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A NISSAN ME MAGAZINE ISSUE 19 SEpt - Nov 2010 www.nissan-me.com




   u                              r an o
 M
 King of the Crossovers




          The President &
          CEO speaks
          Carlos Ghosn returns to
          the middle east to present
          Nissan's innovation
EDITORIAL
                                                                                CARLOS GHOSN
                                                                                PRESIDENT & CEO
                                                                                NISSAN MOTOR CO. LTD.


                                                                                First-quarter results for Nissan are good, and our recovery
                                                                                is vigorous and ahead of schedule ... Challenging market
                                                                                conditions persist, but our performance reflects strong
                                                                                demand for Nissan's products, as well as our relentless focus
                                                                                on operational efficiency. Despite uncertainty surrounding
                                                                                the ongoing global economic recovery, raw material costs
                                                                                and exchange rate volatility, we are confident to achieve our
                                                                                FY2010 forecast.




                                                               AtSuO KOSAKA
                                                          MANAGING DIRECTOR
                                                       NISSAN MIDDLE EAST FZE


   We meet again this edition to speak about our major news for the past few
   months. We have been busy recently launching the Nissan 370Z to all our
   sports enthusiasts in the region.
   The seductively styled Z® Roadster offers everything the hardtop Z®
   Coupe does – and more. It delivers an exhilarating connection to the air,
   wind and environment on top of the new Z® Coupe’s exceptional levels of
   performance. But perhaps unexpected for a car this sporty is its greatly
   enhanced refinement and quality – as seen in features such as its one-
   touch, auto-locking convertible top and beautifully crafted interior.
   We also had a visit from our President & CEO, Mr. Carlos Ghosn, who
   was visiting the United Arab Emirates for the second time this year. He
   spoke at the Majlis of the Abu Dhabi Crown Prince and Deputy Supreme
   Commander of the UAE Armed Forced, General Sheikh Mohammed bin
   Zayed al Nahyan, about the topic of Sustainability and Diversity.
   Following the visit we signed a Memorandum of Understanding (MOU) with
   the Kingdom of Jordan to promote zero-emission mobility, heralding the
   first partnership of its kind in the Arab region.
   Those were our main highlights; until we meet again… Enjoy your reading!




                                                                                                                                                1
                                                                                                                                                                                                                     NEWS
                                        Issue 19
                                        Sept - Nov 2010
                                                                                                                                                                                                                     Nissan and Jordan sign first Arab electric car deal
    CONTENTS                                                                                                                                                                                                         Agreement clears the way for an electric future in the Kingdom


                                                                                                                                                                                                                     N
                                                                                                                                                                                                                              issan has signed a memorandum                                                                                                          the 21st century mobility. It offers 160
                                                                                                                                                                                                                              of understanding (MOU) with the                                                                                                        kilometres of driving autonomy and
                                                                                                                                                                                                                              Jordan to promote zero-emission                                                                                                        superb handling without having to
                                                                                                                                                                                                                     mobility in the Kingdom. The deal marks                                                                                                         sacrifice on comfort and convenience
                                                                                                                                                                                                                     the first partnership of its kind in the                                                                                                        of modern lifestyles.”
                                                                                                                                                                                                                     Arab region and will see both Nissan                                                                                                               The MOU will focus on ensuring
                                                                                                                                                                                                                     and Jordan promote electric vehicles                                                                                                            that all the necessary conditions for
                                                                                                                                                                                                                     as a sustainable mobility solution,                                                                                                             the introduction of electric vehicles
                                                                                                                                                                                                                     helping Jordan address issues such as                                                                                                           are in place, particularly government
                                                                                                                                                                                                                     energy independence, CO2 emissions                                                                                                              incentives, charging infrastructure
                                                                                                                                                                                                                     and environmental conservation.                                                                                                                 and public education. Jordan will also
                                                                                                                                                                                                                        The MOU was signed in Amman by                                                                                                               consider the purchase of up to 300
                                                                                                                                                                                                                     Hazam Malhas, Jordan’s minister of                                                                                                              Nissan LEAFs for its public sector. The
                                                                                                                                                                                                                     environment, and Nissan’s corporate                                                                                                             Government is also working to finalise
                                                                                                                                                                                                                     vice president Gilles Normand. Also                                                                                                             its electric vehicle standards.
                                                                                                                                                                                                                     attending the ceremony was Samir                                                                                                                   A working group has been formed to
                                                                                                                                                                                                                     Rifai, Jordan’s prime minister, and                                                                                                             study the implementation of an electric
                                                                                                                                                                                                                     several other ministers of the cabinet,                                                                                                         vehicle pilot program. The group will
                                                                                                                                                                                                                                                                      Nissan’s Gilles Normand (left) and minister Hazam Malhas sign the MOU in Amman
                                                                                                                                                                                                                     as well as Tetsuo Shioguchi, Japan’s                                                                                                            likely involve the Greater Amman
                                                                                                                                                                                                                     ambassador to Jordan.                          security perspective.                               Mr Normand said Nissan applauded             Municipality and other stakeholders.
                                                                                                                                                                                                                        “I firmly believe we have an                   “In taking this bold and visionary            the Kingdom for its vision and strong           The partners will also explore
                                                                                                                                                                                                                     obligation to our future generations to        step, Jordan will position itself as a           commitment to sustainable mobility.             renewable energy for electric vehicle




    8
                                                                                                                                                                                                                     take the necessary actions towards             leader in zero emission mobility within             “We are pleased that Jordan and              charging using solar energy, the use of


                      MuRANO!
                      Nissan's ground-breaking
                                                                                                                                                                                                                     a greener and better world,” said Mr
                                                                                                                                                                                                                     Malhas. “The introduction of electric
                                                                                                                                                                                                                     cars offers many advantages, not
                                                                                                                                                                                                                                                                    the Arab region. For a country that
                                                                                                                                                                                                                                                                    enjoys 330 days of sun per year,
                                                                                                                                                                                                                                                                    such technology will provide
                                                                                                                                                                                                                                                                                                                     its peoples share in our vision to make
                                                                                                                                                                                                                                                                                                                     zero emission mobility a reality,” he
                                                                                                                                                                                                                                                                                                                     said. “With the Nissan LEAF, we have
                                                                                                                                                                                                                                                                                                                                                                     second-life batteries, and other ideas
                                                                                                                                                                                                                                                                                                                                                                     such as car sharing. The zero emission
                                                                                                                                                                                                                                                                                                                                                                     partnership marks another milestone in
                      urban crossover                                                                                                                                                                                only for the environment, but also             an excellent alternative to the                  an electric car with the real technology        the long history of Japan and Jordan’s
                                                                                                                                                                                                                     from an economic, social and national          conventional automobiles.”                       to meet the needs and challenges of             strong bi-lateral relations.


                                   14                            03 NEWS                                                              24 HERITAGE
                                                                        All the latest goings on from Nissan in the Middle                    A Datsun collection born out of nostalgia



                                                                                                                                      26 TECHNOLOGY
                                                                       East and around the world


                                                                 06 INTERVIEW                                                                 The Xtronic S-CVT is an advanced transmission at the

                                                                       Nissan's President & CEO Carlos Ghosn talks about                      heart of the Nissan Maxima



                                                                                                                                      28 MOTORSPORT
                                                                       electric cars during a visit to the UAE



                                                                 08 COVER STORY                                                               A look at the Japanese Super GT series - home to some



                                   20
                                                                      The Murano is an urban crossover that redefines                         fire-breathing Nissan GT-Rs



                                                                                                                                      30 ME & MY NISSAN
                                                                      the market



                                                                 14 ROAD TEST                                                                 A doctor with a taste for customization

                                                                      The Nissan Qashqai has been updated for 2011. We

                                                                      tell you what it's like



                                                                 20 FEATuRE
                                                                       A look at Nissan's vision for a Zero Emission world

                                                                       of motoring


    Editorial Team       Design & Production                      Published for                      Advertising                       Copyright                                                                      Carlos Ghosn, Nissan's President & CEO, was honoured during his visit to the region by the UAE Ministry of Interior. Seen in the photo above standing beside a GT-R in Abu Dhabi Police
                         AdCom Advertising & Publishing           Nissan Middle East FZE             AdCom Advertising & Publishing    Law prohibits reproduction in whole or part of any matter, without prior       livery, Mr. Ghosn was honoured by UAE officials on behalf of Lieutenant General His Highness Shaikh Saif Bin Zayed Al Nahyan, UAE Deputy Prime Minister and Minister of Interior.
    Monal Zeidan
                                                                  by AdCom Advertising &                                               written permission of the publisher.
                         Editorial Office                                                            P.O. Box 34556, Dubai, UAE
    Hakam Kherallah                                                                                                                    Legal Disclaimer
                         P.O. Box 61111, Jebel Ali, Dubai, UAE    Publishing                         Tel.: +971-4-3522337
                                                                                                                                       Views and opinions expressed in this magazine are not necessarily those
    Pankaj Dev           e-mail: SHIFT_mag@nissan-me.ae           P.O. Box 34556,                    Fax: +971-4-3595983               of Nissan Middle East FZE and the publisher. We shall not be held liable in
    Phill Tromans        Website: www.nissan-me.com               Dubai, UAE                         E-mail: pankaj@adcom.ae           any manner.


