANT ELIZA MAGAZINE EDITOR CELEBRITY MAKEUP ARTIST
The Retreat includes Lodging at a beautiful 8700 sq ft cabin in Sundance
(near Park City), Gourmet Meals, Makeup and Hair Classes, Professional
Headshots, Media Strategy and Preparation, and much more!
This event is limited to 25 guests. Pricing is based on lodging preferences, starting at $1299.
To Register: http://imageandmedia.eventbrite.com
AGENDA and Event Details
Sundance, Utah
November 12
9:00am-9:30am Arrival at Sundance Cabin
9:30am Introductions/Gathering Activity
10:30am Cherie Burton, Image Expert “Giving Yourself Permission to Shine”
12:00 Lunch 1/free time – work on media projects
1:00 Lunch 2/ free time – work on media projects
2:00 Danielle LaPorte, Business Strategist and Co-Author of Style Statement “Developing
Your Own Style Statement”
3:30pm Break
3:45pm Media Panel “Be Your Own Publicist” with Danielle LaPorte, Kelly King Anderson,
Summer Bellessa, Starley Murray– moderated by Heather Madder
4:30pm massages (sign up) or free time to explore Sundance –or private consults with
Danielle LaPorte, Starley Murray, Summer Bellessa, Cherie Burton
6:00pm dinner 1/free time—work on media projects
6:45pm dinner 2/free time—work on media projects
7:30pm Starley Murray, Celebrity Makeup Artist
9:00pm movie night/games
November 13
7:30am-8:30am Yoga
8:00am-9:30am Breakfast Buffet
9:30am Starley Murray, Celebrity Make up Artist “How to Prepare Physically, Emotionally
and Mentally Before a Film/Press Shoot”
11:30am Lunch Group 1/ Work on Media Projects Group 2
12:15pm Lunch Group 2/Work on Media Projects Group 1
1pm Summer Bellessa, Eliza Magazine Editor “When, Why, and How to Follow Style and
Fashion Trends for Press”
3pm Break
3:15pm Cherie Burton “Interview and Speaking Skills”
4:30pm Small group discussions with Kelly King Anderson “Social Media” or Michelle
McCullough “How to Speak in Sound Bites”
or private consults with Cherie, Starley, or Summer
6pm Dinner Group 1/ Work on Media Projects Group 2
6:45pm Dinner Group 2 / Work on Media Projects Group 1
7:30pm “Developing a Professional Wardrobe- Workshop”, Summer Bellessa
9:00pm Activity
November 14
8am Breakfast
8:30am Starley Murray “Celebrity Artist Tips for Creating a "Camera Ready" Appearance to
Make a Strong First Impression”
9:30am-1pm Headshot prep with salon
10:30 Russ Dixon- “Tips and Strategies for How to Work Well with a Photographer”
10:45-2pm Headshots/Small Group Discussions with Sarah Bray, Web Designer of S. Joy
Studios and Guest Magazine Editor (to be announced)
Lunch Buffet 12-1:30pm
4pm Heather Madder, Author/Speaker/Coach “Living as a Creator With Limitless
Capacity” - closing session
Retreat includes:
Pre-event homework, gourmet meals, lodging at 8700 square foot cabin, materials, swag bags
with wonderful products to try and sample, trainings, fashion, hair and make up tips,
headshots with celebrity photographer (including the full rights and use of 1 image), and 4
weeks of group coaching following the event.
Private consultations may be available by speakers for an additional price if requested by
attendee.
Pricing:
Local: $1299 (no lodging)
Tickets with Lodging will be $1599 and up depending on room preference and choice.
REGISTER TODAY: http://imageandmedia.eventbrite.com
About Startup Princess: Kelly King Anderson founded Startup Princess in 2006 with the
intention of connecting and mentoring women entrepreneurs. Startup Princess has an
international network with a strong community online and with events, conferences, and
retreats. Visit StartupPrincess.com for more information and to enjoy business strategies
and sign up for our email list to be notified of upcoming events.
Pre-Media Recommendations
By Kelly King Anderson, Startup Princess Founder
www.startupprincess.com
Before You Seek Media Opportunities:
Personal preparedness: Are you mentally, emotionally, and physically ready for media?
