Sailing away by jianghongl


									                     The Lancaster District Chamber of Commerce magazine

March-April 2011                                 

    Sailing away
    Leisure and tourism - our £300m industry

                   Philosopher’s tome                                   page 8

                   England legend speaks                                page 10

                   It’s a family affair                                 page 16

                   The next millennium bug?                             page 18
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The Lancaster District Chamber of Commerce magazine

Executive Editor
Ann Morris
01524 381331


Julian Healey
Springtide Marketing
01524 405892


Editorial Board
Ann Morris, Chief Executive, Chamber of Commerce
Julian Healey, Director, Springtide Marketing
Vicky Lofthouse, Events and Membership Officer, Chamber of Commerce             By Ann Morris,
Michael Gibson, Managing Director, Fat Media
Judith Coyle, Judith Coyle Editorial                                            Chief Executive
Mark Beeching, Director,
Marianne Turner, Director, PrintingPlus                                         The recent announcement from the Justice Ministry to
Rachel Gibson, Director, Quay Creative                                          remove prison services from Lancaster’s historic castle
                                                                                ended speculation about when such a move might
Lancaster District Chamber of Commerce                                          take place, but has created new uncertainty about its
Commerce House, Fenton Street, Lancaster LA1 1AB                                future. In our last issue, local solicitor Gill Gardner
Tel: 01524 381331
                                                                                gave her view about the enormous tourism potential a
President: Jon Price                                                            change of use could have for this district and the need
Company Secretary: Gill Gardner                                                 for openness and collaboration to deliver that vision.
Chief Executive: Ann Morris                                                     It will be interesting to see what types of proposals
Finance & International Trade: Janet Askew                                      come forward. The Chamber is currently talking to
Events & Admin: Vicky Lofthouse
                                                                                other interested parties with a view to forming a Trust
Membership & Marketing: Kirstine Bond
Business Liaison: Mike Ashton                                                   where those parties can work together to protect our
                                                                                heritage and ensure the castle’s future as a visitor
Designed & Published by:                                                        attraction.
PrintingPlus                                                                    Leisure and tourism is a major contributor to our
7 Woodgate Park, White Lund Industrial Estate
                                                                                local economy, worth an estimated £300 million per
Morecambe LA3 3PS
01524 888509                                                                    year to the district, and we focus on this sector in our                                                         feature pages 11-14. Hotel Manager Tim Bell from
                                                                                Lancaster House acknowledges the challenges of
Advertising                                                                     current economic conditions for the hospitality trade
Peter Fletcher                                                                  and his strategy for dealing with the impact. From a
Fletcher Sales and Marketing                                                    different angle, English Lakes Hotels Group is focusing
                                                                                on a local procurement policy which aims to meet the
The Slack, Windermere Road, Grange over Sands                                   growing demand for quality local produce.
Cumbria LA11 6JT
07800 974 607                                                                   Keeping it in the family is the secret of success for                                                             Pilling Pottery and Northern Kilns, manufacturers
                                                                                of pottery and kilns for pottery, ceramics, glass and
You can see an e-version of Business Matters by logging on to                   jewellery. Rachel Gibson interviewed Adrian Cross, and following the links.                           who talks about his passion for the business founded
                                                                                by his father Jim over 40 years ago (p16).
   How to feature in Business Matters                                           There are two major internet issues at the fore in this
                                                                                issue. Glyn Jones gives his advice on IPV6 (p18) -
In order to make the most of Business Matters we need your input. Please        the techies amongst you will understand that one no
email a few lines outlining your story or a press release with corresponding
                                                                                doubt! - and Julian Healey provides his views about
photographs if you have any.
                                                                                new regulations on advertising standards for online
Would you like to be featured on our Business Profile page? Get in touch and    communications coming into force on 1st March
we will arrange for a member of the editorial board to come and interview
you for the feature.
                                                                                My sincere thanks to all contributors to this issue,
Our Viewpoint page is open to all readers. If you feel strongly about a local
issue and would like to share your views with other businesses, send us an      including the hard working editorial and publishing
email and we will endeavour to include it in Business Matters.                  teams.
Please contact Ann Morris at the Chamber on 01524 381331
Front cover: image courtesy of Morecambe & Heysham Yacht Club Training
                                                                                Ann Morris
                                                                                                                  Business Matters         3

    CityBlock development approved Six of the best
    Lancaster planning officers have given        Both Lancaster University and the                A major new source of finance for
    the thumbs up to a multi million pound        University of Cumbria have expressed             businesses in the north west has been
    redevelopment of a prime city centre          their support for the proposal with
    site to provide landmark student                                                               launched. The North West Fund is the
                                                  the former welcoming the provision
    accommodation and retail units.               of ‘good quality, well managed                   umbrella name for six funds totalling
    CityBlock, a provider of high quality,        accommodation.’                                  £185m that are now available to SMEs
    purpose-built, city centre student                                                             in the north west in the form of debt,
                                                  Union North proposed a unique design
    accommodation, teamed up with award                                                            equity and quasi-equity.
                                                  solution for Victoria Court which retains
    winning architects Union North for the
    redevelopment of Victoria Court, a            important features of the original
                                                                                                   The Fund is one of the largest public
    largely empty retail and office unit in       building and introduces exciting new
                                                                                                   sector funds of its kind in Europe and
    Penny Street, Lancaster.                      architecture to ‘simultaneously evoke an
                                                  engaging past and an engaging future.’           the largest in the UK. It comprises six
    Planners have voted in favour of the                                                           specific funds with an initial investment
    scheme which will comprise private,           English Heritage commented that
                                                                                                   period from now until 31st December
    en-suite, study bedrooms, shared              the development will preserve the
    communal spaces and individual                character and appearance of the                  2015.
    townhouses centred around an                  Conservation Area while design
    attractive internal private courtyard.                                                         Six Fund Managers, under contract
                                                  advisory panel Places Matter describes
    Work is scheduled to start in May this                                                         to North West Business Finance Ltd
                                                  the development as a ‘sophisticated
    year and the development will open in         and clever scheme which will provide             (NWBF), will manage the Fund and will
    September 2012.
                                                  a strong architectural statement for the         operate from 13 offices across the north
    Trevor Bargh, who founded CityBlock           historic city of Lancaster.’                     west. The Fund is made up of a £92.4m
    in 2003, said: “We are absolutely
                                                  A team of Lancaster students were                European Regional Development
    delighted the City Council has given
    the go-ahead. This is a challenging           involved in a consultation period                Fund (ERDF) grant, making it the
    development and I have appreciated            which has informed the design for the            biggest ERDF project of the 2007-13
    the robust and professional approach of       building, originally constructed in the          programme, and a £92.4m loan from the
    Lancaster planning officers.”                 1930s as a car showroom.
                                                                                                   European Investment Bank. The fund
    “This will be our flagship development              This proposed design will mirror           managers have also been targeted with
    with a choice                                                            the highly
                                                                                                   securing over £200m of co-investment
    of five different                                                        successful
    room types to suit                                                                             capital from a wide range of sources.
                                                                             CityBlock sites
    all requirements                                                         in Lancaster          Specific funds are: Development
    and budgets. Our
                                                                             and in
    research shows                                                                                 Capital (£45m), Business Loan (£35m),
                                                                             Leicester, where
    students benefit                                                                               Venture Capital (£30m), Biomedical
    from a city centre                                                                             (£25m), Energy & Environmental
    location and prefer                                                      is currently
    the en-suite, all-                                                       underway on an        (£20m) and Digital & Creative (£15m).
    inclusive package                                                        additional site
    that encourages         An artist’s impression of the proposed new       due to open in        Boosting prosperity
    independent living.” development at Victoria Court, Lancaster.           September 2011.
                                                                                                   Business Minister, Mark Prisk said:
                                                                                                   “Along with the Government’s £1.4bn

    Lancaster lawyer’s new role                                                                    Regional Growth Fund and other
                                                                                                   economic development initiatives,
                                                                                                   this fund will play an important role
    Lancaster lawyer and Chamber of               Lancaster University.
                                                                                                   in boosting the prosperity of local
    Commerce director Gill Gardner has
    joined law firm Brabners Chaffe Street        She joins a corporate team comprising            businesses, creating new private sector
    as a Partner in its expanding corporate       more than 40 lawyers. Ross Shine, a              jobs and driving economic growth
    team. She previously headed up the            Partner in the firm’s Preston office,            across the north west.”
    corporate department at Oglethorpe,           comments: “Gill will bring a wealth
    Sturton & Gillibrand.                         of experience to our corporate team.             The Fund is expected to support 800
                                                  She has an                                       businesses, create or safeguard almost
    Gill has specialist expertise in mergers      excellent
                                                  reputation                                       14,000 jobs and improve the economic
    and acquisitions, bank and venture
    capital financing and company                 and brings                                       performance of England’s north west
    structures and shareholdings. With over       with her a                                       with an estimated GVA (gross value
    20 years’ experience, she has practiced       proven track
                                                                                                   added) increase of £700m.
    in the City and spent time working in         record of
                                                  success.”                                        More details at
    Sydney for one of Australia’s top law                         Gill Gardner and Ross Shine of
    firms. She is also a Council Member of                                               
                                                                  Brabners Chaffe Street
4        Business Matters

 Closer link
                                                       of the road in places to avoid large             ongoing economic growth in the
                                                       excavations; slip roads redesigned to            region and reduce traffic congestion
                                                       avoid altering two bridges; lighting             in Lancaster City Centre.” Over 3,000
                                                       to be provided only at junctions; and            construction workers will be needed,
 The Heysham M6 link has moved a step
                                                       length of construction reduced from              with at least 100 local unemployed
 closer after Lancashire County Council’s
                                                       three and a half to two and a half years.        people receiving training and jobs.
 funding bid received the green light.
 Changes to the design have cut the cost               The new road has long been the                   An amended Planning Application
 of the scheme from £139m to £123m.                    council’s highest priority major                 will now be progressed and an
 The Department for Transport (DfT)                    infrastructure project.                          inquiry timetabled to hear objections
 will contribute £111m, with the county
                                                       County Councillor Tim Ashton said:               to Compulsory Purchase Orders.
 council to fund the remaining £12m.
                                                       “The M6 link will generate thousands             Construction could begin in late 2012
 Changes include raising the height                    of jobs during construction, promote             with the road opened to traffic in 2015.

