Solutions for COUNTERPOINT
Serious Retailers The Solution for
Gift Shops
COUNTERPOINT
The Solution for Gift Shops
People are
talking about
C ounterPoint is the serious software solution for gift shops. Fast and easy
check-out, accurate inventory tracking, gift registries, built-in accounting,
automated purchasing, powerful
CounterPoint reports—it’s everything you need to
show your business you really care.
“We’ve been able to
completely track all CounterPoint offers countless front-
of our inventory in
each of our four and back-office tools to help retail,
locations.” wholesale, and mail-order businesses
Tim Shearin, run efficiently and profitably. Isn’t it
The Christmas Shop
time you gave your gift shop a present?
“CounterPoint is
very user-friendly
and easy for CounterPoint Includes:
volunteers to use.” Point of Sale Checkout Customer Loyalty
Sarah Marley, Fast, easy to use, and easy to learn—even for Know who your customers are and what
St. Joseph Hospital Gifts seasonal employees and volunteers! Includes they’re buying. Print mailing labels for special
“CounterPoint has optional touchscreen, fast (2-second!) credit promotions. Increase loyalty with frequent
been such a card authorizations, commission tracking, and shopper programs, customer-specific pricing,
godsend. It’s offline checkout (great for sidewalk sales). gift certificates, gift cards, and store credits.
helped us tame Inventory Control Orders and Layaways
the inventory beast Your inventory picture is “up-to-the-minute.” Track status and deposits on orders, special
and really get our You’ll know what’s in-stock, on-order, and orders, backorders, and layaways.
business under in-transit. Track serial numbers, kits, and
control.” Automatic Purchasing
gridded items (for color/size apparel items). Automatically restock items—control costs
Gregory Di Cocco,
St. Jude Shop Sales History with multi-vendor, lowest-cost comparison.
Retain, view, and report complete details of Pricing
“CounterPoint every sale you make. Know what you sold Define multiple price levels, markdowns,
allows us to keep today, this week, this year, and last year. contract prices, quantity discounts, package
minimum inventory Gift Registry prices, and location-specific pricing.
and to find it and Track information about the events, the
put it where people involved, and the specific items that
Basic Accounting
it’s needed.” Integrated Accounts Payable, General Ledger,
Paul Solon, have been registered and/or purchased for and Check Reconciliation.
Solon Enterprises, Inc. the event. Use kits to handle gift groups, such
as place settings or layettes. Too many other features to list!
“With CounterPoint,
we’ve been able to Go Global. Get Online.
grow our business. It’s easy. It’s affordable. It’s built-in. Open an online store using CPOnline—our integrated
We have the tools we ecommerce service designed especially for CounterPoint merchants. Upload inventory and
need to make better customers from CounterPoint to your CPOnline store. Download orders from your customers
buying decisions.” into CounterPoint. Integrated retail and ecommerce doesn’t get any easier than this!
Mike Kapp,
Taylor Creek The Idea Store Your Local Synchronics Dealer
LOCAL • PERSONAL • PROFESSIONAL
“It’s very easy to use Your Authorized Dealer will analyze your business needs, help establish goals, deliver and install
and the reports your CounterPoint system, and follow up with training and ongoing support. Your Dealer is
are wonderful nearby with personalized service – the key to your successful business. Call today to learn more!
when analyzing
business trends.”
Connie Moore,
Kachina Gift Shop
www.synchronics.com
COUNTERPOINT SUCCESS STORY
Jimmy Buffett’s Margaritaville
W hen Donna Smith opened Jimmy Buffett’s Margaritaville in 1984 in Key West, FL, she wanted a shop
that would pay homage to the man who symbolizes life on the islands.
The gift shop sold T-shirts, Buffett cassettes and some Key West novelties. Eight years later, as
Margaritaville expanded to the mainland—namely New Orleans—the company needed a more comprehensive
point-of-sale system. The package in place in the original
location was quite literally wasting away in Margaritaville.
Enter Synchronics.
“CounterPoint has allowed us to keep very detailed records
and has an intensive inventory package,” says Robert
Tomlinson III, regional manager for Margaritaville. “We
depend heavily on historical data to forecast future sales trends
on an item by item basis. We are able to extract history on a
yearly, monthly, and daily basis for an individual product.”