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NEWS                                                                                                                                                                www.eshiftmagazine.com   www.eshiftmagazine.com


     370Z takes its top off for open-air motoring                                                                                                                                            Nissan's President & CEO lectures on sustainability
     The 370 Roadster has now arrived in the Middle East, offering all the thrills of the coupe in the open air.                                                                             Carlos Ghosn talks about the future to the UAE leadership in Abu Dhabi


 N                                                                                                                                                                                           N
              issan has launched the                                                                                                          palm rest areas for improved feel on                    issan's President & CEO                                                                                                      prime minister and minister of interior
              convertible version of the                                                                                                      long drives.                                            delivered a lecture on the future                                                                                            Lt General Sheikh Saif Bin Zayed Al
              370Z in the Middle East. The                                                                                                       Standard features include 19-inch                    of sustainable transportation                                                                                                Nahyan, other sheikhs, ministers,
     370Z Roadster arrives less than a year                                                                                                   alloy wheels, Nissan Intelligent Key,          during an address to the leaders of                                                                                                   senior state officials, academicians,
     after the coupe and offers everything                                                                                                    push button ignition, automatic climate        the UAE.                                                                                                                              businessmen, diplomats and other
     that its stable mate does, and more.                                                                                                     control and a six CD Bose audio                   Mr Ghosn spoke at the Majlis of His                                                                                                invitees.Mr Ghosn joined Nissan as
        It sports a soft-top roof designed                                                                                                    system, as well as Vehicle Dynamic             Highness General Sheikh Mohammed                                                                                                      its CEO in June 1999, became its
     to provide a sleek silhouette either                                                                                                     Control and Nissan’s Advanced Air              bin Zayed Al Nahyan, Crown Prince                                                                                                     president in June 2000 and was
     folded or raised and to provide                                                                                                          Bag System.                                    of Abu Dhabi and Deputy Supreme                                                                                                       named CEO in June 2001. His
     an enjoyable top-down driving                                                                                                               Power comes from a 328hp, high-             Commander of the UAE Armed                                                                                                            turnaround of Nissan has gained him
     experience with reduced wind                                                                                                             revving 3.7-litre engine equipped              Forces during the Holy Month of                                                                                                       celebrity status.
     turbulence. It can be folded in around                                                                                                   with Variable Valve Event and Lift             Ramadan in the Al Bateen area of Abu                                                                                                     When he joined the company,
     20 seconds.                                      eight exterior colors in the GCC:         Roadster-exclusive seats for both             Control (VVEL) and a choice of a               Dhabi, the UAE’s capital city.                                                                                                        it had debts of $20 billion and
        The rest of the 370Z’s design                 Vibrant Red, Pearl White, Magnetic        driver and passenger with heating             seven speed automatic transmission,               Mr Ghosn outlined plans that focus         praising the country’s forthcoming            The lecture was also attended             only three of its 48 models were
     shares much with the coupe, including            Black, Brilliant Silver, Blade Silver,    and cooling functions ideal for the           which can be operated by paddle                heavily on the use of biofuel and             ‘green’ Masdar City project.               by the Ruler's Representative in the         generating a profit. Ghosn was
     its long nose, vertical door handles             Monterey Blue, Grey Metallic and          open air. The design apes that of             shifters behind the wheel, or a six-           lowering carbon dioxide emissions                Ghosn said the future of                Western Region, His Highness Sheikh          viewed as an outsider by the media
     and distinctive head and tail lights.            Black Rose.                               the Coupe. The steering wheel is a            speed manual, which comes with                 and biofuels for both Nissan and its          transportation was electric cars and       Hamdan Bin Zayed Al Nahyan, as well          and parts of Nissan. He promised to
        The 370Z Roadster is offered in                  The interior is driver-centric, with   new oval three spoke design with              SynchroRev Match technology.                   Alliance partner Renault. He spoke            said such vehicles will spread fast        as Sheikh Suroor Bin Mohammed                resign if the company did not reach
                                                                                                                                                                                             in his lecture on the future of the           both in the East and the West. He also     Al Nahyan, national security advisor         profitability by the end of the year.
                                                                                                                                                                                             sustainable transportation across the         stressed the need for sustainability       Sheikh Hazza Bin Zayed Al Nahyan,               In one year, Nissan's net profit

     Portugal’s PM drives LEAF Nissan and Budget                                                                                                                                             world, lauding the UAE's efforts in the
                                                                                                                                                                                             field of developing clean energy and
                                                                                                                                                                                                                                           without depleting natural resources in
                                                                                                                                                                                                                                           order to protect the earth.
                                                                                                                                                                                                                                                                                      Ruler's Representative H.H Sheikh
                                                                                                                                                                                                                                                                                      Saeed Bin Zayed Al Nahyan, deputy
                                                                                                                                                                                                                                                                                                                                   climbed to $2.7 billion from a loss of
                                                                                                                                                                                                                                                                                                                                   $6.1 billion in the previous year.

     at first charging station Rent A Car team up
                                                                                                                                                                                             NISMO 370Z tuning parts take centre stage at Barbican Turbo show
                                                                                                N                                                                                            Factory approved tuning parts for Nissan’s 370Z Coupe will be on display at
                                                                                                        issan sponsored the annual             for Nissan to show its latest product
                                                                                                        Budge Rent A Car EMEA                  range to Budget.
                                                                                                        event in the Dubai for the                “We see our fleet customers as
                                                                                                                                                                                             a dedicated stand at Abu Dhabi’s Barbican Turbo tuning show in October.
                                                                                                fourth consecutive year recently.              partners and value their trust in Nissan



                                                                                                                                                                                             N
                                                                                                  The event at the Fairmont hotel              products,” said Ibrahim Abou Samra,                    issan will be showing off its       Nissan’s regular warranty, have been
                                                                                                coincided with the Arab Travel                 Nissan Middle East’s fleet sales senior                factory-approved NISMO              made to the same standards as regular
                                                                                                Market Conference and saw 20                   manager. “We are confident that this                   tuning parts for the 370Z at        Nissan parts and can be ordered and
                                                                                                Budget franchise owners and their              partnership can only grow from strength       this year’s Barbican Turbo show in           fitted by Nissan dealers.
                                                                                                general managers from across the               to strength through our dealers and           Abu Dhabi.                                      The range of parts available not
                                                                                                region attend together with Nissan             Budget franchises in the region and our         The show is one of the largest             only enhances the looks of the 370Z,
                                                                                                Middle East management. The                    plan is to enhance this partnership and       events for fans of modified cars in          but is functional too. The components
                                                                                                event was designed to help continue            increase our current share with Budget        the Middle East and will see NISMO           have been tested in a wind tunnel
                                                                                                the strong business relationship               Rental A Car to 30 percent over the           host a dedicated stand during                to improve the car’s aerodynamics,
                                                                                                between the two companies and                  next year in the region.”                     October at the ADNEC venue. A fully          increasing downforce and enhancing          increased horsepower and a great            30 to October 2. The show itself runs
                                                                                                                                                                                             accessorised 370Z Coupe will be on           high speed handling.                        look. It features larger diameter pipes     from October 7 to 9. You can visit the
      Portuguese prime minister José                                                                                                                                                         display at the show, which will also            The complete NISMO Aero Kit for          for higher gas flow while still complying   NISMO stall at stand B35 in Hall 1.
      Sócrates charges a Nissan LEAF
                                                                                                                                                                                             feature some Nissan GT-Rs in the             the 370Z Coupe includes a front chin        with international noise level standard.       “We are excited to be partnering



     T
               he country’s prime minister,           by summer 2011.                                                                                                                        event’s D1 Drifting demonstration by         spoiler, side sill protector, rear deck       To complete the full NISMO look,          with this year’s Barbican Turbo event
               José Sócrates, charged the                The charging network is part of                                                                                                     the Japanese Team Orange.                    lid spoiler and rear bumper under           the five spoke, 19-inch Rays wheels,        as we believe it’s the right platform
               world’s first mass-market              the definitive agreement signed by                                                                                                       NISMO, short for Nissan                    protector. For even sportier handling,      made from a forged aluminium alloy,         to showcase our official NISMO
     production electric car before driving           the Renault-Nissan Alliance and the                                                                                                    Motorsports Internation, is Nissan’s         owners can specify the NISMO S-tune         are significantly lighter than standard     accessory parts for the iconic new
     it a few kilometres as part of the               Portuguese Government in 2008 to                                                                                                       racing division, dedicated to the design     sports suspension system. This              wheels and so offer improved braking        370Z sports car,” said Yuta Yamazaki,
     inauguration ceremony to the charging            establish the basic conditions for the                                                                                                 and development of race and rally cars.      includes a specially developed spring       response. As part of the build up to the    Nissan Middle East’s marketing
     station in Lisbon.                               implementation of a zero-emissions                                                                                                     It also produces performance parts and       and shock absorber package and new          Barbican Turbo show, a road show will       manager. “We hope to talk to many
        The station is the first of 1,300             mobility program in Portugal                                                                                                           vehicles to customers, derived from          front and rear anti-roll bars. It reduces   hit Dubai featuring some sporty Nissan      Nissan Z fans during the show and get
     charging posts which MOBI.E -the                    The LEAF goes on sale in Europe, the                                                                                                the state-of-the-art knowledge gleaned       the height of the car by 10mm.              models. The tour will be at JBR Walk        their feedback on this initial range of
     Portuguese charging station consortium           US and Japan from the end of this year                                                                                                 from motorsport activities. The NISMO           The NISMO sports tuned exhaust           in the Dubai Marina from September          parts we are offering for the first time in
     - will install in 25 cities across the country   and by 2012 will be marketed globally.     Nissan and Budget representatives at the Fairmont Hotel in Dubai                            parts for the 370Z are all covered by        system gives a sportier sound,              23 to 25 and again from September           the region.”