Take inventory about what you need to do personally to be ready and put your best face
forward. Consider any mentors or trainers that you may wish to consult with before you
move forward. Adopt my mantra “Ready for media at any moment” and then walk the
talk…BE that kind of person who the media will be attracted to interview and feature. I
love Wayne Dyer’s Power of Intention and Heather Madder’s audio CD’s for connecting to
Spirit and Divine Purpose, www.HeatherMadder.com
Business: Now take inventory on what your business needs to do to be ready for media for
example, is your website updated? Do you have product in stock? Is your location ready for
a photo shoot or video crew? Do you have a media kit? Product samples? Can you afford
to send product (when requested) to press? Have you identified why you want press and
what you’ll do once you get it? Create a press page now with any press you’ve had in the
past on your website.
Time: Preparing for and doing press can take a lot of time and while worthwhile, your
business needs to be able to function while you’re away doing PR so you may want to
consider now if you haven’t already how your business can be run by an assistant or
someone else when you represent your company elsewhere. (Reference for creating business
systems: Emyth Revisited)
How to Get Your Own Press:
There are many resources, blogs and books available for how to get your own press.
Here’s one of my favorites for mom entrepreneurs: www.PRinYourPajamas.com
Check out her ebooks and media list: http://www.prinyourpajamas.com/mom-media-list/
Great Free PR Tips: http://zfpr.com and http://www.publicityhound.com/
To be considered as an expert by press: http://www.helpareporter.com/
Pre-Media Checklist
4 Weeks Out (or as soon as you know)
Once you find out that a media opportunity is in the works, celebrate but don’t announce it
on your blog or publicize it until you have approval from the producers or editor because
they might change their mind about including you or your company.
Find out the details of the media opportunity. Who is interviewing you? Who is the
audience? Is it live or pre-recorded? How long will you be interviewed? Can you get a copy
of the questions beforehand? Will hair, make up, and wardrobe be provided? Is it possible
to do a promotion during the interview? Write down anticipated questions and answers in
short sound bites so you can be natural and conversational.
Media Training: Notice your comfort level in front of a camera, if it makes you nervous
then you might want to have different friends take your photo or film you. Practice
interview questions on camera and notice your head movement, smile, etc. Do you seem
relaxed or stressed? How do you sound? Confident? Keep repeating the mantra, “Ready
for media at any moment”. Consult a mentor or coach if you wish to become comfortable,
professional, or more articulate.
Get ready to SHINE!! Image Consultant, Cherie Burton taught me that it’s not what
you’re wearing that they’ll notice first, it’s the sparkle in your eye, it’s your Spirit that makes
the first impression. I highly recommend her “Permission to Shine” CD available at
www.bluerosecommunications.com
Love the Glamour. Catch up on the current style trends and fashion of the season (and
next); take a look at Eliza Magazine (a new magazine for modest high fashion and trends),
Lucky, and In Style. Look at professional hip brands Ann Taylor, Banana Republic, Chico’s,
Talbot’s, and more to get ideas for color trends, textures, accessories, and more. Tip from
Starley Murray, Celebrity Image Consultant: Look closely at the clothing on the models in the photos
and in the store mannequins, professional stylists were paid to design those outfits and combinations, they are
usually the best pieces in the store.
Read Style Statement by Danielle LaPorte and Carrie McCarthy to learn about your authentic
style personality and enjoy a beautiful self-discovery. Danielle writes at
www.whitehottruth.com and her book is available on Amazon. Check out Cardigan Empire
blog by Reachel Bagley www.cardiganempire.com She has wonderful style guides for every
body type.
Make a hair and color (if needed) appointment for 1-2 weeks before the media opportunity
and another one if you want the stylist to do your hair the day of the event.
You also might want to have your make up professionally done to practice prior to the
event. There is a different of make up for camera verses everyday make up, I like MAC for
camera.
Consider if you need a facial to oxygenate the skin or cleanse of impurities. You may wish
to start using a celebrity beauty treatment of plain yogurt masks for 5 minutes before you
shower to restore the pH balance. I’ve done these masks for 18 yrs! Personally I love
Sothys and Dr. Irena Eris skincare.