 Lancs makes                                           The UK’s manufacturing sector has
                                                       been buoyed by growth in export
                                                       markets, helped by increased demand
                                                                                                        benefiting. The company, which has 38
                                                                                                        staff, makes sachets and impregnated
                                                                                                        wipes, as well as contract filling of tubes

 good                                                  from overseas and the weak pound.
                                                       The monthly survey from Markit/CIPS
                                                       showed the manufacturing index rising
                                                                                                        and bottles, and has recently opened up
                                                                                                        new markets in Canada and the US.

                                                                                                        MD Andrew Appleyard said: “Our
 Lancashire’s manufacturers can play                   far ahead of economic forecasts.
                                                                                                        American markets are still relatively
 a vital role in leading the county to
                                                       Rachel Marsdin said: “While                      new, but we’re growing there and
 economic recovery, according to a                     manufacturing alone will not offset job          receiving new enquiries all the time
 leading business advisor. After figures               losses in the public sector, these latest        from large multiple retailers. The weak
 revealed UK manufacturing output hit                  figures suggest that it can at least play        pound has undoubtedly made it more
 a 16-year high in December, Rachel                    a role in the recovery by encouraging            appealing for us to trade overseas.”
 Marsdin, director at Moore and Smalley,               growth and confidence elsewhere in the
                                                                                                        The north west manufacturing sector is
 said she believes Lancashire’s economy                economy.”
                                                                                                        the largest in the UK, generating £20.3
 can benefit from its larger than average              White Lund-based Design Plus                     billion and employing over 400,000
 manufacturing base.                                   Packaging, is one business that’s                people.

      Happy everywhere
      (even award ceremonies).
      Yeti is fun… combining all the rugged
      strengths of a traditional 4x4 with the
      practicality and running costs of a hatchback.
      Yeti is a true crossover vehicle and is
      available from as little as £14,645 RRP.
      For more information or to organise
      a test drive contact:
      David Ian Limited, Middlegate
      White Lund Industrial Estate
      Morecambe, Lancashire LA3 3BN
      Tel: 01524 844666

                                                                                                       Škoda. Manufacturer of happy drivers.

Model shown is Yeti Elegance 1.2 TSI 105bhp at £18,780 RRP, including metallic paint at £410 RRP, optional front parking sensors at £270 RRP and optional
silver roof rails at £105 RRP. Official fuel consumption in mpg (litres/100km) for the Yeti range: Urban 28.0 (10.1) – 42.8 (6.6), Extra-urban 40.9 (6.9) –
60.1 (4.7), Combined 35.3 (8.0) – 52.3 (5.4). CO2 emissions for the Yeti range 189 – 140g/km.

                                                                                                                              Business Matters          5

                                                producing work that’s so nationally        “The growth in audiences generates
                                                recognised. Twenty-five years ago,         more money at the box office, we’re
                                                outdoor theatre was a new idea which       finding more sponsors and encouraging

                                                The Dukes championed and now it’s an       more people to join our Friends
                                                institution.”                              scheme,” says Joe. “The Dukes is a
                                                                                           charity and the more people who
                                                The anniversary show will be Merlin &
                                                                                           invest with their time or donations, the
    In a double celebration, 2011 marks the     The Legend of King Arthur, from 8 July
                                                                                           better we will be able to deliver for our
    25th anniversary of The Dukes’ summer       to 13 August. Local solicitors Joseph
    shows in Williamson Park and the            A Jones & Co are again the main
    40th birthday of the Lancaster theatre      sponsors.
    itself. The venue is also celebrating an
    increase of 30,000 in attendances.
                                                World premiere
                      Dukes director            The Dukes continues to champion
                      Joe Sumsion said:         original work such as the world
                      “People travel from       premiere of Quicksand, a new play set
                      across the country        on Morecambe Bay. And its enthusiasm
                      and from abroad           for plays rooted in the North is
                      to see Lancaster’s        reflected in The Rise and Fall of Little
                      outdoor theatre and       Voice (March 24-April 16). A former
                      you would be hard         director, the Olivier Award winning
                                                                                           Curtis Cole (Leo) and Cristina Catalina (Elka)
                      pressed to find any       David Thacker, returns with Arthur         in the Dukes’ production of Quicksand
                      other city of this size   Miller’s The Price (May 3-7).              Photo: Darren Andrews

    Trading places
                                                new types of stalls rather than direct     dressmaking services and decorating.
                                                competition for existing stallholders.
                                                                                           The Market will be running a number
                                                Trades being sought include                of events to attract customers such
                                                sportswear, ladies OS wear, foam
    Morecambe’s Festival Market is offering                                                as discounts for pensioners and a
                                                products, gold and silver, health foods,
    special introductory rates during March                                                ‘Where’s Eric?’ competition. An Easter
                                                cycles, denim wear, fishmongers,
    to encourage more traders to start their    cobblers, tableware, motor accessories,    Eggstravaganza is also planned for
    own business or relocate to the busy        lighting, fashion footwear, toys, army     April. More details from Tracey Bruce
    site. The market is looking to attract      surplus/camping, dry hairdresser,          on 01524 414251.

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6       Business Matters
                                                                                                                                       advertising feature

Would you like a ‘Green’ Lease?
Alison Kinder is Head of Property                      which will prepare the way for eventual                      On the sale or grant of a lease, a
Services at Oglethorpe, Sturton and                    new law.                                                     landlord must obtain, at its expense, an
Gillibrand, specialising in commercial                                                                              Energy Performance Certificate and
                                                       The BBP believes it is essential for
property. In this issue of Business                                                                                 this new guidance encourages owners
                                                       property owners and occupiers to work
Matters Alison takes a look at how new                                                                              and occupiers of commercial property
                                                       together to improve sustainability and
‘green agenda’ initiatives could shape                                                                              to share data on energy consumption.
                                                       reduce the environmental footprint of
the future on environmental issues for
                                                       commercial buildings.                                        The Green Lease Toolkit suggests some
commercial property owners.
                                                                                                                    initiatives which could be adopted and
                                                       The toolkits includes a set of best
Alison, who has been a Partner in the                                                                               installed in commercial buildings. Some
                                                       practice recommendations and a suite
practice since 1999, is an expert in                                                                                of the initiatives would be expensive
                                                       of model clauses for inclusion in new
property development and landlord                                                                                   and impractical for listed or period
                                                       and renewal leases. To avoid having
and tenant law and enjoys guiding her                                                                               buildings.
                                                       to wait for leases to be renewed, the
clients through all the issues relating
                                                       toolkit also includes a Memorandum of                        Whether leases will ‘go green’ without
to property transactions.
                                                       Understanding between the landlord                           a change in the law remains to be seen
                                                       and the tenant. This Memo is not legally                     and the success of this voluntary code
                                                       binding and does not change the                              will be assessed in the future.
Two new ‘green’ toolkits could
                                                       lease terms but is an express agreed
encourage property owners and tenants                                                                               Critics of the scheme believe that it may
                                                       action plan between the landlord and
to work together to shape best practice                                                                             well be better to wait for a change in the
                                                       the tenant. It is designed to represent
and, potentially, future legislation.                                                                               law, which would make these measures
                                                       cooperation and understanding
                                                                                                                    compulsory, rather than implementing
The Better Buildings Partnership (BBP),                between the parties.
                                                                                                                    something which is not legally binding.
a collaboration of London’s leading
                                                       The Management Toolkit is designed to                        Others have also commented that
commercial property owners and
                                                       provide guidance to the ‘Green Building                      implementing the ‘toolkits’ in London is
organisations, published a ‘Green Lease
                                                       Management Group’, which would be                            one thing but adopting them across the
Toolkit’ in 2009 and more recently a
                                                       collaboration between the building                           rest of the country will be much more
‘Green Management Toolkit‘.
                                                       management, owners and occupiers on                          difficult.
The initiatives are supported by both                  environmental issues.
                                                                                                                    If nothing else, these kits will hopefully
the Mayor of London and the London
                                                       One key principal and foundation of                          get landlords and tenants thinking
Development Agency,
                                                       this best practice and green clauses,                        about environmental issues and
The publications are designed to sit                   is that neither the landlord nor the                         working together on new sustainable
along side each other. It is hoped they                tenant should be penalised for trying                        initiatives. It will also be an opportunity
will encourage landlords and tenants to                to improve the energy efficiency of                          to put new ideas into practice, to see if
work together on environmental issues,                 the building and reduce the energy                           they really make a difference prior to
allowing them to put ideas into practice,              consumed within the building.                                any consultation on a change in the law.


                                               High value service for clients
                                               who demand the best
                                               As well as giving expert, specialist legal advice, we go that extra mile and really understand our clients’ businesses.
                                               This personalised, pro-active approach enables us to deliver results and add real value.

            Andrew Royce                 Alison Kinder                           David Park                         David Gillibrand
      Head of Corporate Services   Head of Property Services           Head of Employment Law Services          Head of Litigation Services

                                                                                                                                                 If you have a query
                                                                                                                                                 or an issue we can
                                                                                                                                                 help you with, call us
                                                                                                                                                 on 01524 846846.