 4                                                                                                                                                                                                                                                                                                                                                                              5
INTERVIEW                                                                                                                                          www.eshiftmagazine.com    www.eshiftmagazine.com




                       Ghosn
      Carlos for Electric cars
      Promising future
  C
               ould the Middle East soon run electric         Korea progression                                       However, there are no plans for further
               cars? That was one of the burning              Mr Ghosn also talked about the decision to            production facilities in the Middle East itself,
               questions aimed at Nissan's President          increase Nissan’s production capacity in Korea as     because of a lack of free trade agreements
      & CEO Carlos Ghosn talks about electric cars            it looks to offset extra cost caused by the strong    between Arab countries.
      during a visit to the UAE capital of Abu Dhabi          Japanese yen. The Busan facility, run by Nissan’s       “As long as we don’t have a free trade it’s going
      in August.                                              Alliance partner, will dedicate a larger proportion   to be very difficult to go and make an investment
        Carlos Ghosn, along with corporate vice               of its time to making Nissan cars for export.         in large capacity if you can’t sell in a seamless
      president Gilles Normand, was a guest of Abu              “We needed capacity from Korea,” Mr Ghosn           way in the Arab countries,” Mr Ghosn explained.
      Dhabi’s Crown Prince and Deputy Supreme                 explained. “With the strengthening of the yen
      Commander of the UAE Armed Forces,, His                 and the competitiveness of the [Korean currency]      A global overview
      Highness Sheikh Mohammed Bin Zayed Al                   won, those who have capacity in Korea today           “The year is going to be a record year for the
      Nahyan. The trip was his second to the UAE and          have a plus. We have every interest as a car          global market,” Mr Ghosn revealed when asked
      his fourth to the region in 2010.                       manufacturer to protect ourselves by multiplying      about the 2010 outlook for the worldwide car
        Although the primary purpose of his visit was to                                                            industry. “It doesn’t mean that it’s going to be a
      address the UAE leadership team about his views                                                               record year for all the markets but when you add
      on diversity and sustainability, he also found time                                                           up forecasts for all the main markets in the world
      to speak to the media, including SHIFT_, about a                                                              there is no doubt that 2010 will end up being the
      range of subjects including when the region might                                                             highest year in terms of total global car sales.
      expect the electric car, sales in the Middle East                                                               “We never thought that this recovery would be
      and the global car market.                                                                                    linear, we thought it would be a little bit bumpy
                                                                                                                    and that’s exactly what we’re seeing. But we’re still
      An electric future in the Middle East                                                                         reasonably optimistic that 2010 will be a record
      Mr Ghosn revealed that discussions were                                                                       year for the industry. China is still going very
      underway with GCC governments about                                                                           strong. Russia is coming back also very strong.
      infrastructure to support the introduction of                                                                 Some of the Middle East markets also are doing
      electric cars, although he would not be drawn on                                                              very well.”
      which countries were involved. The company’s                                                                    Gilles Normand, who has overall responsibility
      first volume electric car, the LEAF, is due to launch                                                         at Nissan for the Middle East, added: “This year
      in select markets at the end of 2010.                   the sourcing of our cars so that if something         we’ll see the market in the GCC growing by
        “We are in talks with governments in the Gulf         happens in exchange rates you don’t find yourself     around 12 percent.
      region,” he said. “We’ve been very vocal about          with all your eggs in the same basket.”                 In the GCC Nissan and Infiniti we’ll sell 130,000
      the new technology, the zero emission push                Mr Ghosn said Japanese manufacturers’               units plus according to our latest forecasts for
      and all the investment. Everybody knows we              market share in the Middle East was not growing       the fiscal year 2010/2011, a slight decrease
      have this technology so governments or cities           as strongly as in previous years because of the       over last year in line with the market decrease.
      that are interested get in touch with us and we         current strength of the yen.                          Fundamentally we hope to keep our market share
      usually send a team of people to come up with             “In the battle for export, the currency is          and increase it slightly.
      an agreement.”                                          an important element. And who is winning or             “For the MENA (Middle East and North Africa)
        Electric car can be commercially successful           losing is a perfect map for what currencies           region we are selling more than 200,000 units. To
      in the Gulf, he assured the local and                   are strengthening and what currencies are             put that in perspective, this month our sales are
      international media.                                    weakening. We have introduced a lot of products       growing 27 percent against last year.
        “The electric car will be successful in the US,       and most of them are doing very well, but on the        “We are not yet at the pre-crisis levels but it will
      Japan and Europe because the governments                other side the guys in the region are saying ‘can     be close. We estimate in the GCC that the market
      have decided to support the consumer in order           you get me more cars from India, China or Korea       will be 10 percent below the record year we had
      to jump-start the sales,” he said. “This logic is       because I can’t compete with the cost of the cars     in 2008. Some months however are quite close to
      absolutely fundamental. If it doesn’t exist there       coming from Japan’. Our competitors face the          those levels.”
      is no way the technology will spread.”                  same problem.”




  6                                                                                                                                                                                                   7
COVER STORY                                         www.eshiftmagazine.com   www.eshiftmagazine.com




          no!
      Mura          of theC            ros sovers

       King
      Back in 2003 no-one had
      seen anything quite like
      the Murano. Then as now
      it was a ground-breaking
      and innovative new type
      of vehicle. In fact, Nissan’s
      engineers created a whole
      new market segment with
      their reinterpretation of what
      an urban crossover should
      look like.


  8                                                                                                   9
COVER STORY                                                                                                                                   www.eshiftmagazine.com   www.eshiftmagazine.com




   T
           he timing for the first generation Murano     a definite evolution of the first generation. The most                                                                                                                   efficiency and noise reduction. In development,
                                                                                                                  The Murano uses an advanced Xtronic CVT
           was perfect with a buying public hungry       obvious genetic inheritance is the wedge-shaped                                                                                                                          for example, careful aerodynamic work was
           for a functional, powerful and dynamic        dynamic profile enhanced visually by the signature                                                                                                                       carried out beneath the car as well to reduce
   all-rounder that would look and perform just as       upswept rearside window line. This is the ‘tail’ to a                                                                                                                    under-floor turbulence and therefore make the
   comfortably in the city as out in the wilderness.     sharply styled greenhouse area that, along with the                                                                                                                      cabin more serene. Sound absorption material
   More than 123,000 sales in 131 countries later, the   flared and subtly muscular arches and six-spoke                                                                                                                          has also been integrated into the floorboards to
   new Murano has taken over the baton and is still at   chrome alloy rims, presents onlookers with a very                                                                                                                        keep the cabin quiet.
   the head of the race.                                 sporty road presence.                                                                                                                                                      Even though the first generation Murano set a
       The key elements that made the original Murano      This impression is no less when you see the                                                                                                                            new standard in the crossover market with regard
   such a runaway success have been retained             Murano in your rear-view mirror. The double-wing                                                                                                                         to comfort levels and cabin ambience, Nissan
   – the brawny looks of an SUV but the driving          shaped chrome-effect grille that flows into the                                                                                                                          engineers have pushed the envelope even further
   dynamics and refinement of a saloon car. Now,         compact HID headlamp clusters is the perfect                                                                                                                             with the new Murano. To say the interior is now
   nearly eight years later, you’ll find more advanced   balance between aggressive sports saloon and                                                                                                                             luxurious is no exaggeration; from the redesign of
   technology, integrated equipment, design flair and    rugged off-roader. Meanwhile at the rear the                                                                                                                             the instruments and the build quality of the seating,
   sophistication without compromising on everyday       all-new LED taillights emphasise the enhanced                                                                                                                            to the quality of the materials used on all surfaces,
   comfort and all-round functionality.                  aerodynamics – an area that Nissan engineers                                                                                                                             not just those you touch.
                                                                                                                                                                        The cabin is stylish and serene
       From a design perspective, the new Murano is      have gone to great pains to improve both for fuel                                                                                                                          Double-stitched leather trim wraps door panels
                                                                                                                                                                                                                                  and grips while aluminium inserts add a pleasant
                                                                                                                                                                                                                                  contrast of materials and create an experience you
                                                                                                                                                                                                                                  would expect more from a premium luxury sedan
                                                                                                                                                                                                                                  than a SUV. Take, for example, the interior lighting
                                                                                                                                                                              Even though the first generation Murano set a new   that is created to complement the stylish instrument

