The Lancaster District Chamber of Commerce magazine
March-April 2011 www.lancaster-chamber.org.uk
Leisure and tourism - our £300m industry
Philosopher’s tome page 8
England legend speaks page 10
It’s a family affair page 16
The next millennium bug? page 18
but not everyone knows we
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The Lancaster District Chamber of Commerce magazine
Ann Morris, Chief Executive, Chamber of Commerce
Julian Healey, Director, Springtide Marketing
Vicky Lofthouse, Events and Membership Officer, Chamber of Commerce By Ann Morris,
Michael Gibson, Managing Director, Fat Media
Judith Coyle, Judith Coyle Editorial Chief Executive
Mark Beeching, Director, Printing.com
Marianne Turner, Director, PrintingPlus The recent announcement from the Justice Ministry to
Rachel Gibson, Director, Quay Creative remove prison services from Lancaster’s historic castle
ended speculation about when such a move might
Lancaster District Chamber of Commerce take place, but has created new uncertainty about its
Commerce House, Fenton Street, Lancaster LA1 1AB future. In our last issue, local solicitor Gill Gardner
Tel: 01524 381331
gave her view about the enormous tourism potential a
President: Jon Price change of use could have for this district and the need
Company Secretary: Gill Gardner for openness and collaboration to deliver that vision.
Chief Executive: Ann Morris It will be interesting to see what types of proposals
Finance & International Trade: Janet Askew come forward. The Chamber is currently talking to
Events & Admin: Vicky Lofthouse
other interested parties with a view to forming a Trust
Membership & Marketing: Kirstine Bond
Business Liaison: Mike Ashton where those parties can work together to protect our
heritage and ensure the castle’s future as a visitor
Designed & Published by: attraction.
PrintingPlus Leisure and tourism is a major contributor to our
7 Woodgate Park, White Lund Industrial Estate
local economy, worth an estimated £300 million per
Morecambe LA3 3PS
01524 888509 year to the district, and we focus on this sector in our
email@example.com feature pages 11-14. Hotel Manager Tim Bell from
Lancaster House acknowledges the challenges of
Advertising current economic conditions for the hospitality trade
Peter Fletcher and his strategy for dealing with the impact. From a
Fletcher Sales and Marketing different angle, English Lakes Hotels Group is focusing
on a local procurement policy which aims to meet the
The Slack, Windermere Road, Grange over Sands growing demand for quality local produce.
Cumbria LA11 6JT
07800 974 607 Keeping it in the family is the secret of success for
firstname.lastname@example.org Pilling Pottery and Northern Kilns, manufacturers
of pottery and kilns for pottery, ceramics, glass and
You can see an e-version of Business Matters by logging on to jewellery. Rachel Gibson interviewed Adrian Cross,
www.lancaster-chamber.org.uk and following the links. who talks about his passion for the business founded
by his father Jim over 40 years ago (p16).
How to feature in Business Matters There are two major internet issues at the fore in this
issue. Glyn Jones gives his advice on IPV6 (p18) -
In order to make the most of Business Matters we need your input. Please the techies amongst you will understand that one no
email a few lines outlining your story or a press release with corresponding
doubt! - and Julian Healey provides his views about
photographs if you have any.
new regulations on advertising standards for online
Would you like to be featured on our Business Profile page? Get in touch and communications coming into force on 1st March
we will arrange for a member of the editorial board to come and interview
you for the feature.
My sincere thanks to all contributors to this issue,
Our Viewpoint page is open to all readers. If you feel strongly about a local
issue and would like to share your views with other businesses, send us an including the hard working editorial and publishing
email and we will endeavour to include it in Business Matters. teams.
Please contact Ann Morris at the Chamber on 01524 381331
Front cover: image courtesy of Morecambe & Heysham Yacht Club Training
Business Matters 3
CityBlock development approved Six of the best
Lancaster planning officers have given Both Lancaster University and the A major new source of finance for
the thumbs up to a multi million pound University of Cumbria have expressed businesses in the north west has been
redevelopment of a prime city centre their support for the proposal with
site to provide landmark student launched. The North West Fund is the
the former welcoming the provision
accommodation and retail units. of ‘good quality, well managed umbrella name for six funds totalling
CityBlock, a provider of high quality, accommodation.’ £185m that are now available to SMEs
purpose-built, city centre student in the north west in the form of debt,
Union North proposed a unique design
accommodation, teamed up with award equity and quasi-equity.
solution for Victoria Court which retains
winning architects Union North for the
redevelopment of Victoria Court, a important features of the original
The Fund is one of the largest public
largely empty retail and office unit in building and introduces exciting new
sector funds of its kind in Europe and
Penny Street, Lancaster. architecture to ‘simultaneously evoke an
engaging past and an engaging future.’ the largest in the UK. It comprises six
Planners have voted in favour of the specific funds with an initial investment
scheme which will comprise private, English Heritage commented that
period from now until 31st December
en-suite, study bedrooms, shared the development will preserve the
communal spaces and individual character and appearance of the 2015.
townhouses centred around an Conservation Area while design
attractive internal private courtyard. Six Fund Managers, under contract
advisory panel Places Matter describes
Work is scheduled to start in May this to North West Business Finance Ltd
the development as a ‘sophisticated
year and the development will open in and clever scheme which will provide (NWBF), will manage the Fund and will
a strong architectural statement for the operate from 13 offices across the north
Trevor Bargh, who founded CityBlock historic city of Lancaster.’ west. The Fund is made up of a £92.4m
in 2003, said: “We are absolutely
A team of Lancaster students were European Regional Development
delighted the City Council has given
the go-ahead. This is a challenging involved in a consultation period Fund (ERDF) grant, making it the
development and I have appreciated which has informed the design for the biggest ERDF project of the 2007-13
the robust and professional approach of building, originally constructed in the programme, and a £92.4m loan from the
Lancaster planning officers.” 1930s as a car showroom.
European Investment Bank. The fund
“This will be our flagship development This proposed design will mirror managers have also been targeted with
with a choice the highly
securing over £200m of co-investment
of five different successful
room types to suit capital from a wide range of sources.
all requirements in Lancaster Specific funds are: Development
and budgets. Our
research shows Capital (£45m), Business Loan (£35m),
students benefit Venture Capital (£30m), Biomedical
from a city centre (£25m), Energy & Environmental
location and prefer is currently
the en-suite, all- underway on an (£20m) and Digital & Creative (£15m).
inclusive package additional site
that encourages An artist’s impression of the proposed new due to open in Boosting prosperity
independent living.” development at Victoria Court, Lancaster. September 2011.
Business Minister, Mark Prisk said:
“Along with the Government’s £1.4bn
Lancaster lawyer’s new role Regional Growth Fund and other
economic development initiatives,
this fund will play an important role
Lancaster lawyer and Chamber of Lancaster University.
in boosting the prosperity of local
Commerce director Gill Gardner has
joined law firm Brabners Chaffe Street She joins a corporate team comprising businesses, creating new private sector
as a Partner in its expanding corporate more than 40 lawyers. Ross Shine, a jobs and driving economic growth
team. She previously headed up the Partner in the firm’s Preston office, across the north west.”
corporate department at Oglethorpe, comments: “Gill will bring a wealth
Sturton & Gillibrand. of experience to our corporate team. The Fund is expected to support 800
She has an businesses, create or safeguard almost
Gill has specialist expertise in mergers excellent
reputation 14,000 jobs and improve the economic
and acquisitions, bank and venture
capital financing and company and brings performance of England’s north west
structures and shareholdings. With over with her a with an estimated GVA (gross value
20 years’ experience, she has practiced proven track
added) increase of £700m.
in the City and spent time working in record of
success.” More details at
Sydney for one of Australia’s top law Gill Gardner and Ross Shine of
firms. She is also a Council Member of www.thenorthwestfund.co.uk
Brabners Chaffe Street
4 Business Matters
of the road in places to avoid large ongoing economic growth in the
excavations; slip roads redesigned to region and reduce traffic congestion
avoid altering two bridges; lighting in Lancaster City Centre.” Over 3,000
to be provided only at junctions; and construction workers will be needed,
The Heysham M6 link has moved a step
length of construction reduced from with at least 100 local unemployed
closer after Lancashire County Council’s
three and a half to two and a half years. people receiving training and jobs.
funding bid received the green light.
Changes to the design have cut the cost The new road has long been the An amended Planning Application
of the scheme from £139m to £123m. council’s highest priority major will now be progressed and an
The Department for Transport (DfT) infrastructure project. inquiry timetabled to hear objections
will contribute £111m, with the county
County Councillor Tim Ashton said: to Compulsory Purchase Orders.
council to fund the remaining £12m.