If you’re concerned about any fine lines you might like to try “Frownies”, a product
(adhesive paper stickers that help retrain face muscles) I found over a year ago
recommended by Oprah. I have seen great results with it and love the price too.
You may want to have your teeth professionally whitened or use teeth whitening strips
Increase water intake (up to 1 Gallon!)
Up your servings of fruit/vegetables especially berries and tomatoes and eat all the fish you
can, especially salmon. Resource: The Wrinkle Cure
Consider your exercise level; sleep schedule, and supplements (recommend flaxseed and fish
oil)
Assess wardrobe, consider asking sponsors for jewelry or clothing for you to use in the press
opportunity.
Get properly fitted for a new bra if it’s been awhile (you will feel so beautiful and feminine!)
Don’t forget to check out hosiery, spanx (if you want to flatten your tummy) shoes, and
jewelry!
This is also the time to consider any special changes to your website so that when the media
hits you’ll be ready for not only the surge in traffic but also a way to leverage the opportunity
with a special incentive for customers.
One Week Before
Confirm all details with the media.
Make sure your business promotion is ready to go, site is current, etc.
Get a massage. Get some rest.
Try on all of your clothes and accessories and film yourself in the outfit sitting down (if it’s
for TV) and see what you think, ask your friends. If it’s for print, take photos and do the
same.
Purchase anything you need to be prepared.
Have your eyebrows professionally done.
Hydrate, hydrate, hydrate!
Day Before
I like to get my hair done the day before a media event if it’s early in the morning because
then I’m not trying to schedule too much on the day of the press and my hair can hold really
well overnight, you might try that idea.
Paint your fingernails and toenails a neutral color (you might not think anyone will notice
your toes but I was asked to be barefoot in a formal outfit and run in a water fountain
recently for a magazine, so you never know!)
Make sure everything you’re wearing is in good form, ironed, etc. Make sure everything fits
properly. You might consider a back up shirt or outfit to bring with you in case you’re
wearing the same color as the hostess (this happened to me also!)
Put together a media bag with your make up, hairspray, hair shine spray, safety pins, fashion
tape, tweezers, razor, visine, static spray, scissors, extra nylons, mints, water bottle,
toothbrush, a button down shirt (to wear there and not mess up your hair), and anything else
you might need or want with you.
Go over any speaking points or “sound bytes” that you might want to include, but don’t be
afraid to be candid and natural, the real you will shine best without a script when you’re
prepared and know your business inside and out (which you do!)
Get to bed early!
I love Celebrity Make up Artist Starley Murray’s tip to lightly brush your lips with your
toothbrush to exfoliate them and then wear lip balm to bed.
Go over an uplifting thought before bed, connect to your Spirit. Recently when I was being
photographed for a magazine cover my dear friend Quinn Curtis, Founder of Created by
Mom brought me the beautiful Marianne Williamson quote handwritten and it was just the
perfect thing to inspire me and remind me of who I am and connect me to my life purpose.
Here is part of the quote:
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is
our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous,
talented, fabulous? Actually, who are you not to be? You are a child of God.
Day of Event
Take a Deep Breath! Enjoy the excitement, but try to relax. You might want to do
stretching or yoga if you’re nervous. Say a prayer, mediate, do what you need to do to feel
peaceful and ready.
Use a GPS or Mapquest to find the Location so you arrive early 15 minutes.
Bring your clothes with you to the studio or location; do not wear it there. Bring
everything in a hang up bag and bring a small mirror with you in case there is no mirror (I’ve
had to change in a utility closet recently).
Check in with the person who invited you… enjoy yourself!
SHINE> Share your passion and your story with enthusiasm and confidence, you’re
ready.
It is always your responsibility to get a copy of the press or clip, do not ask the
producer or editor for copies unless they volunteer to assist you with this. If you
would like to get extra copies for press purposes ask if you can purchase some
directly or at a discounted rate, often they will provide a few copies, but is not to be
expected.
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For more resources and training, please join us at the Startup Princess Image &
Media Academy November 12-14th, 2009 in Sundance Utah.
Register Today at StartupPrincess.com
In addition to the Retreat Kelly King Anderson is available for private coaching in
Image and Media. To contact her please call 801-856-4765 or email
Kelly@startupprincess.com
Make a Wish, Make it Happen!