                                                                                                                                                                       standard in the crossover market, Nissan engineers have    cluster and is specially focused to highlight all of
                                                                                                                                                                                                                                  the Murano’s elegant touches.
                                                                                                                                                                       pushed the envelope even further with the new Murano.        Nothing spells luxury in any vehicle more
                                                                                                                                                                                                                                  than the level of comfort you experience as you
                                                                                                                                                                                                                                  drive. That’s why the second generation Murano
                                                                                                                                                                                                                                  features new, high quality leather covered power
                                                                                                                                                                                                                                  seats that provide greater support and comfort
                                                                                                                                                                                                                                  with eight-way adjustment and a memory function
                                                                                                                                                                                                                                  on the driver’s side and four-way adjustment for
                                                                                                                                                                                                                                  the front passenger. Second row passengers are
                                                                                                                                                                                                                                  just as well catered for in bolstered leather seats
                                                                                                                                                                                                                                  that can be instantly flattened if extra storage
                                                                                                                                                                                                                                  space is required. A press of a remote control
                                                                                                                                                                                                                                  button in the dash or rear compartment raises the
                                                                                                                                                                                                                                  seats again so you don’t have to reach in and pull
                                                                                                                                                                                                                                  them up yourself.
                                                                                                                                                                                                                                    Such integration of modern technologies was
                                                                                                                                                                                                                                  vital to make the new Murano as appealing as
                                                                                                                                                                                                                                  its predecessor was, so Nissan engineers have
                                                                                                                                                                                                                                  pulled out all the stops. You can now enjoy the
                                                                                                                                                                                                                                  proximity sensing intelligent key allowing you to
                                                                                                                                                                                                                                  unlock the vehicle without having to insert the
                                                                                                                                                                                                                                  key in the door lock. And for extras security, the
                                                                                                                                                                                                                                  Murano automatically locks itself if you move too
                                                                                                                                                                                                                                  far away. You don’t need to turn the key in the
                                                                                                                                                                                                                                  ignition any more: simply keep the intelligent key
                                                                                                                                                                                                                                  in your pocket and press the integrated start/stop
                                                                                                                                                                                                                                  button in the dash.
                                                                                                                                                                                                                                    A power-assisted tailgate can be opened and
                                                                                                                                                                                                                                  closed by remote control, either via a button on the
                                                                                                                                                                                                                                  key fob, the dashboard or on the tailgate, and an
                                                                                                                                                                                                                                  anti-pinch sensor prevents the tailgate closing if
                                                                                                                                                                                                                                  anything is accidentally in the way.
                                                                                                                                                                                                                                    Also mounted on the tailgate is the rear view
                                                                                                                                                                                                                                  camera to assist your reversing manoeuvres.




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COVER STORY                                                                                                                    www.eshiftmagazine.com   www.eshiftmagazine.com


   Nissan has been one of the pioneers in this area                                                                                                                              Power Steering) delivers a progressively heavier         Stability Program (ESP) is a yaw rate control that
   and the Murano uses some of the world’s best                                                                                                                                  and direct steering response at higher speeds            helps to avoid understeer and oversteer, giving you
   camera technology, including advanced infrared                                                                                                                                while still offering plenty of feedback to the driver,   greater directional control at all times.
   LED lighting so you can use the camera in the                                                                                                                                 yet it is also light and easy to turn at lower speeds      Nowhere is technology more important than
   dark as well.                                                                                                                                                                 making the Murano a breeze to park.                      in terms of personal safety, which is why the new
       Accessible technology has also been an                                                                                                                                      But you don’t need to feel limited to smooth           Murano features disc brakes front and rear with a
   important aspect of the in-car infotainment                                                                                                                                   asphalt. Equipped with the advanced ALL MODE             tie rod to the brake servo to provide that additional
   systems as well to make the Murano a consistently                                                                                                                             4x4-i all wheel drive system, the Murano is a            brake force. Emergency stopping power is
   welcoming and fun environment. Audio and                                                                                                                                      versatile and competent all-rounder. Under typical       provided by ABS with EBD and Brake Assist, all of
   telephone controls are ergonomically integrated                                                                                                                               low demand driving – such as the daily commute           which come as standard.
   into the steering wheel while a seven-inch screen                                                                                                                             or jaunts to the supermarket – the system allows           Also       of   primary   importance   are   passive
   mounted on the upper dash houses the latest                                                                                                                                   the vehicle to run as a normal front wheel drive car,    safety equipment in the shape of front, side and
   satellite navigation system and infotainment display                                                                                                                          but depending on the terrain and low grip levels,        curtain airbags and low friction seat belts, which
   on high quality LCD screen. To accompany your                                                                                                                                 inboard sensors can seamlessly allocate as much          allow greater comfort and movement without
   driving you can listen to your favourite tunes on CD                                                                                                                          as 50 percent of the drive to the rear wheels. Also      compromising on their function as a vital first line
   using the six-disc changer or from MP3 through the                                                                                                                            integrated into this system with the Electronic          of safety.
                                                                                                    beautiful and functional
   standard high-quality six-speaker, 160-Watt sound           The Murano's smooth lines are both
   system. For an even more dynamic experience
   choose the 11-speaker, 288-Watt Bose system
   with a separate 10-channel amplifier.
       The new Murano is as sophisticated under
   the skin as it is inside the airy cabin with its full-
   length panoramic sunroof. Constructed using the
                                                                       Accessible technology is an important aspect
   US-market Nissan Altima platform, the Murano               of the in-car infotainment systems to make the Murano
   has an astounding 45 percent stiffer chassis than          a consistently welcoming and fun environment.
   its predecessor. This results in better all-round
   stability, control, cornering ability and ride quality.
   Lateral stiffness has been improved by 95 percent,
   while tests show that vibrations have been reduced
   by 75 percent, which means a more serene cabin.
       With these solid underpinnings, the Murano
   is far more capable of capitalising on the raw
   power of the 264bhp, 3.5-litre V6, which has been
   voted the best engine in the world many times
   over by independent observers. Now Nissan
   engine designers have improved efficiency and
   performance even more, boosting the power
   output by 25bhp and increasing the torque by
   7Nm, improving the top speed by a further 10kph.
       This is due in part to the fact that the V6 is mated
   to the latest generation Xtronic CVT transmission
   system, which has been extensively re-engineered
   to reduce frictional losses by 20 percent. The new
   transmission switches ratios much more quickly
   and is capable of changing its shift pattern in
   tune with the driving style, ultimately helping you
   to improve your fuel efficiency without having to
   sacrifice the joys of dynamic driving, whether you
   are on tarmac or heading off the beaten track.
       The Murano’s sporty sedan-style road-holding
   and comfort levels come courtesy of multi-link rear
   suspension and a McPherson strut-type system up
   front. Add to that anti-roll bars front and rear and
   performance dual-flow dampers, and you have
   an SUV that is incredibly stable and dynamic at
   speed. Meanwhile Nissan’s TOPS (Twin Orifice




  12                                                                                                                                                                                                                                                                                           13
ROAD TEST   www.eshiftmagazine.com   www.eshiftmagazine.com




                                                                               More for your



                                                              The Nissan Qashqai has been upgraded,
                                                              offering even better value in a crossover.

  14                                                                                                       15
ROAD TEST                                                                                                  www.eshiftmagazine.com   www.eshiftmagazine.com




   T
           he Qashqai has proved a hit since its                                                                                    and indicator lights, while the brake and taillights   there’s a feeling of quality to the touch. Although    need to take the fob from your pocket – just twist
           introduction in the Middle East 2007 and                                                                                 now use 12 high-intensity LEDs for a modern,           the Qashqai offers a value-for-money price,            the switch under the steering wheel and the 2.0-
           for the 2011 model year, it’s had a facelift.                                                                            distinctive look.                                      the sensation is of a car much higher up the           litre, four-cylinder engine fires up. The new car
       Nissan’s urban crossover vehicle takes the best                                                                                As well as giving the car a cooler look than the     premium ladder. The seating position is akin to        is noticeably quieter than the original Qashqai,
   elements of the SUV and the regular hatchback                                                                                    original design, the new features have the added       that of an SUV, with a wide windscreen and high        thanks to improved insulation against road and
   to create a car that offers the commanding                                                                                       bonus of reducing drag. The 2011 Qashqai has           seat offering a dominant view.                         engine noise due to Nissan’s fitting of a multi-
   driving position and practicality of a big 4x4 but                                                                               a drag coefficient of just 0.33, compared to 0.34        Thanks to Nissan’s Intelligent Key, there’s no       layer insulation material on the front bulkhead.
   with the drivability and fuel economy of a smaller                                                                               for the original model.
   machine, equally at home in the city or on the                                                                                     New alloy wheels are available – the entry-
   open road.                                                                                                                       level alloys are stylish five-spoke 16-inch rims,
       The changes for the 2011 model aren’t                                                                                        while more luxurious models get either 17 or 18-
   major, but they are noticeable. The front end                                                                                    inch options.
   has the most striking makeover, with brand new          The Qashqai's interior                                                     On the inside, the instrument panel has been
                                                                                    is airy and spacious
   headlights, bonnet, front bumper, wings and                                                                                      redesigned with a new drive computer between
   grille all in place to give a more dynamic and                                                                                   updated dials that shows fuel, mileage and
   sophisticated appearance.                                                                                                        cruise control information instantly via a crystal
       At the back, the shape of the rear lights                                                                                    clear LCD screen. Nissan’s engineers have also
   remains the same, but a new aerodynamic                                                                                          installed some mood lighting in the front foot
   feature has been included to reduce drag and                                                                                     wells, which give the car a warmer ambience in
   a more transparent lens design adopted. The                                                                                      the dark.
   top of the cluster is now clear, for the reversing                                                                                 Climb into the slightly raised cabin and                The instrument panel has been redesigned for 2011




                                                                                                                                                                                                                                As well as giving the car a cooler look than
                                                                                                                                                                                                                                the original design, the new features have
                                                                                                                                                                                                                                the added bonus of reducing drag.