With five locations in the U.S., four in Jamaica, and one in
Mexico, Margaritaville has become an international phenome-
non. By maintaining an active CounterPoint Subscription Service
(CSS) with their dealer, Absolute Logic, Inc. in Metairie, LA, With five locations in the United States, four in
their CounterPoint system has matched them stride for stride. Jamaica, and one in Mexico, Margaritaville has
become an international phenomenon.
“As CounterPoint has evolved, we have been able to take
advantage of the additional functionality, which makes its ease of use critical to our business,” Tomlinson says.
“Over time we have added credit card integration, barcode labeling, Order Entry order processing, CPOnline, etc.”
CPOnline in particular has been a wonderful asset. By allowing Margaritaville’s web site (www.margaritaville.com) to
seamlessly interface with their in-store CounterPoint system, Parrotheads from around the globe can place online
orders faster than they can say “Pencil-Thin Mustache.”
“Each year on CounterPoint, we have been able to automate or ‘computerize’ many tasks that would take
many man-hours to complete before,” Tomilinson says. “Before CPOnline was available, we were manually
printing orders from our website and having employees manually type each order into our system. Needless to say,
we’ve been able to eliminate much wasted time by utilizing many of CounterPoint’s Options.”
With millions of fans, Margaritaville shows no signs of
companyoverview slowing down. And neither does CounterPoint, which
Jimmy Buffett’s Margaritaville leaves Tomlinson happier than a Cheeseburger in Paradise.
specialty: Jimmy Buffett items “I don’t see any reason why we would ever outgrow
location: U.S., Jamaica, Mexico CounterPoint, and with its flexibility, it fits our
number of stores: 10 stores—each with its own various needs and issues,” he
says. “From a cost/benefit perspective, I can’t find a reason
years in business: 20
why a small to medium size retail establishment could go
years on CounterPoint: 12
wrong with CounterPoint.”
Portland Chinese Garden The Barns at Potter Run
As Seen On TV The Cotton Gin
Leinie Lodge Online Funk and Standard
CBS Store New York
Ann’s Haven Copper Cupboard Rustic Hutch
Bey-Berk Int’l Jackson Card & Gift
North Carolina DOT Ferry Irish Indeed Moravian Book & Gift Shop
Marketing KT Cards & Gifts
Disney Direct Shop Objets D’ArtServices
Potter House Gift
SHMC Service League Gift Shop Kansas University Medical Center Gift Shop Kathryn’s Gift Shop & Florist
Needle
SpaceCottage Corporation Trellis, Inc
Regina Gifts
The Ivy Taylor Creek The Idea Store
Mary Greeley Medical Center Scandinavian Marketplace Aquarium of the Pacific
Snoopy’s GalleryImpressions of Saratoga Society of Alumni
Blumsters On Main, Inc. St. Joseph Hospital Gifts
The Straw Cellar
New England Aquarium
Colonel Littleton Ltd, Inc. Santos Plus
Jackson General Hospital Gift Shop
Margaritaville
The Hen’s Tooth
Primatives By Kathy Confetti Junction, Inc.
Elaine S. Baker & Associates, Inc.
Rumson China & Glass Shop Buffalo Zoo Trinity Gift Shop
Sun ‘N Fun EAA Fly In Austin Gift Company
Hoffman’s Collectibles
Canterbury House
The Christmas Shop St. Patrick’s Bookstore
Knorr Candle Shop
Rug Cottage Louisiana Hot Stuff
Kachina Gift Shop Patrick’s Columbus Company Zoo
Tramway Artisans You’re Special Gifts &
Stechers
Tapestry of Faith Best Wishes of Boca Americana Theatre
Martin and MacArthur
Wit’s End Giftique University of Michigan Hospital Birmingham Zoo
Prissy’s Cards & Gifts Solomon’s Mines Limited
Synchronics · 1727 Kirby Parkway · Memphis, TN 38120 · (901) 761-1166 · Fax (901) 683-8303 · Sales (800) 852-5852 · www.synchronics.com
Lagniappe Great SmokyClub Gift ShopAssociation Toledo Zoo
Le Bonheur
Mountains
City of Chicago ML-GSBRO 05/03