“The M6 link will generate thousands Construction could begin in late 2012
Changes include raising the height of jobs during construction, promote with the road opened to traffic in 2015.
Lancs makes The UK’s manufacturing sector has
been buoyed by growth in export
markets, helped by increased demand
benefiting. The company, which has 38
staff, makes sachets and impregnated
wipes, as well as contract filling of tubes
good from overseas and the weak pound.
The monthly survey from Markit/CIPS
showed the manufacturing index rising
and bottles, and has recently opened up
new markets in Canada and the US.
MD Andrew Appleyard said: “Our
Lancashire’s manufacturers can play far ahead of economic forecasts.
American markets are still relatively
a vital role in leading the county to
Rachel Marsdin said: “While new, but we’re growing there and
economic recovery, according to a manufacturing alone will not offset job receiving new enquiries all the time
leading business advisor. After figures losses in the public sector, these latest from large multiple retailers. The weak
revealed UK manufacturing output hit figures suggest that it can at least play pound has undoubtedly made it more
a 16-year high in December, Rachel a role in the recovery by encouraging appealing for us to trade overseas.”
Marsdin, director at Moore and Smalley, growth and confidence elsewhere in the
The north west manufacturing sector is
said she believes Lancashire’s economy economy.”
the largest in the UK, generating £20.3
can benefit from its larger than average White Lund-based Design Plus billion and employing over 400,000
manufacturing base. Packaging, is one business that’s people.
(even award ceremonies).
Yeti is fun… combining all the rugged
strengths of a traditional 4x4 with the
practicality and running costs of a hatchback.
Yeti is a true crossover vehicle and is
available from as little as £14,645 RRP.
For more information or to organise
a test drive contact:
David Ian Limited, Middlegate
White Lund Industrial Estate
Morecambe, Lancashire LA3 3BN
Tel: 01524 844666
Škoda. Manufacturer of happy drivers.
Model shown is Yeti Elegance 1.2 TSI 105bhp at £18,780 RRP, including metallic paint at £410 RRP, optional front parking sensors at £270 RRP and optional
silver roof rails at £105 RRP. Official fuel consumption in mpg (litres/100km) for the Yeti range: Urban 28.0 (10.1) – 42.8 (6.6), Extra-urban 40.9 (6.9) –
60.1 (4.7), Combined 35.3 (8.0) – 52.3 (5.4). CO2 emissions for the Yeti range 189 – 140g/km.
Business Matters 5
producing work that’s so nationally “The growth in audiences generates
recognised. Twenty-five years ago, more money at the box office, we’re
outdoor theatre was a new idea which finding more sponsors and encouraging
The Dukes championed and now it’s an more people to join our Friends
institution.” scheme,” says Joe. “The Dukes is a
charity and the more people who
The anniversary show will be Merlin &
invest with their time or donations, the
In a double celebration, 2011 marks the The Legend of King Arthur, from 8 July
better we will be able to deliver for our
25th anniversary of The Dukes’ summer to 13 August. Local solicitors Joseph
shows in Williamson Park and the A Jones & Co are again the main
40th birthday of the Lancaster theatre sponsors.
itself. The venue is also celebrating an
increase of 30,000 in attendances.
Dukes director The Dukes continues to champion
Joe Sumsion said: original work such as the world
“People travel from premiere of Quicksand, a new play set
across the country on Morecambe Bay. And its enthusiasm
and from abroad for plays rooted in the North is
to see Lancaster’s reflected in The Rise and Fall of Little
outdoor theatre and Voice (March 24-April 16). A former
you would be hard director, the Olivier Award winning
Curtis Cole (Leo) and Cristina Catalina (Elka)
pressed to find any David Thacker, returns with Arthur in the Dukes’ production of Quicksand
other city of this size Miller’s The Price (May 3-7). Photo: Darren Andrews
new types of stalls rather than direct dressmaking services and decorating.
competition for existing stallholders.
The Market will be running a number
Trades being sought include of events to attract customers such
sportswear, ladies OS wear, foam
Morecambe’s Festival Market is offering as discounts for pensioners and a
products, gold and silver, health foods,
special introductory rates during March ‘Where’s Eric?’ competition. An Easter
cycles, denim wear, fishmongers,
to encourage more traders to start their cobblers, tableware, motor accessories, Eggstravaganza is also planned for
own business or relocate to the busy lighting, fashion footwear, toys, army April. More details from Tracey Bruce
site. The market is looking to attract surplus/camping, dry hairdresser, on 01524 414251.
the must-read magazine
The magazine for commerce and industry
Written, produCed and printed
at the heart of the County
We understand the issues that matter
Call 01254 297870 www.lancashirebusinessview.co.uk
6 Business Matters
Would you like a ‘Green’ Lease?
Alison Kinder is Head of Property which will prepare the way for eventual On the sale or grant of a lease, a
Services at Oglethorpe, Sturton and new law. landlord must obtain, at its expense, an
Gillibrand, specialising in commercial Energy Performance Certificate and
The BBP believes it is essential for
property. In this issue of Business this new guidance encourages owners
property owners and occupiers to work
Matters Alison takes a look at how new and occupiers of commercial property
together to improve sustainability and
‘green agenda’ initiatives could shape to share data on energy consumption.
reduce the environmental footprint of
the future on environmental issues for
commercial buildings. The Green Lease Toolkit suggests some
commercial property owners.
initiatives which could be adopted and
The toolkits includes a set of best
Alison, who has been a Partner in the installed in commercial buildings. Some
practice recommendations and a suite
practice since 1999, is an expert in of the initiatives would be expensive
of model clauses for inclusion in new
property development and landlord and impractical for listed or period
and renewal leases. To avoid having
and tenant law and enjoys guiding her buildings.
to wait for leases to be renewed, the
clients through all the issues relating
toolkit also includes a Memorandum of Whether leases will ‘go green’ without
to property transactions.
Understanding between the landlord a change in the law remains to be seen
and the tenant. This Memo is not legally and the success of this voluntary code
binding and does not change the will be assessed in the future.
Two new ‘green’ toolkits could
lease terms but is an express agreed
encourage property owners and tenants Critics of the scheme believe that it may
action plan between the landlord and
to work together to shape best practice well be better to wait for a change in the
the tenant. It is designed to represent
and, potentially, future legislation. law, which would make these measures
cooperation and understanding
compulsory, rather than implementing
The Better Buildings Partnership (BBP), between the parties.
something which is not legally binding.
a collaboration of London’s leading
The Management Toolkit is designed to Others have also commented that
commercial property owners and
provide guidance to the ‘Green Building implementing the ‘toolkits’ in London is
organisations, published a ‘Green Lease
Management Group’, which would be one thing but adopting them across the
Toolkit’ in 2009 and more recently a
collaboration between the building rest of the country will be much more
‘Green Management Toolkit‘.
management, owners and occupiers on difficult.
The initiatives are supported by both environmental issues.
If nothing else, these kits will hopefully
the Mayor of London and the London
One key principal and foundation of get landlords and tenants thinking
this best practice and green clauses, about environmental issues and
The publications are designed to sit is that neither the landlord nor the working together on new sustainable
along side each other. It is hoped they tenant should be penalised for trying initiatives. It will also be an opportunity
will encourage landlords and tenants to to improve the energy efficiency of to put new ideas into practice, to see if
work together on environmental issues, the building and reduce the energy they really make a difference prior to
allowing them to put ideas into practice, consumed within the building. any consultation on a change in the law.
High value service for clients
who demand the best
As well as giving expert, specialist legal advice, we go that extra mile and really understand our clients’ businesses.
This personalised, pro-active approach enables us to deliver results and add real value.
Andrew Royce Alison Kinder David Park David Gillibrand
Head of Corporate Services Head of Property Services Head of Employment Law Services Head of Litigation Services
If you have a query
or an issue we can
help you with, call us
on 01524 846846.
16 Castle Park,
Lancaster, LA1 1YG
Business Matters 7
Often, speaking is intended to ‘perform’
an action rather than just convey
information. For example, when I say Inspired
tome “I promise ...”, I am not just conveying
information about myself, I am making
a promise. More generally, Austin urged
Among Lancaster’s famous sons, the philosophers to look carefully at the The search is on to find the cream of
philosopher John Langshaw Austin has his ordinary uses of words, and the different Lancashire’s entrepreneurial talent
centenary this year. Chris May, Professor contexts in which they’re used. with the annual BIBAs (Be Inspired
of Political Economy at Lancaster
In April the Department of Politics, Business Awards).
