The Lancaster District Chamber of Commerce magazine BusinessMatters March-April 2011 www.lancaster-chamber.org.uk Sailing away Leisure and tourism - our £300m industry Philosopher’s tome page 8 England legend speaks page 10 It’s a family affair page 16 The next millennium bug? page 18 Odd, but not everyone knows we do offices insurance. We do. Call 01539 722422 for a quote or pop into the office at Prospect House, Meadowbank Business Park, Kendal LA9 6NY Email: firstname.lastname@example.org Agent of The National Farmers Union Mutual Insurance Society Limited. We do right by you BusinessMatters The Lancaster District Chamber of Commerce magazine Executive Editor Ann Morris 01524 381331 email@example.com Editor Chamber Julian Healey Springtide Marketing 01524 405892 firstname.lastname@example.org Views www.springtidemarketing.com Editorial Board Ann Morris, Chief Executive, Chamber of Commerce Julian Healey, Director, Springtide Marketing Vicky Lofthouse, Events and Membership Officer, Chamber of Commerce By Ann Morris, Michael Gibson, Managing Director, Fat Media Judith Coyle, Judith Coyle Editorial Chief Executive Mark Beeching, Director, Printing.com Marianne Turner, Director, PrintingPlus The recent announcement from the Justice Ministry to Rachel Gibson, Director, Quay Creative remove prison services from Lancaster’s historic castle ended speculation about when such a move might Lancaster District Chamber of Commerce take place, but has created new uncertainty about its Commerce House, Fenton Street, Lancaster LA1 1AB future. In our last issue, local solicitor Gill Gardner Tel: 01524 381331 gave her view about the enormous tourism potential a www.lancaster-chamber.org.uk President: Jon Price change of use could have for this district and the need Company Secretary: Gill Gardner for openness and collaboration to deliver that vision. Chief Executive: Ann Morris It will be interesting to see what types of proposals Finance & International Trade: Janet Askew come forward. The Chamber is currently talking to Events & Admin: Vicky Lofthouse other interested parties with a view to forming a Trust Membership & Marketing: Kirstine Bond Business Liaison: Mike Ashton where those parties can work together to protect our heritage and ensure the castle’s future as a visitor Designed & Published by: attraction. PrintingPlus Leisure and tourism is a major contributor to our 7 Woodgate Park, White Lund Industrial Estate local economy, worth an estimated £300 million per Morecambe LA3 3PS 01524 888509 year to the district, and we focus on this sector in our email@example.com feature pages 11-14. Hotel Manager Tim Bell from Lancaster House acknowledges the challenges of Advertising current economic conditions for the hospitality trade Peter Fletcher and his strategy for dealing with the impact. From a Fletcher Sales and Marketing different angle, English Lakes Hotels Group is focusing on a local procurement policy which aims to meet the The Slack, Windermere Road, Grange over Sands growing demand for quality local produce. Cumbria LA11 6JT 07800 974 607 Keeping it in the family is the secret of success for firstname.lastname@example.org Pilling Pottery and Northern Kilns, manufacturers of pottery and kilns for pottery, ceramics, glass and You can see an e-version of Business Matters by logging on to jewellery. Rachel Gibson interviewed Adrian Cross, www.lancaster-chamber.org.uk and following the links. who talks about his passion for the business founded by his father Jim over 40 years ago (p16). How to feature in Business Matters There are two major internet issues at the fore in this issue. Glyn Jones gives his advice on IPV6 (p18) - In order to make the most of Business Matters we need your input. Please the techies amongst you will understand that one no email a few lines outlining your story or a press release with corresponding doubt! - and Julian Healey provides his views about photographs if you have any. new regulations on advertising standards for online Would you like to be featured on our Business Profile page? Get in touch and communications coming into force on 1st March we will arrange for a member of the editorial board to come and interview (p22). you for the feature. My sincere thanks to all contributors to this issue, Our Viewpoint page is open to all readers. If you feel strongly about a local issue and would like to share your views with other businesses, send us an including the hard working editorial and publishing email and we will endeavour to include it in Business Matters. teams. Please contact Ann Morris at the Chamber on 01524 381331 (email@example.com). Front cover: image courtesy of Morecambe & Heysham Yacht Club Training Centre Ann Morris Business Matters 3 news CityBlock development approved Six of the best Lancaster planning officers have given Both Lancaster University and the A major new source of finance for the thumbs up to a multi million pound University of Cumbria have expressed businesses in the north west has been redevelopment of a prime city centre their support for the proposal with site to provide landmark student launched. The North West Fund is the the former welcoming the provision accommodation and retail units. of ‘good quality, well managed umbrella name for six funds totalling CityBlock, a provider of high quality, accommodation.’ £185m that are now available to SMEs purpose-built, city centre student in the north west in the form of debt, Union North proposed a unique design accommodation, teamed up with award equity and quasi-equity. solution for Victoria Court which retains winning architects Union North for the redevelopment of Victoria Court, a important features of the original The Fund is one of the largest public largely empty retail and office unit in building and introduces exciting new sector funds of its kind in Europe and Penny Street, Lancaster. architecture to ‘simultaneously evoke an engaging past and an engaging future.’ the largest in the UK. It comprises six Planners have voted in favour of the specific funds with an initial investment scheme which will comprise private, English Heritage commented that period from now until 31st December en-suite, study bedrooms, shared the development will preserve the communal spaces and individual character and appearance of the 2015. townhouses centred around an Conservation Area while design attractive internal private courtyard. Six Fund Managers, under contract advisory panel Places Matter describes Work is scheduled to start in May this to North West Business Finance Ltd the development as a ‘sophisticated year and the development will open in and clever scheme which will provide (NWBF), will manage the Fund and will September 2012. a strong architectural statement for the operate from 13 offices across the north Trevor Bargh, who founded CityBlock historic city of Lancaster.’ west. The Fund is made up of a £92.4m in 2003, said: “We are absolutely A team of Lancaster students were European Regional Development delighted the City Council has given the go-ahead. This is a challenging involved in a consultation period Fund (ERDF) grant, making it the development and I have appreciated which has informed the design for the biggest ERDF project of the 2007-13 the robust and professional approach of building, originally constructed in the programme, and a £92.4m loan from the Lancaster planning officers.” 1930s as a car showroom. European Investment Bank. The fund “This will be our flagship development This proposed design will mirror managers have also been targeted with with a choice the highly securing over £200m of co-investment of five different successful room types to suit capital from a wide range of sources. CityBlock sites all requirements in Lancaster Specific funds are: Development and budgets. Our and in research shows Capital (£45m), Business Loan (£35m), Leicester, where students benefit Venture Capital (£30m), Biomedical construction from a city centre (£25m), Energy & Environmental location and prefer is currently the en-suite, all- underway on an (£20m) and Digital & Creative (£15m). inclusive package additional site that encourages An artist’s impression of the proposed new due to open in Boosting prosperity independent living.” development at Victoria Court, Lancaster. September 2011. Business Minister, Mark Prisk said: “Along with the Government’s £1.4bn Lancaster lawyer’s new role Regional Growth Fund and other economic development initiatives, this fund will play an important role Lancaster lawyer and Chamber of Lancaster University. in boosting the prosperity of local Commerce director Gill Gardner has joined law firm Brabners Chaffe Street She joins a corporate team comprising businesses, creating new private sector as a Partner in its expanding corporate more than 40 lawyers. Ross Shine, a jobs and driving economic growth team. She previously headed up the Partner in the firm’s Preston office, across the north west.” corporate department at Oglethorpe, comments: “Gill will bring a wealth Sturton & Gillibrand. of experience to our corporate team. The Fund is expected to support 800 She has an businesses, create or safeguard almost Gill has specialist expertise in mergers excellent reputation 14,000 jobs and improve the economic and acquisitions, bank and venture capital financing and company and brings performance of England’s north west structures and shareholdings. With over with her a with an estimated GVA (gross value 20 years’ experience, she has practiced proven track added) increase of £700m. in the City and spent time working in record of success.” More details at Sydney for one of Australia’s top law Gill Gardner and Ross Shine of firms. She is also a Council Member of www.thenorthwestfund.co.uk Brabners Chaffe Street 4 Business Matters news Closer link of the road in places to avoid large ongoing economic growth in the excavations; slip roads redesigned to region and reduce traffic congestion avoid altering two bridges; lighting in Lancaster City Centre.” Over 3,000 to be provided only at junctions; and construction workers will be needed, The Heysham M6 link has moved a step length of construction reduced from with at least 100 local unemployed closer after Lancashire