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ROAD TEST                                                                                                   www.eshiftmagazine.com   www.eshiftmagazine.com

                                                                                                                                                                     Both the front and rear lights have been upgraded
       Additionally, the window seals have been            doesn’t scrimp on safety. As well as large
       changed to reduce wind noise around the             diameter brakes with ABS and EBD, to
       A-pillar. The result, at standstill and out on      ensure stability when slowing, the new                                             Slide the gear lever
       the road, is a quiet, refined experience with       model features dual airbags as standard in                                into D, push the accelerator
       minimal noise intrusion into the cabin.             all models, along with pretensioner front seat
         Slide the gear lever into D, push the             belts and active head restraints. In the event                            and the Qashqai moves
       accelerator and the Qashqai moves away              of a rear impact, the headrests move forward                              away effortlessly.
       effortlessly. The 142bhp engine is mated to         to reduce the risk of a whiplash injury.
       a continuously variable transmission (CVT)            The latest generation of ESP (electronic
       rather than a traditional automatic gearbox,        stability programme) works with the All Mode
       which uses an adjustable pulley system to           4x4 system to keep the car on course, even
       ensure that the maximum power from the              when making emergency manoeuvres.
       engine is instantly available to the driver. It       The 2011 Qashqai is a sensible but
       works well, constantly adjusting to the input of    effective   evolution   of    its   successful
       the right foot and providing smooth progress        predecessor. Nissan has kept the best
       with no drama and seemingly minimal effort.         features of the original car, but made subtle
         Around town, the Qashqai proves its               and effective tweaks and improved the looks.
       practicality. High driving position aside, it       It remains hugely practical and comfortable
       really is like driving a hatchback, with quick      and amazingly easy to drive, and now turns
       and nimble handling through traffic and             heads more than ever before. Don’t be
       side streets. The 2011 model has had its            surprised to see plenty on the roads near
       suspension tuned to further improve both            you soon.
       ride comfort and responsiveness, and the
       changes show.
         The All Mode 4x4 system on the Qashqai
       is not designed for dune bashing – rather, it’s
       aimed at those for whom the vast majority of
       their driving will be done on the road, but who
       want the safety and stability of a four-wheel
       drive and the ability to tackle light off-road
       terrain. There are three settings selected via
       the controller behind the gear lever. For fuel
       saving, the Qashqai can be left in front wheel
       drive only mode, while the Auto setting uses
       sensors to send power to the rear wheels
       when the system detects the fronts losing
       grip. The Lock setting enables full time four-
       wheel drive for surfaces such as gravel.
         There’s plenty of room inside for five in
       the Qashqai, with the rear seats folding
       down in a 60:40 split to enlarge the already
       spacious boot (which houses a handy cargo
       organiser). We drove a mid-range car with a
       new design of fabric for the 2011 model year,
       but the top-level models come with beautifully
       soft leather upholstery.
         The latest model Qashqai sports a dash-
       mounted auxiliary in socket for MP3 player
       compatibility, giving you all the music you could
       want on the car’s six-speaker audio system.
         Other useful features available include an
       electric sunshade to keep out the worst of the
       Arabian weather, dual zone air conditioning in
       a panoramic sunroof. 2011 brings three new
       colour choices – Titanium silver, Magnetic
       Red and Gun Metallic.
         Despite its affordable price, the Qashqai




  18                                                                                                                                                                                                                     19
FEATuRE                                     www.eshiftmagazine.com   www.eshiftmagazine.com




                                                                                              N
                                                                                                      issan has a long established philosophy     eschewing the combustion engine. This goal
                                                                                                      of reducing its environmental impact,       has attracted worldwide attention thanks to the
                                                                                                      both from its business operations and       imminent arrival in Europe, the US and Japan of
                                                                                              from the vehicles it produces.                      the first volume production electric vehicle (EV)
                                                                                                  As part of its Green Program initiative, the    in the world, the Nissan LEAF. But the LEAF is
                                                                                              latest version of which promises to reduce carbon   only a small part of the story. Nissan wants it to
                                                                                              dioxide and other polluting emissions from all      be the first of an entire line-up of zero-emission
                                                                                              Nissan vehicles, the company strives to keep its    cars. It’s a huge task and one that has required
                                                                                              footprint on our world as small as possible.        Nissan to go into partnership with dozens of
                                                                                                  The ultimate goal is to produce a range         firms, governments and service companies
                                                                                              of vehicles that emit no pollutants into the        around the world.
                                                                                              atmosphere from their exhausts – zero emission      One of the stumbling blocks of introducing zero-
                                                                                              vehicles   that   run   on   electricity,                            emission electric cars on a




       Target
         Zero
          The forthcoming Nissan
          LEAF is the first car in a
          planned range of vehicles
          that emit no pollutants at all.

  20                                                                                                                                                                                                   21
FEATuRE                                                                                                  www.eshiftmagazine.com   www.eshiftmagazine.com


                                                                                                                                  has shown that it is at the forefront of a greener,                developed its first electric vehicle back in 1947. The   historic LEAF was finally shown to the public and
                                                                                                                                  cleaner future.                                                    van-like Tama electric vehicle was released into a       announced for full production.
                                                                                                Nissan’s vision of life                                                                              post-war world where oil was scarce but electricity
                                                                                         running an electric vehicle is           THE LEAF                                                           wasn’t. Powered by lead batteries, it had a range of     LIFE WITH AN EV

                                                                                             simplicity itself.                   The LEAF is due to launch in Europe, the US and                    96km and a top speed of 35.2kph.                         Nissan’s vision of life running an electric vehicle is
                                                                                                                                  Japan at the end of 2010 and into 2011. It’s the                       Two years later, the Tama Senior was                 simplicity itself.
                                                                                                                                  world’s first volume-production electric passenger                 introduced – a car that offered an alternative to             Your car charges from the mains supply
                                                                                                                                  car and represents a huge step for zero-emission                   the gasoline engine with a 200km range. It found         overnight.    When    it’s   charged    an   email   is
                                                                                                                                  vehicles, being introduced in such numbers and                     particular favour as a taxi.                             automatically sent to your mobile phone. When
                                                                                                                                  at an affordable price.                                                In 1970 the concept of an electric car               you’re ready to head out, you can use your phone
                                                                                                                                       The LEAF gets its power from lithium-ion                      resurfaced and Nissan produced the City, a               to turn on the air conditioning before you get into
                                                                                                                                  batteries that generate an output of 90kW and an                   concept shown at the Tokyo Motor Show. The               the car – especially useful on those hot summer
                                                                                                                                  80kW electric motor that also delivers 280Nm of                    ELECTRIC EV-4, unveiled in 1976, was a two-              days. After starting the car, you drive off in near
                                                                                                                                  torque. The batteries can be charged completely                    person van concept powered by both lead-acid             silence – no noisy combustion engine to disturb
                                                                                                                                  in eight hours overnight, or given a quick 80                      and zinc-air batteries. It had a range of almost         those around you – and excess energy caused by
                                                                                                                                  percent charge in just 40 minutes.                                 500km and preceded a flood of concept and small          braking on your way to work will be recovered by
                                                                                                                                       This technology ensures a driving experience                  volume production cars powered by electricity –          the car and stored for use in driving the car.
                                                                                                                                  in keeping with what consumers have come to                        the March EV (1983), EV Resort (1985), EV-II (1987)           Once you return home, your EV can be set to
                                                                                                                                  expect from traditional vehicles. This cutting-edge                and the 1988 Garbage Collecting Truck sold to the        charge at set times to ensure you take advantage
                                                                                                                                  technology is housed inside a distinctive design                   Japanese government.                                     of the cheapest electricity rates. Just plug it in and
                                                                                                                                  with an interior that should be instantly user-                        1991’s President EV was a convertible designed       forget about it until the next time you want to drive.
                                                                                                                                  friendly and comfortable.                                          for leading motorcades, while the Cedric EV had air           Should you wish to go for a longer drive on a
                                                                                                                                       The LEAF has a range of more than 160km                       conditioning and power steering but a short range.       weekend, you can input your destination into the
                                                                                                                                  on a single charge and is priced competitively                     Also in 1991, the FEV concept car was shown at           satellite navigation and the car will tell you how much
                                                                                                                                  against traditional rivals around the world.                       the Tokyo Motor Show, while the rest of the 90s          charge you have and what its range will be once
                                                                                                                                  Extensive consumer research shows that this                        saw the Avenir sold to electric power companies,         you arrive. It’ll also let you know where the nearest
                                                                                                                                  range satisfies the daily driving requirements                     the FEV II concept appear at the Tokyo show and          public charging stations are. If you’re heading to a
                                                                                                                                  of more than 80 percent of the world's car-                        the Prairie Joy become the world’s first electric car    shopping mall, it may well have dedicated electric
                                                                                                                                  driving consumers.                                                 with a lithium-ion battery. In 1998, Nissan released     car parking spaces where you can plug the EV in to
                                                                                                                                                                                                     the R’nessa EV in Japan, followed by the compact         charge while you shop. Again, a mail will be sent to
       The LEAF is the world's first
                                                                                                                                  HISTORY                                                            Hyper Mini in 2000.                                      your phone to let you know when it’s fully charged.
       volume production electric
       passenger car                                                                                                              Although zero-emission motoring has only started                       From 2005 to 2009, Nissan showcased seven            You can pay for the electricity used by credit card.
                                                                                                                                  to come to the public attention recently, Nissan                   electric concept and test vehicles, before the           Another email will show you the bill.