University, believes a blue plaque is in
Philosophy and Religion is holding a With nominations for
commemorative conference, where the fifteen categories
John Langshaw Austin is best known due to close at 4pm
Austin’s work will be discussed. The
as the originator of the idea of the on 24 March, the
City Council, the city’s Civic Society
‘speech act’, set out in his book ‘How BIBAs 2011 are on
and the owner of the house in which
to do Things with Words’ (1962). It used target to achieve a
Austin was born have all agreed that a
to be common among philosophers record number of
and linguists blue plaque on the house in Hillside,
near to the castle, would contribute entries.
to focus their
theories of to Lancaster’s historical character. Organisers
language However no funding is currently are looking for
exclusively available. businesses that
on statements If any Chamber member is willing are ‘exceptional,
that convey to donate £250 to sponsor the fast growing and a
information. production and fixing of the plaque household name of
However, the future.’
as a contribution to the continuing
recovery of Lancaster’s unique history, To qualify,
they should contact: Brian Garvey businesses must be
there are many
[email@example.com]. based in or have an
John Langshaw Austin, other kinds of
Philosopher speech act. Chris May office or franchise
within the county
Field of dreams
Businesses in Lancashire and Cumbria Morecambe North platform. A new be announced week commencing 26
will have the opportunity to bid for pipeline to onshore terminals at Barrow April, with the awards ceremony itself
contracts in the new Rhyl gas field in is planned for the third quarter of 2012. on Friday 10 June at Blackpool’s Tower
the East Irish Sea. Centrica Energy If all goes to plan, the rig is expected Ballroom.
(operating as Hydrocarbon Resources to be on site at Rhyl field for 43 days. www.thebibas.co.uk
Limited) has applied to the Secretary of Centrica have also applied to drill two
State for Energy and Climate Change to exploration wells at the nearby Bootle
drill the well, which lies approximately and Whitehaven fields.
25 km west of Walney Island, near
Barrow. Likely contract opportunities
include drilling, pipeline and route
Subject to necessary consents and survey services, building facilities
approvals, drilling operations are management, project support, light well
due to start in July 2011, with gas intervention services and provision of
being transferred by pipeline to the supply and anchor-handling vessels.
Interested in becoming a Director of the Chamber?
Expressions of interest are being sought remunerated. It presents an opportunity
from senior representatives of Member to shape the strategic objectives of
businesses interested in helping to the Chamber in its role representing
contribute to the future development the interests of the local business
of Lancaster District Chamber of community. If you would like to know
Commerce. more, please contact Ann Morris, Chief
Executive, 01524 381331 or e-mail
This is a voluntary position and not firstname.lastname@example.org
8 Business Matters
Fine arts said it was the event itself which was the
prime reason for their visit. According
LAP now hope that there will be more
recognition of the value of the arts
Lancaster district’s arts sector is to the report, LAP offers good value for sector in Lancaster, especially as the
taking centre stage in the local money for its core funders – the Arts report has identified opportunities for
economy, boosting it by £50 million Council England, Lancashire County both local businesses and for the image
annually, a new report reveals. Some Council and Lancaster City Council – of Lancaster generally.
600 businesses and organisations in who together provided £1,651,155 of
According to the report the district has
the district are directly or indirectly funding in 2009/10.
114 visual artists, 29 potters and glass
involved in the arts and cultural sector, Nationally recognised or ceramic artists, 19 dance schools or
supporting up to 2,400 jobs. classes,13 entertainment and stand-up
Joe Sumsion, Chair of Lancaster
Lancaster Arts Partnership (LAP) artists, 53 live music venues, 43 bands,
Arts Partnership, said: “Long-term
commissioned the report, whose 31 musicians, 18 professional actors,
investment in a small cluster of excellent
findings provide evidence for funders 18 theatrical companies, 10 digital arts
arts organisations has paid off. The
faced with difficult decisions and companies including film studios and
Lancaster and Morecambe district has
suggest ways in which the arts can production companies.
become nationally recognised for arts
further improve their contribution to the
and culture and it’s no coincidence that
there are now so many other artists and
Partner companies of LAP are arts businesses making such a strong
The Dukes, Storey Gallery, Litfest, contribution to the local economy.”
More Music, Ludus Dance, Live at
LICA (Lancaster Institute for the The Northwest Regional Development
Contemporary Arts), folly, and Green Agency (NWDA), part-funded the study
Close Studios. Between them they with a £30,000 grant in 2010.
generate £7.5 million annually, produce Lancaster district is the third largest
£800,000 worth of media coverage recipient of funding from Arts Council
outside the district, and provide more England NW, behind Manchester and
than 20,000 separate activities for young Liverpool. This recognises its excellence
people each year.
and innovation, particularly in dance,
Audience research shows that of visitors digital media, visual arts and live
attending arts events in the district, 85% performance. The arts take centre stage
Photo courtesy of More Music
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For more information regarding any of the above, please contact
01524 521511 or email@example.com
Business Matters 9
Saint Matt is
Up for auction on the night were a Friends of Morecambe Football Club.
framed and signed Steven Gerrard Raffle prizes included a Southampton
shirt and photo, and a framed and
shirt signed on the night by Matt Le
signed Ryan Giggs shirt and photo,
the star accompanied by a 2008 Champions
League Final programme (Moscow).
Tissier, vouchers for Morecambe
Football Club Matchday Hospitality and
Both lots raised very tidy sums for The 24 bottles of Shrimps wine!
The inaugural Globe Arena Sportsman’s
Dinner, sponsored by The Bay, proved a
real winner, with a sell-out crowd of local
businessmen (and women!) and fans
Guest speaker was former Southampton
and England legend Matt Le Tissier,
who entertained guests with memories
and witty anecdotes from his 18
year professional career, and signed
autographs throughout the evening. He
was ably assisted by local comedian and
Pictured at the Sportsman’s Dinner are (l to r): Rod Taylor (Chief Executive, Morecambe FC), Dave Salmon
Master of Ceremonies, Lester Crabtree (The Bay), Mark Dixon (Commercial Director, MFC), Matt Le Tissier, Lester Crabtree, Mark Lillis (Assistant
who kept the crowd laughing until late. Manager, MFC), & Sammy McIlroy (Manager, MFC).
sales, marketing, technology, time business owners across the country.”
management and planning, differs
from most training as it is delivered The Academy gives 10% of its profits
by business owners with expertise in
around the UK
to the ‘Ambassadors in Sport’ charity in
their specific topic areas, rather than an support of its work in South Africa.
A business school in the North West is James Brown, Director of AWOL
on a drive to grow small and medium Recruitment Ltd, who completed the
businesses across the UK. With the course last year, said: “It’s developed
launch of its 12-month programme in every aspect of our business. The quality
March, Lancaster-based Showing Off of the speakers and the information
Academy aims to educate business given was such that it all fed into what
owners on how to boost their profits and we do, giving our business the ability to
grow sustainably, putting wealth and grow and improve.”
jobs back into their local community.
Joanne Allday, Director of Showing Off
The course, which covers the Academy, said: “We’ve been amazed
fundamental elements of growing a at the results we’ve achieved and are Well trained - Joanne Allday (2nd from R) with a group of
AIS workers at a recent training session.
profitable business, including finance, thrilled we can now open the course to
Marianne Turner from Printing Plus On the night, businesses will be
employs two apprentices: “For us encouraged to hold one to one
embracing apprenticeships has worked discussions with potential candidates
Employers celebrated the launch of really well, and everybody wins,” she for apprenticeship vacancies. For
Lancaster & Morecambe College’s said. “The apprenticeship programme businesses contemplating training
100 in 100 campaign during National has enabled Printing Plus to get the courses for apprentices there will be the
Apprenticeship Week in February. skills we need and a motivated team opportunity to take a tour of the training
This new initiative will recruit 100 at an affordable cost, allowing us to facilities on the campus.
apprentices in 100 days for the mutual operate in an extremely competitive
benefit of employers and those market with confidence.”
For anyone unable to attend the event
becoming an apprentice. Guests heard
from current apprentices and their the college is offering to advertise their
The college is also holding an
employers, learning more about what apprenticeship vacancies on the night. A
‘Apprenticeship Jobs Night’ which will
the programme entails and how it is of ‘Vacancy Matching Service’ will then be
be advertised in the local press and by
real benefit to businesses. direct mail to all local school leavers. offered and potential candidates lined
The event on Tuesday 15 March will be up for interview.