County Council’s three and a half to two and a half years. people receiving training and jobs. funding bid received the green light. Changes to the design have cut the cost The new road has long been the An amended Planning Application of the scheme from £139m to £123m. council’s highest priority major will now be progressed and an The Department for Transport (DfT) infrastructure project. inquiry timetabled to hear objections will contribute £111m, with the county County Councillor Tim Ashton said: to Compulsory Purchase Orders. council to fund the remaining £12m. “The M6 link will generate thousands Construction could begin in late 2012 Changes include raising the height of jobs during construction, promote with the road opened to traffic in 2015. Lancs makes The UK’s manufacturing sector has been buoyed by growth in export markets, helped by increased demand benefiting. The company, which has 38 staff, makes sachets and impregnated wipes, as well as contract filling of tubes good from overseas and the weak pound. The monthly survey from Markit/CIPS showed the manufacturing index rising and bottles, and has recently opened up new markets in Canada and the US. MD Andrew Appleyard said: “Our Lancashire’s manufacturers can play far ahead of economic forecasts. American markets are still relatively a vital role in leading the county to Rachel Marsdin said: “While new, but we’re growing there and economic recovery, according to a manufacturing alone will not offset job receiving new enquiries all the time leading business advisor. After figures losses in the public sector, these latest from large multiple retailers. The weak revealed UK manufacturing output hit figures suggest that it can at least play pound has undoubtedly made it more a 16-year high in December, Rachel a role in the recovery by encouraging appealing for us to trade overseas.” Marsdin, director at Moore and Smalley, growth and confidence elsewhere in the The north west manufacturing sector is said she believes Lancashire’s economy economy.” the largest in the UK, generating £20.3 can benefit from its larger than average White Lund-based Design Plus billion and employing over 400,000 manufacturing base. Packaging, is one business that’s people. Yeti. Happy everywhere (even award ceremonies). Yeti is fun… combining all the rugged strengths of a traditional 4x4 with the practicality and running costs of a hatchback. Yeti is a true crossover vehicle and is available from as little as £14,645 RRP. For more information or to organise a test drive contact: David Ian Limited, Middlegate White Lund Industrial Estate Morecambe, Lancashire LA3 3BN Tel: 01524 844666 Email: firstname.lastname@example.org www.davidianskoda.co.uk Škoda. Manufacturer of happy drivers. Model shown is Yeti Elegance 1.2 TSI 105bhp at £18,780 RRP, including metallic paint at £410 RRP, optional front parking sensors at £270 RRP and optional silver roof rails at £105 RRP. Official fuel consumption in mpg (litres/100km) for the Yeti range: Urban 28.0 (10.1) – 42.8 (6.6), Extra-urban 40.9 (6.9) – 60.1 (4.7), Combined 35.3 (8.0) – 52.3 (5.4). CO2 emissions for the Yeti range 189 – 140g/km. Business Matters 5 news Happy producing work that’s so nationally “The growth in audiences generates recognised. Twenty-five years ago, more money at the box office, we’re outdoor theatre was a new idea which finding more sponsors and encouraging anniversary The Dukes championed and now it’s an more people to join our Friends institution.” scheme,” says Joe. “The Dukes is a charity and the more people who The anniversary show will be Merlin & invest with their time or donations, the In a double celebration, 2011 marks the The Legend of King Arthur, from 8 July better we will be able to deliver for our 25th anniversary of The Dukes’ summer to 13 August. Local solicitors Joseph audiences.” shows in Williamson Park and the A Jones & Co are again the main 40th birthday of the Lancaster theatre sponsors. itself. The venue is also celebrating an increase of 30,000 in attendances. World premiere Dukes director The Dukes continues to champion Joe Sumsion said: original work such as the world “People travel from premiere of Quicksand, a new play set across the country on Morecambe Bay. And its enthusiasm and from abroad for plays rooted in the North is to see Lancaster’s reflected in The Rise and Fall of Little outdoor theatre and Voice (March 24-April 16). A former you would be hard director, the Olivier Award winning Curtis Cole (Leo) and Cristina Catalina (Elka) pressed to find any David Thacker, returns with Arthur in the Dukes’ production of Quicksand other city of this size Miller’s The Price (May 3-7). Photo: Darren Andrews Trading places new types of stalls rather than direct dressmaking services and decorating. competition for existing stallholders. The Market will be running a number Trades being sought include of events to attract customers such sportswear, ladies OS wear, foam Morecambe’s Festival Market is offering as discounts for pensioners and a products, gold and silver, health foods, special introductory rates during March ‘Where’s Eric?’ competition. An Easter cycles, denim wear, fishmongers, to encourage more traders to start their cobblers, tableware, motor accessories, Eggstravaganza is also planned for own business or relocate to the busy lighting, fashion footwear, toys, army April. More details from Tracey Bruce site. The market is looking to attract surplus/camping, dry hairdresser, on 01524 414251. the must-read magazine The magazine for commerce and industry Written, produCed and printed at the heart of the County We understand the issues that matter Call 01254 297870 www.lancashirebusinessview.co.uk 6 Business Matters advertising feature Would you like a ‘Green’ Lease? Alison Kinder is Head of Property which will prepare the way for eventual On the sale or grant of a lease, a Services at Oglethorpe, Sturton and new law. landlord must obtain, at its expense, an Gillibrand, specialising in commercial Energy Performance Certificate and The BBP believes it is essential for property. In this issue of Business this new guidance encourages owners property owners and occupiers to work Matters Alison takes a look at how new and occupiers of commercial property together to improve sustainability and ‘green agenda’ initiatives could shape to share data on energy consumption. reduce the environmental footprint of the future on environmental issues for commercial buildings. The Green Lease Toolkit suggests some commercial property owners. initiatives which could be adopted and The toolkits includes a set of best Alison, who has been a Partner in the installed in commercial buildings. Some practice recommendations and a suite practice since 1999, is an expert in of the initiatives would be expensive of model clauses for inclusion in new property development and landlord and impractical for listed or period and renewal leases. To avoid having and tenant law and enjoys guiding her buildings. to wait for leases to be renewed, the clients through all the issues relating toolkit also includes a Memorandum of Whether leases will ‘go green’ without to property transactions. Understanding between the landlord a change in the law remains to be seen and the tenant. This Memo is not legally and the success of this voluntary code binding and does not change the will be assessed in the future. Two new ‘green’ toolkits could lease terms but is an express agreed encourage property owners and tenants Critics of the scheme believe that it may action plan between the landlord and to work together to shape best practice well be better to wait for a change in the the tenant. It is designed to represent and, potentially, future legislation. law, which would make these measures cooperation and understanding compulsory, rather than implementing The Better Buildings Partnership (BBP), between the parties. something which is not legally binding. a collaboration of London’s leading The Management Toolkit is designed to Others have also commented that commercial property owners and provide guidance to the ‘Green Building implementing the ‘toolkits’ in London is organisations, published a ‘Green Lease Management Group’, which would be one thing but adopting them across the Toolkit’ in 2009 and more recently a collaboration between the building rest of the country will be much more ‘Green Management Toolkit‘. management, owners and occupiers on difficult. The initiatives are supported by both environmental issues. If nothing else, these kits will hopefully the Mayor of London and the London One key principal and foundation of get landlords and tenants thinking Development Agency, this best practice and green clauses, about environmental issues and The publications are designed to sit is that neither the landlord nor the working together on new sustainable along side each other. It is hoped they tenant should be penalised for trying initiatives. It will also be an opportunity will encourage landlords and tenants to to improve the energy efficiency of to put new ideas into practice, to see if work together on environmental issues, the building and reduce the energy they really make a difference prior to allowing them to put ideas into practice, consumed within the building. any consultation on a change in the law. www.osg.co.uk High value service for clients who demand the best As well as giving expert, specialist legal advice, we go that extra mile and really understand our clients’ businesses. This personalised, pro-active approach enables us to deliver results and add real value. Andrew Royce Alison Kinder David Park David Gillibrand Head of Corporate Services Head of Property Services Head of Employment Law Services Head of Litigation Services If you have a query or an issue we can help you with, call us on 01524 846846. 