Is Your Website Traffic in a Free
Fall? Here’s What You Do
©2011, Oracle Digital Page | 1
It you’ve noticed that your website traffic levels are plummeting, it’s scary,
especially if your website is earning you money today. That income is in danger of
disappearing. What should you do?
Make sure the report you’re using is correct. Run another one to make sure.
Make sure there’s nothing technically wrong with your website.
Compare web traffic reports. Look at today’s reports in depth and look at
recent months’ reports so you can try to determine what has changed.
Try to find out if there have been major search engine algorithm changes. Big
changes could make an impact on your traffic levels.
Have you lost specific keyword rankings? Figure out who is ranking for those
phrases now and analyse what they’re doing.
Start working on diversifying your web traffic acquisition efforts. This might
mean a combination of new or more aggressive SEO strategies, some social
media optimisation, damage control if you’re having problems with reputation,
and pay per click advertising.
Different things can cause traffic levels to change. Again, an algorithm change
could make a big impact. Or, perhaps one of your competitors has suddenly gotten
aggressive about their online marketing and is now getting some of your traffic and
market share. Search engines index pages, not websites, so perhaps you’ve got
some work to do. All is not lost!
Get some content written. Targeted content that’s keyword rich will help. Every
page on your site has the potential to bring in new traffic and help you get
ranked for the words and phrases that your customers are looking for.
Do something to drum up some traffic and buzz. Can you release a press
release? Could you host a contest? Have you done any video marketing?
Examine the strategy you’ve been using. Maybe it’s not diverse enough.
Maybe you’ve been using a strategy that’s just not getting results any longer.
©2011, Oracle Digital Page | 2
Get Some Help:
If you need help analysing your current web traffic acquisition strategy and you
want help stopping the bleeding on your site before things get really bad, a
professional can analyse your reports, look at every page of your site, and help you
craft a diverse web strategy that will help you mitigate future damage and that will
help your sites’ traffic levels continually climb. Best of all, that strategy could help
you increase your conversion rate and result in more profit.
Oracle Digital is a Perth SEO company that has helped people who are just like
you. Talk to us.
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