According to the college, taking on an an ideal opportunity for businesses to
apprentice is a cost-effective way to place apprenticeship vacancies with the More information from Lancaster &
develop highly skilled, productive and college and promote their company to Morecambe College on 01524 521511
motivated employees. potential future employees. or firstname.lastname@example.org.
10 Business Matters
Leisure & Tourism review
Andrew Dobson, Head of Regeneration The ongoing regeneration of
and Policy at Lancaster City Council, Morecambe and the work being done
urges businesses to work with the City through the Morecambe Area Action
Council in attracting visitors to the Plan will provide further opportunities
area. to improve the town’s attraction to
visitors. The Council is also working for young people including holiday
with its partners around Morecambe activities and sports development.
The leisure and tourism sector is of key Bay to provide a consistent approach to
We would encourage any business in
importance to our local economy, with interpretation and marketing. this sector to get involved with our plans
the visitor economy currently worth over for taking the district forward and to
Of course, this sector is not just
£300 million to our district and bringing take advantage of the help and support
concerned with bringing visitors
in more than six million visitors annually. available.
to the district, it
The sector also
is as much about Accommodation providers can get
plays a key role “Many local businesses providing facilities
have a strong role to play help with the national quality assurance
in attracting visitors and opportunities for scheme, there is currently funding
and providing leisure those of us who live for rural businesses to develop their
opportunities for residents” here to enjoy a good tourism offer, or even for provision of
quality of life and a basic facilities such as cycle storage
five thousand jobs for those cyclists passing through on
place that we can be
locally. the new coast to coast route, Way of the
proud to call home.
Supporting the visitor economy is one of Roses.
Many local businesses have a strong
Lancaster City Council’s key priorities role to play in attracting visitors The city council and its partners,
for 2011-2012, and our strategic and providing leisure opportunities including the local business community,
objectives are to develop the local for residents, and the council is increasingly recognise the benefits
tourism product, actively market the dedicated to of and are actively
district, and provide high quality visitor helping support working more closely
services. businesses in the “Our district is blessed together to collectively
Our district is blessed with a fantastic sector to provide with a fantastic location develop the tourism
a product that on Morecambe Bay and and leisure offer today’s
location on Morecambe Bay and a a fascinating history and
fascinating history and heritage. And will take our customers are looking
district forward heritage.” for, and really put our
of course a stunning array of beautiful
countryside. The sheer variety and to become both district on the map as a
contrast between the three main areas a competitive must see place to visit
– Morecambe and the Bay, Lancaster visitor destination, and an attractive and and do business.
Heritage City, and the Lune Valley, vibrant place to live. Andrew Dobson
represent both a huge opportunity and To appreciate the district’s offer and Head of Regeneration and Policy
a challenge in terms of promotion of the future potential you need only look at
district. the national acclaim received by various
The recent draft Cultural Heritage arts and culture projects, the district’s
programme of year-round festivals
Strategy highlights the need for
improvements to the public realm and and events, the plays and concerts in A trip is advised page 12
heritage offer, including Lancaster’s Williamson and Happy Mount parks, the
Georgian architecture, development sheer number of people on Morecambe Hotel will invest page 12
of the castle as a must-see attraction, Promenade on a sunny weekend, the
and raising the profile of the city. The eclectic mix of independent shops,
cafes and restaurants serving some
All aboard page 13
strategy also recognises the value of
fantastic local produce, our extensive
heritage to the identity of Morecambe
and the district as a whole. cycling network, and the opportunities Local sourcing page 14
Each issue of Business Matters features a special alongside highly relevant editorial. Future features for 2011
review section focusing on a specific business
sector, and we encourage Chamber members to Our thanks to all those who have contributed to
submit relevant articles for publication. the current issue.
The May-June 2011 issue will feature Legal For editorial, contact:
Services, so if you are involved in this area of May/June Legal Services
business and have something to say, why not say Ann Morris on 01524 381331, or
it in Business Matters? Articles should be topical email@example.com
and impartial, and can be up to 750 words in July/Aug Web and IT
length. Copy deadline for this feature is 31 March. For advertising, contact:
For advertisers, the special review section Peter Fletcher, Fletcher Sales & Marketing, on Sept/Oct Financial Services
provides an ideal opportunity to run an advert 07800 974607, or firstname.lastname@example.org
Business Matters 11
Leisure & Tourism review
A trip is advised
“One major change is that visitors holidays this year. These people, I would
no longer come to resorts such as guess, were mostly aged over 50 and
Morecambe as a destination where they represent a major opportunity for us. But
Visitor numbers to Lancaster could be will stay for most of their holiday, but we must move now or miss out,” he said.
set to increase, according to the latest will now visit the surrounding area or
region. A total of 126m holiday and business
Economic Activity Report from the City
Council. The city has been voted in the trips were taken by UK adults in 2009
“For this reason we should not be
top ten of emerging holiday destinations and 398m bednights. Of these trips,
promoting individual towns or centres
by TripAdvisor.com, the world’s largest 13.7m were taken to the north west and
but marketing the attractions of the area
travel website. Lancaster was named as 38.1m bednights were spent here.
as a whole. In our case we need to be
seventh in its poll of the Top 10 fastest selling the city of Lancaster, the coast of Amongst UK regions the north west was
growing, up-and-coming hotspots. Morecambe Bay, and the surrounding the third most popular destination for
The results were based on an increase in countryside which between them offer a British tourists after the south west and
popularity by holidaymakers browsing complete holiday package.” south east. (Source UK Tourism Survey (UKTS)
the website over the past 12 months. Higher standards 2009 – www.visitbritain.org)
The site lists top hotels, B&Bs and
restaurants, with customer reviews and “The main bed bank for the area is in Our thanks to Neil Ryder for help in
ratings. It also lists the most popular Morecambe. Visitor expectations of the preparing this article.
attractions and things to do in the city. standard of accommodation on offer are
Most popular activity was visiting the increasing and most visitors are
Castle, followed by Williamson Park, the now looking for better facilities
Cottage Museum on Castle Hill and the than they have at home.
City Museum in Market Square.
According to Roger Carter
Centre of attraction there is a shortage of tourist
accommodation in the rural areas
Business generated by tourism is vitally
of the Lune Valley, so there are
important to the Morecambe Bay area,
real opportunities for farming
bringing in about £283 million annually.
and other rural businesses to
And it offers real potential for growth
diversify into providing tourist
as long as businesses are prepared
to respond to market changes and
opportunities, says the chairman of Bay “I’ve heard many people say they
Tourism, Roger Carter. wouldn’t be going abroad for their Top attraction – Lancaster Castle
Hotel will continue to invest
of many drastic cost-control policies
being put in to place by well-respected
hotel chains and I passionately believe
Now in its twentieth year, Lancaster really we can do about that. If anything, it that this is the wrong strategy to
House Hotel, adjacent to Lancaster urges us to seek out new customers and
maintaining your customer base.
University, continues to uphold its work twice as hard to attract business to
status as one of the region’s leading the area. “We’ve just got to ride this storm out,
accommodation and accept the fact that the profit margins
“Lancaster has an
events venues. But “We’ve got to ride this may not be equal to those of recent
with the impending storm out …and keep years and keep investing what we can
as a conference
cuts in the public investing what we can in in the product and customer service.
sector and more the product and customer its excellent We intend to continue our re-investment
regional competition service.”
than ever, the hotel, transport links, plans throughout 2011 with the primary
which is part of the English Lakes group, and many of our aim that our customers will see and
faces new trading challenges in a fast- existing clients choose Lancaster as appreciate the improvements. So when
moving and diverse market-place. the location for their national events. the economic climate becomes more
We simply need to convince more buoyant, we will have a hotel which will
“We know that 2011 will be a difficult companies in the private sector that
year” says far out-shine our direct competition for
they should choose our great city over
Tim Bell, many more years to come.”
the more obvious conference locations
General such as Manchester, Birmingham or
midweek But an increase in sales and marketing
customer activity is not the complete answer to
base will be addressing the long-term implications of
affected by the public cuts and any future economic
the national downturns, according to Tim. “Invariably,
spending the hotel industry will cut its cloth
cuts, and accordingly when times are hard, and
Tim Bell, General Manager, there’s this will ultimately affect the quality of
Lancaster House Hotel nothing what the customer receives. I’ve learned Lancaster House Hotel
12 Business Matters
Leisure & Tourism review
Good bet for business All aboard
Nearly 72,000 people attended Cartmel crowd, we receive a huge number of After a successful first season teaching
races in 2010, an increase of 23% across visitors who stay in the area overnight, people to sail on the bay, the Training
the seven racedays compared to the stimulating the local tourism industry. It Centre at Morecambe & Heysham Yacht
previous year. Now the management can become quite difficult to find hotel Club is busy preparing for its second
team, part of the Holker Estate Group, is accommodation at race weekends and year. The north west is believed to be
preparing for an even busier season. the economic impact of the races is the fastest growing region in the UK for
reaching the wider region. Business so new marinas and sailing centres, and
Bank holidays provide the bulk of
far this season has been very brisk; we the new season sees the club keeping
racedays, comprising the May Festival
are well ahead on ticket sales and the
(28 May to 1 June), and the August pace with more developments planned.