16 Castle Park, Lancaster, LA1 1YG Business Matters 7 news Philosopher’s Often, speaking is intended to ‘perform’ an action rather than just convey information. For example, when I say Inspired tome “I promise ...”, I am not just conveying information about myself, I am making a promise. More generally, Austin urged awards Among Lancaster’s famous sons, the philosophers to look carefully at the The search is on to find the cream of philosopher John Langshaw Austin has his ordinary uses of words, and the different Lancashire’s entrepreneurial talent centenary this year. Chris May, Professor contexts in which they’re used. with the annual BIBAs (Be Inspired of Political Economy at Lancaster In April the Department of Politics, Business Awards). University, believes a blue plaque is in Philosophy and Religion is holding a With nominations for order. commemorative conference, where the fifteen categories John Langshaw Austin is best known due to close at 4pm Austin’s work will be discussed. The as the originator of the idea of the on 24 March, the City Council, the city’s Civic Society ‘speech act’, set out in his book ‘How BIBAs 2011 are on and the owner of the house in which to do Things with Words’ (1962). It used target to achieve a Austin was born have all agreed that a to be common among philosophers record number of and linguists blue plaque on the house in Hillside, near to the castle, would contribute entries. to focus their theories of to Lancaster’s historical character. Organisers language However no funding is currently are looking for exclusively available. businesses that on statements If any Chamber member is willing are ‘exceptional, that convey to donate £250 to sponsor the fast growing and a information. production and fixing of the plaque household name of However, the future.’ as a contribution to the continuing as Austin recovery of Lancaster’s unique history, To qualify, demonstrated, they should contact: Brian Garvey businesses must be there are many [email@example.com]. based in or have an John Langshaw Austin, other kinds of Philosopher speech act. Chris May office or franchise within the county Field of dreams of Lancashire. Shortlisted companies will Businesses in Lancashire and Cumbria Morecambe North platform. A new be announced week commencing 26 will have the opportunity to bid for pipeline to onshore terminals at Barrow April, with the awards ceremony itself contracts in the new Rhyl gas field in is planned for the third quarter of 2012. on Friday 10 June at Blackpool’s Tower the East Irish Sea. Centrica Energy If all goes to plan, the rig is expected Ballroom. (operating as Hydrocarbon Resources to be on site at Rhyl field for 43 days. www.thebibas.co.uk Limited) has applied to the Secretary of Centrica have also applied to drill two State for Energy and Climate Change to exploration wells at the nearby Bootle drill the well, which lies approximately and Whitehaven fields. 25 km west of Walney Island, near Barrow. Likely contract opportunities include drilling, pipeline and route Subject to necessary consents and survey services, building facilities approvals, drilling operations are management, project support, light well due to start in July 2011, with gas intervention services and provision of being transferred by pipeline to the supply and anchor-handling vessels. Interested in becoming a Director of the Chamber? Expressions of interest are being sought remunerated. It presents an opportunity from senior representatives of Member to shape the strategic objectives of businesses interested in helping to the Chamber in its role representing contribute to the future development the interests of the local business of Lancaster District Chamber of community. If you would like to know Commerce. more, please contact Ann Morris, Chief Executive, 01524 381331 or e-mail This is a voluntary position and not firstname.lastname@example.org 8 Business Matters news Fine arts said it was the event itself which was the prime reason for their visit. According LAP now hope that there will be more recognition of the value of the arts Lancaster district’s arts sector is to the report, LAP offers good value for sector in Lancaster, especially as the taking centre stage in the local money for its core funders – the Arts report has identified opportunities for economy, boosting it by £50 million Council England, Lancashire County both local businesses and for the image annually, a new report reveals. Some Council and Lancaster City Council – of Lancaster generally. 600 businesses and organisations in who together provided £1,651,155 of According to the report the district has the district are directly or indirectly funding in 2009/10. 114 visual artists, 29 potters and glass involved in the arts and cultural sector, Nationally recognised or ceramic artists, 19 dance schools or supporting up to 2,400 jobs. classes,13 entertainment and stand-up Joe Sumsion, Chair of Lancaster Lancaster Arts Partnership (LAP) artists, 53 live music venues, 43 bands, Arts Partnership, said: “Long-term commissioned the report, whose 31 musicians, 18 professional actors, investment in a small cluster of excellent findings provide evidence for funders 18 theatrical companies, 10 digital arts arts organisations has paid off. The faced with difficult decisions and companies including film studios and Lancaster and Morecambe district has suggest ways in which the arts can production companies. become nationally recognised for arts further improve their contribution to the and culture and it’s no coincidence that economy. there are now so many other artists and Partner companies of LAP are arts businesses making such a strong The Dukes, Storey Gallery, Litfest, contribution to the local economy.” More Music, Ludus Dance, Live at LICA (Lancaster Institute for the The Northwest Regional Development Contemporary Arts), folly, and Green Agency (NWDA), part-funded the study Close Studios. Between them they with a £30,000 grant in 2010. generate £7.5 million annually, produce Lancaster district is the third largest £800,000 worth of media coverage recipient of funding from Arts Council outside the district, and provide more England NW, behind Manchester and than 20,000 separate activities for young Liverpool. This recognises its excellence people each year. and innovation, particularly in dance, Audience research shows that of visitors digital media, visual arts and live attending arts events in the district, 85% performance. The arts take centre stage Photo courtesy of More Music LMC Business Big Opportunities for your Business LMC Business is here to help you find the solutions for your business issues, BIG or small – give us a call to see how our investment in your workforce can lead to BIG improvements in your business. We can offer training solutions in the following areas: • Health & Safety • Catering, Retail & Hospitality • Computing, IT, Business & Management • Hair & Beauty • Construction, Engineering & Gas • Teacher Education & Child Care • NVQs in the workplace For more information regarding any of the above, please contact 01524 521511 or email@example.com Business Matters 9 news Saint Matt is Up for auction on the night were a Friends of Morecambe Football Club. framed and signed Steven Gerrard Raffle prizes included a Southampton shirt and photo, and a framed and shirt signed on the night by Matt Le signed Ryan Giggs shirt and photo, the star accompanied by a 2008 Champions League Final programme (Moscow). Tissier, vouchers for Morecambe Football Club Matchday Hospitality and Both lots raised very tidy sums for The 24 bottles of Shrimps wine! The inaugural Globe Arena Sportsman’s Dinner, sponsored by The Bay, proved a real winner, with a sell-out crowd of local businessmen (and women!) and fans alike. Guest speaker was former Southampton and England legend Matt Le Tissier, who entertained guests with memories and witty anecdotes from his 18 year professional career, and signed autographs throughout the evening. He was ably assisted by local comedian and Pictured at the Sportsman’s Dinner are (l to r): Rod Taylor (Chief Executive, Morecambe FC), Dave Salmon Master of Ceremonies, Lester Crabtree (The Bay), Mark Dixon (Commercial Director, MFC), Matt Le Tissier, Lester Crabtree, Mark Lillis (Assistant who kept the crowd laughing until late. Manager, MFC), & Sammy McIlroy (Manager, MFC). Showing off sales, marketing, technology, time business owners across the country.” management and planning, differs from most training as it is delivered The Academy gives 10% of its profits by business owners with expertise in around the UK to the ‘Ambassadors in Sport’ charity in their specific topic areas, rather than an support of its work in South Africa. academic. A business school in the North West is James Brown, Director of AWOL on a drive to grow small and medium Recruitment Ltd, who completed the businesses across the UK. With the course last year, said: “It’s developed launch of its 12-month programme in every aspect of our business. The quality March, Lancaster-based Showing Off of the speakers and the information Academy aims to educate business given was such that it all fed into what owners on how to boost their profits and we do, giving our business the ability to grow sustainably, putting wealth and grow and improve.” jobs back into their local community. Joanne Allday, Director of Showing Off The course, which covers the Academy, said: “We’ve been amazed fundamental elements of growing a at the results we’ve achieved and are Well trained - Joanne Allday (2nd from R) with a group of AIS workers at a recent training session. profitable business, including finance, thrilled we can now open the course to You’re hired Marianne Turner from Printing Plus On the night, businesses will be employs two apprentices: “For us encouraged to hold one to one embracing apprenticeships has worked discussions with potential candidates Employers celebrated the launch of really well, and everybody wins,” she for apprenticeship vacancies. For Lancaster & Morecambe College’s said. “The apprenticeship programme businesses contemplating training 100 in 100 campaign during National has enabled Printing Plus to get the courses for apprentices there will be the Apprenticeship Week in February. skills we need and a motivated team opportunity to take a tour of the training This new initiative will recruit 100 at an affordable cost, allowing us to facilities on the campus. apprentices in 100 days for the mutual operate in an extremely competitive benefit of employers and those market with confidence.” For anyone unable