MIS 383N Managing Business Process Outsourcing
Marketing Concentration Professor Sirkka Jarvenpaa
When you call the customer service number on the back of your credit
“There’s no way we’re going to run a business without competency in card, do you know where the call center is located? Today, most
information management. You need to be able to look across brands, businesses outsource some of their processes, from manufacturing to
across markets and channels, across consumer segments in order to the “virtual back office.” The decision to outsource a business process
determine what’s going on in the market.” involves every core discipline within the business unit, including
Tony Tsai
VP International Marketing & Sales accounting, finance, marketing, customer relations, supply chain
The Clorox Company management, research and development, and IT. This course develops the
competencies and skills needed to make outsourcing decisions. You will learn how to
IM courses will prepare you for the new marketing environment. Today, marketers rely manage both the transition and steady state in outsourcing relationships, including the
on transactional data as much as they rely upon syndicated, survey, and market data to establishment of a swift learning curve, mitigation of risk, protection of proprietary
make strategic decisions. And today’s new marketing challenges frequently involve the knowledge, and sustained innovation. The course utilizes case studies and is
high tech industry. IM offers two classes that provide marketers with a competitive conducted in a seminar format.
advantage:
“Managing Business Process Outsourcing provides frameworks and real-world examples
• MIS 382N.9 Business Intelligence with Data Mining will to illustrate why businesses outsource and offshore, how they mitigate the risks of these
familiarize you with popular data mining methods used to activities, and how they derive value beyond labor cost savings.”
produce consumer knowledge. By revealing the most likely Michael Herring, McCombs MBA 2007
purchasers, the greatest customer service issues, and the
best incentives for loyal usage, data mining enables you to MIS 380N Business Process Excellence
develop long-term relationships with key consumers. Professor Alina Chircu
• MIS 381N.3 (MAN 385.9) Strategic Analysis for High Tech Who enabled customers to track FedEx deliveries in real time? An
Industries will prepare you to effectively market high tech executive who understood that business processes drive profit and
companies and products. To identify the competitive create competitive advantage. When faced with a business process
strengths of a high tech company or product you’ll need to change, will you know how to assess its impact on internal operations,
be familiar with the short product lifecycles and elusive customer relationships, and corporate profitability? This course provides
strategic advantages that are characteristic of the industry. an executive perspective on improving business processes and realizing
the associated business value. You will learn how information flow affects business
processes and become familiar with the variety of systems that support them. The
course consists of case study discussions and is based on input from leading
Consulting & General Management corporations such as General Motors, Procter & Gamble, Samsung, Whole Foods,
Concentrations Pfizer, and others.
“Information management is the ability to turn data into information and then create
“Understanding our business processes has helped us prioritize our
supply chain issues and make the right changes in our manufacturing
Maximize Your MBA Investment
knowledge by applying it to a situation.”
processes. In the end, our production of fine jewelry has increased,
Stu Penny
Consultant, Gunpai Corporation
defects have decreased, and our management staff has developed
better strategies for our future growth.”
Whatever your concentration, proficiency in
Running a business today requires more than a grasp of accounting, finance, and Connie Fuentes information management will help you build a
marketing. You need to understand how information technology facilitates organizational
behavior and decision-making. IM offers a full range of courses that provide you with
Director of Production, Emily Armenta Fine Jewelry
more powerful career.
the management perspective necessary to improve organizational information flow, There are only so many seats at the corporate management table. You invested
business processes, analyses, and decision making. in a McCombs MBA because you believe you can handle one of those seats.
• MIS 381N.7 Information and Knowledge Management Leading corporate executives agree that a solid grasp of information management
will make you a better manager. Take advantage of the McCombs Information
• MIS 382N.5 Managing Complexity
Management Program, consistently rated among the top 3 in the nation by
• MIS 380N Business Process Excellence
U.S. News & World Report. Select the IM courses that will complement your
• MIS 381N.3 (MAN 385.9) Strategic Analysis for High Tech Industries concentration, improve your performance in your field, and differentiate
• MIS 383N Managing Business Process Outsourcing https://www.mccombs.utexas.edu/dept/irom/programs.asp you in the job market.
Finance Concentration Course Descriptions IM MBA courses focus on the business value generated
by information management, not on the technology.
Corporate Finance MIS 381N Information Technology Management
Professor Anitesh Barua MIS 382N.9 Business Intelligence with Data Mining
“Information technology is the single largest administrative expense on the corporate P&L.” One half of all business investments involve IT. This course Professor Maytal Saar-Tsechansky
Mike Clifford provides the framework and analytical tools that enable financial and
Chief Information Officer, Whole Foods
Innovative marketers constantly search for new ways to use data. Netflix
general managers to understand the economic and strategic implications and Amazon provide suggestions for new purchases based on your
The CFO makes daily decisions regarding the ROI and capitalization of information of those investments. You will assess the financial impact of emerging transaction history. Other marketers – airlines, grocery stores, and
technology. Well run companies also leverage information to improve efficiency and IT-driven business practices such as customer relationship management, department stores – use your data to increase your loyalty by providing
growth. IM classes supply the tools you’ll need to capture the value of IT investment. supply chain management, and enterprise resource planning. You will learn how to discounts, points, or merchandise. Newer applications of data mining
You’ll learn how to value business processes, outsourcing options, and IT management. identify the characteristics of IT innovation, the likely impact of that have gone beyond transactional data, allowing other disciplines to benefit from
• MIS 380N Business Process Excellence innovation, and how to choose and justify critical IT investments. systematic data analysis.