                                                                                                                                                 16 Castle Park,
                                                                                                                                                 Lancaster, LA1 1YG

                                                                                                                                               Business Matters           7

                                                 Often, speaking is intended to ‘perform’
                                                 an action rather than just convey
                                                 information. For example, when I say        Inspired
    tome                                         “I promise ...”, I am not just conveying
                                                 information about myself, I am making
                                                 a promise. More generally, Austin urged
    Among Lancaster’s famous sons, the           philosophers to look carefully at the       The search is on to find the cream of
    philosopher John Langshaw Austin has his     ordinary uses of words, and the different   Lancashire’s entrepreneurial talent
    centenary this year. Chris May, Professor    contexts in which they’re used.             with the annual BIBAs (Be Inspired
    of Political Economy at Lancaster
                                                 In April the Department of Politics,        Business Awards).
    University, believes a blue plaque is in
                                                 Philosophy and Religion is holding a        With nominations for
                                                 commemorative conference, where             the fifteen categories
    John Langshaw Austin is best known                                                       due to close at 4pm
                                                 Austin’s work will be discussed. The
    as the originator of the idea of the                                                     on 24 March, the
                                                 City Council, the city’s Civic Society
    ‘speech act’, set out in his book ‘How                                                   BIBAs 2011 are on
                                                 and the owner of the house in which
    to do Things with Words’ (1962). It used                                                 target to achieve a
                                                 Austin was born have all agreed that a
    to be common among philosophers                                                          record number of
                                and linguists    blue plaque on the house in Hillside,
                                                 near to the castle, would contribute        entries.
                                to focus their
                                theories of      to Lancaster’s historical character.        Organisers
                                language         However no funding is currently             are looking for
                                exclusively      available.                                  businesses that
                                on statements    If any Chamber member is willing            are ‘exceptional,
                                that convey      to donate £250 to sponsor the               fast growing and a
                                information.     production and fixing of the plaque         household name of
                                However,                                                     the future.’
                                                 as a contribution to the continuing
                                as Austin
                                                 recovery of Lancaster’s unique history,     To qualify,
                                                 they should contact: Brian Garvey           businesses must be
                                there are many
                                                 [].                 based in or have an
    John Langshaw Austin,       other kinds of
    Philosopher                 speech act.      Chris May                                   office or franchise
                                                                                             within the county

    Field of dreams
                                                                                             of Lancashire.
                                                                                             companies will
    Businesses in Lancashire and Cumbria         Morecambe North platform. A new             be announced week commencing 26
    will have the opportunity to bid for         pipeline to onshore terminals at Barrow     April, with the awards ceremony itself
    contracts in the new Rhyl gas field in       is planned for the third quarter of 2012.   on Friday 10 June at Blackpool’s Tower
    the East Irish Sea. Centrica Energy          If all goes to plan, the rig is expected    Ballroom.
    (operating as Hydrocarbon Resources          to be on site at Rhyl field for 43 days.
    Limited) has applied to the Secretary of     Centrica have also applied to drill two
    State for Energy and Climate Change to       exploration wells at the nearby Bootle
    drill the well, which lies approximately     and Whitehaven fields.
    25 km west of Walney Island, near
    Barrow.                                      Likely contract opportunities
                                                 include drilling, pipeline and route
    Subject to necessary consents and            survey services, building facilities
    approvals, drilling operations are           management, project support, light well
    due to start in July 2011, with gas          intervention services and provision of
    being transferred by pipeline to the         supply and anchor-handling vessels.

    Interested in becoming a Director of the Chamber?
     Expressions of interest are being sought    remunerated. It presents an opportunity
     from senior representatives of Member       to shape the strategic objectives of
     businesses interested in helping to         the Chamber in its role representing
     contribute to the future development        the interests of the local business
     of Lancaster District Chamber of            community. If you would like to know
     Commerce.                                   more, please contact Ann Morris, Chief
                                                 Executive, 01524 381331 or e-mail
     This is a voluntary position and not

8        Business Matters

Fine arts                                    said it was the event itself which was the
                                             prime reason for their visit. According
                                                                                          LAP now hope that there will be more
                                                                                          recognition of the value of the arts
Lancaster district’s arts sector is          to the report, LAP offers good value for     sector in Lancaster, especially as the
taking centre stage in the local             money for its core funders – the Arts        report has identified opportunities for
economy, boosting it by £50 million          Council England, Lancashire County           both local businesses and for the image
annually, a new report reveals. Some         Council and Lancaster City Council –         of Lancaster generally.
600 businesses and organisations in          who together provided £1,651,155 of
                                                                                          According to the report the district has
the district are directly or indirectly      funding in 2009/10.
                                                                                          114 visual artists, 29 potters and glass
involved in the arts and cultural sector,    Nationally recognised                        or ceramic artists, 19 dance schools or
supporting up to 2,400 jobs.                                                              classes,13 entertainment and stand-up
                                             Joe Sumsion, Chair of Lancaster
Lancaster Arts Partnership (LAP)                                                          artists, 53 live music venues, 43 bands,
                                             Arts Partnership, said: “Long-term
commissioned the report, whose                                                            31 musicians, 18 professional actors,
                                             investment in a small cluster of excellent
findings provide evidence for funders                                                     18 theatrical companies, 10 digital arts
                                             arts organisations has paid off. The
faced with difficult decisions and                                                        companies including film studios and
                                             Lancaster and Morecambe district has
suggest ways in which the arts can                                                        production companies.
                                             become nationally recognised for arts
further improve their contribution to the
                                             and culture and it’s no coincidence that
                                             there are now so many other artists and
Partner companies of LAP are                 arts businesses making such a strong
The Dukes, Storey Gallery, Litfest,          contribution to the local economy.”
More Music, Ludus Dance, Live at
LICA (Lancaster Institute for the            The Northwest Regional Development
Contemporary Arts), folly, and Green         Agency (NWDA), part-funded the study
Close Studios. Between them they             with a £30,000 grant in 2010.
generate £7.5 million annually, produce      Lancaster district is the third largest
£800,000 worth of media coverage             recipient of funding from Arts Council
outside the district, and provide more       England NW, behind Manchester and
than 20,000 separate activities for young    Liverpool. This recognises its excellence
people each year.
                                             and innovation, particularly in dance,
Audience research shows that of visitors     digital media, visual arts and live
attending arts events in the district, 85%   performance.                                      The arts take centre stage
                                                                                               Photo courtesy of More Music

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                                              We can offer training solutions in the following areas:

                                                  •    Health & Safety
                                                  •    Catering, Retail & Hospitality
                                                  •    Computing, IT, Business &
                                                  •    Hair & Beauty
                                                  •    Construction, Engineering & Gas
                                                  •    Teacher Education & Child Care
                                                  •    NVQs in the workplace

                                              For more information regarding any of the above, please contact
                                              01524 521511 or

                                                                                                                   Business Matters    9

     Saint Matt is
                                                   Up for auction on the night were a                     Friends of Morecambe Football Club.
                                                   framed and signed Steven Gerrard                       Raffle prizes included a Southampton
                                                   shirt and photo, and a framed and
                                                                                                          shirt signed on the night by Matt Le
                                                   signed Ryan Giggs shirt and photo,

     the star                                      accompanied by a 2008 Champions
                                                   League Final programme (Moscow).
                                                                                                          Tissier, vouchers for Morecambe
                                                                                                          Football Club Matchday Hospitality and
                                                   Both lots raised very tidy sums for The                24 bottles of Shrimps wine!
     The inaugural Globe Arena Sportsman’s
     Dinner, sponsored by The Bay, proved a
     real winner, with a sell-out crowd of local
     businessmen (and women!) and fans

     Guest speaker was former Southampton
     and England legend Matt Le Tissier,
     who entertained guests with memories
     and witty anecdotes from his 18
     year professional career, and signed
     autographs throughout the evening. He
     was ably assisted by local comedian and
                                                   Pictured at the Sportsman’s Dinner are (l to r): Rod Taylor (Chief Executive, Morecambe FC), Dave Salmon
     Master of Ceremonies, Lester Crabtree         (The Bay), Mark Dixon (Commercial Director, MFC), Matt Le Tissier, Lester Crabtree, Mark Lillis (Assistant
     who kept the crowd laughing until late.       Manager, MFC), & Sammy McIlroy (Manager, MFC).

     Showing off
                                                   sales, marketing, technology, time                     business owners across the country.”
                                                   management and planning, differs
                                                   from most training as it is delivered                  The Academy gives 10% of its profits
                                                   by business owners with expertise in

     around the UK
                                                                                                          to the ‘Ambassadors in Sport’ charity in
                                                   their specific topic areas, rather than an             support of its work in South Africa.

     A business school in the North West is        James Brown, Director of AWOL
     on a drive to grow small and medium           Recruitment Ltd, who completed the
     businesses across the UK. With the            course last year, said: “It’s developed
     launch of its 12-month programme in           every aspect of our business. The quality
     March, Lancaster-based Showing Off            of the speakers and the information
     Academy aims to educate business              given was such that it all fed into what
     owners on how to boost their profits and      we do, giving our business the ability to
     grow sustainably, putting wealth and          grow and improve.”
     jobs back into their local community.
                                                   Joanne Allday, Director of Showing Off
     The course, which covers the                  Academy, said: “We’ve been amazed
     fundamental elements of growing a             at the results we’ve achieved and are               Well trained - Joanne Allday (2nd from R) with a group of
                                                                                                       AIS workers at a recent training session.
     profitable business, including finance,       thrilled we can now open the course to

     You’re hired
                                                   Marianne Turner from Printing Plus                     On the night, businesses will be
                                                   employs two apprentices: “For us                       encouraged to hold one to one
                                                   embracing apprenticeships has worked                   discussions with potential candidates
     Employers celebrated the launch of            really well, and everybody wins,” she                  for apprenticeship vacancies. For
     Lancaster & Morecambe College’s               said. “The apprenticeship programme                    businesses contemplating training
     100 in 100 campaign during National           has enabled Printing Plus to get the                   courses for apprentices there will be the
     Apprenticeship Week in February.              skills we need and a motivated team                    opportunity to take a tour of the training
     This new initiative will recruit 100          at an affordable cost, allowing us to                  facilities on the campus.
     apprentices in 100 days for the mutual        operate in an extremely competitive
     benefit of employers and those                market with confidence.”
                                                                                                          For anyone unable to attend the event
     becoming an apprentice. Guests heard
     from current apprentices and their                                                                   the college is offering to advertise their
                                                   The college is also holding an
     employers, learning more about what                                                                  apprenticeship vacancies on the night. A
                                                   ‘Apprenticeship Jobs Night’ which will
     the programme entails and how it is of                                                               ‘Vacancy Matching Service’ will then be
                                                   be advertised in the local press and by
     real benefit to businesses.                   direct mail to all local school leavers.               offered and potential candidates lined
                                                   The event on Tuesday 15 March will be                  up for interview.
     According to the college, taking on an        an ideal opportunity for businesses to
     apprentice is a cost-effective way to         place apprenticeship vacancies with the                More information from Lancaster &
     develop highly skilled, productive and        college and promote their company to                   Morecambe College on 01524 521511
     motivated employees.                          potential future employees.                            or
10        Business Matters
                                                                                                              Leisure & Tourism review