to attend the event becoming an apprentice. Guests heard from current apprentices and their the college is offering to advertise their The college is also holding an employers, learning more about what apprenticeship vacancies on the night. A ‘Apprenticeship Jobs Night’ which will the programme entails and how it is of ‘Vacancy Matching Service’ will then be be advertised in the local press and by real benefit to businesses. direct mail to all local school leavers. offered and potential candidates lined The event on Tuesday 15 March will be up for interview. According to the college, taking on an an ideal opportunity for businesses to apprentice is a cost-effective way to place apprenticeship vacancies with the More information from Lancaster & develop highly skilled, productive and college and promote their company to Morecambe College on 01524 521511 motivated employees. potential future employees. or firstname.lastname@example.org. 10 Business Matters Leisure & Tourism review Supporting the visitor economy Andrew Dobson, Head of Regeneration The ongoing regeneration of and Policy at Lancaster City Council, Morecambe and the work being done urges businesses to work with the City through the Morecambe Area Action Council in attracting visitors to the Plan will provide further opportunities area. to improve the town’s attraction to visitors. The Council is also working for young people including holiday with its partners around Morecambe activities and sports development. The leisure and tourism sector is of key Bay to provide a consistent approach to We would encourage any business in importance to our local economy, with interpretation and marketing. this sector to get involved with our plans the visitor economy currently worth over for taking the district forward and to Of course, this sector is not just £300 million to our district and bringing take advantage of the help and support concerned with bringing visitors in more than six million visitors annually. available. to the district, it The sector also is as much about Accommodation providers can get plays a key role “Many local businesses providing facilities have a strong role to play help with the national quality assurance in economic in attracting visitors and opportunities for scheme, there is currently funding development and and providing leisure those of us who live for rural businesses to develop their regeneration, opportunities for residents” here to enjoy a good tourism offer, or even for provision of supporting over quality of life and a basic facilities such as cycle storage five thousand jobs for those cyclists passing through on place that we can be locally. the new coast to coast route, Way of the proud to call home. Supporting the visitor economy is one of Roses. Many local businesses have a strong Lancaster City Council’s key priorities role to play in attracting visitors The city council and its partners, for 2011-2012, and our strategic and providing leisure opportunities including the local business community, objectives are to develop the local for residents, and the council is increasingly recognise the benefits tourism product, actively market the dedicated to of and are actively district, and provide high quality visitor helping support working more closely services. businesses in the “Our district is blessed together to collectively Our district is blessed with a fantastic sector to provide with a fantastic location develop the tourism a product that on Morecambe Bay and and leisure offer today’s location on Morecambe Bay and a a fascinating history and fascinating history and heritage. And will take our customers are looking district forward heritage.” for, and really put our of course a stunning array of beautiful countryside. The sheer variety and to become both district on the map as a contrast between the three main areas a competitive must see place to visit – Morecambe and the Bay, Lancaster visitor destination, and an attractive and and do business. Heritage City, and the Lune Valley, vibrant place to live. Andrew Dobson represent both a huge opportunity and To appreciate the district’s offer and Head of Regeneration and Policy a challenge in terms of promotion of the future potential you need only look at district. the national acclaim received by various The recent draft Cultural Heritage arts and culture projects, the district’s programme of year-round festivals Strategy highlights the need for improvements to the public realm and and events, the plays and concerts in A trip is advised page 12 heritage offer, including Lancaster’s Williamson and Happy Mount parks, the Georgian architecture, development sheer number of people on Morecambe Hotel will invest page 12 of the castle as a must-see attraction, Promenade on a sunny weekend, the and raising the profile of the city. The eclectic mix of independent shops, cafes and restaurants serving some All aboard page 13 strategy also recognises the value of fantastic local produce, our extensive heritage to the identity of Morecambe and the district as a whole. cycling network, and the opportunities Local sourcing page 14 Each issue of Business Matters features a special alongside highly relevant editorial. Future features for 2011 review section focusing on a specific business sector, and we encourage Chamber members to Our thanks to all those who have contributed to submit relevant articles for publication. the current issue. The May-June 2011 issue will feature Legal For editorial, contact: Services, so if you are involved in this area of May/June Legal Services business and have something to say, why not say Ann Morris on 01524 381331, or it in Business Matters? Articles should be topical email@example.com and impartial, and can be up to 750 words in July/Aug Web and IT length. Copy deadline for this feature is 31 March. For advertising, contact: For advertisers, the special review section Peter Fletcher, Fletcher Sales & Marketing, on Sept/Oct Financial Services provides an ideal opportunity to run an advert 07800 974607, or firstname.lastname@example.org Business Matters 11 Leisure & Tourism review A trip is advised “One major change is that visitors holidays this year. These people, I would no longer come to resorts such as guess, were mostly aged over 50 and Morecambe as a destination where they represent a major opportunity for us. But Visitor numbers to Lancaster could be will stay for most of their holiday, but we must move now or miss out,” he said. set to increase, according to the latest will now visit the surrounding area or region. A total of 126m holiday and business Economic Activity Report from the City Council. The city has been voted in the trips were taken by UK adults in 2009 “For this reason we should not be top ten of emerging holiday destinations and 398m bednights. Of these trips, promoting individual towns or centres by TripAdvisor.com, the world’s largest 13.7m were taken to the north west and but marketing the attractions of the area travel website. Lancaster was named as 38.1m bednights were spent here. as a whole. In our case we need to be seventh in its poll of the Top 10 fastest selling the city of Lancaster, the coast of Amongst UK regions the north west was growing, up-and-coming hotspots. Morecambe Bay, and the surrounding the third most popular destination for The results were based on an increase in countryside which between them offer a British tourists after the south west and popularity by holidaymakers browsing complete holiday package.” south east. (Source UK Tourism Survey (UKTS) the website over the past 12 months. Higher standards 2009 – www.visitbritain.org) The site lists top hotels, B&Bs and restaurants, with customer reviews and “The main bed bank for the area is in Our thanks to Neil Ryder for help in ratings. It also lists the most popular Morecambe. Visitor expectations of the preparing this article. attractions and things to do in the city. standard of accommodation on offer are Most popular activity was visiting the increasing and most visitors are Castle, followed by Williamson Park, the now looking for better facilities Cottage Museum on Castle Hill and the than they have at home. City Museum in Market Square. According to Roger Carter Centre of attraction there is a shortage of tourist accommodation in the rural areas Business generated by tourism is vitally of the Lune Valley, so there are important to the Morecambe Bay area, real opportunities for farming bringing in about £283 million annually. and other rural businesses to And it offers real potential for growth diversify into providing tourist as long as businesses are prepared accommodation. to respond to market changes and opportunities, says the chairman of Bay “I’ve heard many people say they Tourism, Roger Carter. wouldn’t be going abroad for their Top attraction – Lancaster Castle Hotel will continue to invest of many drastic cost-control policies being put in to place by well-respected hotel chains and I passionately believe Now in its twentieth year, Lancaster really we can do about that. If anything, it that this is the wrong strategy to House Hotel, adjacent to Lancaster urges us to seek out new customers and maintaining your customer base. University, continues to uphold its work twice as hard to attract business to status as one of the region’s leading the area. “We’ve just got to ride this storm out, accommodation and accept the fact that the profit margins “Lancaster has an events venues. But “We’ve got to ride this may not be equal to those of recent enviable location with the impending storm out …and keep years and keep investing what we can as a conference cuts in the public investing what we can in in the product and customer service. destination with sector and more the product and customer its excellent We intend to continue our re-investment regional competition service.” than ever, the hotel, transport links, plans throughout 2011 with the primary which is part of the English Lakes group, and many of our aim that our customers will see and faces new trading challenges in a fast- existing clients choose Lancaster as appreciate the improvements. So when moving and diverse market-place. the location for their national events. the