The latest -Consumer Trends in the Ice Cream Market in Germany, 2011 -Report By Aarkstore by aarks222

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									     Consumer Trends in the Ice Cream Market in
                  Germany, 2011
http://www.aarkstore.com/reports/Consumer-Trends-in-the-Ice-Cream-Market-in-Germany-2011-
181519.html

Synopsis

This report provides the results for the Ice Cream market in Germany from Canadean’s unique,
highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption
habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer
trends influence their consumption and the value of the market these trends influence, brand and
private label choices as well as retailer choices

Summary

Marketers in the Ice Cream market in Germany face a major challenge. Understanding market size
and segmentation is valuable, but the keys to effective targeting is knowing just how valuable
specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which
show exactly the size of consumer groups, how much of the Ice Cream market in Germany they
account for and which consumer trends drive their behaviour, and as such allows the companies to
develop strong growth strategies.

Scope

• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of
change in markets – and as such the companies need to know what these trends are and be able to
quantify their influence in the market.

Reasons To Buy

• The data in this report allows marketers to track consumer behaviour through to its actual value
impact on a product market.

Key Highlights

• Detailed category coverage is provided, covering Artisanal Ice Cream market, Impulse Ice Cream
market, and Take-home Ice Cream market.

• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and
consumption frequency for each product category covered.

Table of Contents :

1 Introduction
1.1 What is this Report About?

1.2 Definitions

1.2.1 Consumer Trends

1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)

1.2.3 End Consumers

1.2.4 Volume Units and Aggregations

1.2.5 Exchange Rates

1.2.6 Population Profiles (for interpretation of tables and charts)

1.3 Methodology

1.3.1 Introduction

List of Tables

Table 1: Volume Units for the Ice Cream Markket

Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011

Table 3: Population Profiles

Table 4: Germany Ice Cream Value Share (%), by Age Groups, 2011

Table 5: Germany Ice Cream Value Share (%), by Gender, 2011

List of Figures

Figure 1: Consumer Panel Report Methodology

Figure 2: Germany Ice Cream Value Share (%), by Age Groups, 2011

Figure 3: Germany Ice Cream Value Share (%), by Gender, 2011

Figure 4: Germany Ice Cream Value Share (%), by Urban and Rural Dwellers, 2011

Figure 5: Germany Ice Cream Value Share (%) by Education Level Achieved Groups, 2011

Related Reports:

Consumer Trends in the Prepared Meals Market in Germany, 2011

Consumer Trends in the Soy Products Market in Germany, 2011

Consumer Trends in the Confectionery Market in Germany, 2011

Consumer Trends in the Bakery & Cereals Market in Spain, 2011
For Related reports Plz Follow the Link:

http://www.aarkstore.com/search/viewresults.asp?search=Ice Cream Market
&PubId=&pagenum=1

From: Aarkstore Enterprise

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Mob.No.918149852585/919272852585

Email: enquiry@aarkstore.com

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