Supporting the
visitor economy
Andrew Dobson, Head of Regeneration                   The ongoing regeneration of
and Policy at Lancaster City Council,                 Morecambe and the work being done
urges businesses to work with the City                through the Morecambe Area Action
Council in attracting visitors to the                 Plan will provide further opportunities
area.                                                 to improve the town’s attraction to
                                                      visitors. The Council is also working             for young people including holiday
                                                      with its partners around Morecambe                activities and sports development.
The leisure and tourism sector is of key              Bay to provide a consistent approach to
                                                                                         We would encourage any business in
importance to our local economy, with                 interpretation and marketing.      this sector to get involved with our plans
the visitor economy currently worth over                                                 for taking the district forward and to
                                            Of course, this sector is not just
£300 million to our district and bringing                                                take advantage of the help and support
                                            concerned with bringing visitors
in more than six million visitors annually.                                              available.
                                                                to the district, it
The sector also
                                                                is as much about         Accommodation providers can get
plays a key role           “Many local businesses               providing facilities
                          have a strong role to play                                     help with the national quality assurance
in economic
                              in attracting visitors            and opportunities for    scheme, there is currently funding
development and
                             and providing leisure              those of us who live     for rural businesses to develop their
                        opportunities for residents” here to enjoy a good                tourism offer, or even for provision of
supporting over
                                                                quality of life and a    basic facilities such as cycle storage
five thousand jobs                                                                       for those cyclists passing through on
                                                                place that we can be
locally.                                                                                 the new coast to coast route, Way of the
                                            proud to call home.
Supporting the visitor economy is one of                                                 Roses.
                                            Many local businesses have a strong
Lancaster City Council’s key priorities     role to play in attracting visitors          The city council and its partners,
for 2011-2012, and our strategic            and providing leisure opportunities          including the local business community,
objectives are to develop the local         for residents, and the council is            increasingly recognise the benefits
tourism product, actively market the        dedicated to                                                   of and are actively
district, and provide high quality visitor  helping support                                                working more closely
services.                                   businesses in the         “Our district is blessed             together to collectively
Our district is blessed with a fantastic    sector to provide         with a fantastic location            develop the tourism
                                            a product that            on Morecambe Bay and                 and leisure offer today’s
location on Morecambe Bay and a                                      a fascinating history and
fascinating history and heritage. And       will take our                                                  customers are looking
                                            district forward                     heritage.”                for, and really put our
of course a stunning array of beautiful
countryside. The sheer variety and          to become both                                                 district on the map as a
contrast between the three main areas       a competitive                                                  must see place to visit
– Morecambe and the Bay, Lancaster          visitor destination, and an attractive and   and do business.
Heritage City, and the Lune Valley,         vibrant place to live.                       Andrew Dobson
represent both a huge opportunity and       To appreciate the district’s offer and       Head of Regeneration and Policy
a challenge in terms of promotion of the    future potential you need only look at
district.                                   the national acclaim received by various
The recent draft Cultural Heritage          arts and culture projects, the district’s
                                            programme of year-round festivals
Strategy highlights the need for
improvements to the public realm and        and events, the plays and concerts in                       A trip is advised      page 12
heritage offer, including Lancaster’s       Williamson and Happy Mount parks, the
Georgian architecture, development          sheer number of people on Morecambe                         Hotel will invest      page 12
of the castle as a must-see attraction,     Promenade on a sunny weekend, the
and raising the profile of the city. The    eclectic mix of independent shops,
                                            cafes and restaurants serving some
                                                                                                        All aboard             page 13
strategy also recognises the value of
                                            fantastic local produce, our extensive
heritage to the identity of Morecambe
and the district as a whole.                cycling network, and the opportunities                      Local sourcing         page 14

Each issue of Business Matters features a special     alongside highly relevant editorial.                     Future features for 2011
review section focusing on a specific business
sector, and we encourage Chamber members to           Our thanks to all those who have contributed to
submit relevant articles for publication.             the current issue.

The May-June 2011 issue will feature Legal            For editorial, contact:
Services, so if you are involved in this area of                                                         May/June        Legal Services
business and have something to say, why not say       Ann Morris on 01524 381331, or
it in Business Matters? Articles should be topical
and impartial, and can be up to 750 words in                                                             July/Aug        Web and IT
length. Copy deadline for this feature is 31 March.   For advertising, contact:

For advertisers, the special review section           Peter Fletcher, Fletcher Sales & Marketing, on     Sept/Oct        Financial Services
provides an ideal opportunity to run an advert        07800 974607, or
                                                                                                                             Business Matters   11
     Leisure & Tourism review

     A trip is advised
                                                  “One major change is that visitors             holidays this year. These people, I would
                                                  no longer come to resorts such as              guess, were mostly aged over 50 and
                                                  Morecambe as a destination where they          represent a major opportunity for us. But
     Visitor numbers to Lancaster could be        will stay for most of their holiday, but       we must move now or miss out,” he said.
     set to increase, according to the latest     will now visit the surrounding area or
                                                  region.                                        A total of 126m holiday and business
     Economic Activity Report from the City
     Council. The city has been voted in the                                                     trips were taken by UK adults in 2009
                                                  “For this reason we should not be
     top ten of emerging holiday destinations                                                    and 398m bednights. Of these trips,
                                                  promoting individual towns or centres
     by, the world’s largest                                                     13.7m were taken to the north west and
                                                  but marketing the attractions of the area
     travel website. Lancaster was named as                                                      38.1m bednights were spent here.
                                                  as a whole. In our case we need to be
     seventh in its poll of the Top 10 fastest    selling the city of Lancaster, the coast of    Amongst UK regions the north west was
     growing, up-and-coming hotspots.             Morecambe Bay, and the surrounding             the third most popular destination for
     The results were based on an increase in     countryside which between them offer a         British tourists after the south west and
     popularity by holidaymakers browsing         complete holiday package.”                     south east. (Source UK Tourism Survey (UKTS)
     the website over the past 12 months.         Higher standards                               2009 –
     The site lists top hotels, B&Bs and
     restaurants, with customer reviews and       “The main bed bank for the area is in          Our thanks to Neil Ryder for help in
     ratings. It also lists the most popular      Morecambe. Visitor expectations of the         preparing this article.
     attractions and things to do in the city.    standard of accommodation on offer are
     Most popular activity was visiting the       increasing and most visitors are
     Castle, followed by Williamson Park, the     now looking for better facilities
     Cottage Museum on Castle Hill and the        than they have at home.
     City Museum in Market Square.
                                                  According to Roger Carter
     Centre of attraction                         there is a shortage of tourist
                                                  accommodation in the rural areas
     Business generated by tourism is vitally
                                                  of the Lune Valley, so there are
     important to the Morecambe Bay area,
                                                  real opportunities for farming
     bringing in about £283 million annually.
                                                  and other rural businesses to
     And it offers real potential for growth
                                                  diversify into providing tourist
     as long as businesses are prepared
     to respond to market changes and
     opportunities, says the chairman of Bay      “I’ve heard many people say they
     Tourism, Roger Carter.                       wouldn’t be going abroad for their Top attraction – Lancaster Castle

     Hotel will continue to invest
                                                                                                 of many drastic cost-control policies
                                                                                                 being put in to place by well-respected
                                                                                                 hotel chains and I passionately believe
     Now in its twentieth year, Lancaster         really we can do about that. If anything, it   that this is the wrong strategy to
     House Hotel, adjacent to Lancaster           urges us to seek out new customers and
                                                                                                 maintaining your customer base.
     University, continues to uphold its          work twice as hard to attract business to
     status as one of the region’s leading        the area.                                      “We’ve just got to ride this storm out,
     accommodation and                                                                           accept the fact that the profit margins
                                                                           “Lancaster has an
     events venues. But               “We’ve got to ride this                                    may not be equal to those of recent
                                                                           enviable location
     with the impending               storm out …and keep                                        years and keep investing what we can
                                                                           as a conference
     cuts in the public             investing what we can in                                     in the product and customer service.
                                                                           destination with
     sector and more              the product and customer                 its excellent         We intend to continue our re-investment
     regional competition                     service.”
     than ever, the hotel,                                                 transport links,      plans throughout 2011 with the primary
     which is part of the English Lakes group,                             and many of our       aim that our customers will see and
     faces new trading challenges in a fast-      existing clients choose Lancaster as           appreciate the improvements. So when
     moving and diverse market-place.             the location for their national events.        the economic climate becomes more
                                                  We simply need to convince more                buoyant, we will have a hotel which will
     “We know that 2011 will be a difficult       companies in the private sector that
                                    year” says                                                   far out-shine our direct competition for
                                                  they should choose our great city over
                                    Tim Bell,                                                    many more years to come.”
                                                  the more obvious conference locations
                                    General       such as Manchester, Birmingham or
                                    Manager.      Liverpool.”
                                    “Our core
                                    midweek       But an increase in sales and marketing
                                    customer      activity is not the complete answer to
                                    base will be  addressing the long-term implications of
                                    affected by   the public cuts and any future economic
                                    the national  downturns, according to Tim. “Invariably,
                                    spending      the hotel industry will cut its cloth
                                    cuts, and     accordingly when times are hard, and
      Tim Bell, General Manager,    there’s       this will ultimately affect the quality of
      Lancaster House Hotel         nothing       what the customer receives. I’ve learned       Lancaster House Hotel

12        Business Matters
                                                                                                              Leisure & Tourism review

Good bet for business                                                                                  All aboard
Nearly 72,000 people attended Cartmel                 crowd, we receive a huge number of               After a successful first season teaching
races in 2010, an increase of 23% across              visitors who stay in the area overnight,         people to sail on the bay, the Training
the seven racedays compared to the                    stimulating the local tourism industry. It       Centre at Morecambe & Heysham Yacht
previous year. Now the management                     can become quite difficult to find hotel         Club is busy preparing for its second
team, part of the Holker Estate Group, is             accommodation at race weekends and               year. The north west is believed to be
preparing for an even busier season.                  the economic impact of the races is              the fastest growing region in the UK for
                                                      reaching the wider region. Business so           new marinas and sailing centres, and
Bank holidays provide the bulk of
                                                      far this season has been very brisk; we          the new season sees the club keeping
racedays, comprising the May Festival
                                                      are well ahead on ticket sales and the
(28 May to 1 June), and the August                                                                     pace with more developments planned.
Festival (25 to 29 August) with a BBQ                 Grandstand Restaurant has already sold
                                                                                                       John Parlane, the Training Centre
themed raceday in-between on 14                       out on a couple of days.”
                                                                                                       Principal and main instructor, is hoping
July. Every raceday features a range                                                                   to attract plenty of new devotees.
                                                      Race sponsorship and corporate
of family entertainment in addition to
                                                      hospitality packages are available for
the races and almost everyone takes                                                                    Richard Falk, Chief Cruising Instructor
                                                      most racedays. Garratt says “We create
a picnic to enjoy within the scenic                                                                    for the Royal Yachting Association, has
                                                      bespoke packages for each of our
parkland enclosures.                                                                                   congratulated John on the positive
                                                      sponsors, to ensure that every pound
Managing Director Jonathan Garratt                    they spend is working as hard as it can –        feedback he has received for his
says “Cartmel races is becoming                       sponsorship can be a very cost effective         sailing courses. With every one of their
more and more popular as a holiday                    way of promoting a range of products             hundreds of clients saying they would
destination. In addition to a healthy local           and services.”                                   recommend the course to someone else,
                                                                                                       and 100% of them rating the instruction

Up for the cup
                                                                                                       as good or very good, the feedback
                                                                                                       could not have been better.