       grand scale is the required supporting infrastructure.    Nissan's electric
       By working with regional organisations around the         flagship is lined up
                                                                 for launch in the US,
       globe, Nissan has strived to ensure that the streets      Europe and Japan

       are ready for the LEAF when it launches.
           A massive amount of research work is also
       required to ensure that the vehicles will operate
       perfectly under everyday conditions. Customers
       used to decades of combustion engine evolution
       will not be happy for reliability or quality to drop in
       their new electric car. By working with its partners,
       Nissan has been able to undertake myriad studies
       and tests to ensure that everything goes smoothly                                                                            The LEAF is only the first of a planned range of zero emission
       when the LEAF launches at the end of 2010.                                                                                   vehicles from Nissan

           The benefits of an EV are many. As well as not
       emitting pollutants, they are also quieter and more
       efficient than combustion engine-powered cars
       and can be charged at home, rather than having
       to go to fuel stations. Running costs are expected
       to be about a fifth of the cost of operating a regular
       vehicle. The road to a zero-emission world is a
       long one, but with the number of partnerships
                                                                                                                                                                                                       The interior of the LEAF will be
       and initiatives set up around the world, and the                                                                                                                                                to familiar with anyone that's
                                                                                                                                                                          The LEAF's battery will
       incredible step of launching the LEAF, Nissan                                                                                                               recharge completely overnight       driven a petrol-engined car




  22                                                                                                                                                                                                                                                                                                                23
HERITAGE                                                                                                                                                www.eshiftmagazine.com   www.eshiftmagazine.com




       a collection
   Nissan fan Mohammed Al Romaithi’s garage is filled with cars from his and Nissan’s past.
                                                                                                                                                                                 of nostalgia
   M
               ohammed Al Romaithi is not your ordinary                                                                                                                             Datsun 120Y           The iconic Datsun 280ZX
               car collector. In a part of the world where
               big and brash is best, Mohammed’s
   collection is a breath of fresh air. A Nissan devotee,
   virtually his entire collection wears either a Nissan
   or a Datsun badge, and aside from a new Patrol
   and a rare, special edition GT-R, all were selected
   not for exclusivity or image, but because they
   remind him of his childhood.
       “I used to drive many brands of cars including
   luxury cars but I always look back to the old days,”
   explains the Emirati, who was born and raised in                                                                                                                                                                                                            dual carbs. People were buying a lot of them in
   Abu Dhabi. “Nissan has a reputation in our country                                                                                                                                                                                                          Abu Dhabi when I was young.”
   and especially in Abu Dhabi, because in the old                                                                                                                                                                                                                 Although this car was originally from Germany,
   days the Datsun name was a name that meant                                                                                                                                                                                                                  Mohammed picked it up in Kuwait, which would
   quality in everything.”                                                                                                                                                                                                                                     seem to be a good place to find old Datsuns. “This
       In Mohammed’s rapidly expanding garage is                                                                                                                                                                                                               car has been stored for more than 25 years in a
   a growing collection of cars from the 1970s and                                                                                                                                                                                                             garage and it was renovated in Kuwait before I
   ‘80s, representing a nostalgic look back at the cars                                                                                                                                                                                                        bought it.”
   of his childhood. “I like to go back to the old days                                                                                                                                                                                                            Such is Mohammed’s interest in Nissan that he
   and cars I never tried at the time,” he says. “People                                                                                                                                                                                                       was invited for consultation during the development
   wonder why, but it’s nostalgia.”                                                                                                                                                                                                                            of the new Patrol, which was built with the Middle
       The collection began with a classic sports                                                                                                                                                                                                              East firmly in mind. “It’s like the falcon: a tradition
                                                             Mohammed Al Romaithi
   coupe – a 1983 280ZX bought three years ago.                                                                                                                                                                                                                of the UAE,” he says of the iconic SUV. “I’m very
                                                             chooses cars for his
   The 280ZX is the second generation of the Z car           collection that reflect his past                                                                                                                                                                  pleased with it. It’s powerful and very comfortable.”
   lineage that continues to this day with the 370Z                                                                                                                                                                                                            As a very important customer of Nissan, he also
                                                                                                                       The Datsun 180SSS and the 120Y
   “I bought it because it’s a sporty car and no                                                                                                                                                                                                               took delivery of one of the first Nissan GT-Rs in the
   one here in the UAE has one,” Mohammed says.                                                                                                                                                                                                                region – a special edition version with LED running
   “I saw quite a few in Qatar and Kuwait and most                                                                                                                                                                                                             lights and gold interior trim. “It’s really a very nice
   were not in good condition. They weren’t original.”
                                                                                                                                                                                                                     I like to go back to                      car, a legend,” he continues. “I didn’t expect Nissan
   In the end he found one in the South Carolina                                                                                                                                                            the old days and cars I                            to deliver such a powerful car that can match and
   in the US which had been well-maintained and
                                                                                                                                                                                                            never tried at the time.                           beat the Porsche 911.”
   he had it shipped over from the US. “Mine was                                                                                                                                                                                                                   Mohammed’s Datsun/Nissan collection is
   a little rusted, but I did some touch ups and                                                                                                                                                            People wonder why,                                 far from finished and he has at least one more
   rust-proofing for the weather here, he adds. “It’s                                                                                                                                                       but it’s nostalgia.                                classic in mind for his next purchase. “From
   low mileage and the way the interior looks give                                                                                                                                                                                                             the age of eight I saw my older brothers own a
   you the impression that it’s not been an every                                                                                                                                                                                                              Skyline GT-R, a very high quality car at the time.
   day car.”                                                 I fell in love and decided to buy it. I called my                                                                                                                                                 It’s the car I’ve always wanted in my collection
       From a high-end sports car to a very different        friend in the US and I bought it for $5,000.”                                                                                                                                                     and I’m looking for one now – a 1977 version.”
   type of coupe: “The Datsun 120Y was very popular              Next to the 120Y is a 1975 Datsun 200L Laurel,                                                                                                                                                But he is very particular about his Skyline being
   as an Abu Dhabi taxi in the mid-1970s and ‘80s,”          which joined Mohammed’s growing collection two                                                                                                and a wooden dash.”                                 an original. “Some cars here are Australian-built
   Mohammed recalls. “And I thought ‘why not add             years ago. “I heard from The Netherlands that a                                                                                                    Last among the classics is a 1974 180B SSS,    so they’re right hand drive cars changed to left
   one to the collection?’” So 18 month ago, he did.         car was coming to Kuwait,” he says. “I made some                                                                                              or Super Sports Sedan. The SSS was a special        hand drive, and in my view it’s not suitable, not
       Once again he found the 1976 120Y in the              calls and found out that the owner was trying to                                                                                              edition equipped with twin carburettors and extra   real. I need something untouched.”
   States – and by coincidence it was also in South          sell it. I went personally to Kuwait, met with the guy,                                                                                       power over the standard car. “This was a really         So if you have a 1977 Skyline GT-R that you
   Carolina. “I was surfing the internet and saw the         saw the car and bought it. It has very luxurious                                                                                              sporty car like the Z and ZX range,” Mohammed       want to go to a good home, you can be assured
   car in the USA. It had only two previous owners.          options: the original clock is still ticking, it’s got                                                                                        enthuses. “It has fully independent suspension      it will be in illustrious company in Mohammed’s
   The current owner was restoring the vehicle and           leather seats with a Laurel emblem embroidered                                                                                                front and rear and very good torque thanks to the   impressive garage.




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TECHNOLOGY                  www.eshiftmagazine.com   www.eshiftmagazine.com


                                                                              Harnessing the performance of Maxima’s state-of-the-art
                                                                              Xtronic S-CVT.