Festival (25 to 29 August) with a BBQ Grandstand Restaurant has already sold
John Parlane, the Training Centre
themed raceday in-between on 14 out on a couple of days.”
Principal and main instructor, is hoping
July. Every raceday features a range to attract plenty of new devotees.
Race sponsorship and corporate
of family entertainment in addition to
hospitality packages are available for
the races and almost everyone takes Richard Falk, Chief Cruising Instructor
most racedays. Garratt says “We create
a picnic to enjoy within the scenic for the Royal Yachting Association, has
bespoke packages for each of our
parkland enclosures. congratulated John on the positive
sponsors, to ensure that every pound
Managing Director Jonathan Garratt they spend is working as hard as it can – feedback he has received for his
says “Cartmel races is becoming sponsorship can be a very cost effective sailing courses. With every one of their
more and more popular as a holiday way of promoting a range of products hundreds of clients saying they would
destination. In addition to a healthy local and services.” recommend the course to someone else,
and 100% of them rating the instruction
Up for the cup
as good or very good, the feedback
could not have been better.
Morecambe’s Globe Arena has another Stadia Hospitality Award, beaten only
top team to be proud of. Three of its by Premier League giants Everton and
chefs returned from the 2011 Football Aston Villa. Some of the premier league
Club Hospitality awards at the NEC with kitchens have up to 30 chefs working
a barrow load of top prizes. every day.
First up to the plate was Commis They also won the salver for best team
chef Sam Schofield, who won silver in on the day and the ultimate accolade of
the traditional pasta dish section. He the best overall team trophy.
impressed the judges with his crab
and shrimp ravioli, buttered spinach Every dish the chefs entered into
and beurre blanc sauce. And Sam’s the competition is available to order
great result would prove to be just Students at play on the bay
through both match day hospitality
the confidence boost for Head Chef and function and banqueting. Graham The Training Centre has just announced
Graham Aimson and acting Sous Chef,
Aimson said: “For our first entries in the launch by the RYA of a new
Doug Fishwick, to rattle the big boys
top flight culinary competitions under ‘e-learning’ facility which means anyone
later in the competition.
the Morecambe FC name, we have can easily take a beginner’s theory
Graham and Doug excelled in the had a tremendous result and certainly course in navigation and seamanship
food knowledge and hygiene section, exceeded our expectations. As a team online. Telephone and email support
winning gold medals, and their lamb we’re determined to put Morecambe FC
will be provided but candidates
dish came 3rd in the Major Football on the map for food as well as football.”
can study at a time and place to suit
Despite disappointment over the
cancellation of this year’s Liverpool Boat
Show, John hopes that many people who
have only ever dreamt of sailing will
want to experience for themselves the
sheer thrill of gliding across the water,
powered only by the wind. “Sailing has
to be one of nature’s freebies and pretty
‘green’ too,” says John. “It’s a great way
to get away from it all, creating some
balance for us in the hectic lives many
of us lead.”
Head chef Graham Aimson (c) with Sam Schofield (l) and Doug Fishwick. Photo courtesy of The Visitor. www.bayseaschool.com
Business Matters 13
Leisure & Tourism review
Local produce is best
Neil Ryder looks at how one major leisure and tourism business in the area has implemented a local procurement policy
for ingredients and food.
Sourcing from local suppliers with a hotels to more business orientated when the season finishes.
leaning towards family run businesses venues. Wherever possible we prefer to
is one of the key policies of the six four use and support local businesses and “We found one of our hotels was serving
star properties in the Cumbria based suppliers. Dutch shrimps even though it was
English Lakes Hotels Resorts & Venues overlooking Morecambe Bay which
“What do we need from our suppliers? has the best shrimps in the world. I
group. The company also says that they A quality product with assured supply.
welcome approaches from potential found a small, family run business that
The product must be delivered
new suppliers, especially those offering when needed while meeting any catches the shrimps and processes
high quality speciality products. special conditions for that product, them by hand. We now take all the
such as temperature and shelf life shrimps produced by this business.
Existing suppliers include many local
farms. While the company has a central requirements,” he said. “The supplier These Morecambe Bay shrimps are
purchasing office, each property has a must be prepared to work on account considerably more expensive, but are
great deal of autonomy and we are also a better product and, most important,
in dealing directly with looking for an local,” he said.
suppliers. assured price or
“What do we need from our a price with little “We are always looking for new
Operations Director suppliers? A quality product change for about suppliers, especially for speciality
Douglas Dale has with assured supply.” a three month products, and welcome any ideas.”
spent over 30 years period.
with English Lakes, A good example of these policies in
“A menu will action is the four star Wild Boar Inn, Grill
and is closely involved
usually run for about three months & Smokehouse, near Windermere. The
with sourcing local produce. “We are a and we need to know the price of the
family run business and believe strongly ingredients used. If the supplier has inn, which was extensively refurbished
in supporting local suppliers wherever and reopened last year, has enhanced
the right product then the price paid
possible,” he says. “Our hotels vary is, to a large extent, irrelevant. All our how it actively uses the best local
greatly in character from a traditional properties are four star, so our guests produce. The onsite smokehouse offers
coaching inn to a large Georgian are looking for high quality, which the opportunity to produce different
mansion, from predominantly tourist includes top of the range local food, and flavours and create some special
expect to pay a fair dishes. The
price for this,” said corridors of the
Douglas. inn also display
“Morecambe Bay has the photographs
“Attitudes are best shrimps in the world.”
changing. People of many local
used to expect producers and
certain foods all suppliers to The
the year round Wild Boar.
such as strawberries at Christmas. At
English Lakes we only serve food that This is an edited version of an article for
is in season, for instance we only use the NFU’s Farmer and Grower magazine,
Tasty and local - the Wild Boar Grill, locally grown asparagus starting around and is reproduced here with their kind
with chef Marc Sanders Christmas and it is taken off the menu permission.
The following Chamber Quite Simply French Cinemas/Theatres
members provide leisure Strathmore Hotel Apollo Cinema
and tourism services. For full The Borough Lancaster Grand Theatre
contact details and websites The Clarendon Hotel The Dukes Playhouse Ltd
please see the Chamber The Gatehouse Restaurant
website. The Longlands Inn & Restaurant
The Lothersdale Hotel Sport
The Midland Hotel Cartmel Steeplechases (Holker) Ltd
The Mill Inn Heysham Golf Club Ltd
Hotels/Restaurants/Pubs and Clubs
The Stork Inn Kirkby Lonsdale Golf Club
Bay Horse Inn
The Sun Cafe Restaurant Lancaster City Football Club
Cafe Bar Eleven
Verdes Morecambe & Heysham Yacht Club
Morecambe Football Club
Headway Hotel Cafes
Holiday Inn Lancaster Bridge House Farm Tea Rooms
Lakes Bistro Ltd Diggles Visitor Attraction
Lancaster House Hotel JC Country Wyreside Lakes Fishery
Lancaster Lounge & Bars Ltd Juicafe Ltd
Mitchells of Lancaster (Brewers) Ltd Lewis’s Coffee Shops Entertainers
Nice Bar and Restaurant The Old Bell Coffee House David Lancaster Entertainment
Pizza Margherita Lancaster Ltd White Cross Cafe & Sandwich Bar The Two of Us
14 Business Matters
It’s a family affair
Pilling Pottery has enjoyed success for over 40 years. Originally established by Jim Cross, the business is now run by his
son Adrian. Jim’s other son Dylan also works in the family business as does Adrian’s 19 year-old son, Adam. Rachel Gibson
of Quay Creative finds out how keeping it in the family has enabled the company to continue growing.
Sitting in pride of place at the centre more, they are built to last so also offer a helps out but her career aspirations lie
of a small village, the modest exterior more environmentally-friendly option.” elsewhere too,” he says.
of Pilling Pottery disguises the hive of
Adrian came into the business when “I love this area. It’s my inspiration
activity that takes place when you walk
he left school. “I actually wanted to be really. If I have a
through the door.