Morecambe’s Globe Arena has another                    Stadia Hospitality Award, beaten only
top team to be proud of. Three of its                  by Premier League giants Everton and
chefs returned from the 2011 Football                  Aston Villa. Some of the premier league
Club Hospitality awards at the NEC with                kitchens have up to 30 chefs working
a barrow load of top prizes.                           every day.
First up to the plate was Commis                       They also won the salver for best team
chef Sam Schofield, who won silver in                  on the day and the ultimate accolade of
the traditional pasta dish section. He                 the best overall team trophy.
impressed the judges with his crab
and shrimp ravioli, buttered spinach                   Every dish the chefs entered into
and beurre blanc sauce. And Sam’s                      the competition is available to order
great result would prove to be just                                                                    Students at play on the bay
                                                       through both match day hospitality
the confidence boost for Head Chef                     and function and banqueting. Graham             The Training Centre has just announced
Graham Aimson and acting Sous Chef,
                                                       Aimson said: “For our first entries in          the launch by the RYA of a new
Doug Fishwick, to rattle the big boys
                                                       top flight culinary competitions under          ‘e-learning’ facility which means anyone
later in the competition.
                                                       the Morecambe FC name, we have                  can easily take a beginner’s theory
Graham and Doug excelled in the                        had a tremendous result and certainly           course in navigation and seamanship
food knowledge and hygiene section,                    exceeded our expectations. As a team            online. Telephone and email support
winning gold medals, and their lamb                    we’re determined to put Morecambe FC
                                                                                                       will be provided but candidates
dish came 3rd in the Major Football                    on the map for food as well as football.”
                                                                                                       can study at a time and place to suit

                                                                                                       Despite disappointment over the
                                                                                                       cancellation of this year’s Liverpool Boat
                                                                                                       Show, John hopes that many people who
                                                                                                       have only ever dreamt of sailing will
                                                                                                       want to experience for themselves the
                                                                                                       sheer thrill of gliding across the water,
                                                                                                       powered only by the wind. “Sailing has
                                                                                                       to be one of nature’s freebies and pretty
                                                                                                       ‘green’ too,” says John. “It’s a great way
                                                                                                       to get away from it all, creating some
                                                                                                       balance for us in the hectic lives many
                                                                                                       of us lead.”
Head chef Graham Aimson (c) with Sam Schofield (l) and Doug Fishwick. Photo courtesy of The Visitor.

                                                                                                                              Business Matters      13
     Leisure & Tourism review

     Local produce is best
     Neil Ryder looks at how one major leisure and tourism business in the area has implemented a local procurement policy
     for ingredients and food.
     Sourcing from local suppliers with a          hotels to more business orientated            when the season finishes.
     leaning towards family run businesses         venues. Wherever possible we prefer to
     is one of the key policies of the six four    use and support local businesses and          “We found one of our hotels was serving
     star properties in the Cumbria based          suppliers.                                    Dutch shrimps even though it was
     English Lakes Hotels Resorts & Venues                                                       overlooking Morecambe Bay which
                                                “What do we need from our suppliers?             has the best shrimps in the world. I
     group. The company also says that they     A quality product with assured supply.
     welcome approaches from potential                                                           found a small, family run business that
                                                The product must be delivered
     new suppliers, especially those offering   when needed while meeting any                    catches the shrimps and processes
     high quality speciality products.          special conditions for that product,             them by hand. We now take all the
                                                such as temperature and shelf life               shrimps produced by this business.
     Existing suppliers include many local
     farms. While the company has a central     requirements,” he said. “The supplier            These Morecambe Bay shrimps are
     purchasing office, each property has a     must be prepared to work on account              considerably more expensive, but are
     great deal of autonomy                                                and we are also       a better product and, most important,
     in dealing directly with                                              looking for an        local,” he said.
     suppliers.                                                            assured price or
                                   “What do we need from our               a price with little   “We are always looking for new
     Operations Director          suppliers? A quality product             change for about      suppliers, especially for speciality
     Douglas Dale has                  with assured supply.”               a three month         products, and welcome any ideas.”
     spent over 30 years                                                   period.
     with English Lakes,                                                                   A good example of these policies in
                                                                           “A menu will    action is the four star Wild Boar Inn, Grill
     and is closely involved
                                                usually run for about three months         & Smokehouse, near Windermere. The
     with sourcing local produce. “We are a     and we need to know the price of the
     family run business and believe strongly ingredients used. If the supplier has        inn, which was extensively refurbished
     in supporting local suppliers wherever                                                and reopened last year, has enhanced
                                                the right product then the price paid
     possible,” he says. “Our hotels vary       is, to a large extent, irrelevant. All our how it actively uses the best local
     greatly in character from a traditional    properties are four star, so our guests    produce. The onsite smokehouse offers
     coaching inn to a large Georgian           are looking for high quality, which        the opportunity to produce different
     mansion, from predominantly tourist        includes top of the range local food, and  flavours and create some special
                                                expect to pay a fair                                               dishes. The
                                                price for this,” said                                              corridors of the
                                                Douglas.                                                           inn also display
                                                                               “Morecambe Bay has the              photographs
                                                   “Attitudes are             best shrimps in the world.”
                                                   changing. People                                                of many local
                                                   used to expect                                                  producers and
                                                   certain foods all                                               suppliers to The
                                                   the year round                                                  Wild Boar.
                                                   such as strawberries at Christmas. At
                                                   English Lakes we only serve food that   This is an edited version of an article for
                                                   is in season, for instance we only use  the NFU’s Farmer and Grower magazine,
     Tasty and local - the Wild Boar Grill,        locally grown asparagus starting around and is reproduced here with their kind
     with chef Marc Sanders                        Christmas and it is taken off the menu  permission.

      The following Chamber                        Quite Simply French                           Cinemas/Theatres
      members provide leisure                      Strathmore Hotel                              Apollo Cinema
      and tourism services. For full               The Borough                                   Lancaster Grand Theatre
      contact details and websites                 The Clarendon Hotel                           The Dukes Playhouse Ltd
      please see the Chamber                       The Gatehouse Restaurant
      website.                                     The Longlands Inn & Restaurant
                                                   The Lothersdale Hotel                         Sport
                                                   The Midland Hotel                             Cartmel Steeplechases (Holker) Ltd
                                                   The Mill Inn                                  Heysham Golf Club Ltd
      Hotels/Restaurants/Pubs and Clubs
                                                   The Stork Inn                                 Kirkby Lonsdale Golf Club
      Bay Horse Inn
                                                   The Sun Cafe Restaurant                       Lancaster City Football Club
      Cafe Bar Eleven
                                                   Verdes                                        Morecambe & Heysham Yacht Club
                                                                                                 Training Centre
      Crofters Hotel
                                                                                                 Morecambe Football Club
      Headway Hotel                                Cafes
      Holiday Inn Lancaster                        Bridge House Farm Tea Rooms
      Lakes Bistro Ltd                             Diggles                                       Visitor Attraction
      Lancaster House Hotel                        JC Country                                    Wyreside Lakes Fishery
      Lancaster Lounge & Bars Ltd                  Juicafe Ltd
      Mitchells of Lancaster (Brewers) Ltd         Lewis’s Coffee Shops                          Entertainers
      Nice Bar and Restaurant                      The Old Bell Coffee House                     David Lancaster Entertainment
      Pizza Margherita Lancaster Ltd               White Cross Cafe & Sandwich Bar               The Two of Us