                                                                              I
                                                                                  t’s very easy to think of an automatic
                                                                                  transmission merely as “not a manual”. But
                                                                                  there’s a lot more to it than that. Nissan’s latest
                                                                              model Maxima has one of the most advanced
                                                                              automatic transmissions available – the Xtronic
                                                                              S-CVT (right). But to explain why it’s so good, we’ll
                                                                              have to have a quick technology lesson.
                                                                                  The CVT, or continuously variable transmission,
                                                                              is unlike a standard automatic gearbox because
                                                                              it does away with separate cogs for each gear in
                                                                              favour of a high-tensile steel belt attached to two
                                                                              pulleys: the first is the ‘drive pulley’ which delivers
                                                                              torque force generated by the engine, while the           sport) electronic logic control mode. This serves
                                                                              second is the ‘driven pulley’ which sends that            to increase the sporty feel of the car under
                                                                              torque force to the car’s wheels. The diameters           acceleration by keeping the engine speed higher
                                                                              of both pulleys are continually adjusted to ensure        and also maintains the engine speed during
                                                                              the optimum gear ratio for the conditions. This is        cornering to keep the car more stable, balanced
                                                                              done smoothly, so you avoid the ‘shift-shock’ or          and therefore predictable. It also allows for
                                                                              lurching associated with regular automatics or            automatic engine braking, which means that
                                                                              manual gearboxes.                                         whether upshifting or downshifting, the Ds mode
                                                                                  So what makes the Xtronic S-CVT superior?             can match the vehicle and engine speed with the
                                                                              Well, it’s been specially tuned by Nissan’s               driver’s intended acceleration.
                                                                              engineers to match the Maxima’s sporty driving                Adaptive Shift Control (ASC) adds a further
                                                                              character, and compared to a regular CVT, it shifts       dynamic layer to the spirited driving nature of the
                                                                              to the optimum ratio faster when the accelerator          Maxima. This feature adapts the shift patterns
                                                                              is pressed. The Shift Control unit also allows the        of the transmission to suit the situation so, for
                                                                              engine speed to rise naturally as the vehicle             example, if you are driving through a winding
                                                                              accelerates, while regular CVTs keep the engine           road the ASC retains the most suitable gear to
                                                                              speed constant. The result with the powerful 3.5-         ensure efficient engine response and vehicle
                                                                              litre Maxima is smooth and powerful acceleration          stability. It also helps on hills, choosing the best
                                                                              from any speed.                                           gear to engine power ratio depending on the
                                                                                  Another     advantage       over    a    standard     steepness of the incline. The transmission will
                                                                              automotive transmission, which usually has                also stay in a lower gear when descending a hill




      S
                           ty
                                                                              between four and seven fixed speeds, is that the          to utilise engine braking and keep the speed of
                                                                              Xtronic S-CVT can always ensure that the 290bhp           the car easily controllable against gravity and low




                         r
                                                                              V6 engine is at its optimum power and efficiency          traction surfaces.
                                                                              range, so there’s no need to spend time dropping              From an environmental point of view, the




                        o
                                                                              down gears for quick acceleration or overtaking.          Xtronic S-CVT delivers a better fuel economy




                      p
                                                                              The cumulative effect is that, with an Xtronic            over   standard      torque   converter-equipped
                                                                              S-CVT, you’re in the right gear at the right time,        automatics, thanks to ASC choosing the best




                    S
                                                                              all the time.                                             and most efficient shift pattern for the driving
                                                                                  But there is yet another function of the              conditions. Customers get the best of both




                r
                                                                              S-CVT to further enhance the Maxima’s exciting            worlds: the high performance and fuel efficiency




             fo
                                                                              character. Nissan has incorporated a Ds (drive            of a manual transmission as well as the ease of
                                                                                                                                        use of an automatic.
                                                                                                                                            One final benefit is when it comes to servicing

                                                          The Xtronic S-CVT has                                                         as there are no fluid changes required for CVT
                                                                                                                                        gearboxes, so you save time and money.

                                                     been specially tuned by Nissan’s                                                       The Xtronic S-CVT is standard in Maximas
                                                                                                                                        on sale in the Middle East and ensures that the


                                                     engineers to match the Maxima’s                                                    driver gets the thrills he or she expects from
                                                                                                                                        Nissan’s first premium 4-door sports sedan,


                                                     sporty driving character
                                                                                                                                        while retaining the practicality and comfort that
                                                                                                                                        the company is famous for.




 26                                                                                                                                                                                        27
MOTORSPORTS                                                                                                                                              www.eshiftmagazine.com   www.eshiftmagazine.com




      The power and
      Nissan fields its hardcore racing GT-Rs and Fairlady Zs in Japan’s most
                                                                                                                                                                                  The Glory
      popular motorsports series.


  W
                     hile Nissan has been           round championship lasts for two        start with victory for the HIS Kondo      Quintarelli winning from the factory
                     fighting       international   days, with practice and qualifying on   Racing car of Joao Paulo de Oliveira      Nismo car of Satoshi Motoyama and
                     competition on racetracks      Saturday and the race on Sunday.        and Hironobu Yasuda at Suzuka.            Benoit Treluyer.
      across the globe, some of its most            Races must be at least 250 kilometres     Since then the Nissan cars have            The task of beating competitor
      spectacular racing still takes place          long but no more than 1000km. The       continued to score regular points,        teams from Toyota, Honda and Lexus is
      on      its   doorstep.   Japan’s     most    team and drivers with the most points   and in the Malaysian race at Sepang       made harder by a weighting handicap
      popular racing series, the Super GT           at the end of the season will take      they notched up a stunning one-two        system that gives successful cars extra                                                                             The action is fast and furious
                                                                                                                                                                                                                          podium
      endurance touring car championship,           the championship, and Nissan have       finish, with the Team Calsonic Impul      weight to carry depending on their             Nissan drivers are regulars on the

      draws 500,000 spectators each year            already got off to the best possible    car of Tsugio Matsuda and Ronnie          grid position after qualifying and their
      at the country’s best circuits as well as                                                                                       place in the overall championship. This
      at the Sepang track in Malaysia.                                                                                                results in racing that is extremely close
           Nissan    has   three    spectacular                                                                                       and exciting throughout the season.
      versions of its flagship GT-R supercar                                                                                             The final event of the season will be
      entered into the top-level GT500                                                                                                a special race at the famous Twin Ring
      class of the championship, each                                                                                                 Motegi circuit and the Nissan teams
      capable of beating the best that other                                                                                          fully expect to be in with a shout of the
      manufacturers and teams can offer.                                                                                              overall title.
           Although the cars are based on
      the road-going GT-R, they are proper
      racing cars at heart pushing out
      around 500bhp (hence the ‘500’ of the
      class title), and each with two drivers
      that swap over during the race. The
      cockpit shape, headlights, tail lights                                                        Even the safety car is a Nissan

      and grille are the same as the vehicle
      on sale to the public, but other parts
      have been beefed up or stripped
      of around 500kgs of weight to make
      the car as light and fast as possible.
      According to regulations for 2010 they
      have also had to strip the cars of their
      ABS systems, traction control and
      have been modified from standard
      four-wheel drive to rear-wheel drive.
           There are also Nissans Fairlady Zs
      running in the less powerful GT300
      class. Both classes race at the same
      time,     which   makes      for   gripping
      action on track as 40 cars battle for
      supremacy. This also means that the
      GT500 drivers must focus on lapping
      the lower class cars as well as racing                                                                                                                                                                                               Nissan has three spectacular versions of its flagship GT-R
      each other for victory.
                                                                                                                                                                                                                                   supercar entered into the championship, each capable of beating
           Each race weekend in the nine-
                                                                                                                                                                                                                                   the best that other manufacturers and teams can offer

 28                                                                                                                                                                                                                                                                                                     29
ME & MY NISSAN                                                                                                                                         www.eshiftmagazine.com   www.eshiftmagazine.com




   a passion for personalisation
   A fan of performance cars since he started driving, Dr Aamir Ali Khan bought a 2009 Nissan 370Z, attracted by
   its style and its potential for customisation.