economic climate becomes more We simply need to convince more buoyant, we will have a hotel which will “We know that 2011 will be a difficult companies in the private sector that year” says far out-shine our direct competition for they should choose our great city over Tim Bell, many more years to come.” the more obvious conference locations General such as Manchester, Birmingham or Manager. Liverpool.” “Our core midweek But an increase in sales and marketing customer activity is not the complete answer to base will be addressing the long-term implications of affected by the public cuts and any future economic the national downturns, according to Tim. “Invariably, spending the hotel industry will cut its cloth cuts, and accordingly when times are hard, and Tim Bell, General Manager, there’s this will ultimately affect the quality of Lancaster House Hotel nothing what the customer receives. I’ve learned Lancaster House Hotel 12 Business Matters Leisure & Tourism review Good bet for business All aboard Nearly 72,000 people attended Cartmel crowd, we receive a huge number of After a successful first season teaching races in 2010, an increase of 23% across visitors who stay in the area overnight, people to sail on the bay, the Training the seven racedays compared to the stimulating the local tourism industry. It Centre at Morecambe & Heysham Yacht previous year. Now the management can become quite difficult to find hotel Club is busy preparing for its second team, part of the Holker Estate Group, is accommodation at race weekends and year. The north west is believed to be preparing for an even busier season. the economic impact of the races is the fastest growing region in the UK for reaching the wider region. Business so new marinas and sailing centres, and Bank holidays provide the bulk of far this season has been very brisk; we the new season sees the club keeping racedays, comprising the May Festival are well ahead on ticket sales and the (28 May to 1 June), and the August pace with more developments planned. Festival (25 to 29 August) with a BBQ Grandstand Restaurant has already sold John Parlane, the Training Centre themed raceday in-between on 14 out on a couple of days.” Principal and main instructor, is hoping July. Every raceday features a range to attract plenty of new devotees. Race sponsorship and corporate of family entertainment in addition to hospitality packages are available for the races and almost everyone takes Richard Falk, Chief Cruising Instructor most racedays. Garratt says “We create a picnic to enjoy within the scenic for the Royal Yachting Association, has bespoke packages for each of our parkland enclosures. congratulated John on the positive sponsors, to ensure that every pound Managing Director Jonathan Garratt they spend is working as hard as it can – feedback he has received for his says “Cartmel races is becoming sponsorship can be a very cost effective sailing courses. With every one of their more and more popular as a holiday way of promoting a range of products hundreds of clients saying they would destination. In addition to a healthy local and services.” recommend the course to someone else, and 100% of them rating the instruction Up for the cup as good or very good, the feedback could not have been better. Morecambe’s Globe Arena has another Stadia Hospitality Award, beaten only top team to be proud of. Three of its by Premier League giants Everton and chefs returned from the 2011 Football Aston Villa. Some of the premier league Club Hospitality awards at the NEC with kitchens have up to 30 chefs working a barrow load of top prizes. every day. First up to the plate was Commis They also won the salver for best team chef Sam Schofield, who won silver in on the day and the ultimate accolade of the traditional pasta dish section. He the best overall team trophy. impressed the judges with his crab and shrimp ravioli, buttered spinach Every dish the chefs entered into and beurre blanc sauce. And Sam’s the competition is available to order great result would prove to be just Students at play on the bay through both match day hospitality the confidence boost for Head Chef and function and banqueting. Graham The Training Centre has just announced Graham Aimson and acting Sous Chef, Aimson said: “For our first entries in the launch by the RYA of a new Doug Fishwick, to rattle the big boys top flight culinary competitions under ‘e-learning’ facility which means anyone later in the competition. the Morecambe FC name, we have can easily take a beginner’s theory Graham and Doug excelled in the had a tremendous result and certainly course in navigation and seamanship food knowledge and hygiene section, exceeded our expectations. As a team online. Telephone and email support winning gold medals, and their lamb we’re determined to put Morecambe FC will be provided but candidates dish came 3rd in the Major Football on the map for food as well as football.” can study at a time and place to suit themselves. Despite disappointment over the cancellation of this year’s Liverpool Boat Show, John hopes that many people who have only ever dreamt of sailing will want to experience for themselves the sheer thrill of gliding across the water, powered only by the wind. “Sailing has to be one of nature’s freebies and pretty ‘green’ too,” says John. “It’s a great way to get away from it all, creating some balance for us in the hectic lives many of us lead.” Head chef Graham Aimson (c) with Sam Schofield (l) and Doug Fishwick. Photo courtesy of The Visitor. www.bayseaschool.com Business Matters 13 Leisure & Tourism review Local produce is best Neil Ryder looks at how one major leisure and tourism business in the area has implemented a local procurement policy for ingredients and food. Sourcing from local suppliers with a hotels to more business orientated when the season finishes. leaning towards family run businesses venues. Wherever possible we prefer to is one of the key policies of the six four use and support local businesses and “We found one of our hotels was serving star properties in the Cumbria based suppliers. Dutch shrimps even though it was English Lakes Hotels Resorts & Venues overlooking Morecambe Bay which “What do we need from our suppliers? has the best shrimps in the world. I group. The company also says that they A quality product with assured supply. welcome approaches from potential found a small, family run business that The product must be delivered new suppliers, especially those offering when needed while meeting any catches the shrimps and processes high quality speciality products. special conditions for that product, them by hand. We now take all the such as temperature and shelf life shrimps produced by this business. Existing suppliers include many local farms. While the company has a central requirements,” he said. “The supplier These Morecambe Bay shrimps are purchasing office, each property has a must be prepared to work on account considerably more expensive, but are great deal of autonomy and we are also a better product and, most important, in dealing directly with looking for an local,” he said. suppliers. assured price or “What do we need from our a price with little “We are always looking for new Operations Director suppliers? A quality product change for about suppliers, especially for speciality Douglas Dale has with assured supply.” a three month products, and welcome any ideas.” spent over 30 years period. with English Lakes, A good example of these policies in “A menu will action is the four star Wild Boar Inn, Grill and is closely involved usually run for about three months & Smokehouse, near Windermere. The with sourcing local produce. “We are a and we need to know the price of the family run business and believe strongly ingredients used. If the supplier has inn, which was extensively refurbished in supporting local suppliers wherever and reopened last year, has enhanced the right product then the price paid possible,” he says. “Our hotels vary is, to a large extent, irrelevant. All our how it actively uses the best local greatly in character from a traditional properties are four star, so our guests produce. The onsite smokehouse offers coaching inn to a large Georgian are looking for high quality, which the opportunity to produce different mansion, from predominantly tourist includes top of the range local food, and flavours and create some special expect to pay a fair dishes. The price for this,” said corridors of the Douglas. inn also display “Morecambe Bay has the photographs “Attitudes are best shrimps in the world.” changing. People of many local used to expect producers and certain foods all suppliers to The the year round Wild Boar. such as strawberries at Christmas. At English Lakes we only serve food that This is an edited version of an article for is in season, for instance we only use the NFU’s Farmer and Grower magazine, Tasty and local - the Wild Boar Grill, locally grown asparagus starting around and is reproduced here with their kind with chef Marc Sanders Christmas and it is taken off the menu permission. The following Chamber Quite Simply French Cinemas/Theatres members provide leisure Strathmore Hotel Apollo Cinema and tourism services. For full The Borough Lancaster Grand Theatre contact details and websites The Clarendon Hotel The Dukes Playhouse Ltd please see the Chamber The Gatehouse Restaurant website. The Longlands Inn & Restaurant The Lothersdale Hotel Sport The Midland Hotel Cartmel Steeplechases (Holker) Ltd The Mill Inn Heysham Golf Club Ltd Hotels/Restaurants/Pubs and Clubs The Stork Inn Kirkby Lonsdale Golf Club Bay Horse Inn The Sun Cafe Restaurant Lancaster City Football Club Cafe Bar Eleven Verdes Morecambe & Heysham Yacht Club Craigwell Training Centre Crofters Hotel Morecambe Football Club Headway Hotel Cafes Holiday Inn Lancaster Bridge House Farm Tea Rooms Lakes Bistro Ltd Diggles Visitor Attraction Lancaster House Hotel JC Country Wyreside Lakes Fishery Lancaster Lounge & Bars Ltd Juicafe Ltd Mitchells of Lancaster (Brewers) Ltd Lewis’s Coffee Shops Entertainers Nice Bar and Restaurant The Old Bell Coffee House David Lancaster Entertainment Pizza Margherita Lancaster Ltd White Cross Cafe & Sandwich