The shop at the problem with the
front is crammed business or need
with hand crafted to work something
pottery, mugs out I just go for a
and crockery and walk with the dogs.
in the workshop It helps clear my
at the back head and the answer
the company’s always comes to me
ten employees – usually near the
are busy sea.”
a truck driver when I was growing up,”
manufacturing kilns that are delivered
he says laughing. “But because we offer Adrian is passionate about Pilling
and installed around the country.
a nationwide service I get to do a fair Pottery and would love to continue
Jim established the pottery in 1968 and bit of driving too as I like to deliver and building on its success. “The business
he was busy creating pieces on the install the kilns myself. It gives me an and premises play an integral part in
potter’s wheel the day I visited. Jim also opportunity to meet and connect with the village community and we have a
runs workshops and evening classes for the customer. If you care for them they lot of school children who come from
those itching to have a go themselves. will stick with you.” further afield to learn more about
pottery. The building was once the
The company His role at Pilling Pottery
manufactures “I like to deliver and install had always meant village tea rooms,” he says. “At some
kilns for the kilns myself.” working with his hands
stage in the future I would love to be
pottery, until he took over the able to expand the pottery and kiln
ceramics, running of the company when his father business into new premises nearby and
glass and jewellery, under the became ill. “At turn this back into a café. There would
brand name Northern Kilns. Kiln first I found it be facilities to teach
“Jim also runs workshops children the simple
manufacturing and refurbishment is really hard to and evening classes for
the expanding side of the business sit in the office things in life such
those itching to have a go as making butter as
today and the area that Adrian has built and pick up the themselves.”
since taking over from his father. All the phone. I missed well as continuing
equipment is designed and created on the hands-on the pottery, glass and
site to meet a customer’s required size work of building the kilns, but these enamelling classes,” he says wistfully.
and end use. days I really enjoy it. I realised that all I “I’m a sucker for self-help audio books.
needed was to improve my sales skills They help me keep a positive attitude
“We have gained a reputation
nationwide for our customer service to gain the confidence and now I love when I need a little extra motivation. But
and the quality of generating
I think some professional management
the kilns we supply,” sales. For some
training might be required if I really
explains Adrian. “Some
“It helps clear my head and people buying
modern frames will
the answer always comes to a kiln is a dream want to see those dreams become a
only last a few years
me – usually near the sea.” they’ve had for
but our products are a long time.
Knowing that I
still manufactured to the quality they
can supply exactly what the customer
Out of hours
were in the 1950s or 60s. We use thick
wants and help them achieve their Audio book : The Dome by Stephen King,
steel and although they may cost a bit
dream is a real privilege and extremely great for long journeys
motivating.” Book: Cutting for Stone by Abraham
Adrian was born in Aylesbury,
Buckinghamshire, and moved up to iPod: The Strangest Secret by Earl
Pilling when his father was offered a Nightingale
teaching job. He lives in Preesall with Dinner companions : Nelson Mandela,
his wife and two children Adam, 19, Martin Luther King, Johnny Cash, Winston
and Jenny, 17. “Adam now works in the Churchill and Jeffrey Gitomer (author of
business too. He is very skilled at kiln The Little Red Book of Selling)
manufacturing but I’m not sure he has
Holiday: South Africa
any ambitions to take over the family
Adrian Cross business just yet. Jenny comes down and Live act : Michael Buble
16 Business Matters
finance and advice. The consultancy to help her launch a new web-based
partnered with Enterprise Ventures to learning programme to support and
get the project off the ground. The five- expand her consultancy work. She
strong panel was chaired by Charter’s
said the panel members were very
CEO Trevor Bargh, with six companies supportive and encouraging in a
relaxed and friendly environment.
A Dragon’s Den-style initiative, devised “It was extremely useful,” said Sarah
“The advice is going to be really
Goodall, the Managing Director
by management consultancy Charter invaluable as I move forward,” said the
of Clitheroe-based ‘The Athena
Solutions to help regional businesses former social worker.
Programme’, which offers consultancy
grow, has been hailed as ‘invaluable’. and training to help organisations with The next Lancashire Investment Panel
Charter recently held its fifth Lancashire safeguarding children and vulnerable session is lined up for April 7 2011 when
Investment Panel to help growing adults.
another four companies will be invited
companies access the right kind of Sarah is looking for funding and advice to make a pitch.
essentials of tweeting and poking, research from the Management School.
delegates were taught how to use these
tools strategically within their overall LUMS has delivered business support to
marketing activity and what benefits more than 1,250 North West companies
Lancaster University Management over the past ten years. Upcoming
and opportunities they can bring.
School (LUMS), recently hosted a Social programmes include Family Business
Media Workshop Series for 25 regional Amongst the course tutors were Nikki
Communication, Project Management
businesses as part of its Innovation for Garnett of Apparatus, Andrew Armitage
and Customer Focus.
Growth (IFG) Programme. The four of Armitage Online, Linda Merrills
workshops provided an interactive from Business Link, and Rachel Keller,
introduction to social media, with a currently a PhD student at the university.
specific focus on Facebook, Twitter and
IFG aims to improve processes and
practices within regional SMEs. The
The workshops were designed to help programme develops innovation
businesses and organisations take through practical, interactive
advantage of emerging social media management workshop programmes
platforms and technologies which are and access to student resources. IFG
creating new opportunities to engage provides SMEs with a network of like- Delegates tweeting at the Social Media
with audiences. After learning the minded businesses and world class workshop
all superbly designed and Unit 7, Woodgate Park,
White Lund Industrial Estate,
skillfully printed Morecambe LA9 7HA
T 01524 888509 F 01524 841288
Business Matters 17
Addressing a major internet issue
Will you disappear off the Internet? Is IPv6 – the next millennium bug?
Glyn Jones of Savant warns of the dangers of not keeping up with the latest online developments.
The internet is used by the majority 1. If you don’t do something it will
of people in their work and leisure have a detrimental effect
activities. This isn’t just at home and With both these issues, doing
at our desks, as mobile access means nothing is not an option. Ignoring Glyn Jones
we’re never out of touch. Losing our the IPv6 upgrade will result in 4. It may not be
internet connection for a short while an increasing number of web obvious that you have a problem
would be annoying, frustrating and sites becoming inaccessible over Your computer will not stop
possibly costly. A long term break in time. Those sites that would be operating totally but any network
communication is unthinkable but is now available may not be up to date. connectivity may not operate at
a real threat. Your customers will not be able to full capacity and will diminish over
Everything connected to the internet connect to you and your website. time.
needs an address. In 1981, there were 2. It will have a global effect
over 4 billion addresses available As with the change of century, The upgrade to IPv6 has been
(under what was called IPv4). The rapid the internet is worldwide and the progressing in the background for some
global growth of the internet over upgrade will affect everything time as the backbone of the internet is
the last 10 years has resulted in the connected to it. prepared. It is now the turn of the leaf
available addresses running out, and yet nodes on the network, i.e. you and me, to
demand is still increasing. 3. It will affect hardware and understand the impact and plan for the
software changes required.
Current predictions see the IPv4 Both hardware (e.g. A UK wide
addresses running out by March 2011. routers, computers) “The rapid global growth initiative called
An upgrade of the internet address and software of the internet has resulted 6UK was launched
system (to IPv6) will provide an (e.g. databases, in the available addresses to industry in
enormous amount of new addresses - browsers) use IPv4. running out” November 2010
over a quadrillion [5x1028] addresses The upgrade to (www.6uk.org) and
for each person alive today! Impressive IPv6 means updates are required World IPv6 Day is planned for 8 June
as this upgrade is, it does mean that for both. 2011.
parts of the internet may start being
inaccessible to you unless you make Where they differ is: In brief the steps you need to take are:
some changes. It will also mean that There is no fixed date
1. 1. Review your understanding of IPv6
your customers will not be able to The millennium bug had a fixed and its implications
connect to you anymore. date which provided impetus for
2. Carry out an internal and external
This upgrade has been compared to the planning a solution. The uncertainty
“millennium bug” which threatened to over when the last IPv4 address will
disrupt computer systems at the end of be given out leads to lethargy in 3. Look at training and awareness for
1999. The impact preparing for it. IPv4 and technical staff
of the IPv6 “If you use the internet for IPv6 will co-exist until 4. Review the options for upgrades
upgrade will be business and rely on it for IPv6 is firmly established.
wide spread but customer contact you must 2. The bits that need 5. Select the appropriate actions to
there are key act now.” take
changing are known
differences from 6. Develop a project plan including
Because of the age of
the millennium acceptance criteria and a testing
some software at the end of 1999,
bug that need to be understood. scheme
there was little documentation and
Let’s look at what IPv6 and the understanding of how it worked. 7. Execute the plan
millennium bug have in common: The situation is much improved with
this upgrade as Internet 8. Review your project
Service Providers are a 9. Promote your success.
more recent breed and
have good documentation. If you use the internet for business and
rely on it for customer contact you must
However, the average SME
act now. IPv6 software applications need
and domestic user will
to be tested and deployed, hardware
needs to be upgraded or replaced.