• MIS 381N Information Technology Management
• MIS 383N Managing Business Process Outsourcing “You sit in Professor Barua’s class and you feel the energy that he As future managers, you need to know what business intelligence can do for you, both
provides, you feel the passion that he has for his work, for technology, tactically and strategically. This class will familiarize you with popular data mining
“Today’s financial leaders need information management tools in order to methods used to produce relationship marketing programs, customer retention strategies,
analyze the business and make swift changes in real time. and to improve business.”
Purvi Shah, McCombs MBA 2007 better business trend predictions, and enhanced financial portfolio management. You will
Future CFOs must embrace IT.” learn when and how to use each technique to develop solutions to
Cathy Sweeney significant business problems. The class is taught with easy-to-use
Partner & CFO, Fairways Equities MIS 381N.7 Information and Knowledge Management software and teamwork.
Professor Reuben McDaniel
“By taking classes in finance as well as classes that deal Innovation only happens when knowledge is shared. To maintain a “I don’t think any graduate imagines that data mining methodology
with technology I’m able to blend the two together to get or skills can save lives, but they sure will in this case as we work on
competitive advantage, a corporation must create a culture where sharing
a very accurate representation and understanding on how to model cash preventing sniper and IED attacks in Iraq.”
and building knowledge are rewarded. Research and experience suggest
flows and options that come with IT assets.”
that most “large, complicated, information-technology intense” attempts at Jim Farrell, McCombs MBA 2004
knowledge management fail. This course reveals why this is true and Major, Special Forces/Acquisition Corps, US Army
Bennette Burks, McCombs MBA 2007
provides good options for enabling better knowledge management. You will analyze
strategies to encourage knowledge sharing. You’ll also examine why smart people with MIS 381N.3 (MAN 385.9) Strategic Analysis for High Tech Industries
Investment good intentions often fail to use management strategies that work. Understanding and Professor Tim Ruefli
addressing these challenges is critical to management excellence. Did industry analysts and telecom competitors correctly assess the
“In today’s global economy, it is critical that managers understand the impact of the iPhone introduction? Will iPhone successfully create a
implications of technology and information systems, both for our own new product category and maintain leadership of that category? In the
firms as well as those with whom we do business.” “We are shorthanded of U.S. engineers, and can only complete projects by sharing work
overseas. I make sure that about 50 engineers in Houston are talking with 50 engineers in world of high tech, product cycles are short, rivalry is intense, and
Phil Bienert strategic advantage is difficult to maintain. Whether you plan to
SVP, Web Strategy & Design, Citi Beijing about ‘things of value to the company,’ and that all are ‘doing what they know how
to do.’ These are the two fundamentals I learned from Dr. McDaniel’s Information and manage an investment portfolio or market a new product line, this class
Did you know that half of all investments involve technology? As an investment analyst, Knowledge Management class.” provides the analytical tools you’ll need to succeed. You will learn to
you’ll need to be able to identify the unique characteristics of technologies and Rockwell King, McCombs MBA 2003 conduct industry, company, and product analyses within a hyper-competitive market
technology-enabled products or services that impact investment outcomes. IM classes Project Integration Engineer, WorleyParsons environment. You will participate in multi-functional team projects, similar to how such
will significantly enhance your analytical skills. You’ll learn new ways to source data, analyses are conducted within corporations, consultancies, and the financial sector.
how to evaluate the viability of high tech companies and products, and how to assess MIS 382N.5 Managing Complexity High tech industry guest lecturers provide real-world perspective and a framework for
the governance of IT services in terms of productivity, efficiency, and market value. Professor Reuben McDaniel your future business decisions.
• MIS 382N.9 Business Intelligence with Data Mining How do complex organizations adapt to new insights? What is the role of information
• MIS 381N.3 (MAN 385.9) Strategic Analysis for High Tech Industries when you are managing an organization during unpredictable times? Consultants and
“It’s very easy to get ‘siloed’ in an educational institution and say, ‘I’m
• MIS 381N Information Technology Management managers involved in long-term planning – financial, marketing, or operational – will
only operations. I’m only finance.’ I was looking for an information
benefit from this exploration of complex adaptive systems theory. This course
“Knowing the integration problems when companies merge is key in management program that was going to give me an advantage, that
emphasizes improvisation, thinking about the future, and designing substitutes for the
the process of evaluating what the costs and benefits are and what the was going to allow me to make my education more well-rounded.”
traditional activities of command, control, prediction, and planning. You will explore key
synergies would be.” managerial approaches suggested by these ideas. The class utilizes a discussion Nathan Clark, McCombs MBA 2007
Olamide Ogungbesan, McCombs MBA 2007 format with students defining many of the topics. Supply Manager, Coors Brewing Company