Bar The Two of Us 14 Business Matters profile It’s a family affair Pilling Pottery has enjoyed success for over 40 years. Originally established by Jim Cross, the business is now run by his son Adrian. Jim’s other son Dylan also works in the family business as does Adrian’s 19 year-old son, Adam. Rachel Gibson of Quay Creative finds out how keeping it in the family has enabled the company to continue growing. Sitting in pride of place at the centre more, they are built to last so also offer a helps out but her career aspirations lie of a small village, the modest exterior more environmentally-friendly option.” elsewhere too,” he says. of Pilling Pottery disguises the hive of Adrian came into the business when “I love this area. It’s my inspiration activity that takes place when you walk he left school. “I actually wanted to be really. If I have a through the door. The shop at the problem with the front is crammed business or need with hand crafted to work something pottery, mugs out I just go for a and crockery and walk with the dogs. in the workshop It helps clear my at the back head and the answer the company’s always comes to me ten employees – usually near the are busy sea.” a truck driver when I was growing up,” manufacturing kilns that are delivered he says laughing. “But because we offer Adrian is passionate about Pilling and installed around the country. a nationwide service I get to do a fair Pottery and would love to continue Jim established the pottery in 1968 and bit of driving too as I like to deliver and building on its success. “The business he was busy creating pieces on the install the kilns myself. It gives me an and premises play an integral part in potter’s wheel the day I visited. Jim also opportunity to meet and connect with the village community and we have a runs workshops and evening classes for the customer. If you care for them they lot of school children who come from those itching to have a go themselves. will stick with you.” further afield to learn more about pottery. The building was once the The company His role at Pilling Pottery manufactures “I like to deliver and install had always meant village tea rooms,” he says. “At some kilns for the kilns myself.” working with his hands stage in the future I would love to be pottery, until he took over the able to expand the pottery and kiln ceramics, running of the company when his father business into new premises nearby and glass and jewellery, under the became ill. “At turn this back into a café. There would brand name Northern Kilns. Kiln first I found it be facilities to teach “Jim also runs workshops children the simple manufacturing and refurbishment is really hard to and evening classes for the expanding side of the business sit in the office things in life such those itching to have a go as making butter as today and the area that Adrian has built and pick up the themselves.” since taking over from his father. All the phone. I missed well as continuing equipment is designed and created on the hands-on the pottery, glass and site to meet a customer’s required size work of building the kilns, but these enamelling classes,” he says wistfully. and end use. days I really enjoy it. I realised that all I “I’m a sucker for self-help audio books. needed was to improve my sales skills They help me keep a positive attitude “We have gained a reputation nationwide for our customer service to gain the confidence and now I love when I need a little extra motivation. But and the quality of generating I think some professional management the kilns we supply,” sales. For some training might be required if I really explains Adrian. “Some “It helps clear my head and people buying modern frames will the answer always comes to a kiln is a dream want to see those dreams become a reality!” only last a few years me – usually near the sea.” they’ve had for but our products are a long time. Knowing that I still manufactured to the quality they can supply exactly what the customer Out of hours were in the 1950s or 60s. We use thick wants and help them achieve their Audio book : The Dome by Stephen King, steel and although they may cost a bit dream is a real privilege and extremely great for long journeys motivating.” Book: Cutting for Stone by Abraham Verghese Adrian was born in Aylesbury, Buckinghamshire, and moved up to iPod: The Strangest Secret by Earl Pilling when his father was offered a Nightingale teaching job. He lives in Preesall with Dinner companions : Nelson Mandela, his wife and two children Adam, 19, Martin Luther King, Johnny Cash, Winston and Jenny, 17. “Adam now works in the Churchill and Jeffrey Gitomer (author of business too. He is very skilled at kiln The Little Red Book of Selling) manufacturing but I’m not sure he has Holiday: South Africa any ambitions to take over the family Adrian Cross business just yet. Jenny comes down and Live act : Michael Buble 16 Business Matters viewpoint Panel is finance and advice. The consultancy to help her launch a new web-based partnered with Enterprise Ventures to learning programme to support and get the project off the ground. The five- expand her consultancy work. She strong panel was chaired by Charter’s invaluable said the panel members were very CEO Trevor Bargh, with six companies supportive and encouraging in a taking part. relaxed and friendly environment. A Dragon’s Den-style initiative, devised “It was extremely useful,” said Sarah “The advice is going to be really Goodall, the Managing Director by management consultancy Charter invaluable as I move forward,” said the of Clitheroe-based ‘The Athena Solutions to help regional businesses former social worker. Programme’, which offers consultancy grow, has been hailed as ‘invaluable’. and training to help organisations with The next Lancashire Investment Panel Charter recently held its fifth Lancashire safeguarding children and vulnerable session is lined up for April 7 2011 when Investment Panel to help growing adults. another four companies will be invited companies access the right kind of Sarah is looking for funding and advice to make a pitch. Poking fun essentials of tweeting and poking, research from the Management School. delegates were taught how to use these tools strategically within their overall LUMS has delivered business support to marketing activity and what benefits more than 1,250 North West companies Lancaster University Management over the past ten years. Upcoming and opportunities they can bring. School (LUMS), recently hosted a Social programmes include Family Business Media Workshop Series for 25 regional Amongst the course tutors were Nikki Communication, Project Management businesses as part of its Innovation for Garnett of Apparatus, Andrew Armitage and Customer Focus. Growth (IFG) Programme. The four of Armitage Online, Linda Merrills workshops provided an interactive from Business Link, and Rachel Keller, introduction to social media, with a currently a PhD student at the university. specific focus on Facebook, Twitter and IFG aims to improve processes and LinkedIn. practices within regional SMEs. The The workshops were designed to help programme develops innovation businesses and organisations take through practical, interactive advantage of emerging social media management workshop programmes platforms and technologies which are and access to student resources. IFG creating new opportunities to engage provides SMEs with a network of like- Delegates tweeting at the Social Media with audiences. After learning the minded businesses and world class workshop Pr om ot ey ou rb us ine ss w ith PR brochures INT business stationery . all superbly designed and Unit 7, Woodgate Park, White Lund Industrial Estate, skillfully printed Morecambe LA9 7HA T 01524 888509 F 01524 841288 Positively Dependable E email@example.com www.printing-plus.co.uk Business Matters 17 advice Addressing a major internet issue Will you disappear off the Internet? Is IPv6 – the next millennium bug? Glyn Jones of Savant warns of the dangers of not keeping up with the latest online developments. The internet is used by the majority 1. If you don’t do something it will of people in their work and leisure have a detrimental effect activities. This isn’t just at home and With both these issues, doing at our desks, as mobile access means nothing is not an option. Ignoring Glyn Jones we’re never out of touch. Losing our the IPv6 upgrade will result in 4. It may not be internet connection for a short while an increasing number of web obvious that you have a problem would be annoying, frustrating and sites becoming inaccessible over Your computer will not stop possibly costly. A long term break in time. Those sites that would be operating totally but any network communication is unthinkable but is now available may not be up to date. connectivity may not operate at a real threat. Your customers will not be able to full capacity and will diminish over Everything connected to the internet connect to you and your website. time. needs an address. In 1981, there were 2. It will have a global effect over 4 billion addresses available As with the change of century, The upgrade to IPv6 has been (under what was called IPv4). The rapid the internet is worldwide and the progressing in the background for some global growth of the internet over upgrade will affect everything time as the backbone of the internet is the last 10 years has resulted in the connected to it. prepared. It is now the turn of the leaf available addresses running out, and yet nodes on the network, i.e. you and me, to demand is still increasing. 3. It will affect hardware and understand the impact and plan for the software changes required. Current predictions see the IPv4 Both hardware (e.g. A UK wide addresses running out by March 2011. routers, computers) “The rapid global growth initiative called An upgrade of the internet address and software of the internet has resulted 6UK was launched system (to IPv6) will provide an (e.g. databases, in the available addresses to industry in enormous amount of new addresses - browsers) use IPv4. running out” November 2010 over a quadrillion [5x1028] addresses The upgrade to (www.6uk.org) and for each person alive today! Impressive IPv6 means updates are required World IPv6 Day is planned for 8 June as this upgrade is, it does mean that for both. 2011. parts of the internet may start being inaccessible to you unless you make Where they differ is: In brief the steps you need to take are: some changes. It will also mean that There is no fixed date 1. 