3. There is little
At Savant we have completed our
awareness or funding
IPv6 upgrades and are ready to help
The IPv6 upgrade was
organisations develop and execute
first agreed in December their plans. A brief survey is available at
1998 but has not had any www.savant.co.uk/ipv6.
Business Development Manager,
IPv4 depletion graph Savant
18 Business Matters
Centros still ‘fully committed’ news in brief
More than a year on since the “Added to this, Lancaster still has a
inquiry decision, the City Council’s critical need to offer its local population
Five year plan
development partner Centros say a competitive and sufficient shopping British Energy have announced plans
they are still committed to the Canal attraction, especially in the light of to extend the life of Heysham 1 nuclear
Corridor North development site in the go-ahead for the retail expansion power station for a further five years.
Lancaster city centre. of Preston. Despite the economic
The move is expected to secure the
downturn, there remains a strong
As the principal grounds for refusal jobs of some 500 full time staff and 150
underlying demand from retailers not
related to heritage matters, Centros has contract workers.
currently represented in Lancaster to
been liaising with English Heritage as
open shops here,” said the company. It is believed that investment of around
the statutory advisor on such matters.
Centros believes it can deliver an
According to the developer the Canal £50m will be required over the next
attractive development that will fulfill all
Corridor site continues to offer exciting few years to support the extended life
possibilities. “The site is unique and has of the plant.
plenty of underutilised potential,” said a Centros anticipates a fresh public
spokesman. “With the right investment, consultation programme which will Wage freeze likely
we believe that amenities like the canal, commence in autumn 2011. “With the
the Dukes, the Grand and the Musicians’ right collaborative approach by all A British Chambers of Commerce
Co-operative can be combined with of the stakeholders, Lancaster could survey suggests many employers will
both historical and new buildings to be one of the first cities to realise the freeze or reduce wages in 2011. Of the
make this a distinctive and vibrant part benefits of significant regeneration post 450 firms polled, 49% planned to keep
of the city.” the recession,” the company said. salaries on hold and 6% would cut
our 140 mph trains to a top speed of
125 mph. But we have kept faith with More optimistically, 45% were likely to
the core of Sir Richard Branson’s 1997
offer pay rises and only 13% expected
vision is still on
vision for modern, customer-focused
rail services. to lay off workers due to government
spending cuts. The BCC says that firms
“We have introduced two fleets of
track state-of-the-art trains and used them are doing whatever they can to retain
to deliver faster and more frequent staff in challenging conditions.
services. Customer satisfaction levels
The current West Coast franchise are an industry-leading 90% and We have the answers
expires on 31 March 2012, and the open passenger numbers have doubled to 28
million in only six years. We believe that A record 13 teams entered the annual
competition to run the franchise for the
next 14 years is now under way. Bids local economies have benefitted from quiz night organised by Moore and
have to be submitted by 17 August the distinctive Virgin approach to rail, Smalley, raising £615 for Lancaster
2011, with the winner expected to be and that we can continue to add value to
the economies of the areas we serve. We Boys and Girls Club. Winners were
announced in December.
intend to put in a strong and innovative HSBC, runners up Reid Hamilton.
Current franchise holder Virgin Trains bid to run services from 2012.”
comments: “We are proud of our record. The Dallas Road club provides social
We have weathered some severe Routes through Lancaster included in and sporting activities for boys and
storms, such as the collapse of Railtrack the West Coast franchise are London
girls aged 8 to 18, with dedicated
and the subsequent scaling-back of Euston to Glasgow and Birmingham
the West Coast upgrade, which limits New Street to Glasgow and Edinburgh. club nights from Monday to Friday,
and football and boxing sections that
compete across the county.
Mum’s the word
The Employers National Insurance
contributions threshold goes up to
£136 a week from April. As a result
no NI will be payable on the £128.73
standard rate of Statutory Maternity
Pay, Statutory Adoption Pay and
Statutory Paternity Pay. Full details on
the HMRC and Business Link websites.
Virgin Trains: ‘strong and innovative bid’
Business Matters 19
New Members North West First Aid Ltd
233 Marine Road Central
MORECAMBE LA4 4BQ
Contact: Craig Pyne
First Aid, Care, Fire and Food Safety Training Adrian Harrison
Photo Baby NORTH WEST FIRST AID
Blackhurst Swainson Goodier LLP 61 Green Lane
3 + 4 Aalborg Square
& NORTH WEST SAFETY
LANCASTER LA1 2EZ
LANCASTER LA1 1GG Contact: Eleanor Postlethwaite TRAINING LTD
Contact: Mark Burrow 01524 555789 tel 01524 400611
01524 386500 www.photobaby.co.uk email email@example.com
www.bsglaw.co.uk Wedding and portrait photography
Solicitors 1. Describe your business in one
Radix 2 Design Ltd sentence.
Brabners Chaffe Street LLP Gressingham To empower businesses and
7-8 Chapel Street LANCASTER LA2 8LX communities to save lives and reduce the
PRESTON PR1 8AN Contact: Debbie Robinson risk to those they care for through the
Contact: Gill Gardner 015242 36320 training we provide.
01772 823921 www.radix2design.co.uk
www.brabnerschaffestreet.com Electronic Engineering 2. When was the business
S Poll Enterprises Ltd North West First Aid Training Ltd was
Darren Andrews Photography 23 Benton Road established in 2003 and North West
26 Elgin Street PRESTON PR2 6UL Safety Training Ltd in 2009.
LANCASTER LA1 3DG Contact: Sylvia Poll
Contact: Darren Andrews 3. Who is your target market?
07902 677 201
07811 778 350 www.allaboutw8.co.uk/lancaster We support many businesses throughout
www.darrenandrewsphotos.co.uk Weight management and nutrition the North West and train throughout
Photographer the UK and even in Europe! We provide
Soar on High training in First Aid, Care Sector,
Hand 4 Melbourne Road Personal Safety, Food Safety, Fire Safety,
49 Grasmere Rd LANCASTER LA1 3QB Health & Safety, Risk Assessment,
LANCASTER LA1 3HB Contact: Laura Blakeley Licensing & Security, and Teacher
Contact: Gary Humphreys 07786010504 Training.
07710 750663 www.soaronhigh.co.uk
www.hand-consultancy.co.uk Online e-commerce shop 4. How many staff do you employ?
Business organisational development 13 colleagues overall, including 8
The Sharepoint Initiative Ltd specialist trainers.
Karl R Dixon Photography Flat 3 5. What is your unique selling
The Storey Creative Industries Centre Brunton House
Meeting House Lane feature?
LANCASTER LA1 1TH LANCASTER LA1 4TU We care!...What our customers
Contact: Karl Dixon Contact: Aaron Crewe experience with us is the single, most
01524 509000 01524 566774 important thing on our minds!
Commercial Photography Installation and customisation of SharePoint 6. What has been the biggest
achievement for the business to date?
Seeing our customers grow and seeing
Kirstine joins Chamber team
our business and its people develop and
7. How do you gain most of your
The Chamber is pleased to welcome consultancy. Word of mouth, thanks again to our
Kirstine Bond, our new Membership, growing number of customers.
Kirstine is looking forward to meeting
Marketing and Communications Officer. 8. What is the best piece of advice
members over the coming months you have received?
Kirstine has a wealth of experience,
at the various events and members’
having previously been a director of Well one thing we discuss here quite a
a successful business development evenings. Please do introduce lot is ‘do the right thing’...so I guess we
yourself, and should you have any would say that.
suggestions regarding membership and 9. Why did you base your business
Over the last few years she has been here?
working with SMEs across the North Quite a simple one this...to support the
feel free to
West to improve efficiency and local community. We have always been a
contact her: local company, always will be.
profitability, undertaking business
development work including mystery kirstine.bond@ 10. Where do you see the business in
lancaster- three years’ time?
shopping, team development, and
leadership and business coaching. chamber.org.uk We prefer to concentrate on the here and
now, making sure there is continuous,
She also brings significant expertise or telephone ever improving performance in what we
in marketing, e-marketing and PR 01524 381331. Kirstine Bond do and how we do it.