14         Business Matters

     It’s a family affair
     Pilling Pottery has enjoyed success for over 40 years. Originally established by Jim Cross, the business is now run by his
     son Adrian. Jim’s other son Dylan also works in the family business as does Adrian’s 19 year-old son, Adam. Rachel Gibson
     of Quay Creative finds out how keeping it in the family has enabled the company to continue growing.
     Sitting in pride of place at the centre     more, they are built to last so also offer a   helps out but her career aspirations lie
     of a small village, the modest exterior     more environmentally-friendly option.”         elsewhere too,” he says.
     of Pilling Pottery disguises the hive of
                                                 Adrian came into the business when             “I love this area. It’s my inspiration
     activity that takes place when you walk
                                                 he left school. “I actually wanted to be                              really. If I have a
     through the door.
     The shop at the                                                                                                   problem with the
     front is crammed                                                                                                  business or need
     with hand crafted                                                                                                 to work something
     pottery, mugs                                                                                                     out I just go for a
     and crockery and                                                                                                  walk with the dogs.
     in the workshop                                                                                                   It helps clear my
     at the back                                                                                                       head and the answer
     the company’s                                                                                                     always comes to me
     ten employees                                                                                                     – usually near the
     are busy                                                                                                          sea.”
                                                 a truck driver when I was growing up,”
     manufacturing kilns that are delivered
                                                 he says laughing. “But because we offer      Adrian is passionate about Pilling
     and installed around the country.
                                                 a nationwide service I get to do a fair      Pottery and would love to continue
     Jim established the pottery in 1968 and     bit of driving too as I like to deliver and  building on its success. “The business
     he was busy creating pieces on the          install the kilns myself. It gives me an     and premises play an integral part in
     potter’s wheel the day I visited. Jim also  opportunity to meet and connect with         the village community and we have a
     runs workshops and evening classes for      the customer. If you care for them they      lot of school children who come from
     those itching to have a go themselves.      will stick with you.”                        further afield to learn more about
                                                                                              pottery. The building was once the
     The company                                                  His role at Pilling Pottery
     manufactures       “I like to deliver and install had always meant                       village tea rooms,” he says. “At some
     kilns for                 the kilns myself.”                 working with his hands
                                                                                              stage in the future I would love to be
     pottery,                                                     until he took over the      able to expand the pottery and kiln
     ceramics,                                  running of the company when his father        business into new premises nearby and
     glass and jewellery, under the             became ill. “At                               turn this back into a café. There would
     brand name Northern Kilns. Kiln            first I found it                                                   be facilities to teach
                                                                            “Jim also runs workshops               children the simple
     manufacturing and refurbishment is         really hard to                and evening classes for
     the expanding side of the business         sit in the office                                                  things in life such
                                                                            those itching to have a go             as making butter as
     today and the area that Adrian has built   and pick up the                       themselves.”
     since taking over from his father. All the phone. I missed                                                    well as continuing
     equipment is designed and created on       the hands-on                                                       the pottery, glass and
     site to meet a customer’s required size    work of building the kilns, but these         enamelling classes,” he says wistfully.
     and end use.                               days I really enjoy it. I realised that all I “I’m a sucker for self-help audio books.
                                                needed was to improve my sales skills         They help me keep a positive attitude
     “We have gained a reputation
     nationwide for our customer service        to gain the confidence and now I love         when I need a little extra motivation. But
     and the quality of                                                     generating
                                                                                              I think some professional management
     the kilns we supply,”                                                  sales. For some
                                                                                              training might be required if I really
     explains Adrian. “Some
                                  “It helps clear my head and people buying
     modern frames will
                                  the answer always comes to a kiln is a dream want to see those dreams become a
     only last a few years
                                   me – usually near the sea.” they’ve had for
     but our products are                                                   a long time.
                                                                            Knowing that I
     still manufactured to the quality they
                                                can supply exactly what the customer
                                                                                                             Out of hours
     were in the 1950s or 60s. We use thick
                                                wants and help them achieve their                Audio book : The Dome by Stephen King,
     steel and although they may cost a bit
                                                dream is a real privilege and extremely          great for long journeys
                                                motivating.”                                     Book: Cutting for Stone by Abraham
                                                Adrian was born in Aylesbury,
                                                Buckinghamshire, and moved up to                 iPod: The Strangest Secret by Earl
                                                Pilling when his father was offered a            Nightingale
                                                teaching job. He lives in Preesall with          Dinner companions : Nelson Mandela,
                                                his wife and two children Adam, 19,              Martin Luther King, Johnny Cash, Winston
                                                and Jenny, 17. “Adam now works in the            Churchill and Jeffrey Gitomer (author of
                                                business too. He is very skilled at kiln         The Little Red Book of Selling)
                                                manufacturing but I’m not sure he has
                                                                                                 Holiday: South Africa
                                                any ambitions to take over the family
     Adrian Cross                               business just yet. Jenny comes down and          Live act : Michael Buble

16        Business Matters

Panel is
                                             finance and advice. The consultancy          to help her launch a new web-based
                                             partnered with Enterprise Ventures to        learning programme to support and
                                             get the project off the ground. The five-    expand her consultancy work. She
                                             strong panel was chaired by Charter’s

                                                                                          said the panel members were very
                                             CEO Trevor Bargh, with six companies         supportive and encouraging in a
                                             taking part.
                                                                                          relaxed and friendly environment.
A Dragon’s Den-style initiative, devised     “It was extremely useful,” said Sarah
                                                                                          “The advice is going to be really
                                             Goodall, the Managing Director
by management consultancy Charter                                                         invaluable as I move forward,” said the
                                             of Clitheroe-based ‘The Athena
Solutions to help regional businesses                                                     former social worker.
                                             Programme’, which offers consultancy
grow, has been hailed as ‘invaluable’.       and training to help organisations with      The next Lancashire Investment Panel
Charter recently held its fifth Lancashire   safeguarding children and vulnerable         session is lined up for April 7 2011 when
Investment Panel to help growing             adults.
                                                                                          another four companies will be invited
companies access the right kind of           Sarah is looking for funding and advice      to make a pitch.

Poking fun
                                             essentials of tweeting and poking,           research from the Management School.
                                             delegates were taught how to use these
                                             tools strategically within their overall     LUMS has delivered business support to
                                             marketing activity and what benefits         more than 1,250 North West companies
Lancaster University Management                                                           over the past ten years. Upcoming
                                             and opportunities they can bring.
School (LUMS), recently hosted a Social                                                   programmes include Family Business
Media Workshop Series for 25 regional        Amongst the course tutors were Nikki
                                                                                          Communication, Project Management
businesses as part of its Innovation for     Garnett of Apparatus, Andrew Armitage
                                                                                          and Customer Focus.
Growth (IFG) Programme. The four             of Armitage Online, Linda Merrills
workshops provided an interactive            from Business Link, and Rachel Keller,
introduction to social media, with a         currently a PhD student at the university.
specific focus on Facebook, Twitter and
                                             IFG aims to improve processes and
                                             practices within regional SMEs. The
The workshops were designed to help          programme develops innovation
businesses and organisations take            through practical, interactive
advantage of emerging social media           management workshop programmes
platforms and technologies which are         and access to student resources. IFG
creating new opportunities to engage         provides SMEs with a network of like-           Delegates tweeting at the Social Media
with audiences. After learning the           minded businesses and world class               workshop

                                                                     w        ith
            brochures                                                                          INT
            business stationery
            all superbly designed and                                                                   Unit 7, Woodgate Park,
                                                                                                   White Lund Industrial Estate,
            skillfully printed                                                                            Morecambe LA9 7HA
                                                                                              T 01524 888509 F 01524 841288

    Positively Dependable

                                                                                                                Business Matters      17

     Addressing a major internet issue
     Will you disappear off the Internet? Is IPv6 – the next millennium bug?
     Glyn Jones of Savant warns of the dangers of not keeping up with the latest online developments.
     The internet is used by the majority       1.   If you don’t do something it will
     of people in their work and leisure             have a detrimental effect
     activities. This isn’t just at home and         With both these issues, doing
     at our desks, as mobile access means            nothing is not an option. Ignoring                            Glyn Jones
     we’re never out of touch. Losing our            the IPv6 upgrade will result in      4.   It may not be
     internet connection for a short while           an increasing number of web               obvious that you have a problem
     would be annoying, frustrating and              sites becoming inaccessible over          Your computer will not stop
     possibly costly. A long term break in           time. Those sites that would be           operating totally but any network
     communication is unthinkable but is now         available may not be up to date.          connectivity may not operate at
     a real threat.                                  Your customers will not be able to        full capacity and will diminish over
     Everything connected to the internet            connect to you and your website.          time.
     needs an address. In 1981, there were      2.   It will have a global effect
     over 4 billion addresses available              As with the change of century,     The upgrade to IPv6 has been
     (under what was called IPv4). The rapid         the internet is worldwide and the  progressing in the background for some
     global growth of the internet over              upgrade will affect everything     time as the backbone of the internet is
     the last 10 years has resulted in the           connected to it.                   prepared. It is now the turn of the leaf
     available addresses running out, and yet                                           nodes on the network, i.e. you and me, to
     demand is still increasing.                3.   It will affect hardware and        understand the impact and plan for the
                                                     software                                                 changes required.
     Current predictions see the IPv4                Both hardware (e.g.                                      A UK wide
     addresses running out by March 2011.            routers, computers)    “The rapid global growth initiative called
     An upgrade of the internet address              and software          of the internet has resulted 6UK was launched
     system (to IPv6) will provide an                (e.g. databases,      in the available addresses to industry in
     enormous amount of new addresses -              browsers) use IPv4.           running out”               November 2010
     over a quadrillion [5x1028] addresses           The upgrade to                                           ( and
     for each person alive today! Impressive         IPv6 means updates are required    World IPv6 Day is planned for 8 June
     as this upgrade is, it does mean that           for both.                          2011.
     parts of the internet may start being
     inaccessible to you unless you make        Where they differ is:                     In brief the steps you need to take are:
     some changes. It will also mean that        There is no fixed date
                                                1.                                        1.   Review your understanding of IPv6
     your customers will not be able to          The millennium bug had a fixed                and its implications
     connect to you anymore.                     date which provided impetus for
                                                                                          2.   Carry out an internal and external
     This upgrade has been compared to the       planning a solution. The uncertainty
                                                                                               technology audit
     “millennium bug” which threatened to        over when the last IPv4 address will
     disrupt computer systems at the end of      be given out leads to lethargy in        3.   Look at training and awareness for
     1999. The impact                                      preparing for it. IPv4 and          technical staff
     of the IPv6           “If you use the internet for IPv6 will co-exist until          4.   Review the options for upgrades
     upgrade will be       business and rely on it for IPv6 is firmly established.
     wide spread but      customer contact you must 2. The bits that need                 5.   Select the appropriate actions to
     there are key                   act now.”                                                 take
                                                           changing are known
     differences from                                                                     6.   Develop a project plan including
                                                           Because of the age of
     the millennium                                                                            acceptance criteria and a testing
                                                 some software at the end of 1999,
     bug that need to be understood.                                                           scheme
                                                 there was little documentation and
     Let’s look at what IPv6 and the             understanding of how it worked.          7.   Execute the plan
     millennium bug have in common:              The situation is much improved with
                                                          this upgrade as Internet        8.   Review your project
                                                          Service Providers are a         9.   Promote your success.
                                                          more recent breed and
                                                          have good documentation.        If you use the internet for business and
                                                                                          rely on it for customer contact you must
                                                          However, the average SME
                                                                                          act now. IPv6 software applications need
                                                          and domestic user will
                                                                                          to be tested and deployed, hardware
                                                                                          needs to be upgraded or replaced.
                                                             3. There is little
                                                                                          At Savant we have completed our
                                                             awareness or funding
                                                                                          IPv6 upgrades and are ready to help
                                                             The IPv6 upgrade was
                                                                                          organisations develop and execute
                                                             first agreed in December     their plans. A brief survey is available at
                                                             1998 but has not had any
                                                                                          Glyn Jones
                                                                                          Business Development Manager,
IPv4 depletion graph                                                                      Savant