1. Review your understanding of IPv6 your customers will not be able to The millennium bug had a fixed and its implications connect to you anymore. date which provided impetus for 2. Carry out an internal and external This upgrade has been compared to the planning a solution. The uncertainty technology audit “millennium bug” which threatened to over when the last IPv4 address will disrupt computer systems at the end of be given out leads to lethargy in 3. Look at training and awareness for 1999. The impact preparing for it. IPv4 and technical staff of the IPv6 “If you use the internet for IPv6 will co-exist until 4. Review the options for upgrades upgrade will be business and rely on it for IPv6 is firmly established. wide spread but customer contact you must 2. The bits that need 5. Select the appropriate actions to there are key act now.” take changing are known differences from 6. Develop a project plan including Because of the age of the millennium acceptance criteria and a testing some software at the end of 1999, bug that need to be understood. scheme there was little documentation and Let’s look at what IPv6 and the understanding of how it worked. 7. Execute the plan millennium bug have in common: The situation is much improved with this upgrade as Internet 8. Review your project Service Providers are a 9. Promote your success. more recent breed and have good documentation. If you use the internet for business and rely on it for customer contact you must However, the average SME act now. IPv6 software applications need and domestic user will to be tested and deployed, hardware struggle. needs to be upgraded or replaced. 3. There is little At Savant we have completed our awareness or funding IPv6 upgrades and are ready to help The IPv6 upgrade was organisations develop and execute first agreed in December their plans. A brief survey is available at 1998 but has not had any www.savant.co.uk/ipv6. publicity. Glyn Jones Business Development Manager, IPv4 depletion graph Savant 18 Business Matters news Centros still ‘fully committed’ news in brief More than a year on since the “Added to this, Lancaster still has a inquiry decision, the City Council’s critical need to offer its local population Five year plan development partner Centros say a competitive and sufficient shopping British Energy have announced plans they are still committed to the Canal attraction, especially in the light of to extend the life of Heysham 1 nuclear Corridor North development site in the go-ahead for the retail expansion power station for a further five years. Lancaster city centre. of Preston. Despite the economic The move is expected to secure the downturn, there remains a strong As the principal grounds for refusal jobs of some 500 full time staff and 150 underlying demand from retailers not related to heritage matters, Centros has contract workers. currently represented in Lancaster to been liaising with English Heritage as open shops here,” said the company. It is believed that investment of around the statutory advisor on such matters. Centros believes it can deliver an According to the developer the Canal £50m will be required over the next attractive development that will fulfill all Corridor site continues to offer exciting few years to support the extended life the requirements. possibilities. “The site is unique and has of the plant. plenty of underutilised potential,” said a Centros anticipates a fresh public spokesman. “With the right investment, consultation programme which will Wage freeze likely we believe that amenities like the canal, commence in autumn 2011. “With the the Dukes, the Grand and the Musicians’ right collaborative approach by all A British Chambers of Commerce Co-operative can be combined with of the stakeholders, Lancaster could survey suggests many employers will both historical and new buildings to be one of the first cities to realise the freeze or reduce wages in 2011. Of the make this a distinctive and vibrant part benefits of significant regeneration post 450 firms polled, 49% planned to keep of the city.” the recession,” the company said. salaries on hold and 6% would cut wages. Sir Richard’s our 140 mph trains to a top speed of 125 mph. But we have kept faith with More optimistically, 45% were likely to the core of Sir Richard Branson’s 1997 offer pay rises and only 13% expected vision is still on vision for modern, customer-focused rail services. to lay off workers due to government spending cuts. The BCC says that firms “We have introduced two fleets of track state-of-the-art trains and used them are doing whatever they can to retain to deliver faster and more frequent staff in challenging conditions. services. Customer satisfaction levels The current West Coast franchise are an industry-leading 90% and We have the answers expires on 31 March 2012, and the open passenger numbers have doubled to 28 million in only six years. We believe that A record 13 teams entered the annual competition to run the franchise for the next 14 years is now under way. Bids local economies have benefitted from quiz night organised by Moore and have to be submitted by 17 August the distinctive Virgin approach to rail, Smalley, raising £615 for Lancaster 2011, with the winner expected to be and that we can continue to add value to the economies of the areas we serve. We Boys and Girls Club. Winners were announced in December. intend to put in a strong and innovative HSBC, runners up Reid Hamilton. Current franchise holder Virgin Trains bid to run services from 2012.” comments: “We are proud of our record. The Dallas Road club provides social We have weathered some severe Routes through Lancaster included in and sporting activities for boys and storms, such as the collapse of Railtrack the West Coast franchise are London girls aged 8 to 18, with dedicated and the subsequent scaling-back of Euston to Glasgow and Birmingham the West Coast upgrade, which limits New Street to Glasgow and Edinburgh. club nights from Monday to Friday, and football and boxing sections that compete across the county. Mum’s the word The Employers National Insurance contributions threshold goes up to £136 a week from April. As a result no NI will be payable on the £128.73 standard rate of Statutory Maternity Pay, Statutory Adoption Pay and Statutory Paternity Pay. Full details on the HMRC and Business Link websites. Virgin Trains: ‘strong and innovative bid’ Business Matters 19 information New Members North West First Aid Ltd New member directory 233 Marine Road Central MORECAMBE LA4 4BQ Contact: Craig Pyne 01524 400611 www.nwfirstaid.co.uk spotlight First Aid, Care, Fire and Food Safety Training Adrian Harrison Operations Manager Photo Baby NORTH WEST FIRST AID Blackhurst Swainson Goodier LLP 61 Green Lane 3 + 4 Aalborg Square & NORTH WEST SAFETY LANCASTER LA1 2EZ LANCASTER LA1 1GG Contact: Eleanor Postlethwaite TRAINING LTD Contact: Mark Burrow 01524 555789 tel 01524 400611 01524 386500 www.photobaby.co.uk email firstname.lastname@example.org www.bsglaw.co.uk Wedding and portrait photography Solicitors 1. Describe your business in one Radix 2 Design Ltd sentence. Eskrigge Hall Brabners Chaffe Street LLP Gressingham To empower businesses and 7-8 Chapel Street LANCASTER LA2 8LX communities to save lives and reduce the PRESTON PR1 8AN Contact: Debbie Robinson risk to those they care for through the Contact: Gill Gardner 015242 36320 training we provide. 01772 823921 www.radix2design.co.uk www.brabnerschaffestreet.com Electronic Engineering 2. When was the business Solicitors established? S Poll Enterprises Ltd North West First Aid Training Ltd was Darren Andrews Photography 23 Benton Road established in 2003 and North West 26 Elgin Street PRESTON PR2 6UL Safety Training Ltd in 2009. LANCASTER LA1 3DG Contact: Sylvia Poll Contact: Darren Andrews 3. Who is your target market? 07902 677 201 07811 778 350 www.allaboutw8.co.uk/lancaster We support many businesses throughout www.darrenandrewsphotos.co.uk Weight management and nutrition the North West and train throughout Photographer the UK and even in Europe! We provide Soar on High training in First Aid, Care Sector, Hand 4 Melbourne Road Personal Safety, Food Safety, Fire Safety, 49 Grasmere Rd LANCASTER LA1 3QB Health & Safety, Risk Assessment, LANCASTER LA1 3HB Contact: Laura Blakeley Licensing & Security, and Teacher Contact: Gary Humphreys 07786010504 Training. 07710 750663 www.soaronhigh.co.uk www.hand-consultancy.co.uk Online e-commerce shop 4. How many staff do you employ? Business organisational development 13 colleagues overall, including 8 The Sharepoint Initiative Ltd specialist trainers. Karl R Dixon Photography Flat 3 5. What is your unique selling The Storey Creative Industries Centre Brunton House Meeting House Lane feature? Scotforth Rd LANCASTER LA1 1TH LANCASTER LA1 4TU We care!...What our customers Contact: Karl Dixon Contact: Aaron Crewe experience with us is the single, most 01524 509000 01524 566774 important thing on our minds! www.karlrdixon.com www.sharepointinitiative.com Commercial Photography Installation and customisation of SharePoint 6. What has been the biggest achievement for the business to date? Seeing our customers grow and seeing Kirstine joins Chamber team our business and its people develop and grow. 7. How do you gain most of your business? The Chamber is pleased to welcome consultancy. Word of mouth, thanks again to our Kirstine Bond, our new Membership, growing number of customers. Kirstine is looking forward to meeting Marketing and Communications Officer. 