20 Business Matters
Click for success
By Vicky Lofthouse, Events Organiser
Sarah Cooper, Director of Black
Zest Solutions, will be revealing
her secret insider tips on how
to make email marketing work
You are invited to join Eric Ollerenshaw, MP for Lancaster and Fleetwood, and for your business, in a briefing
Lancaster Chamber Members for a Business Lunch on Friday 8th April. for Chamber Members on
Born and bred in Lancashire and now living in Lancaster, Eric is a tough no- Thursday 24th March. Sharing
nonsense campaigner who knows how to get a job done. He will be guiding us her knowledge on efficient use of
through the highs and lows of the current economic situation and will give an
a database and how to segment
update on initiatives and developments in the Lancaster district. There will also be
a question and answer session. data effectively, the briefing will
enable you to use email marketing
The event will provide an ideal opportunity to make new contacts, strengthen old
ones and have a chance to promote your business to other Chamber members. strategically.
Please see below and the enclosed flyer for further details – EXHIBITION SPACE IS
Sarah explains: “Building strong
AVAILABLE AT THIS EVENT.
relationships with your customers
Many thanks to Fiona Robinson and her team at The Longlands Inn & Restaurant for
has never been as important and
hosting our last Members’ Evening in January; the next one will be on 9th March at
The Globe Arena, home of Morecambe Football Club. For further details on all the by embracing email marketing,
Chamber’s events please visit www.lancaster-chamber.org.uk. you can increase awareness
and traffic, with just the click of
for your diary
a button.” Whether you have no
customer database and need
support setting one up or have
a database but you’re not sure
Networking Cost: Members FREE
what to do with it, the course will
Non Members FREE
guide you through the basic steps
9th March 2011
The Globe Arena, How to use Email Marketing Effectively required for success.
Westgate, Morecambe – Informative Briefing
Time: 6.30pm – 8.30pm 24th March 2011 You may already run your own
Cost: New Members Free (Max 2 per Chamber of Commerce email campaigns but you’re not
company) Time: 4.00pm – 6.00pm sure why they aren’t very effective.
Members £10 + VAT Cost: Members £10 + VAT
Even if you’re completely new,
Non Members £20 + VAT
Chamber 2 Chamber Networking the briefing will arm you with all
Sponsored by Towergate Risk Solutions Hold The Front Page – Informative you need to formulate an effective
Briefing email marketing campaign.
22nd March 2011
6th April 2011
Lancaster House Hotel, Ellel Chamber Member Black Zest
Time: 4.30pm – 6.30pm Chamber of Commerce
Time: 4.00pm – 6.00pm Solutions is a new innovative
Cost: Free to Members
Non Members £15 + VAT Cost: Members £10 + VAT marketing and design business,
Non Members £20 + VAT based on the outskirts of Lancaster.
Business Networking Lunch & Exhibition
Contact Sarah Cooper at sarah@
8th April 2011 Training blackzestsolutions.co.uk,
First Aid Appointed Persons Training
Caton Road, Lancaster Tel 07729 703557.
Time: 11.30am – 2.00pm Course
Cost: Members £25 + VAT 16th March 2011 For more information or to book
Non Members £45 + VAT Chamber of Commerce a place contact Vicky Lofthouse
Exhibition Space £35 + VAT Time: 9.30am – 4.30pm
on 01524 381331 or visit www.
Cost: Members £80 + VAT
Women in Business lancaster-chamber.org.uk.
Non-Members £100 + VAT
25th May 2011
The Longlands Inn & Restaurant, First Aid Appointed Persons Training
Time: 12pm – 2pm
17th May 2011
Cost: Members £22 + VAT
Chamber of Commerce
Non Members £44 + VAT
Time: 9.30am – 4.30pm
Briefing/Seminar/Workshops Cost: Members £80 + VAT
Developments in Commercial Law – Non-Members £100 + VAT
15th March 2011 For further details of any of these events
Chamber of Commerce please contact me on 01524 381331 or
Time: 4.00pm – 6.00pm firstname.lastname@example.org Sarah Cooper
Business Matters 21
As long as you already implement good
practice by only saying things that pass
the ‘legal, decent, honest and truthful’
test, you should have nothing to fear.
A little extra care in what you say will
ensure you steer clear of trouble.
However don’t assume the ASA only
The Advertising Standards Authority goes after the big boys: a glance at the
will now regulate marketing latest ASA adjudications shows that
messages on organisations’ own businesses of all sizes are investigated.
websites. Julian Healey says we have For example the estate agent in South Julian Healey
nothing to fear, as long as we’re Wales who claimed they ‘sold and
careful not to mislead. rented more homes last week than ASA website; remove paid-for search
In a long anticipated move, the remit of most agents did last month!’ When advertising linking to the non-compliant
the Advertising Standards Authority is challenged they couldn’t substantiate website; and place adverts online
being extended to cover areas of online the claim and the complaint was upheld. highlighting an advertiser’s continued
communications previously outside its non-compliance.
All it requires is for one person to
control. From 1 March 2011, advertisers’ It’s worth remembering the ASA is not
complain and the ASA is obliged to at
own marketing messages on their own there to prevent you from creating good
least investigate. As the regulator itself
websites, and paid-for search engine advertising. Sadly it isn’t there to stop
says: “Anyone can complain to the ASA.
ads such as Google AdWords, will be
It’s fast, free and easy.” annoying adverts either (Go Compare,
policed by the
anyone?). “The CAP code simply sets
ASA for the “If your customers don’t Financial services
out standards that society has deemed
complain, your competitors advertisers may be necessary to protect consumers and
wondering what all the fuss
This will probably will.” businesses alike. It promotes and
is about. You’ll already be
apply to all preserves organisations’ right to
organisations accustomed to validating
advertise responsibly – and those that
operating from the UK, regardless of everything you write, say, tweet or poke,
do shouldn’t find it burdensome to
type or size. In other words, all of us. to your compliance people. For the rest
comply with,” says the ASA.
The ASA will also now have jurisdiction of us, it’s time to review our websites to
over other ‘non-paid-for space’, such as check we can justify everything we say Fat Media Sales and Marketing Director
Facebook and Twitter, and some user there. You may want to involve your web John French says companies need to
generated content. Paid for advertising agency or marketing person in this. be mindful of the new regime: “We
on other sites - banner ads, for example If your customers welcome the new rules,
- is already regulated. don’t complain, “user generated content as organisations will no
The CAP (Committee of Advertising your competitors can fall within the new longer be able make
probably will. This remit.” claims on their websites
Practice) Code will now apply to these
practice that are not factually
communications. It includes
perfectly sensible rules relating
to misleading advertising, widespread, and hardly “Companies that incorporate live social
social responsibility and the discouraged by the ASA. They media or review feeds such as Twitter
protection of children. UK simply ask that if you are a or TripAdvisor on their websites will
Advertising Codes are already business complaining about need to be careful, as user generated
some of the strictest in the a competitor, you identify content can fall within the new remit.
world, but this move follows yourself as such.
If someone posts a comment that isn’t
growing industry frustration at Does the ASA have teeth? The regulator honest or legal on one of these sites and
the inability of the ASA to clamp down says it now wants to ensure the same it feeds through to your website, you
on rogue online advertising. In 2009 high standards online as in other media could still be held liable.”
alone, the authority was powerless to such as newspapers and direct mail. It’s
deal with around 3,500 such complaints. The ASA’s new powers won’t cause mass
often criticised for lacking real powers,
panic amongst website owners. What
What falls into the new remit? and it’s true that the ASA can’t issue
we should see, though, is an overall
fines. But it can force
‘A communication raising of standards and the elimination
you to withdraw an
for a product, “Anyone can complain to of most bad website content. And that
advert, and with its
service, opportunity the ASA. It’s fast, free and online remit it will has to be a good thing.
or gift that primarily easy.” have new sanctions For full details on these changes go to
sets out to sell or
that you ignore at www.asa.org.uk. Information on training
your peril, especially services to help website owners and
What doesn’t? if your business relies heavily on the agencies are at www.cap.org.uk .
internet. E-commerce retailers take
Excluded categories include classified Julian Healey is Editor of Business Matters
ads, press releases, editorial content and Director of Springtide Marketing.
(phew!), political ads, corporate reports The ASA will now be able to name email@example.com.
and investor relations. and shame the advertiser on the
22 Business Matters
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