18        Business Matters

Centros still ‘fully committed’                                                             news in brief
More than a year on since the                “Added to this, Lancaster still has a
inquiry decision, the City Council’s         critical need to offer its local population
                                                                                            Five year plan
development partner Centros say              a competitive and sufficient shopping          British Energy have announced plans
they are still committed to the Canal        attraction, especially in the light of         to extend the life of Heysham 1 nuclear
Corridor North development site in           the go-ahead for the retail expansion          power station for a further five years.
Lancaster city centre.                       of Preston. Despite the economic
                                                                                            The move is expected to secure the
                                             downturn, there remains a strong
As the principal grounds for refusal                                                        jobs of some 500 full time staff and 150
                                             underlying demand from retailers not
related to heritage matters, Centros has                                                    contract workers.
                                             currently represented in Lancaster to
been liaising with English Heritage as
                                             open shops here,” said the company.            It is believed that investment of around
the statutory advisor on such matters.
                                             Centros believes it can deliver an
According to the developer the Canal                                                        £50m will be required over the next
                                             attractive development that will fulfill all
Corridor site continues to offer exciting                                                   few years to support the extended life
                                             the requirements.
possibilities. “The site is unique and has                                                  of the plant.
plenty of underutilised potential,” said a   Centros anticipates a fresh public
spokesman. “With the right investment,       consultation programme which will              Wage freeze likely
we believe that amenities like the canal,    commence in autumn 2011. “With the
the Dukes, the Grand and the Musicians’      right collaborative approach by all            A British Chambers of Commerce
Co-operative can be combined with            of the stakeholders, Lancaster could           survey suggests many employers will
both historical and new buildings to         be one of the first cities to realise the      freeze or reduce wages in 2011. Of the
make this a distinctive and vibrant part     benefits of significant regeneration post      450 firms polled, 49% planned to keep
of the city.”                                the recession,” the company said.              salaries on hold and 6% would cut

Sir Richard’s
                                             our 140 mph trains to a top speed of
                                             125 mph. But we have kept faith with           More optimistically, 45% were likely to
                                             the core of Sir Richard Branson’s 1997
                                                                                            offer pay rises and only 13% expected

vision is still on
                                             vision for modern, customer-focused
                                             rail services.                                 to lay off workers due to government
                                                                                            spending cuts. The BCC says that firms
                                             “We have introduced two fleets of

track                                        state-of-the-art trains and used them          are doing whatever they can to retain
                                             to deliver faster and more frequent            staff in challenging conditions.
                                             services. Customer satisfaction levels
The current West Coast franchise             are an industry-leading 90% and                We have the answers
expires on 31 March 2012, and the open       passenger numbers have doubled to 28
                                             million in only six years. We believe that     A record 13 teams entered the annual
competition to run the franchise for the
next 14 years is now under way. Bids         local economies have benefitted from           quiz night organised by Moore and
have to be submitted by 17 August            the distinctive Virgin approach to rail,       Smalley, raising £615 for Lancaster
2011, with the winner expected to be         and that we can continue to add value to
                                             the economies of the areas we serve. We        Boys and Girls Club. Winners were
announced in December.
                                             intend to put in a strong and innovative       HSBC, runners up Reid Hamilton.
Current franchise holder Virgin Trains       bid to run services from 2012.”
comments: “We are proud of our record.                                                      The Dallas Road club provides social
We have weathered some severe                Routes through Lancaster included in           and sporting activities for boys and
storms, such as the collapse of Railtrack    the West Coast franchise are London
                                                                                            girls aged 8 to 18, with dedicated
and the subsequent scaling-back of           Euston to Glasgow and Birmingham
the West Coast upgrade, which limits         New Street to Glasgow and Edinburgh.           club nights from Monday to Friday,
                                                                                            and football and boxing sections that
                                                                                            compete across the county.

                                                                                            Mum’s the word
                                                                                            The Employers National Insurance
                                                                                            contributions threshold goes up to
                                                                                            £136 a week from April. As a result
                                                                                            no NI will be payable on the £128.73
                                                                                            standard rate of Statutory Maternity
                                                                                            Pay, Statutory Adoption Pay and
                                                                                            Statutory Paternity Pay. Full details on
                                                                                            the HMRC and Business Link websites.
Virgin Trains: ‘strong and innovative bid’

                                                                                                                Business Matters       19

     New Members                              North West First Aid Ltd
                                                                                              New member
                                             233 Marine Road Central
                                             MORECAMBE LA4 4BQ
                                             Contact: Craig Pyne
                                             01524 400611
                                             First Aid, Care, Fire and Food Safety Training   Adrian Harrison
                                                                                              Operations Manager
                                              Photo Baby                                      NORTH WEST FIRST AID
      Blackhurst Swainson Goodier LLP        61 Green Lane
     3 + 4 Aalborg Square
                                                                                              & NORTH WEST SAFETY
                                             LANCASTER LA1 2EZ
     LANCASTER LA1 1GG                       Contact: Eleanor Postlethwaite                   TRAINING LTD
     Contact: Mark Burrow                    01524 555789                                     tel 01524 400611
     01524 386500                                                email                        Wedding and portrait photography
     Solicitors                                                                               1. Describe your business in one
                                              Radix 2 Design Ltd                              sentence.
                                             Eskrigge Hall
      Brabners Chaffe Street LLP             Gressingham                                      To empower businesses and
     7-8 Chapel Street                       LANCASTER LA2 8LX                                communities to save lives and reduce the
     PRESTON PR1 8AN                         Contact: Debbie Robinson                         risk to those they care for through the
     Contact: Gill Gardner                   015242 36320                                     training we provide.
     01772 823921                              Electronic Engineering                           2. When was the business
     Solicitors                                                                               established?
                                              S Poll Enterprises Ltd                          North West First Aid Training Ltd was
      Darren Andrews Photography             23 Benton Road                                   established in 2003 and North West
     26 Elgin Street                         PRESTON PR2 6UL                                  Safety Training Ltd in 2009.
     LANCASTER LA1 3DG                       Contact: Sylvia Poll
     Contact: Darren Andrews                                                                  3. Who is your target market?
                                             07902 677 201
     07811 778 350                                    We support many businesses throughout           Weight management and nutrition                  the North West and train throughout
     Photographer                                                                             the UK and even in Europe! We provide
                                              Soar on High                                    training in First Aid, Care Sector,
      Hand                                   4 Melbourne Road                                 Personal Safety, Food Safety, Fire Safety,
     49 Grasmere Rd                          LANCASTER LA1 3QB                                Health & Safety, Risk Assessment,
     LANCASTER LA1 3HB                       Contact: Laura Blakeley                          Licensing & Security, and Teacher
     Contact: Gary Humphreys                 07786010504                                      Training.
     07710 750663                                Online e-commerce shop                           4. How many staff do you employ?
     Business organisational development                                                      13 colleagues overall, including 8
                                              The Sharepoint Initiative Ltd                   specialist trainers.
      Karl R Dixon Photography               Flat 3                                           5. What is your unique selling
     The Storey Creative Industries Centre   Brunton House
     Meeting House Lane                                                                       feature?
                                             Scotforth Rd
     LANCASTER LA1 1TH                       LANCASTER LA1 4TU                                We care!...What our customers
     Contact: Karl Dixon                     Contact: Aaron Crewe                             experience with us is the single, most
     01524 509000                            01524 566774                                     important thing on our minds!            
     Commercial Photography                  Installation and customisation of SharePoint     6. What has been the biggest
                                                                                              achievement for the business to date?
                                                                                              Seeing our customers grow and seeing

     Kirstine joins Chamber team
                                                                                              our business and its people develop and
                                                                                              7. How do you gain most of your
     The Chamber is pleased to welcome       consultancy.                                     Word of mouth, thanks again to our
     Kirstine Bond, our new Membership,                                                       growing number of customers.
                                             Kirstine is looking forward to meeting
     Marketing and Communications Officer.                                                    8. What is the best piece of advice
                                             members over the coming months                   you have received?
     Kirstine has a wealth of experience,
                                             at the various events and members’
     having previously been a director of                                                     Well one thing we discuss here quite a
     a successful business development       evenings. Please do introduce                    lot is ‘do the right thing’ I guess we
                                             yourself, and should you have any                would say that.
                                             suggestions regarding membership and             9. Why did you base your business
     Over the last few years she has been                                                     here?
     working with SMEs across the North                                                       Quite a simple one support the
                                             feel free to
     West to improve efficiency and                                                           local community. We have always been a
                                             contact her:                                     local company, always will be.
     profitability, undertaking business
     development work including mystery                                   10. Where do you see the business in
                                             lancaster-                                       three years’ time?
     shopping, team development, and
     leadership and business coaching.                                   We prefer to concentrate on the here and
                                                                                              now, making sure there is continuous,
     She also brings significant expertise   or telephone                                     ever improving performance in what we
     in marketing, e-marketing and PR        01524 381331.                  Kirstine Bond     do and how we do it.