8. What is the best piece of advice members over the coming months you have received? Kirstine has a wealth of experience, at the various events and members’ having previously been a director of Well one thing we discuss here quite a a successful business development evenings. Please do introduce lot is ‘do the right thing’...so I guess we yourself, and should you have any would say that. company. suggestions regarding membership and 9. Why did you base your business Over the last few years she has been here? communications, working with SMEs across the North Quite a simple one this...to support the feel free to West to improve efficiency and local community. We have always been a contact her: local company, always will be. profitability, undertaking business development work including mystery kirstine.bond@ 10. Where do you see the business in lancaster- three years’ time? shopping, team development, and leadership and business coaching. chamber.org.uk We prefer to concentrate on the here and now, making sure there is continuous, She also brings significant expertise or telephone ever improving performance in what we in marketing, e-marketing and PR 01524 381331. Kirstine Bond do and how we do it. 20 Business Matters chamber news Click for success events By Vicky Lofthouse, Events Organiser Sarah Cooper, Director of Black Zest Solutions, will be revealing her secret insider tips on how to make email marketing work You are invited to join Eric Ollerenshaw, MP for Lancaster and Fleetwood, and for your business, in a briefing Lancaster Chamber Members for a Business Lunch on Friday 8th April. for Chamber Members on Born and bred in Lancashire and now living in Lancaster, Eric is a tough no- Thursday 24th March. Sharing nonsense campaigner who knows how to get a job done. He will be guiding us her knowledge on efficient use of through the highs and lows of the current economic situation and will give an a database and how to segment update on initiatives and developments in the Lancaster district. There will also be a question and answer session. data effectively, the briefing will enable you to use email marketing The event will provide an ideal opportunity to make new contacts, strengthen old ones and have a chance to promote your business to other Chamber members. strategically. Please see below and the enclosed flyer for further details – EXHIBITION SPACE IS Sarah explains: “Building strong AVAILABLE AT THIS EVENT. relationships with your customers Many thanks to Fiona Robinson and her team at The Longlands Inn & Restaurant for has never been as important and hosting our last Members’ Evening in January; the next one will be on 9th March at The Globe Arena, home of Morecambe Football Club. For further details on all the by embracing email marketing, Chamber’s events please visit www.lancaster-chamber.org.uk. you can increase awareness and traffic, with just the click of for your diary a button.” Whether you have no customer database and need support setting one up or have a database but you’re not sure Networking Cost: Members FREE what to do with it, the course will Non Members FREE Members Evening guide you through the basic steps 9th March 2011 The Globe Arena, How to use Email Marketing Effectively required for success. Westgate, Morecambe – Informative Briefing Time: 6.30pm – 8.30pm 24th March 2011 You may already run your own Cost: New Members Free (Max 2 per Chamber of Commerce email campaigns but you’re not company) Time: 4.00pm – 6.00pm sure why they aren’t very effective. Members £10 + VAT Cost: Members £10 + VAT Even if you’re completely new, Non Members £20 + VAT Chamber 2 Chamber Networking the briefing will arm you with all Sponsored by Towergate Risk Solutions Hold The Front Page – Informative you need to formulate an effective Lancaster Briefing email marketing campaign. 22nd March 2011 6th April 2011 Lancaster House Hotel, Ellel Chamber Member Black Zest Time: 4.30pm – 6.30pm Chamber of Commerce Time: 4.00pm – 6.00pm Solutions is a new innovative Cost: Free to Members Non Members £15 + VAT Cost: Members £10 + VAT marketing and design business, Non Members £20 + VAT based on the outskirts of Lancaster. Business Networking Lunch & Exhibition Contact Sarah Cooper at sarah@ 8th April 2011 Training blackzestsolutions.co.uk, Holiday Inn, First Aid Appointed Persons Training Caton Road, Lancaster Tel 07729 703557. Time: 11.30am – 2.00pm Course Cost: Members £25 + VAT 16th March 2011 For more information or to book Non Members £45 + VAT Chamber of Commerce a place contact Vicky Lofthouse Exhibition Space £35 + VAT Time: 9.30am – 4.30pm on 01524 381331 or visit www. Cost: Members £80 + VAT Women in Business lancaster-chamber.org.uk. Non-Members £100 + VAT 25th May 2011 The Longlands Inn & Restaurant, First Aid Appointed Persons Training Tewitfield, Carnforth Course Time: 12pm – 2pm 17th May 2011 Cost: Members £22 + VAT Chamber of Commerce Non Members £44 + VAT Time: 9.30am – 4.30pm Briefing/Seminar/Workshops Cost: Members £80 + VAT Developments in Commercial Law – Non-Members £100 + VAT Informative Briefing 15th March 2011 For further details of any of these events Chamber of Commerce please contact me on 01524 381331 or Time: 4.00pm – 6.00pm email@example.com Sarah Cooper Business Matters 21 viewpoint Raising the As long as you already implement good practice by only saying things that pass the ‘legal, decent, honest and truthful’ standards test, you should have nothing to fear. A little extra care in what you say will ensure you steer clear of trouble. However don’t assume the ASA only The Advertising Standards Authority goes after the big boys: a glance at the will now regulate marketing latest ASA adjudications shows that messages on organisations’ own businesses of all sizes are investigated. websites. Julian Healey says we have For example the estate agent in South Julian Healey nothing to fear, as long as we’re Wales who claimed they ‘sold and careful not to mislead. rented more homes last week than ASA website; remove paid-for search In a long anticipated move, the remit of most agents did last month!’ When advertising linking to the non-compliant the Advertising Standards Authority is challenged they couldn’t substantiate website; and place adverts online being extended to cover areas of online the claim and the complaint was upheld. highlighting an advertiser’s continued communications previously outside its non-compliance. All it requires is for one person to control. From 1 March 2011, advertisers’ It’s worth remembering the ASA is not complain and the ASA is obliged to at own marketing messages on their own there to prevent you from creating good least investigate. As the regulator itself websites, and paid-for search engine advertising. Sadly it isn’t there to stop says: “Anyone can complain to the ASA. ads such as Google AdWords, will be It’s fast, free and easy.” annoying adverts either (Go Compare, policed by the anyone?). “The CAP code simply sets ASA for the “If your customers don’t Financial services out standards that society has deemed first time. complain, your competitors advertisers may be necessary to protect consumers and wondering what all the fuss This will probably will.” businesses alike. It promotes and is about. You’ll already be apply to all preserves organisations’ right to organisations accustomed to validating advertise responsibly – and those that operating from the UK, regardless of everything you write, say, tweet or poke, do shouldn’t find it burdensome to type or size. In other words, all of us. to your compliance people. For the rest comply with,” says the ASA. The ASA will also now have jurisdiction of us, it’s time to review our websites to over other ‘non-paid-for space’, such as check we can justify everything we say Fat Media Sales and Marketing Director Facebook and Twitter, and some user there. You may want to involve your web John French says companies need to generated content. Paid for advertising agency or marketing person in this. be mindful of the new regime: “We on other sites - banner ads, for example If your customers welcome the new rules, - is already regulated. don’t complain, “user generated content as organisations will no The CAP (Committee of Advertising your competitors can fall within the new longer be able make probably will. This remit.” claims on their websites Practice) Code will now apply to these practice that are not factually communications. It includes is correct. perfectly sensible rules relating to misleading advertising, widespread, and hardly “Companies that incorporate live social social responsibility and the discouraged by the ASA. They media or review feeds such as Twitter protection of children. UK simply ask that if you are a or TripAdvisor on their websites will Advertising Codes are already business complaining about need to be careful, as user generated some of the strictest in the a competitor, you identify content can fall within the new remit. world, but this move follows yourself as such. If someone posts a comment that isn’t growing industry frustration at Does the ASA have teeth? The regulator honest or legal on one of these sites and the inability of the ASA to clamp down says it now wants to ensure the same it feeds through to your website, you on rogue online advertising. In 2009 high standards online as in other media could still be held liable.” alone, the authority was powerless to such as newspapers and direct mail. It’s deal with around 3,500 such complaints. The ASA’s new powers won’t cause mass often criticised for lacking real powers, panic amongst website owners. What What falls into the new remit? and it’s true that the ASA can’t issue we should see, though, is an overall fines. But it can force ‘A communication raising of standards and the elimination you to withdraw an for a product, “Anyone can complain to of most bad website content. And that advert, and with its service, opportunity the ASA. It’s fast, free and online remit it will has to be a good thing. or gift that primarily easy.” have new sanctions For full details on these changes go to sets out to sell or that you ignore at www.asa.org.uk. Information on training promote something.’ your peril, especially services to help website owners and What doesn’t? if your business relies heavily on the agencies are at www.cap.org.uk . internet. E-commerce retailers take Excluded categories include classified Julian Healey is Editor of Business Matters special note. ads, press releases, editorial content and Director of Springtide Marketing. 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