january 5, 2012
john Kuglin
National S.E.l. Honorary Senior Consultant
Committee Kuglin Consulting Services
Mitch 8ainwol
Emiliano Calemzulc
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Dear john:
Tom Calderone
Stephen Friedman
Marc GraboH In the months since you accepted our invitation to serve on the S.E.T. Awards Honorary Committee, EIC
Ted Harbert hosted the inaugural S.E.T. Awards ceremony honoring and celebrating portrayals of science,
Laura Michalchyshyn engineering, technology, and math in entertainment that were accurate, entertaining and at times, even
Deborah Myel'l
Kevin Reilly
quite educational.
Herman Rush
SIeve Schiffman Our first Call for Entries garnered 75 submissions - a very healthy starting point. By way of comparison,
Nina TclSsler our PRISM Awards had only 35 submissions in its first year and now averages over 400.
Vivi Zigler
The submissions uniquely address a myriad of topics related to science, engineering and technology, and
the need to encourage education and skill sets that will contribute to our nation's global competiveness.
National S.E.l. Adylsory We conducted our first review process and have determined 23 productions will be honored.
Committee
Elizabelh 8andy, Ph.D. The inaugural S.E.T. Awards luncheon was held on Thursday, November 17, at the Beverly Hills Hotel.
Jim Chobin Close to 200 attendees represented leadership from The Boeing Company, Lockheed Martin, NASA.U.S.
Robert Comel, Ph.D.
Larry Deulchman News and World Report, Northorp Grumman, and SpaceX, just to name a few. The creative community
8rian Dyale was represented by the USA Network, ABC,Marvel Studios/Paramount Pictures, Columbia Pictures, 20th
Robert Dowling Century Fox, Lifetime, CBS Films, History Channel, NBC,National Geographic Channel, Sony Pictures TV,
Phyllis H. HiJlwig, Ed.D.
Robert Hively
G4, Fox, HBO Films, Sony Pictures Animation, and PBS. Representatives of the major guilds and trade
Mae Jemison, M.D. associations were also present, many accepting inaugural awards for their work. Icon award winner Stan
Gary Kreps, Ph.D Lee also delivered a special message along with host VGo the robot, and presenters Nolan Bushnell, Rick
John Kuglin Stevens from Boeing, and Melvin Leland from NASA.
Rich Moore
Miles O'8rien
Soul Rockman As you are aware, the project is of interest to the White House Office of Science and Technology Policy
Marie Roth and enjoys the benefit of a special U.S.Senate Resolution #623, "commending the effective use of the
Katherine E. Rowan, Ph.D.
SIeve Schiffman
substantial influence and resources of the entertainment industry ...working to encourage interest in the
Elane V. $colt fields of science, engineering, and technology ...and urges the entertainment industry to continue to use the' ,
Wi/liamScolt creative talent. skills, and audience- reach at its disposal to communicate the importance of these fields."
Riclc Stephens The Resolution acknowledges the S.E.T. Awards and EIC's, Ready on tile S.E.T. and ...Action! initiative.
Edward Swallow
Danielle Vardaro
Julie Zingerman Now that we have successfully launched, we are already working on the 20~2 S.E.T. Awards, slated for
November. We have already teamed with Aerospace Industry Association, National Defense Industrial
Association, NASAand others who are in the wings to help grow this important recognition program
within our industry. They respectfully "get" the role our industry can play to communicate and elevate
the importance of science, engineering and technology to students, work force and benefits to our
economy ...especially our nation's global competitiveness.
I will be calling on you in the coming months for advice to properly position our industry as this initiative
is an asset to the workings of our own industry. I look forward to your ongoing support and wish you a
prosperous New Year!
-~
Brian Dyak
President & CEO
East Coast: 1856 Old Reston Ave, Ste 215, Reston, VA 20190· (703)481-1414' Fax (703)481-1418' Evmail: eiccast@ciconline.org
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