20          Business Matters
                                                                                                       chamber news

                                                                                          Click for success
   By Vicky Lofthouse, Events Organiser
                                                                                          Sarah Cooper, Director of Black
                                                                                          Zest Solutions, will be revealing
                                                                                          her secret insider tips on how
                                                                                          to make email marketing work
You are invited to join Eric Ollerenshaw, MP for Lancaster and Fleetwood, and             for your business, in a briefing
Lancaster Chamber Members for a Business Lunch on Friday 8th April.                       for Chamber Members on
Born and bred in Lancashire and now living in Lancaster, Eric is a tough no-              Thursday 24th March. Sharing
nonsense campaigner who knows how to get a job done. He will be guiding us                her knowledge on efficient use of
through the highs and lows of the current economic situation and will give an
                                                                                          a database and how to segment
update on initiatives and developments in the Lancaster district. There will also be
a question and answer session.                                                            data effectively, the briefing will
                                                                                          enable you to use email marketing
The event will provide an ideal opportunity to make new contacts, strengthen old
ones and have a chance to promote your business to other Chamber members.                 strategically.
Please see below and the enclosed flyer for further details – EXHIBITION SPACE IS
                                                                                          Sarah explains: “Building strong
                                                                                          relationships with your customers
Many thanks to Fiona Robinson and her team at The Longlands Inn & Restaurant for
                                                                                          has never been as important and
hosting our last Members’ Evening in January; the next one will be on 9th March at
The Globe Arena, home of Morecambe Football Club. For further details on all the          by embracing email marketing,
Chamber’s events please visit                               you can increase awareness
                                                                                          and traffic, with just the click of

   for your diary
                                                                                          a button.” Whether you have no
                                                                                          customer database and need
                                                                                          support setting one up or have
                                                                                          a database but you’re not sure
Networking                                   Cost: Members FREE
                                                                                          what to do with it, the course will
                                             Non Members FREE
Members Evening
                                                                                          guide you through the basic steps
9th March 2011
The Globe Arena,                             How to use Email Marketing Effectively       required for success.
Westgate, Morecambe                          – Informative Briefing
Time: 6.30pm – 8.30pm                        24th March 2011                              You may already run your own
Cost: New Members Free (Max 2 per            Chamber of Commerce                          email campaigns but you’re not
company)                                     Time: 4.00pm – 6.00pm                        sure why they aren’t very effective.
Members £10 + VAT                            Cost: Members £10 + VAT
                                                                                          Even if you’re completely new,
                                             Non Members £20 + VAT
Chamber 2 Chamber Networking                                                              the briefing will arm you with all
Sponsored by Towergate Risk Solutions        Hold The Front Page – Informative            you need to formulate an effective
                                             Briefing                                     email marketing campaign.
22nd March 2011
                                             6th April 2011
Lancaster House Hotel, Ellel                                                              Chamber Member Black Zest
Time: 4.30pm – 6.30pm                        Chamber of Commerce
                                             Time: 4.00pm – 6.00pm                        Solutions is a new innovative
Cost: Free to Members
Non Members £15 + VAT                        Cost: Members £10 + VAT                      marketing and design business,
                                             Non Members £20 + VAT                        based on the outskirts of Lancaster.
Business Networking Lunch & Exhibition
                                                                                          Contact Sarah Cooper at sarah@
8th April 2011                               Training                           ,
Holiday Inn,
                                             First Aid Appointed Persons Training
Caton Road, Lancaster                                                                     Tel 07729 703557.
Time: 11.30am – 2.00pm                       Course
Cost: Members £25 + VAT                      16th March 2011                              For more information or to book
Non Members £45 + VAT                        Chamber of Commerce                          a place contact Vicky Lofthouse
Exhibition Space £35 + VAT                   Time: 9.30am – 4.30pm
                                                                                          on 01524 381331 or visit www.
                                             Cost: Members £80 + VAT
Women in Business                                                               
                                             Non-Members £100 + VAT
25th May 2011
The Longlands Inn & Restaurant,              First Aid Appointed Persons Training
Tewitfield, Carnforth
Time: 12pm – 2pm
                                             17th May 2011
Cost: Members £22 + VAT
                                             Chamber of Commerce
Non Members £44 + VAT
                                             Time: 9.30am – 4.30pm
Briefing/Seminar/Workshops                   Cost: Members £80 + VAT
Developments in Commercial Law –             Non-Members £100 + VAT
Informative Briefing
15th March 2011                              For further details of any of these events
Chamber of Commerce                          please contact me on 01524 381331 or
Time: 4.00pm – 6.00pm                          Sarah Cooper

                                                                                                        Business Matters         21

     Raising the
                                                  As long as you already implement good
                                                  practice by only saying things that pass
                                                  the ‘legal, decent, honest and truthful’

                                                  test, you should have nothing to fear.
                                                  A little extra care in what you say will
                                                  ensure you steer clear of trouble.
                                                  However don’t assume the ASA only
     The Advertising Standards Authority          goes after the big boys: a glance at the
     will now regulate marketing                  latest ASA adjudications shows that
     messages on organisations’ own               businesses of all sizes are investigated.
     websites. Julian Healey says we have         For example the estate agent in South                                        Julian Healey
     nothing to fear, as long as we’re            Wales who claimed they ‘sold and
     careful not to mislead.                      rented more homes last week than             ASA website; remove paid-for search
     In a long anticipated move, the remit of     most agents did last month!’ When            advertising linking to the non-compliant
     the Advertising Standards Authority is       challenged they couldn’t substantiate        website; and place adverts online
     being extended to cover areas of online      the claim and the complaint was upheld.      highlighting an advertiser’s continued
     communications previously outside its                                                     non-compliance.
                                              All it requires is for one person to
     control. From 1 March 2011, advertisers’                                                  It’s worth remembering the ASA is not
                                              complain and the ASA is obliged to at
     own marketing messages on their own                                                       there to prevent you from creating good
                                              least investigate. As the regulator itself
     websites, and paid-for search engine                                                      advertising. Sadly it isn’t there to stop
                                              says: “Anyone can complain to the ASA.
     ads such as Google AdWords, will be
                                                             It’s fast, free and easy.”        annoying adverts either (Go Compare,
     policed by the
                                                                                               anyone?). “The CAP code simply sets
     ASA for the          “If your customers don’t           Financial services
                                                                                               out standards that society has deemed
     first time.
                        complain, your competitors advertisers may be                          necessary to protect consumers and
                                                             wondering what all the fuss
     This will                  probably will.”                                                businesses alike. It promotes and
                                                             is about. You’ll already be
     apply to all                                                                              preserves organisations’ right to
     organisations                                           accustomed to validating
                                                                                               advertise responsibly – and those that
     operating from the UK, regardless of     everything you write, say, tweet or poke,
                                                                                               do shouldn’t find it burdensome to
     type or size. In other words, all of us. to your compliance people. For the rest
                                                                                               comply with,” says the ASA.
     The ASA will also now have jurisdiction  of us, it’s time to review our websites to
     over other ‘non-paid-for space’, such as check we can justify everything we say       Fat Media Sales and Marketing Director
     Facebook and Twitter, and some user      there. You may want to involve your web      John French says companies need to
     generated content. Paid for advertising  agency or marketing person in this.          be mindful of the new regime: “We
     on other sites - banner ads, for example     If your customers                                        welcome the new rules,
     - is already regulated.                      don’t complain,         “user generated content          as organisations will no

     The CAP (Committee of Advertising            your competitors         can fall within the new         longer be able make
                                                  probably will. This               remit.”                claims on their websites
     Practice) Code will now apply to these
                                                           practice                                        that are not factually
     communications. It includes
                                                           is                                              correct.
     perfectly sensible rules relating
     to misleading advertising,                            widespread, and hardly              “Companies that incorporate live social
     social responsibility and the                         discouraged by the ASA. They        media or review feeds such as Twitter
     protection of children. UK                            simply ask that if you are a        or TripAdvisor on their websites will
     Advertising Codes are already                         business complaining about          need to be careful, as user generated
     some of the strictest in the                          a competitor, you identify          content can fall within the new remit.
     world, but this move follows                          yourself as such.
                                                                                               If someone posts a comment that isn’t
     growing industry frustration at            Does the ASA have teeth? The regulator         honest or legal on one of these sites and
     the inability of the ASA to clamp down     says it now wants to ensure the same           it feeds through to your website, you
     on rogue online advertising. In 2009       high standards online as in other media        could still be held liable.”
     alone, the authority was powerless to      such as newspapers and direct mail. It’s
     deal with around 3,500 such complaints.                                                   The ASA’s new powers won’t cause mass
                                                often criticised for lacking real powers,
                                                                                               panic amongst website owners. What
     What falls into the new remit?             and it’s true that the ASA can’t issue
                                                                                               we should see, though, is an overall
                                                                     fines. But it can force
     ‘A communication                                                                          raising of standards and the elimination
                                                                     you to withdraw an
     for a product,             “Anyone can complain to                                        of most bad website content. And that
                                                                     advert, and with its
     service, opportunity       the ASA. It’s fast, free and online remit it will              has to be a good thing.
     or gift that primarily                 easy.”                   have new sanctions        For full details on these changes go to
     sets out to sell or
                                                                     that you ignore at Information on training
     promote something.’
                                                                     your peril, especially    services to help website owners and
     What doesn’t?                              if your business relies heavily on the         agencies are at .
                                                internet. E-commerce retailers take
     Excluded categories include classified                                                    Julian Healey is Editor of Business Matters
                                                special note.
     ads, press releases, editorial content                                                    and Director of Springtide Marketing.
     (phew!), political ads, corporate reports  The ASA will now be able to name     
     and investor relations.                    and shame the advertiser on the
22       Business Matters

        a new dining


       DOZENS OF

       MEATS TO
       TRY AT ONE
       SET PRICE.
         It’s carnival time at Touro - your new taste of Brazil, at the first
         Rodizio in Lancashire! On the menu is a wonderful choice of prime
         cuts of meat all cooked ‘Churrascaria de Rodizio’ style and carved at
         your table. There is one set menu price and for that you can choose
         from a variety of different meats. All cooked the Brazilian way.

        LUNCH ONLY


        *monday to friday lunch only



       T:01524 33354                         E:DRINK       BAR ELEVEN.CO.UK
                                       W W W. TO U R O . CO . U K
TOR015_Chamber_Advert.indd 1                                                                   14/10/2010 08:39
“at your service”
Your local commercial
insurance specialist
Providing great service,
cover, value and security
for businesses and
individuals throughout the
area for over 25 years.

        “It’s the customer care, the fact that
        a principal from the company will
        take a personal interest in our case
        and deal with it.” Ann Morris
        Lancaster District Chamber of Commerce

 “As a charity it’s really important
 that we always get good value for
 money, and Reid Hamilton make
 sure we do that.”
 Peter Hearne CancerCare

3 Queen Square, Lancaster, LA1 1RN

01524 39939
                                                 Reid Hamilton & Co. Ltd. is an ISO 9001 company authorised
                                                   and regulated by the Financial Services Authority (FSA).
                                                             Registered in England No. 1668273.

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