TIPS ON SEARCH ENGINE OPTIMIZATION
Launching a website and maintaining it isn’t a big deal. You can learn
and keep updating yourself about various aspects of a website through the
vast resources present in the internet any time. So practically, in no
time and with minimum efforts, you end up having a great website with
good content and eye-catching graphics. But what do you do next? How do
you ensure that people visit your site?
You cannot assume that every single web-user around the world will know
how great your site is just as much as you do. The cyberspace is infested
with numerous websites, many similar to yours as well. And each claims to
offer something unique. There is a website for every thing you can think
of. Name any type of business and you have a website to its name for
sure. When such is the competition, how do you plan to make your mark and
outshine the rest?
The key question — how do you bring the internet traffic to your website?
Web-users know it all too well that whatever they need to find, they will
get it in the search engines. The latter is one highly user-friendly
internet tool that bridges the gap between the users’ search for a
particular thing and the website that offers just that. To find what you
want, you just need to think of words or phrases that relates to your
need. Say for example you are doing a research on the Halloween festival.
Then you just need to type in keywords like “Halloween origins”,
“Halloween customs” or “Halloween celebrations” et al. The clever search
engine immediately lays out an exhaustive list of websites on Halloween
right before you.
But it is known to all that the websites which feature at the top of the
search engine result page, get the highest number of clicks and visitors.
There is enormous competition to reach the top positions in the search
engines, so that visitors get to see your website displayed first as the
best among many others. Getting the top ranks is, however, not easy. You
are to know a lot about search engine optimization in order to get there.
Here comes the most vital question now — what is search engine
optimization? If you are told that search engine optimization is easy and
simple, it may sound a little baleful. Nevertheless, it is somewhat true.
Following the few following tips will surely help you with your search
engine optimization. These tips, if used, will not only help you achieve
a high listing in the search engines for your site, but will also ensure
more internet traffic to it:
Simple, easy to spell keywords
Internet being a fast-paced medium, its users are impatient and do not
stick to one thing for long. They hardly bother to look at the bottom or
next page of a search engine results page. They also do not use well-
thought-out keywords, at least never in their first search. So you need
to keep the keywords of your site as simple and easy as possible. And
even if your use commonly misspelled keywords, you should balance it well
with all probable spellings of the same word to maximize traffic flow
into your site. Complex and long keywords or words having unusual
spellings do not get typed often in the search engines. Hence, it is
always a good bet to stick to short, simple and easy-to-spell keywords on
Lots of links
The more the links on your site, the better. Search engines appreciate
and recognize links. So give as many links as possible in your site—both
internal links that link the various web-pages within your site and
external links that link to other websites.
Lots of content
Content plays a vital role when it comes to ranking high in search
engines. A good lot of keyword-rich content is always conducive to high
listing. The search engines rank websites based on their content
proportion. So you should keep lots of content in your site and maximize
chances of keyword inclusion in that. Remember, however, keywords alone
do not count. Content is just as much essential, precisely because search
engines do not give a high rank to websites which are rich in keywords
and scarce on content. So incorporate sufficient content and even if it
is not of the best kind, search engines would excuse that.