                                                                                                                                                                                 Nissan Middle East FZE                                                                        Qatar                                                                              Algeria
   What’s your car history like?                                     What kind of music do you play through it?                                                                  Jebel Ali Freezone                                                                            Saleh Alhamad Almana Co.                                                           Nissan Algerie S.A.R.L.
                                                                                                                                                                                 P.O. Box 61111                                                                                P.O. Box: 91, Doha, Qatar                                                          6 Boulevard Colonel Amirouche
   There have been lots of cars. I’ve been driving since 1995        Mostly alternative rock like Pearl Jam and U2.                                                              United Arab Emirates                                                                          Tel No.: +974 4441334                                                              Alger - Algerie
                                                                                                                                                                                 Tel No.: +971 4 881 7500                                                                      Fax No.: +974 4441337                                                              Tel No.: +213 21 63 56 55
   and must have had 20 or 25 cars in that time. I spent some                                                                                                                    Fax No.: +971 4 881 7497                                                                      E-Mail: marketing@shalmana.com                                                     Fax No.: +213 21 63 58 42
                                                                                                                                                                                                                                                                               Website: www.shalmana.com
                                                                                                                                                                                 Website: www.nissan-me.com                                                                                                                                                       E-Mail: sefiane.hasnaoui@groupehasnaoui.com
   time in the UK and drove a lot of hot hatches and several         Are you finished tweaking the car?                                                                                                                                                                                                                                                                     rania.sifi@ groupehasnaoui.com
                                                                                                                                                                                                                                                                               Bahrain
                                                                                                                                                                                 Saudi Arabia
   sporty sedans and coupes before I got the 370Z.                   Probably not. I might get the engine tuned – there will                                                     Alhamrani United Company
                                                                                                                                                                                                                                                                               Y. K. Almoayyed & Sons BSC(C)
                                                                                                                                                                                                                                                                                                                                                                  Morocco
                                                                                                                                                                                                                                                                               Tel No.: +973 17 211211
                                                                                                                                                                                 Madinah Road                                                                                                                                                                     Siab, 44 Rue Khalid Ibnou Walid Ain Sbaa
                                                                     be more, maybe on the interior, but I’ll wait for now. I’ve                                                 P.O. Box 701 Jeddah 21421
                                                                                                                                                                                                                                                                               Fax No.: +973 17 731206
                                                                                                                                                                                                                                                                               E-Mail: almoayyed@almoayyed.com                                                    Casablanca - Morocco
   What made you choose the 370Z?                                    always liked customisation and everyone in the US                                                           Kingdom of Saudi Arabia                                                                       Website: www.almoayyed.com                                                         Tel No.: +212 5 224 091 67 / 68
                                                                                                                                                                                 Tel No.: +966 2 6696690                                                                                                                                                          Fax No.: +212 5 22 244422
   I bought the car in March. The main reason to go for this was     and Japan makes parts for the 370Z, there is a huge                                                         TLX:      601556 AFAF SJ                                                                      Lebanon                                                                            E-Mail: nicolas.beguin@nissan.ma
                                                                                                                                                                                 Fax No.: +966 2 6673658                                                                       Rasamny Younis Motor Company S.A.L.                                                         laila.boussag@nissan.ma
   the aftermarket parts available - I like to customise my cars.    amount to choose from considering the car has only been                                                     E-Mail: info@nissan.com.sa                                                                    BLVD, Chiyah, P.O. Box 11-2737
                                                                                                                                                                                 Website: www.nissan.com.sa                                                                    Beirut - Lebanon                                                                   Tunisia
   Also as a coupe it is lighter and newer than my other sedan       out for a year.                                                                                                                                                                                           Tel No.: +9611 273 333                                                             ADEV
                                                                                                                                                                                 Kuwait                                                                                        Fax No.: +9611 274188                                                              39, Av. Khireddine Pacha B.P.33,
   car and the driving experience is much better too. The                                                                                                                        Abdulmohsen Abdulaziz Al-Babtain Company                                                      E-mail: abdo.sweidan@rymco.com                                                     1002 Tunis, Tunisia
                                                                                                                                                                                 4th Ring Road, Al-Rai                                                                                   charbel.abighanem@rymco.com                                              Tel No.: +216 71 783443
   370Z is lighter than the 350Z and the engine revs very high,      Where do you like to drive it?                                                                              P.O. Box 2198, SAFAT 13022, Kuwait                                                                      fayez.rasamny@rymco.com
                                                                                                                                                                                                                                                                                                                                                                  Fax No.: +216 71 841100
                                                                                                                                                                                                                                                                               Website: www.rymco.com
                                                                                                                                                                                 Tel No.: +965 4737977                                                                                                                                                            E-Mail: samir-landoulsi@adev-nissan.com
   which I really like.                                              I love the road from Sharjah to Kalba in the UAE. I’ve not                                                  Freephone: 804888                                                                                                                                                                          haifa-el-ouni@adev-nissan.com
                                                                                                                                                                                                                                                                               Jordan
                                                                     taken this car there yet; it’s something I must do.                                                         Fax No.: +965 4723677                                                                         Bustami & Saheb Trading Co.LTD
                                                                                                                                                                                 Email: General Enquiries: nissan@babtain.com.kw                                               Opp. King Abdullah Bldg.                                                           Sudan
                                                                                                                                                                                                                                                                                                                                                                  Bashir Motors
   What have you added to the car since you got it?                     I also love the back roads from around Manchester up                                                     Website: www.nissankuwait.com                                                                 Gardens, P.O. Box 8182
                                                                                                                                                                                                                                                                                                                                                                  El Nefeidi Group Building, Parlman Street East
                                                                                                                                                                                                                                                                               Amman 11121 Jordan
   There’s a big list! I’ve added a custom exhaust and air           to Aberdeen in the UK from when I used to live there.                                                       U.A.E                                                                                         Tel No.: +9626 553 2456                                                            P.O. Box 1222
                                                                                                                                                                                 Abu Dhabi & Al Ain                                                                            E-Mail: imad@nissan.com.jo                                                         Khartoum - Sudan
   intake, lowered suspension and stiffer sway bars, as well                                                                       name Aamir Ali Khan Job Project               Al Masaood Automobiles                                                                                  shireen@nissan.com.jo                                                    Tel No.: +249 183 762031, 780500, 785074
                                                                                                                                                                                 P.O. Box 322                                                                                  Egypt                                                                              E-Mail: wail@elnefeidigroup.com
   as the body kit and new 20-inch alloys, replacing the 19-                                                                       Manager at the UAE Ministry of Health         Abu Dhabi - United Arab Emirates                                                              Nissan Motor Egypt                                                                          michelle@nissan-sd.com
                                                                                                                                                                                 Tel No.: +971 2 6811118                                                                       6 October City, 3rd Industrial Zone
   inch wheels that came with the car.                                                                                             where from Pakistan hobbies Cars,             Fax No.: +971 2 6776689                                                                       Area 6,7, Egypt
                                                                                                                                                                                 E-Mail: almasood@masaood .com                                                                 Tel No.: +2 02 8340920                                                             Azerbaijan
       I’ve painted bits of it too, including inside the headlight                                                                 driving, family                               Website: www.masaood.com                                                                      Fax No.: +2 02 8340930                                                             Nurgun Motors
                                                                                                                                                                                                                                                                               Mobile +2 010 60 74 788                                                            2054 Block, M.Narimanov Street, Baku.
   clusters and had a Swiss Audio sound system installed in                                                                                                                      Dubai & Northern Emirates                                                                                                                                                        Azerbaijan Republic
                                                                                                                                                                                 Arabian Automobiles Co.                                                                       Syria                                                                              Tel No.: +994 12 496 6600, +994 12 479 569
   the boot.                                                                                                                                                                     P.O. Box 2128                                                                                 Rakha Shallah & Hboubati Co.                                                       E-Mail: E-Mail: jamil@nurgun.co-az.net
                                                                                                                                                                                 Dubai - United Arab Emirates                                                                  P.O. Box: 33661                                                                             rauf@nurgun-az
                                                                                                                                                                                                                                                                               Harasta -Homs Highway, Damascus, Syria                                                      Kamran@nurgun.co-az.net
                                                                                                                                                                                 Tel No.: +971 4 2952222/2699770                                                               Tel No.: +963 11 532 99 35 (Lines, 6-7-8-9)
                                                                                                                                                                                 Fax No.: +971 4 2952828                                                                       Fax No.: +963 11 532 99 40
                                                                                                                                                                                 E-Mail: aaco@al-rostamani.co.ae                                                                                                                                                  Armenia
                                                                                                                                                                                                                                                                               E-Mail: info@nissan-sy.com                                                         Muran LLC
                                                                                                                                                                                 Website: www.arabianautomobiles.com
                                                                                                                                                                                                                                                                               Yemen                                                                              47 Komitas ave., Yerevan, Armenia
                                                                                                                                                                                 Oman                                                                                          The Tehama Trading Company                                                         Tel No.: +37410 280350
                                                                                                                                                                                                                                                                               P.O. Box 4422 Shamsan Street,                                                      E-Mail: marketing@autogroup.am
                                                                                                                                                                                 Suhail Bahwan Automobiles LLC
                                                                                                                                                                                 P.O. Box 156, Muscat, Postal Code 112,                                                        Hodeidah,                                                                          Uzbekistan
                                                                                                                                                                                 Sultanate of Oman                                                                             Republic of Yemen                                                                  Premium Auto
                                                                                                                                                                                 Tel No.: +968 24560111                                                                        Tel No.: +967 3 228496 /7/8/9                                                      10A Tuena Street
                                                                                                                                                                                 Fax No.: +968 24560101                                                                        Fax No.: +967 3 228385                                                             Tashkent 100147, Uzbekistan
                                                                                                                                                                                 E-mail: nissan@suhailbahwangroup.com                                                          E-Mail: dmauto@tehama.com.ye                                                       Tel No.: +998 71 295 8877 Fax: +998 71 295 8880
                                                                                                                                                                                 Website: www.suhailbahwangroup.com                                                                      ramprasad@tehama.com.ye                                                  E-Mail: olga.em@pa.uz




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