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A beginners guide to keyword research

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					A BEGINNER’S GUIDE TO KEYWORD RESEARCH

Keyword Research is numero uno in the process of optimizing your web site
and pay-per-click campaign. This step involves choosing the most apt
keywords your target group requires to improve its ranking in search
engines.

In a layman’s parlance, keywords are nothing but words and / or phrases
which people may use to locate your services, products, information or
brands via search engines.

Step 1: Keyword Identification

The first activity in the keyword research process is the identification
of keywords. Keyword identification means locating the keywords which are
used by your target group. You look for related keywords. First, you
identify the industry and then zoom into the specific field. For example,
if you own this pet shop, you should take up keywords like: "cat food"
and "dog food".

Step 2: Locate Your Keywords

The second activity in the keyword research process is a more informed
and technical search. It involves finding keywords that people actually
use and organizing them by their popularity.

To locate keywords and find out their popularities, you can make use of
the Aleksika keyword search box to know more about the search behavior of
your target audience. Learn what they call things, the way they identify
subjects, how broad or how precise their search generally is. These
parameters become essential in looking for the right keywords.

You may also access relevant and useful ideas for keywords from the
collection of top keywords containing the top one hundred keywords of the
last year or maybe a keyword directory that offers keywords organized by
subject. Wordtracker is one such program that allows you to look for
relevant keywords.

Step 3: Choose Keywords

The method of deciding on the right keywords involves the following
steps. Copy all relevant phrases and counts onto a spreadsheet. After you
have made an examination of all individual words and phrases that might
apply to your website, you will have every single important phrase on
your spreadsheet.

Instead of making your search more vague and inaccurate, (which generally
happens when you try to choose one-word keywords), it is suggested that
you focus your concentration on only those keywords that can be easily
managed. And that would typically mean phrasal keywords.

				
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